Fuel The Flow

Valerie Feghali
  • 5.0 (18)
  • Entrepreneurship

Building a business takes grit. So does living a healthy, balanced life. What if the two are more connected than you think? On this show, your host, Valerie Feghali, dives into health, wealth, and running a resilient business and body. We'll explore how fueling your mind and body directly impacts success, energy, and outcomes. Through inspiring stories, practical strategies, and powerful takeaways, you'll leverage business strategy and personal growth. If you're an ambitious entrepreneur or career driven personality that wants to stay strong and avoid burnout, this podcast is for you! 

  1. 5d ago

    How to Get Coaching Clients When They Ask AI First

    AI is replacing information, buyers have been burned by other coaches, and there's more competition online. Here's how to stand out as a health coach through all three. Wellness coaches, your future clients can ask AI first. So when you present your offer, show the difference: here is what a client got when they asked AI, and here is what you would have done as their coach, knowing their kids, their work hours, their spouse and their goals. WHAT YOU'LL DISCOVER - Shift 1: why an information-only offer gets harder to sell when AI gives information away, and why you keep your course but build an experience or community into it - The AI-built offer that was never going to sell: a coach's generic meal plan and PDFs with none of her in it, and why a hyper-specific offer beats an offer for anyone - What only you can bring: years of experience, real examples in your pitch, and the accountability and connection that make clients feel seen, heard and understood - Shift 2: why buyers burned by other coaches need to hear how your offer is different in every pitch, and how your messaging decides who signs up - How to lower the risk with a free trial or a money-back guarantee (with criteria), and why admitting what you're not the best at builds trust - Shift 3: more coaches and more buyers online, so go narrow and deep, show your face and voice, and answer comments and DMs yourself, even by voice memo TIMESTAMPS 00:00 Preview: AI Is Replacing Information 00:39 What Has Changed in Online Coaching 01:38 The 3 Shifts Every Online Health Coach Faces 03:16 Shift 1: Information-Only Programs Stop Working 05:24 Free Masterclass: 5 Systems Every Health & Nutrition Coach Needs 05:55 A Generic AI-Built Offer vs a Hyper-Specific One 10:21 What AI Can't Provide: Human Connection and Community 12:22 Shift 2: Buyers Burned by Other Coaches 17:36 Lower the Risk: Free Trial or Money-Back Guarantee 18:32 Shift 3: More Competition, So Go Narrow and Deep 21:36 Final Thoughts and the 5 Systems Masterclass MEMORABLE QUOTE  "People need to be seen. They need to be heard. They need to be understood. And that is something that only humans can do."  - Valerie Feghali FREE LIVE MASTERCLASS FOR HEALTH & NUTRITION COACHES 5 Systems Every Health & Nutrition Coach Needs to Grow Their Business. Two of these are almost always overlooked, and the other three are rarely set up as well as they should be. Tuesday, November 17th, live at 8:30am PST / 11:30am EST or 5pm PST / 8pm EST. Can't make it live? The replay is sent the same evening and stays open for 48 hours. Save your free seat: https://wellnessvault.com/systemsmasterclass?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep63 THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches. Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube:  https://youtu.be/3PLtUr9BvzI CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.

  2. Nov 2

    4 Ways to Create a Black Friday Offer as a Health Coach

    Is your Black Friday offer ready? Here are four Black Friday offer ideas for health coaches, and only one of them is a discount. I did this last year: I offered three different things to my whole list at once, and people kept asking me which bonus came with which discount. Wellness coaches, your buyers are already looking for a Black Friday offer, even if you're not in the US. Here are four ways to give them one without discounting everything: a premium bonus, added support, an insider upgrade for your current clients, or one discount on one program. WHAT YOU'LL DISCOVER - Why every health coach needs some kind of Black Friday offer, even outside the US, and why it doesn't mean a discount on everything you sell - Idea 1, a premium bonus that improves the result (not a downloadable PDF), like a January kickoff challenge or a private masterclass, with a real end date and a cap on spots - Idea 2, added support at the same price: a 30-day onboarding, a short window of text support or an extra group session, with a VIP name on it - Idea 3, an insider upgrade for the clients who already know, like and trust you, because they are your best customers - Idea 4, a discount done right: what happened when she offered three different things to her whole list, why one discount on one program works better, and how to upsell from it TIMESTAMPS 00:00 Preview: Her Black Friday Offer That Backfired 00:33 Why Health Coaches Need a Black Friday Offer 01:41 Offer Idea 1: A Premium Bonus, Not a PDF 03:03 Early Access, End Dates and Limited Spots 04:51 Offer Idea 2: Added Support and VIP Onboarding 07:05 The Wellness Vault: 7-Day Free Trial 07:51 Offer Idea 3: An Insider Upgrade for Current Clients 09:33 Offer Idea 4: A Discount That Doesn't Confuse Buyers 14:15 Recap: Bonus, Support, Discount and Current Clients MEMORABLE QUOTE "They're actually looking for it during Black Friday, and they're going to spend that money regardless. So it's not a question of whether or not they're going to. It's a question of whether or not they're going to spend it with you." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches.  Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/yeeXKQEfRgY CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow? Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.

