VREF | The Truth About the Aviation Market

Jason Zilberbrand
  • 4.5 (11)
  • AVIATION

Up-to-date information on the state of the aviation marketplace and it's effect on aircraft valuation by the leader in aircraft valuation: VREF Aircraft Value Reference, Appraisal & Litigation Services

  1. EPISODE 23 | The 7 Mistakes That Cost Aircraft Owners Millions | 2/16/26

    2D AGO

    EPISODE 23 | The 7 Mistakes That Cost Aircraft Owners Millions | 2/16/26

    Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Most aircraft losses don’t make headlines. There’s no accident report. No dramatic engine failure. No obvious red flag at closing. Just a slow, silent erosion of value… that doesn’t reveal itself until the exit fails. In this episode of The Truth About the Market, Jason Zilberbrand breaks down the invisible structural errors he sees every week — mistakes made by smart, successful buyers who thought they were doing everything right. Doctors. CEOs. Entrepreneurs. People who dominate in their own industries. And yet… aviation still collects the bill. If you’ve ever assumed that: A strong pre-buy protects youA reputable lender validates your decisionInsurance value supports your asking priceA “great deal” means you’re safeThis episode may change how you think about ownership entirely. Inside Episode 23 Jason walks through the seven quiet traps that quietly destroy resale value, refinance flexibility, and negotiating leverage — often years after the purchase. Here’s what you’ll uncover: Why some aircraft look “priced right”… until you try to sell them and discover the market never agreedThe subtle decision that feels decisive at purchase — and shrinks your buyer pool when you exitThe document most buyers trust to protect them… that legally protects almost nothingThe comforting phone call from a lender that convinces you everything is fine — until leverage turns against youThe number on your insurance policy that feels reassuring… and means absolutely nothing when negotiating a saleThe ownership model that sounds responsible and conservative — yet quietly becomes the most expensive way to flyThe strategy buyers obsess over (“waiting for the right time”) that consistently leaves them with worse aircraft at higher pricesNone of these mistakes explode on day one. They compound. They age poorly. And they only reveal themselves when you try to exit — when liquidity tightens, when financing shifts, or when the next buyer starts asking harder questions. The Hard Truth Aviation feels familiar. It looks like real estate. It smells like equipment finance. People talk about it like cars. It’s none of those things. In this market, timing is luck. Structure is control. And the exit — not the entry — is where value is proven. If you’re buying, selling, refinancing, or even considering aircraft ownership, Episode 23 may save you from a very expensive education. And when you need accurate, defensible, data-driven aircraft values, there’s only one name the industry trusts: VREF.com Fly safe. Stay smart.

    30 min
  2. EPISODE 22 | The Fuel That Broke General Aviation | 2/9/26

    FEB 10

    EPISODE 22 | The Fuel That Broke General Aviation | 2/9/26

    Why the End of 100LL Isn’t About Lead… and Never Was Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF When the FAA formally committed to phasing out 100LL, the announcement sounded calm, technical, and inevitable. But strip away the press language, and what’s left is the largest structural change to piston aviation since the jet age split general aviation in half. In this episode of The Truth About the Market, Jason digs into what the industry still hasn’t fully absorbed: fuel isn’t just fuel—it’s the hidden margin that holds engine design, maintenance economics, training viability, aircraft values, insurance, and financing together. This isn’t a political conversation. It’s not nostalgia. And it’s not resistance to progress. It’s about what breaks first, who pays for it, and why this decision unfolded the way it did. In this episode, we cover: • Why removing lead is not a simple octane swap • The unique role lead played as a detonation suppressant—not a performance enhancer • Which piston engines are most exposed (and why turbocharged aircraft sit at the center of the risk) • The quiet economic degradation that comes before mechanical failure • Why flight schools are the first real casualties of the transition • How fuel uncertainty collapses training margins, fleet viability, and rental economics • What G100UL actually solves—and what it doesn’t • Why G100UL is a bridge, not a destination • The FAA’s procedural strategy—and why this wasn’t a traditional rulemaking fight • Why E85 was never a serious aviation solution (despite what it looks like on paper) • How the piston fleet will stratify into survivors, marginal operators, and orphans • Why synthetic fuels are the real endgame—and why they won’t be cheap • How training pipelines will permanently change (younger aircraft, electric trainers, more simulators) • Why this was never about preserving the entire piston fleet • And how aviation doesn’t end—it compresses Jason also explains why this transition will reshape aircraft values more than any avionics upgrade ever has, and why economic gravity—not safety bans—will determine which airplanes remain viable. The bottom line: This was never just a fuel change. It was a filter. And years from now, when piston aviation is smaller, newer, cleaner, and far more expensive, this moment will be recognized as the inflection point. If you’re buying, selling, training, financing, or simply trying to understand where piston aviation is actually headed—this episode matters. Complete podcast and show notes can be found on https://vref.com/podcast For accurate, defensible aircraft valuations trusted by lenders, insurers, and professionals worldwide, visit VREF.com. Fly safe. Stay smart.

