Irish Marketing Podcast

Tinpot Productions
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  • UPDATED WEEKLY

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.  Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.  We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

  1. 6D AGO

    23 - Droga5 Dublin 26 Minutes Samaritans Campaign

    In this weeks podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration. We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    16 min

  2. FEB 6

    22 - Ken from Tenth Man Part 01:The Paddy Power Years

    This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man Ken spoke to us about How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny.  How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site How the proxy effect strategy helped the brand's marketing cut through, particularly with young men How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength.  In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    15 min

  3. JAN 30

    21 - Mark McCann and the Oliver Ireland Secret Sauce

    On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including  The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency.  The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency. How AI has been a hugely effective tool to drive efficiency and scale creative platforms.  The Importance of Authenticity and why it remains a critical factor for brands.  How to build the best teams by fostering a culture of freedom and giving early responsibility.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    14 min

  4. JAN 23

    20 - Paul Kelders, Jump! Innovation Agency & Eoin Tuohy, Pitch Perfect Winner

    Pitch Perfect  is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports. Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe  Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation moving Paul shared lots of insights including  how he made the move from Guinness Marketing Manager to Jump co-founderhelping companies find their future statehow enabling people to be wild leads to successthe ambition of adding 15 million Moto GP fanssectoral challenges and opportunities Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    22 min

  5. JAN 16

    19 - Bord Gáis Energy Know Your Power with Meadhbh Quinn and Ken Robertson

    On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with. On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    15 min

  6. JAN 9

    18 - Spotify Allianz Seatbelters Campaign, Jonathan McCrea talks 2026 Tech

    We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today. Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland. We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.   Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    25 min

  7. 12/26/2025

    17 - Irish Marketing Podcast Wrapped Part 02

    The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including an interview with Keith Lawler from Laudhuasour post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBIEdel McCabe from Publicis talking about the Problems Parked Campaign for AXA If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    17 min

  8. 12/19/2025

    16 - Irish Marketing Podcast Wrapped Part 01

    As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so this is very much the listeners selection. Todays pod features 3 of our 6 top moments including an excerpt from our ICAD's After Pod, Ronan Nulty executive creative director of Publicis talking about the launch of their animated ESB campaign and Public House MD Kerrie Sweeney sharing some agency MD hacks. Next weeks podcast will continue the countdown with another 3 interview selections.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

    17 min
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About

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.  Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.  We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Information

  • Creator
    Tinpot Productions
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © Tinpot Productions
  • Show Website
    Irish Marketing Podcast