  3. Oct 26

    Is Your Offer Clear to Anyone but You?

    Your health coaching offer may be clear to you and still too complex for a buyer who is ready. That could be why nobody is buying. I've been in that situation so many times: a menu with 30 entrees, and I wish they would have just given me a simpler menu. A buyer on your sales page is in the same spot. Your buyer's already tired, and a client who is ready decides they need some extra time to roll it over. Wellness coaches, here is how to make that decision much easier for them: one clear offer with two tiers at most, light sentences, and one call to action with the same words on every button. WHAT YOU'LL DISCOVER - Why so many options tire a client who is ready to buy, and what a menu with 30 entrees has to do with your offer - One clear offer, two tiers at most: what to say at the end of a workshop (the result, how long it takes, the price) and why a reason to buy now is a service, not pressure - The weight of every sentence: would anybody who lands on your sales page understand it in one read? How a foggy headline becomes one that says who it's for, the result and how long it takes - One call to action: a button in every section, the same words on every button, and why the price decides whether it says book a call or buy now - A real example: on the Wellness Vault page every button says the same six words, and every new member starts on one plan and can upgrade later TIMESTAMPS 00:00 Too Many Offers, Too Few Clients 01:07 The Restaurant Menu Test for Your Offer 02:32 One Offer, Two Tiers Max 03:47 How to Pitch One Offer After a Workshop 05:23 Heavy vs Light Sentences on Your Sales Page 07:00 Vague Headline vs a Result They Can Picture 08:27 Write the Offer in Third-Grade Language 09:28 The Wellness Vault: 7-Day Free Trial 10:15 One Call to Action, Same Words Every Time 11:54 Start Your 7-Day Free Trial, Not Three Buttons 13:45 Recap: One Offer, Light Sentences, One Button 14:54 Clear Over Clever: What Buyers Need to Know 16:32 Links, Review, and See You Next Time MEMORABLE QUOTE "Otherwise people will always hesitate and always wait, which is not a benefit for them." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches. Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/LRbPWpvF-cM CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only.  The information provided is not intended to replace professional medical or business advice.

  4. Oct 19

    The 4 Seasons of a Wellness Coaching Business (Which One Are You In?)

    How to grow a health coaching business through its seasons, or stages: build, nurture, scale and trim. Judge every season by revenue and you'll feel like you're not winning. I see a business as seasons that repeat, and each one has its own goal. In build, the goal is the reps, like ten sales calls, not the revenue. In nurture, you slow down and refine the offer with your clients. In scale, you put fuel behind what already works. In trim, you cut what nobody uses, and then you end up back in build. Wellness coaches, here is how to tell which season your business is in, and what to measure in each one. WHAT YOU'LL DISCOVER - How to tell which season your business, or your newest offer, is in right now, and why every season needs its own numbers - Build: why you feel like you're not winning when revenue doesn't match your effort, why ten sales calls count as progress, and the signal you're ready to move on - Nurture: work with your current clients to refine the offer and how people find you, and why skipping this season to scale early means extra work and dissatisfied clients - Scale: now revenue and conversion rate are the measures. Put more time, ad budget or affiliates behind what converts, and don't bolt on bonuses that can kill the original offer - Trim: cut what clients don't use, then go back to build with something new instead of scrapping an offer that only needed refining TIMESTAMPS 00:00 Success Looks Different in Each Season 01:13 Season 1: Build (Measure Reps, Not Revenue) 04:15 Season 2: Nurture (Refine With Client Feedback) 07:48 The Wellness Vault: 7-Day Free Trial 08:36 Why Skipping Nurture Costs You 09:18 Season 3: Scale (Put Fuel Behind What Works) 12:39 Season 4: Trim (Cut What Clients Don't Use) MEMORABLE QUOTE "And so I want you to think of your business as seasons." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches.  Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/YBlC6uoyNFA CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow? Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.