    26 min
  3. EPISODE 21 | Why “Engine Overhauls Don’t Add Value” Is the Most Dangerous Take in Aviation |

    JAN 30

    EPISODE 21 | Why “Engine Overhauls Don’t Add Value” Is the Most Dangerous Take in Aviation |

    Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF In this episode of VREF: The Truth About the Market, Jason addresses a growing and troubling trend in aviation commentary: non-aviators publishing financial conclusions about aircraft maintenance—then disclaiming all responsibility for the consequences. This is not a debate about spreadsheets or abstract models. It’s about safety, risk, marketability, and accountability—and what happens when those realities are ignored. In this episode, Jason breaks down: Why aviation is fundamentally different from every other asset classThe critical mistake of treating aircraft like spreadsheets instead of operating machinesHow abstract data analysis collapses when it ignores risk, safety of flight, and market frictionWhy the claim that “engine overhauls don’t add value” misses the real question entirelyThe difference between partial cost recovery and preserving marketabilityHow selective sampling and survivor bias distort valuation conclusionsWhat doesn’t show up in scraped data:Failed dealsDeclined loansInsurance refusalsAircraft that quietly disappear from the marketWhy lenders refinance aircraft because of overhauls—not in spite of themHow overdue or marginal engines routinely kill financing and shrink buyer poolsThe real downstream consequences owners don’t see when maintenance is deferredWhy “you don’t get 100% back” is a straw-man argument professionals never makeHow authority without responsibility becomes dangerous in aviationThe fine print that exposes “analysis” with no accountabilityWhy AI and abstract models fail when used as substitutes for judgmentThe difference between computation and experience in aviation decision-makingKey takeaway: Engine overhauls are not investments. They are risk management decisions. Their value is not theoretical—it lives at the intersection of safety, finance, insurance, and real market behavior. No serious aviation professional expects dollar-for-dollar recovery. What matters is whether an aircraft remains financeable, insurable, and sellable. This episode is for: Aircraft ownersBuyers and sellersLenders and insurersBrokers and maintenance professionalsAnyone relying on “data-driven” conclusions without understanding aviation realityFinal word: Aviation does not reward shortcuts. It rewards judgment, experience, and respect for risk. And when abstraction fails in aviation, it doesn’t fail quietly—it fails expensively. For accurate, defensible aircraft valuations trusted by lenders, insurers, and professionals worldwide, visit VREF.com. Fly safe. Stay smart. Complete Podcast Series can be found at https://vref.com/podcast

    26 min
  4. EPISODE 20 | The Aircraft Financing Hit List: The top Banks, Finance Companies, and Credit Unions (and the brokers who actually deliver) | 1/22/26

    JAN 22

    EPISODE 20 | The Aircraft Financing Hit List: The top Banks, Finance Companies, and Credit Unions (and the brokers who actually deliver) | 1/22/26

