What's That Got To Do With Marketing?

Victoria Vickery
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  • MARKETING

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion.  “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!

  1. JAN 7

    Party Ready Marketing (we talk launches!)

    Send us a text If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you. Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results... Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself. Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses. With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live. Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results. If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them. Because successful launches aren’t louder. They’re just built better. Connect with Laura here Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    37 min

  2. 12/17/2025

    The Heart of Sales & Marketing

    Send us a text If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision. Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure entrepreneurs. With decades of experience helping business owners sell with confidence, integrity and impact, Marcus brings a refreshing, values-led perspective on what truly drives trust and long-term success, and reflects on recovery from his brain tumour, and what that has meant to his outlook. Together, they explore the real heart of sales, and why understanding people matters far more than scripts, stereotypes or pressure tactics. In this episode, you’ll discover: Why assumptions about your buyer instantly erode trustHow poor listening damages both sales conversations and brand reputationThe difference between selling at someone and truly understanding themWhy empathy, curiosity and alignment sit at the core of effective marketingHow the best sales experiences make people feel seen, safe and respectedWhy ethical, human-centred sales consistently outperform pushy tacticsIf you want your sales and marketing to feel authentic, confident and effective, without compromising your values, this episode will fundamentally shift how you approach conversion. Because the strongest sales don’t come from persuasion. They come from connection. Check out Marcus's book, "The Heart of The Sale" here. Get Marcus's Sales Scorecard here Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    1h 31m

  3. 12/10/2025

    Why Marketing

    Send us a text If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you.  Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making. Just like those instant purchases you make without hesitation, great marketing must answer the one question your buyer is always asking: Why should I? In this episode, you’ll discover: Why motivation (not information) is the key driver behind buying decisionsThe 5-part WHY framework that makes your offer meaningful: Result, Relevance, Risk, Reason, and ResonanceWhy buyers must emotionally “pre-experience” the outcome before they commitHow clarity reduces friction and speeds up decisionsWhy urgency only works when supported by meaning, not pressureHow to move beyond features and processes to the deeper emotional reason people buyYou’ll walk away knowing exactly what creates certainty, desire and decisive action in your audience, and why so many businesses miss it. If your marketing currently explains what you do but not why it matters, this episode will change everything. Because when your audience can answer the why..... they buy. Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    22 min

  4. 12/03/2025

    Freedom Marketing

    Send us a text If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you.  In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole. Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model so that time, energy and income work in your favour. In this episode, you’ll discover: The early warning signs that you’ve built yourself a job instead of a businessHow to define what freedom actually means to you using values, triggers and “how do I feel?” checksWhy specialising and simplifying your offers can increase your income and reduce your hoursHow to set boundaries, spot red-flag clients and confidently let go of the work that drains youThe power of knowing your “enough number” so you can stop chasing more and start living moreWhy personal branding is such a powerful growth lever, and simple ways to start if you hate being “visible”A practical 10-minute audit you can use to review your clients, offers and role in the business for 2026If you’re tired of being permanently busy, feeling guilty for wanting more space, or quietly resenting your own calendar, this conversation will help you rethink what’s possible and start building a business that truly funds your version of freedom. Connect with Sam Laliberte: • Instagram: @sam.laliberte • Freedom Lifestyle website and podcast: whatsyourfree.com Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    41 min

  5. 11/26/2025

    Fluency Marketing (Creating a Marketing Campaign)

    Send us a text If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression.  Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience. In this episode, you’ll discover: Why a structured marketing campaign is essential for successThe role of repetition in making your message memorableHow progression and momentum in your marketing efforts leads to better resultsThe importance of building belief and trust with your audience to get salesThe critical question: Are you speaking your audience's language, or just hoping they understand?If you're still relying on random posts and hoping for the best, it's time to become fluent in marketing and connect with your audience in a meaningful way. Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    20 min

  6. 11/19/2025

    1990's Marketing

    Send us a text If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you! In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best. Today, however? It’s a different game. And your customers expect a lot more. In this episode, you’ll discover: What’s changed in buyer behaviour, and why “waiting and hoping” is no longer an optionWhy speedy response times, personalised messaging and real-time proof are now the basicsHow snackable content and human-led brand storytelling win attention in a noisy digital worldThe truth about AI in marketing, and why “brains before and after bots” is non-negotiableThe one question every business owner should ask: Are you adapting to changing expectations… or stuck in 1990s marketing?If you’re still sending blanket emails, using stock photos or relying on luck... it’s time to modernise and make your marketing match how we really buy now. Tune in to find out what’s changed, what matters most, and how to stay one step ahead in the fast-moving digital world. Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    20 min

  7. 11/12/2025

    Stayin' Alive Marketing

    Send us a text What happens when the tribute act doesn’t live up to the hype? In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right. You’ll learn: Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketingThe simple fundamentals that actually build credibility and trustHow to spot when your high-ticket offer isn’t landing, and what to do insteadThe power of a low to mid-ticket “easy yes” offer that meets your audience where they areIf you’ve been polishing the glitter but neglecting the groundwork, this episode will help you refocus on what really gets your marketing “Stayin’ Alive.” Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    20 min

  8. 11/05/2025

    Black Run Marketing

    Send us a text What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift? In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck. You’ll learn: Why comfy routines kill progress (and what to do instead)How to spot and swap old habits for smart experimentsThe truth about overthinking, excuses, and “planning without doing”How to build momentum that actually gets you down the mountainIf you’ve been coasting on the blue runs and you’re ready to tackle the black, this one’s for you. Need more help? Find out about Victoria's 12 Week Lead Generation Programme (ClientCREATION) here Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

    18 min
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About

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion.  “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!

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