  5. Oct 12

    How to Never Run Out of Content Ideas as a Health Coach

    How to never run out of content ideas for your health coaching business: stop starting from scratch. I was terrified I would run out, and I was wrong. When I started my membership and this podcast, I asked myself what I was going to talk about every single week for years. The answer was not to reinvent the wheel every time. Here are six ways any wellness coach can find content that already exists in the business: client calls, a survey every quarter, your inbox, sales call objections, what already worked and a story bank. WHAT YOU'LL DISCOVER - Why I was terrified I would run out of ideas and have to shut my membership down, and why that was completely false - Way 1: mine your client calls for the question more than one person asks ("this week my client asked about this"), then tell it as a personal story, a client story, a scientific fact and a stat - Ways 2 and 3: a survey every quarter that shapes your offers and your content, and a spreadsheet of every email, DM and comment. Then answer in their words, not "low histamine meals" but "reduce the bloating in my stomach" - Way 4: sales call objections. The reasons people give for not buying (call times, cost, what they tried before) are content, most of all while your cart is open - Ways 5 and 6: go deeper on what already worked (top posts, podcasts, subject lines people open), turn one winner into a series, and keep a story bank on your phone so a muddy walk in flip flops becomes a lesson TIMESTAMPS 00:00 The Fear of Running Out of Content Ideas 02:12 Way 1: Mine Your Coaching Calls for Content 04:24 The Wellness Vault: 7-Day Free Trial 05:11 Way 2: Send a Client Survey Every Quarter 06:28 Way 3: Save Every Email, DM and Comment 07:54 Way 4: Turn Sales Call Objections Into Content 09:10 Way 5: Go Deeper on Your Top Performing Posts 10:54 Way 6: Create a Story Bank 14:40 Recap: 6 Ways Health Coaches Find Content Ideas MEMORABLE QUOTE "These are real clients asking real questions." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches.  Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube:  https://youtu.be/eY7FIwKteI8 CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.

  6. Oct 5

    Amateur vs Pro Wellness Coach: What Pros Do Differently? ft. Jody Moore

    How to build a successful health coaching business: see what a pro coach does differently from an amateur coach. My guest is Jody Moore, a master certified coach who has run her own coaching practice for 12 years. We walk through five differences any wellness coach can use: B-minus work, your own definition of success, a simple business, marketing that serves, and selling people on themselves. WHAT YOU'LL DISCOVER - Amateur coach vs pro coach is a continuum: how you can be pro in one area (your health) and still an amateur at business - Why pros put out B-minus work: you are not doing this to impress people, not everything deserves your best effort, and "good enough" gets you the feedback that perfect delays - How amateurs measure success (traction, likes, even clients) and how a pro defines it: following through on what you said you would do - Why your brain makes your business complicated to keep you safe, and how insisting on simple takes away the excuse not to move forward - Why coaching is only half the job: marketing as serving people before they pay, one ongoing experiment instead of "it's not working", and selling as helping people believe they can do it TIMESTAMPS 00:00 What Separates an Amateur Coach From a Pro 00:37 Meet Jody Moore 02:27 Amateur Coach vs Pro Coach: The Difference 04:10 Why Pro Coaches Put Out B-Minus Work 09:11 Does Experience Alone Make a Coach a Pro? 10:37 Why Coaches Overcomplicate Their Business 16:30 The Biggest Blocks: Marketing and Sales 23:51 Pro Coach Camp With Jody Moore ⭐MEMORABLE QUOTES "You're just helping them make a decision that they already want to make." - Valerie Feghali "I'm going to sell people on themselves all day long." - Jody Moore, on the Fuel The Flow Podcast 🎯 TURN PRO: 4 LIVE DAYS WITH JODY MOORE Pro Coach Camp runs October 19-22 on Zoom, 2 hours a day.  Learn the tools that fill a coaching practice today,  and get the chance to be coached by Jody live.  Replays included for a limited time. → https://www.procoachcamp.com/valerie ABOUT THE GUEST: JODY MOORE Jody Moore is a master certified coach and host of the Better Than Happy podcast. She has run her own coaching practice for 12 years, grown it into a multiple 7-figure business, and now teaches other coaches how to build theirs. Website: https://jodymoore.com/ Instagram: https://www.instagram.com/jodymoorecoaching/ 👇 YOUR ALL-IN-ONE CONTENT HUB 👇 Juggling meal plans, guides, and social content?  Wellness Vault is your ultimate solution.  Start your 7-day free trial → https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/YIyeGfy6ouc CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.