    Episode Summary Aircraft financing looks like a simple rate-shopping exercise… until you’re the one stuck in a bad structure, a surprise covenant, or a refinance that won’t clear because the original valuation doesn’t hold up. In this long-form, name-names episode, Jason breaks down how aircraft lending really works (spoiler: lenders underwrite exit liquidity, not your dream), the difference between banks, finance companies, capital/private credit, and credit unions—and where brokers add real value vs. hidden cost. Jason also shares a curated list of active finance brokers he consistently sees execute clean transactions across market cycles, then closes with the mistakes that cost owners the most after closing: non-USPAP “valuations,” replacement-cost thinking, balloons, and covenants nobody reads. Get the complete list of VREF-Recommended Brokers and Lenders in downloadable format at: vref.com/resources What You’ll Learn Why aircraft lending is nothing like residential mortgagesThe concept lenders actually care about: exit liquidityWhy the airplane is “conditional collateral” (and what else is being underwritten)Why identical borrowers can get wildly different terms on the same aircraftThe differences between:Major banksRegional/tier-two banksSpecialty lenders/finance companiesPrivate credit/capital firmsCredit unions (and why airline credit unions are a cheat code for pilots)When a broker helps—and when a broker is just friction + embedded costHow brokers get paid (and why “free” is rarely free):Bank-paid pointsRate spreadDouble-dipping (bank points plus borrower fees)Why commercial-use lending is an entirely different universeThe two lender/broker categories Jason says consistently create problems (without naming names)When going direct to a bank beats using a broker—especially for refisThe “Big Four” requirements that separate consistent aviation lenders from everyone elseWhy structure beats rate shopping (especially with SOFR-based pricing)Practical examples: how terms/LTV/rates change at $5M, $500K, and $250K aircraft price pointsThe real “gotchas” that explode later:Non-USPAP valuationsReplacement cost =/= market valueBalloonsCovenants (where the real pain lives)Why now can be a strong refinancing window—and how to structure for optionalityCOMPLETE PODCAST AND SHOW NOTES CAN BE SEEN AT https://vref.com/podcast/ Tactical Takeaways Use a broker when access is the problem (small/older/non-standard aircraft, thin deals, commercial use, weaker credit, outside your banking relationships).Call to ActionGet the complete list of VREF-Recommended Brokers and Lenders in downloadable format at: vref.com/resourcesFor help getting pointed to the right lender/broker: Jason@VREF.comFor valuations, appraisals, and VREF Online: VREF.com

    49 min
  5. EPISODE 19 | The Ladder Is Gone: Why New Aircraft No Longer Make Sense the Way They Used To | 1/14/26

    JAN 14

    EPISODE 19 | The Ladder Is Gone: Why New Aircraft No Longer Make Sense the Way They Used To | 1/14/26

    Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Episode Overview In this episode, Jason breaks down a shift many people in aviation feel but haven’t fully named yet: the traditional progression from one aircraft to the next is gone. For decades, aviation ownership followed a ladder. You started somewhere reasonable, stretched your mission, and moved up as experience, income, and need grew. That ladder quietly disappeared — not because of failure, but because OEMs intentionally redesigned the market around fewer buyers, higher margins, and emotionally driven pricing. This episode explains why new aircraft prices no longer align with capability, why product lines no longer guide buyers forward, and why confusion in today’s market isn’t a lack of knowledge — it’s a lack of transparency about how the rules changed. Jason walks through pistons, turboprops, light jets, and large-cabin aircraft to show how new airplanes have become luxury goods, while used aircraft have become the true transportation assets — and why misunderstanding that distinction is where buyers get hurt. What You’ll Discover in This Episode Why the traditional “step-up” ladder in aviation officially no longer existsHow OEMs intentionally shifted toward fewer buyers with more money — and why they won’t reverse courseWhy million-dollar piston aircraft aren’t about transportation anymoreWhat the $1.8M Mooney really represents — and who it’s actually built forThe psychological difference between mission-based buyers and identity-based buyersWhy Cirrus sells certainty while Mooney sells identity — and how that shapes pricingThe hidden reason turboprops became the real entry point for serious buyersWhy pistons become emotionally exhausting above certain price thresholdsHow turboprops quietly win on trust, predictability, and ownership psychologyWhy light jets stopped being stepping stones and became “containment devices”How VLJs transformed from democratization tools into status anchorsThe dangerous $12–$18M decision zone where logic, ego, and mission creep collideWhat the Citation Ascend, HondaJet Echelon, and Denali reveal about OEM strategyJason’s Truth “New aircraft are no longer stepping stones. They’re luxury goods. Used aircraft are the real transportation assets. Confusing the two is expensive. Understanding the difference is power.” Key Themes Discussed OEM margin strategy vs. buyer mission alignmentIdentity-driven purchasing vs. utility-driven ownershipEmotional insurance and its impact on valuationWhy scarcity narratives break when confidence shiftsHow cycles punish emotional pricing and reward disciplineBrought to You By VREF — The Trusted Name in Aircraft Valuations and Appraisals When new prices stop making sense, valuation discipline matters more than ever. Whether you’re buying, selling, financing, or trying to understand where the market is actually headed, VREF keeps you grounded in facts — not emotional anchors. Know what an aircraft is really worth before the market reminds you the hard way. Visit vref.com to get started. Complete podcasts can be found at https://vref.com/podcast/

