Inside Line | Where the industry finds its edge

Snowsports Industries America
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Inside Line is dedicated to bringing you the challenges and opportunities facing the winter outdoors. We bring a global perspective to business trends, climate impact, consumer behavior and the innovation that's transforming how we survive and thrive.

Episodes

  1. FEB 9

    Innovating for Winter: Helmut Holzer on Sustainability and Collaboration in Skiing

    The future of winter sports is hinged on sustainability and collaboration. In this episode of Inside Line, hosts Kristin Carpenter and Nick Sargent engage with Helmut Holzer, the visionary director at Atomic Skis. As a leader in innovation and sustainability, Helmut shares insights into how the ski industry can unite to tackle climate change and secure a sustainable future. Discover the role of the Atomic Climate Summit and the ambitious projects aimed at transforming the way we think about winter sports. Inside Line brings the wide world of winter and outdoors together through conversations about consumer behavior, global business headwinds, climate adaptation, and the technology and innovation that's transforming how we ride, how we sell, and how we survive and thrive. In each episode, we sit down with the leaders shaping the global winter and outdoors industry. You'll get the best new approaches to winter outdoor's most challenging business headwinds and learn how the smartest and best networked minds in the global industry are implementing them. Take the next step: • Become an SIA Member: https://hubs.ly/Q03_P9l60  • Learn more about SIA: https://hubs.ly/Q03_P9wQ0  With special guest: Helmut Holzer, Dir Anticipation & Advanced Research, Atomic Austria GmbH Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.atomic.com https://press.atomic.com/pressreleases/third-edition-of-the-ski-industry-climate-summit-to-take-place-in-bolzano-italy-3417591  Hosted by: Kristin Carpenter and Nick Sargent

    46 min

  2. JAN 26

    Trailblazing in Snow Sports: A Conversation With Henri Rivers

    How can we reshape the winter sports industry to be more inclusive? In this episode, Kristin Carpenter and Nick Sargent interview Henri Rivers, president of the National Brotherhood of Snow Sports, exploring his journey from a young skier to a leader advocating for greater diversity in snow sports. They discuss the organization's impact, the evolution of ski culture, and the exciting future for diverse athletes in competitive arenas. Listen to discover how community and passion can transform the winter sports landscape. With special guest: Henri Rivers, President, National Brotherhood of Snowsports Related Links: https://www.snowsports.org, https://www.siainsideline.com, https://www.nbs.org  Hosted by: Kristin Carpenter and Nick Sargent

    51 min

  3. JAN 12

    Mastering Youth Engagement in Action Sports

    How can brands authentically engage today's youth in a rapidly evolving market? In this captivating episode, Issa Sawabini, founder of Fuse, shares insights from his 30-year journey in action sports marketing. From the importance of experiential events to understanding generational dynamics, Issa reveals strategies to connect with consumers authentically. His expertise is essential for brands looking to thrive in the outdoor sports landscape. Tune in to discover how to navigate the complexities of youth culture and marketing! With special guest: Issa Sawabini, Partner, Fuse   Related Links: https://www.snowsports.org  https://www.siainsideline.com  https://www.fusemarketing.com  Hosted by: Kristin Carpenter and Nick Sargent

    35 min

  4. 12/22/2025

    Through the Lens of an Entrepreneur: Trust, Innovation, and the Road to Growth

    How can the ski industry adapt to attract new enthusiasts while maintaining tradition? In this episode, Chris Licata, President and CEO of Tecnica Group North America, shares insights from his journey through entrepreneurship and leading the winter industry. Join us as we explore strategic shifts, the importance of specialty retail, and building trust within the community. Chris emphasizes the need for a culture of innovation and genuine connections to inspire and grow the next generation of skiers. Tune in for a unique perspective that blends passion with strategic foresight. With special guest: Chris Licata, President and CEO, Tecnica Group North America Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.tecnicagroup.com Hosted by: Kristin Carpenter and Nick Sargent

    47 min

  5. 12/08/2025

    Unpacking Retail: Inside Line's Candid Chat on the Important Role of Retail in the Winter Industry

    What's driving change in the winter sports industry this season? Inside Line sits down with Winter Sports Retailers President Gary Fleming and SIA President Nick Sargent to unpack mergers, evolving trade shows, consumer trends and how retailers are the key to growth. Hear candid insights on forging stronger supplier-retailer ties and why local shops still matter most. Don't miss this essential industry download. With special guest: Gary Fleming, President, Winter Sports Retailers Related Links: https://www.snowsports.org, https://www.siainsideline.com, https://www.wintersportsretailers.com Hosted by: Kristin Carpenter and Nick Sargent