  7. Sep 28

    How to Find the Bottleneck in Your Health Coaching Business

    Before you scale your health coaching business, find what breaks first. F or a one-on-one health coach, the bottleneck is usually you. After three days with business owners further ahead than me, I saw that our last event could have brought twice as many people into the Wellness Vault. Then I used a four-step exercise to find my own bottleneck: picture five times the clients today, find where the work piles up, name what you've been avoiding, and do one thing this week. WHAT YOU'LL DISCOVER - Why the weakest link sets the pace for your whole business, and why you never spend ad money on something you can't deliver - F for Flooded: what would break first if five times the clients showed up today (with one-on-one coaching, it's you) - I for Isolate: how to find where the work piles up, from a clinic short on evaluation slots to late nights customizing meal plans, and why one small fix beats a whole new business model - N for Name what you won't do: why the people doing well do what others avoid, and my own example: I don't love making social media content - D for Do one thing: pick one move this week, and what to fix when nothing would break because the clients aren't coming yet TIMESTAMPS 0:00 - What Breaks Before Health Coaches Can Scale 1:49 - The Wellness Vault Constraint Valerie Would Not Scrap 3:04 - Why Follow-Up Is the Bottleneck in a Coaching Launch 5:46 - Repeat and Refine Before You Scale a Workshop 6:52 - The Constraint Exercise for Scaling a Coaching Business 7:34 - The Wellness Vault: 7-Day Free Trial for Health Coaches 8:19 - The Goal: One Machine Can Bottleneck the Whole Plant 9:12 - The Slowest Hiker Sets the Pace of the Whole Business 12:03 - F - Flooded: What Breaks at 5x the Clients 13:03 - I - Isolate Where the Backup Starts in Your Business 14:29 - N - Name the Work You Will Not Do Yourself 16:42 - D - Do One Thing That Removes the Constraint 18:18 - Do the Exercise, Then Share This Episode MEMORABLE QUOTE "Do this exercise after this episode, even if it takes you a day or two to really get through it." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches. Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/LwWZO50LG1M CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only.  The information provided is not intended to replace professional medical or business advice.

  8. Sep 21

    The 20-Minute Exercise Every Coach Should Do Twice a Year

    Celebrate your wins as a health coach?  I tell every coach to, and I'm embarrassed to admit I hardly ever do.  We launched a client app after a year and a half of work, hit our goals, and I was already on to the next thing. The fix is a 20-minute reflection exercise any wellness coach can run with pen and paper, every six months: ten minutes writing down every win and obstacle, ten minutes dreaming. Call it personal growth for your coaching business.  No spreadsheet, no metrics, and it is not goal setting. WHAT YOU'LL DISCOVER - Why it pays to celebrate small wins: your fifth client, the offer you released before it scaled, and how each one is proof of progress - You are not behind: what the highlight reel leaves out, and why measuring your point B against someone else's point D tells you nothing about your coaching business - The 20-minute reflection exercise, step by step: ten minutes on every win and obstacle of the last six months, then ten minutes on the dreaming project, and why this is not goal setting - How a setback turns into a win: the email spam folder we had to claw our way out of, and the imposter syndrome that lifted once six months of work was on paper - Why the work is real work before it turns a profit, how the list releases the guilt of protecting your time, and why the best ideas show up in rest and reflection TIMESTAMPS 0:00 Why Coaches Feel Like an Imposter 0:13 The Win I Almost Forgot to Celebrate 1:18 Why Celebrating Small Wins Rebuilds Your Confidence 2:40 You're Not Behind: The Highlight Reel Trap 4:53 The 20-Minute Reflection Exercise (Every 6 Months) 5:51 First 10 Minutes: Write Every Win & Obstacle 6:57 Second 10 Minutes: The Dreaming Project for Future Goals 9:11 The Spam Folder Setback That Became a Win 10:06 Why Rest & Reflection Is Real Work 15:07 Share This & Leave a Review MEMORABLE QUOTE "I intentionally write it down because our brain processes information differently when we are writing versus when we are typing." - Valerie Feghali THE WELLNESS VAULT - done-for-you content, programs and tools for health and wellness coaches.  Start your 7-day free trial: https://wellnessvault.com/ Watch this episode on YouTube: https://youtu.be/NIfiCsWIQDw CONNECT Instagram: https://www.instagram.com/v.feghali/ YouTube: https://www.youtube.com/@ValerieFeghali Enjoying Fuel The Flow?  Leave a rating and review on Apple Podcasts or Spotify - it genuinely helps more coaches find the show. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only.  The information provided is not intended to replace professional medical or business advice.

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5
out of 5
18 Ratings

About

Building a business takes grit. So does living a healthy, balanced life. What if the two are more connected than you think? On this show, your host, Valerie Feghali, dives into health, wealth, and running a resilient business and body. We'll explore how fueling your mind and body directly impacts success, energy, and outcomes. Through inspiring stories, practical strategies, and powerful takeaways, you'll leverage business strategy and personal growth. If you're an ambitious entrepreneur or career driven personality that wants to stay strong and avoid burnout, this podcast is for you! 

Information

  • Creator
    Valerie Feghali
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Explicit
  • Copyright
    © 2026 Fuel The Flow
  • Show Website
    Fuel The Flow

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