    35 min
  6. EPISODE 18 | Is Aviation Ready for AI? | 1/5/26

    JAN 5

    EPISODE 18 | Is Aviation Ready for AI? | 1/5/26

    Episode Overview Artificial intelligence is coming for aviation — fast… But is the industry actually ready for it? In Episode 18 of The Truth About the Market, Jason tackles one of the most requested topics of the year and strips away the hype to examine the real constraints, risks, and opportunities AI presents across aviation. This is not a futurist fantasy episode. It’s a grounded, experience-driven look at what AI can do, what it can’t, and why the industry’s biggest obstacles aren’t technical — they’re structural, legal, and human. In this episode, Jason breaks down: Why aviation needs AI more than almost any other industry — and simultaneously resists it harder than mostHow fragmented data, paper logbooks, proprietary systems, and inconsistent records undermine AI effectivenessWhy OCR, digitization, and “AI-powered” platforms are not the same as clean, usable intelligenceThe danger of AI becoming a sophisticated guessing engine when fed imperfect or biased dataWhy liability — not technology — is the real reason AI adoption is slow in aviationHow scraped listings, inferred comps, and broker-built AI tools distort valuation and introduce financial riskWhere AI will make real, near-term impact:Predictive maintenanceReal-time operational intelligenceTraining and adaptive simulationInventory and supply-chain optimizationFraud detection in pre-buys and maintenance recordsWhy AI will not replace appraisers — but will absolutely expose bad data, bad actors, and bad assumptionsThe difference between AI as a decision-support tool versus AI as a sales weaponWhat aviation actually needs for AI to work:Standardized data formatsClear responsibility and liability rulesCybersecurity hardeningHuman-in-the-loop integrationRegulatory explainability and auditabilityWhy aviation doesn’t fear automation — it fears unexplainable automationWhat the next decade realistically looks like for AI adoption across GA, business aviation, and commercial fleetsA real-world auto-land event that marks a turning point for AI-augmented flight safetyWhy the future isn’t human or machine — it’s human judgment augmented by machine intelligenceThe Bottom Line AI isn’t here to replace aviation professionals. It’s here to replace professionals who refuse to evolve. Those who treat AI as a tool — grounded in verified data, professional standards, and accountability — will operate safer, smarter, and more efficiently. Those chasing hype, shortcuts, or narrative-driven automation will introduce risk the market will eventually punish. As always, this episode is sponsor-free, opinionated, and grounded in real-world aviation experience — not press releases or pitch decks. Complete Show Podcasts and show notes can be found at https://vref.com/podcast/

    37 min
  7. EPISODE 17 | ’Twas the Night Before Christmas… and the Market Remembered Gravity | 12/22/25

    12/22/2025

    EPISODE 17 | ’Twas the Night Before Christmas… and the Market Remembered Gravity | 12/22/25

    Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF Episode Overview In this end-of-year Christmas special, Jason steps back from valuations, depreciation curves, and transactional warfare to reflect on the year that aviation finally remembered gravity. Delivered through a poetic cold-open that rewrites ’Twas the Night Before Christmas for the aircraft industry, this episode blends humor, honesty, and hard-earned perspective as Jason unpacks the three forces that quietly shaped 2025: the privacy upheaval, the market cool-down, and the real story behind the “pilot shortage.” Jason also explores the deep challenges facing general aviation—from hangar scarcity to training-aircraft inflation—and shares a unforgettable story involving Santa Claus, an ADS-B-silent sleigh, and one of the strangest appraisals ever requested. This episode closes the year with clarity: what actually happened, what it means, and what aviation needs to carry into 2026. What You’ll Discover in This Episode Why 2025 wasn’t a crash, a boom, or a bubble — it was a recalibrationHow the FAA’s new privacy rules (Section 803) quietly made aircraft transactions harderThe irony of “increased privacy” in a world where ADS-B broadcasts every moveWhy buyers regained their voice — and sellers had to rediscover realityThe three silent forces that shaped the market all yearHow the pilot shortage isn’t one shortage at all, but a mismatch across the entire systemWhy training aircraft skyrocketed in value — and why it wasn’t irrationalHow hangar scarcity became one of the biggest hidden market driversWhy experimental aviation is thriving while certified GA struggles under cost and complexityThe aviation appraisal Santa never expected to do — and why the sleigh needed a valuationThe final truth of the year: markets run on facts, not myths Jason’s Truth “Yesterday’s market is not a price. It’s a memory. And this year, aviation had to relearn that gravity applies to values, to expectations, and to all of us.” Mentioned in This Episode FAA Section 803 (2024 Reauthorization Act)ADS-B tracking and privacy reformTraining aircraft inflation (Skyhawks, Archers, Warriors)Hangar space shortages across the U.S.Pilot-workforce mismatchGeneral aviation vs. experimental innovationSanta’s sleigh — and its suspiciously flawless logbooksVREF Online / VREF Appraisal Services The entire VREF Podcast Series and show notes can be found at https://vref.com/podcast/ Brought to You By VREF — The Trusted Name in Aircraft Valuations and Appraisals. Whether you’re buying, selling, financing, or planning for the year ahead, VREF keeps you grounded in data that matters. Get accurate, defensible, real-time aircraft values at vref.com.

