Add To Cart: Australia’s eCommerce Show

Nathan Bush
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Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. How to Systemise Team Culture Without Losing Trust #592

    1D AGO

    How to Systemise Team Culture Without Losing Trust #592

    In the early days, culture just exists. The founder’s in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It’s messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on. Today's Playbook pulls together lessons from operators who’ve been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by treating culture like infrastructure: something that has to be designed, maintained, and occasionally rebuilt. In today's playbook: Why team culture usually breaks during change, not growthHow to build trust before introducing process and structureThe role of communication rituals in stabilising teams at scaleWhy measuring trust beats chasing engagement scoresHow calm leadership prevents culture from fracturing under pressureUsing team culture as a quality control mechanism as you scaleConnect with Emma Explore Culture Kings Culture Kings’ episode Birdsnest’s episode The Body Shop’s episode Ecosa’s episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    15 min
  2. Growth Without Discounts: How Merry People Played the Long Game | #591

    5D AGO

    Growth Without Discounts: How Merry People Played the Long Game | #591

    Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that Merry People would never discount. Fast forward to today and the business looks very different. International revenue now makes up half of sales. The team has grown to more than 30 people. There’s a physical retail store. And Danielle has navigated global expansion, copycats, tariffs, two children, and the emotional weight of scale… still not discounting. This episode isn’t a victory lap. It’s a check-in on what happens after the breakout.  Today, we're discussing: What actually compounds over five years in ecommerceWhy never discounting became a brand asset, not a constraintHow international growth forces you to rebuild your playbookThe hidden emotional cost of scaling while starting a familyWhy reflection, restraint, and saying no matter more at scaleConnect with Dani Explore Merry People SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    44 min
  3. How to Remove Size Anxiety and Unlock Ecommerce Growth #590

    JAN 29

    How to Remove Size Anxiety and Unlock Ecommerce Growth #590

    In this Add To Cart Playbook, Bushy revisits three recent episodes that all land on the same insight from different angles: fit isn’t a logistics problem, it’s a confidence problem. When customers don’t trust the outcome, they hesitate, bounce, or buy three sizes and hope for the best. And the most expensive part of that behaviour is the bit brands never see: the sale that never happened. In today's Playbook:  Why size anxiety is one of the biggest hidden conversion killers in fashion ecommerceHow confidence at the decision point drives higher conversion and AOVWhy fit should be treated as a pre-purchase experience, not a post-purchase problemHow AS Colour uses hero franchises to reduce PLP overwhelmWhy “try before you buy” can outperform traditional checkout modelsHow removing commitment can unlock higher-value customersConnect with Zoltan Explore Magic Fit Magic Fit’s Episode AS Colour’s Episode Try With Mirra’s Episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    14 min
  4. Meet Dr. Grillz: The Dentist Selling $5K Custom Pieces for Your Teeth | #589

    JAN 25

    Meet Dr. Grillz: The Dentist Selling $5K Custom Pieces for Your Teeth | #589

    In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dentist who turned a cultural obsession into a global, made-to-order ecommerce business. What began as a passion project quickly became something much bigger: a brand sitting at the intersection of self-expression, trust, and technology, built without a typical target market or ecommerce playbook. Today, we're discussing: Building visibility for a product that doesn’t fit a traditional ecommerce personaWhy psychographics matter more than demographics when your audience is everywhereTurning a high-trust, bespoke product into a scalable ecommerce systemThe role of culture, emotion, and status in purchase decisionsUsing technology like 3D printing and AR to remove friction, not add hypeWhy passion-led ideas aren’t “too niche”; they’re often the most defensibleConnect with Dr. Maheer Shah Explore Dr Grillz SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    54 min
  5. How to Turn Customer Experience from a Support Function into a Growth Lever #588

    JAN 22

    How to Turn Customer Experience from a Support Function into a Growth Lever #588

    Customer experience has been living in the wrong part of the business. It has been treated as reactive. Operational. Something you scale after growth, not something you design for growth. But a decent number of high-performing brands are quietly flipping that thinking. They are treating customer experience not as a clean-up crew, but as infrastructure. Something that compounds over time. Something that directly shapes retention, lifetime value, and profitability. In this Playbook: The difference between customer service and customer experience, and why confusing the two limits growthWhy CX should be treated as an operating system that runs the business, not a single departmentHow removing everyday support friction can reduce costs and unlock new revenueWhy the refund and returns experience is one of the strongest predictors of repeat purchaseHow community feedback and discomfort signal trust, not failureWhen slowing down product launches and drops actually improves customer loyalty and long-term performanceConnect with Emily Explore Emily Elvey Consulting Emily Elvey's main episode Order Editing's main episode Refundid's main episode BlackMilk's main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    14 min
  6. Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587

    JAN 18

    Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587

    In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage. It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quietly wrestle with. Today, we're discussing: What scaling to $20M really costs in stock, cashflow and operational pressureWhy community mattered more than paid media when things got toughThe risks of international expansion when timing doesn’t cooperateHow transparency with customers can strengthen trust instead of damaging itWhich “nice-to-have” ecommerce tools get cut first under pressureWhat founders should think about before committing to stores, warehouses and long-term overheadsGet 15% off at Proud Poppy with code ATCPOD - ends 11:59pm, 31 Jan. Connect with Tara Explore Proud Poppy SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    50 min
  7. How to Build a Product-First Growth Engine #586

    JAN 15

    How to Build a Product-First Growth Engine #586

    While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And they’re willing to make uncomfortable decisions to protect that standard. Today's Playbook dives into product-led ecommerce through the lens of founders who treat product not as a department, but as the operating system of their business. Brands that don’t ignore marketing or growth, but refuse to let either compensate for mediocre products. In today's Playbook:  Why product-led ecommerce still wins long-termTreating product quality as the growth engineKilling launches that don’t meet customer standardsValidating quality through blind testingUsing reviews and returns as product signalsMoving customers from product like to product joyDefining and protecting non-negotiable quality standardsHow product obsession creates a durable ecommerce moatEcosa's main episode Heaps Normal's main episode Nontre's main episode Muscle Republic's main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    14 min
  8. Write Down Goals to Make Them Happen: Adam Jelic on Building MiGOALS | #585

    JAN 11

    Write Down Goals to Make Them Happen: Adam Jelic on Building MiGOALS | #585

    Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking. Today, we're discussing: How MiGOALS grew from a personal coping tool into a global stationery and wellness brandWhy writing goals down improves focus, belief and momentumThe role of anxiety, self-awareness and clarity in entrepreneurshipStaying disciplined in a world full of distractions and opportunitiesExpanding into the US market using Amazon as a growth leverBalancing analogue products with digital tools and AICommunity, accountability and why progress equals happinessPractical advice for setting meaningful goals in 2026 and beyondConnect with Adam Explore MiGOALS SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    57 min
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About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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