Add To Cart: Australia’s eCommerce Show

Nathan Bush
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Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606

    4H AGO

    How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606

    Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made. The brands generating real word of mouth aren’t the ones with the slickest checkout. They’re the ones that made the journey to checkout feel like something. Something personal. Something memorable. Something worth telling a friend about. That’s exactly what Maheer Shah, founder of Dr. Grillz, has built. What looks like friction (consultations, fittings, wait times) has become his biggest marketing advantage. In today's Playbook: How Dr. Grillz turns customer fittings into content and word-of-mouth momentsWhy pre-purchase experience matters more than checkout optimisationHow “positive friction” can actually increase trust and conversionsWhy making it harder to buy can turn purchases into stories customers shareHow brands recreate in-store experiences to drive confidence and conversionConnect with Dr. Maheer Shah Explore Dr. Grillz Dt. Grillz' episode Preezie's episode Culture Kings' episode Try With Mirra's episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    12 min
  2. How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605

    4D AGO

    How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605

    Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 People in Ecommerce Australia for the second consecutive year, one of the highest recognitions in the Australian ecommerce industry. In today's episode, Guy shares what it actually takes to scale a modern retail business: from warehouse upgrades and faster dispatch operations to building a culture that empowers teams to make decisions and keep momentum in a fast-growing company. Today, we're discussing: Why Oz Hair & Beauty moved from pure ecommerce into physical retailThe operational upgrades behind their famously fast deliveryHow starting on eBay shaped their obsession with customer reviewsWhy investors encouraged the business to expand into retailHow to write a winning submission for the Top 50 People in Ecommerce listThe challenges of running a true omnichannel business across ecommerce and storesConnect with Guy Explore Oz Hair & Beauty SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    48 min
  3. How to Turn Customers Into Community #604

    MAR 12

    How to Turn Customers Into Community #604

    Everyone says they’re building a community. But very few brands actually are. In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth. Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building audiences: they’re building belonging. In Today's Playbook: How Tara McKeon built a 22,000-member community around Proud Poppy that drives repeat purchasesWhy the strongest ecommerce brands focus on community before conversionHow letting customers lead the conversation can create deeper loyalty than any campaignWhy status and belonging can outperform discounts in loyalty programsHow brands like Clothing The Gaps turn customers into participants in a community-driven missionConnect with Tara Explore Proud Poppy Tara's main episode Adorn Cosmetic's main episode Clothing the Gaps' main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    11 min
  4. You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603

    MAR 10

    You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603

    Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow. In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand. Today, we're discussing: Why many ecommerce businesses chase growth before profitThe cashflow challenges that appear when inventory needs scaleHow running out of stock can break a marketing funnel overnightWhy inventory forecasting is one of the hardest skills in ecommerceHow ecommerce brands fund inventory when traditional finance doesn’t fitWhy financial literacy becomes critical as ecommerce brands grow__________________________ Onboard onto Cogsflow platform for free! Lock in a time with the founder DC to talk through your 2026 growth plans. Ready to onboard? Onboard here. Keen for a chat first? Book in a time with DC Connect with David Explore Cogsflow Mention ATC to get 1.  1% purchasing fee waived for 12 months 2. Priority onboarding & access to funds + account manager  3. Reduced margin per category level __________________________ 15% off your entire Zea order with code ATC15. Valid for online purchases +$50. One time purchases only.  Cannot be combined with other discounts. Valid until March 25. Connect with Hayden Explore Zea SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    48 min
  5. Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602

    MAR 8

    Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602

    Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of The Volte, a peer-to-peer fashion rental platform, she’s helped create a thriving ecosystem where thousands of women are renting out designer wardrobes and building businesses around them. Alongside that, she’s now building Seamlist, infrastructure that allows retailers to track, authenticate and even earn royalties when their products are resold or rented across the secondary market. Today, we're discussing: How The Volte built a peer-to-peer fashion rental marketplace with over 5,000 lendersWhy resale and rental don’t cannibalise retail; they expand itThe surprising scale of the secondary market for high-street brands like Cotton OnHow Seamlist enables retailers to earn royalties when products are resold or rentedWhy digital product passports could transform authentication, resale and complianceHow AI could finally unlock scale for the rental economyWhy Bernadette believes your product is actually a marketing channelConnect with Bernadette Explore The Volte SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    51 min
  6. How To Avoid Shiny Object Syndrome in Ecommerce #601

    MAR 5

    How To Avoid Shiny Object Syndrome in Ecommerce #601

    Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. Every week there’s a new platform, a new tool, a new marketing tactic promising to unlock the next stage of scale. AI features, new social channels, advanced website widgets, automation tools. They all look compelling, and they all come with the same promise: growth. But chasing them all usually leads to the same outcome. You end up building ten things and mastering none of them. That’s shiny object syndrome. In today's playbook, we're exploring how ecommerce operators avoid that trap. The lesson starts with Adam Jelic, Founder of MiGoals, who built one of Australia’s most recognisable goal-setting brands over the past 15 years. Adam’s philosophy is simple: the problem in ecommerce isn’t a lack of ideas, it’s deciding which ideas actually deserve your focus. In this playbook: Why every founder needs a “filter” for new ideasWhen to kill a feature that looks innovative but delivers no valueWhy dominating one marketing channel beats spreading attention across manyHow to stop buying new software and start using the tools you already haveWhy shiny object syndrome is often a focus problem, not an innovation problemConnect with Adam Explore MiGoals MiGoal’s main episode Bluethumb's episode Krumbled Group’s episode Nespresso’s episode Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    10 min
  7. Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600

    MAR 1

    Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600

    Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist. What she saw wasn’t just a gap in the market. It was a gaping hole. Today, we're discussing: Building a 100-body online fit guide to improve conversion and representationLeveraging controversy, including breastfeeding billboards, to drive salesManaging censorship across Meta and TikTok while scaling paid acquisitionBalancing affordability with profitability amid inflation pressuresForecasting and inventory planning across 75+ size SKUsExpanding into David Jones without compromising brand identityWhy body positivity means meeting customers wherever they areConnect with Chloe Explore Nala SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    49 min
  8. How to Prevent “Where is my Order?” Complaints Before Customers Ask #599

    FEB 26

    How to Prevent “Where is my Order?” Complaints Before Customers Ask #599

    There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem. In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson, and the Starshipit tracking example, the message is consistent: Stop optimising how fast you answer complaints. Start designing the experience so they don’t happen. In today's playbook: Why reactive CX metrics like response time and CSAT don’t solve WISMO complaintsHow proactive ecommerce ops intercept stalled, lost or delayed orders before customers noticeThe hidden impact of checkout mistakes and why post-purchase order editing reduces support loadHow to remove surprises with early, high-stakes communicationWhy branded tracking pages reduce anxiety between dispatch and deliveryThe operational shift from clearing tickets to preventing themConnect with Jevon Explore Keeyu Keeyu's main episode Order Editing's episode Boozebud's episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    12 min
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About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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