    12 min
  8. Episode 16 | Aviation’s New Privacy Crisis: How ADS-B, FAA Reform & Public Tracking Are Colliding | 10/15/25

    12/15/2025

    Episode 16 | Aviation’s New Privacy Crisis: How ADS-B, FAA Reform & Public Tracking Are Colliding | 10/15/25

    Podcast: The Truth About the Market Host: Jason Zilberbrand, President & CTO, VREF Episode Overview In this episode, Jason takes you deep into one of the most consequential — and least understood — shifts happening in aviation right now: the privacy war brewing between the FAA, public flight-tracking, ADS-B technology, corporate secrecy, celebrity security, and a century-old registry system built on transparency. For the first time in U.S. aviation history, aircraft owners can legally hide their names and addresses from the public Aircraft Registry. At the same time, anyone with a $50 receiver and a Wi-Fi connection can track nearly every movement an aircraft makes. That collision — secrecy vs. transparency — is starting to reshape how aircraft are bought, sold, financed, insured, researched, and verified. Jason breaks down why this is happening, who pushed for it, what it fixes, what it breaks, and how it could fundamentally disrupt the entire transactional backbone of general and business aviation. This is not just a policy update. It’s a structural shift with real consequences for buyers, sellers, brokers, lenders, escrow agents, fleet operators, lawyers, insurers, and appraisers. If you want to understand what’s coming before deals start falling apart, this is the episode you don’t skip. What You’ll Discover in This Episode Why the FAA’s new 2024 Reauthorization Act allows owners to hide their identities — and why that is a seismic break from 100 years of aviation transparencyHow ADS-B tracking turned aircraft movements into public entertainment — and a serious security riskThe real-world stalking, robberies, and legal fights that forced the FAA to take privacy seriouslyThe rise of celebrity jet-tracking accounts — and the national-security implications nobody saw comingWhy foreign owners, corporations, and family offices quietly demanded these privacy reformsHow public tracking data has been weaponized for business intelligence, corporate espionage, and competitive monitoringWhy hiding ownership creates new problems for lenders, escrow agents, insurers, and brokersHow missing registry data threatens the reliability of valuations, lien searches, and chain-of-title verificationThe unintended consequence: we may break the aviation transaction ecosystem without meaning toWhy privacy protections must evolve faster than fraudThe upcoming “identity drought” — and how the industry will need new verification standardsWhat every buyer, seller, and broker must prepare for as the registry shifts from “open book” to “information blackout”Jason’s Truth “When transparency collapses before the industry can replace it with something reliable, we don’t create privacy — we create chaos. Aviation transactions are built on trust, and trust is built on verifiable information. Remove enough of that, and the entire system begins to wobble.” Mentioned in This Episode... Full show notes and podcasts can be found at https://vref.com/podcast/ Brought to You By VREF — The Trusted Name in Aircraft Valuations and Appraisals. When privacy reforms and fragmented data make transactions more complex, accurate valuations and verified history matter more than ever. Know what your aircraft is really worth — and protect your deal with defensible data — at vref.com.

    20 min
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Up-to-date information on the state of the aviation marketplace and it's effect on aircraft valuation by the leader in aircraft valuation: VREF Aircraft Value Reference, Appraisal & Litigation Services

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