    51 min

  6. 11/24/2025

    Riding the Wave: Uniting Winter Sports and Surf Giants for Industry Evolution

    What happens when winter sports and surf industry leaders join forces? In this landmark Inside Line episode, SIA's Nick Sargent and SIMA's Vipe Desai dive into consumer trends, trade show evolution, and growing passion for sports through community and connection. It's a must-listen for anyone engaged in the future of these industries. With special guest: Vipe Desai, Executive Director, Surf Industry Members Association Related Links: https://www.snowsports.org https://www.siainsideline.com  https://surfindustry.org  Hosted by: Kristin Carpenter and Nick Sargent

    1h 1m

  7. 11/10/2025

    Snowboard Evolution: Trade Tariffs, Fast-Entry Bindings, and Women Powering the Future

    What's fueling the next wave of snowboard innovation? Jen McVey, president of Nidecker Group North America and SIA board member, joins Inside Line from Switzerland after a major global sales meeting. She shares insights on the future of snow sports, industry challenges like tariffs, fast-entry bindings, and the power of female leadership. Don't miss her insider perspective on what's coming for winter 25/26. With special guest: Jen McVey, Nidecker Group NA Related Links: https://www.snowsports.org  https://www.siainsideline.com  https://www.ndk.group  Hosted by: Kristin Carpenter and Nick Sargent

    34 min

  8. 10/27/2025

    From Outdoor Retail to Global Lifestyle: The Evo Evolution With Bryce Phillips

    Curious how one outdoor retailer evolved into a global lifestyle brand? In this episode, evo founder Bryce Phillips shares how passion, community and bold vision fueled his journey from selling gear online to running travel experiences, hotels and more. Get inspired by his take on retail reinvention and the power of connecting outside. With special guest: Bryce Phillips, Founder and CEO, evo Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.burton.com  Hosted by: Kristin Carpenter and Nick Sargent

    38 min

  9. 10/13/2025

    Rachel Grogan, VP of Enterprise Technology and Business Integration - Burton Snowboards

    How does a small-town Vermonter end up shaping global strategies at Burton Snowboards? In this episode of the Inside Line, we sit down with Rachel Grogan, Burton's VP of Enterprise Technology and Business Integration, to explore her career path, lessons in leadership, and how Burton is navigating compliance, sustainability, and tech-driven innovation. Tune in for insights and inspiration. With special guest: Rachel Grogan Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.burton.com  Hosted by: Kristin Carpenter and Nick Sargent

    46 min

  10. 09/29/2025

    Decoding Compliance: Dissecting EPR, PFAS and Beyond With Snaplinc Consulting's CEO

    Struggling to decode complex product compliance rules? In this episode of the Inside Line Podcast, SIA's Nick Sargent and Kristin Carpenter sit down with Snaplinc Consulting's CEO Ammi Borenstein to untangle EPR, PFAS, packaging waste and beyond. Learn what's ahead for 2025, how to take action now — and get a sneak peek at a new SIA regulatory tool built to help brands stay ahead. With special guest: Ammi Borenstein, CEO, Snaplinc Consulting Related Links: snowsports.org  snaplincconsulting.com Hosted by: Kristin Carpenter and Nick Sargent

    52 min

  11. 09/15/2025

    Inside Line: Snowsports Industries America Debut Podcast

    In the debut episode of Inside Line, Snowsports Industries America's Nick Sargent and Verde Brand Communication's Kristen Carpenter launch a new platform for connection, insight and action for the winter outdoor industry. With special guest: Nick Sargent Related Links: https://www.snowsports.org Hosted by: Kristin Carpenter

    23 min

  12. 08/28/2025

    Inside Line - Where the industry finds its edge

    Inside Line is dedicated to bringing you the challenges and opportunities facing the winter outdoors. We bring a global perspective to business trends, climate impact, consumer behavior and the innovation that's transforming how we survive and thrive.

    1 min

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Inside Line is dedicated to bringing you the challenges and opportunities facing the winter outdoors. We bring a global perspective to business trends, climate impact, consumer behavior and the innovation that's transforming how we survive and thrive.

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