The ScaleSmart Podcast

Hannah Boeck

The podcast for Private Practice Owners, Therapists, Coaches, & Course Creators. Each episode will bring you inspiration, actionable strategies, and real-world tools to help you grow a successful private practice, master your marketing, strengthen your mindset, and explore both passive and leveraged income opportunities. Whether you want to attract more clients, build a stronger brand, streamline your systems, or create an additional income stream, you’ll find the clarity, strategies, and encouragement you need right here.

  1. 17H AGO

    The Real Cost of Hiring in Private Practice with Jamie Perez

    If you’ve ever looked at your full caseload and thought, I should hire someone, this episode is going to give you a much more honest picture of what that actually means. Jamie Perez, speech therapist and owner of Thriving Joy Therapy, spent nearly a year trying to hire her first clinician, and what she learned in that process changed how she runs her entire business. Jamie specializes in infant feeding and medically complex cases and built a practice that quickly outgrew her capacity. In this conversation, she gets candid about the real cost of bringing on a team member, why her passive income plans stalled, and how she finally found her footing by getting clear on what season her business was actually in. What we cover in this episode: Why hiring took six to eight months, and what Jamie would do differently now, including how she thought about caseload shifts and projecting income before day oneThe actual costs of bringing on a new hire, from training and uniforms to website updates, that most people forget to factor inWhat stalled her passive income plans, and the timing lesson she took away from itHow she protects Fridays as a business day, what four blocks she runs her week around, and how she delegates to a grad student to get her time back You can find Jamie at www.thrivingjoy.com and on Instagram at @thrivingjoy therapy. If you’ve been sitting on a hiring decision or wondering whether the timing is right, this one is worth a listen. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us  Connect with Jamie Website: https://www.thrivingjoy.com/  Instagram: https://www.instagram.com/thrivingjoytherapy/  Courses and workshops: Feeding Therapy, Lactation Counseling, & Speech Therapy Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast if you haven’t already done so.

    40 min
  2. 3D AGO

    Why Your Private Practice Needs More Than One Way to Make Money

    If all of your income depends on you showing up, you already know how fragile that feels. One sick day, one insurance change, one clinician leaving your team and the whole thing wobbles. This episode is about what it actually looks like to build income that doesn't require you to be in the room. This week I'm talking about passive income and leveraged income — what they really are, what they are not, and how to start figuring out where they fit in your practice. I was just speaking at the AAPPSPA conference on this exact topic when a conversation about CPT code 92507 reminded me exactly why this work matters so much. When your entire business depends on one revenue stream you don't control, you are always one decision away from a crisis. What we cover in this episode: The real definition of passive income and why so many people get it wrong (it's not making money while you sleep doing nothing)The difference between passive income and leveraged income, and why both belong in your practiceHow to find your first passive income idea by looking at what you already do every dayThe mindset shift that stops most clinicians before they even start, and how to move past itIf you're ready to stop operating from one revenue stream and start building a business with more flexibility and more control, ScaleSmart Academy is where that work happens. Visit cuedcreative.com/podcast to learn more. You already know how to solve problems people desperately need help with. This episode will help you see that clearly.

    20 min
  3. MAY 1

    When Closing Up Shop Actually Opens New Doors with Christina Beta

    This episode is part of Community Chats, a special segment of the ScaleSmart Podcast where I sit down with SLPs, OTs, and PTs from our community to share the stories you don't always hear. Because growth doesn't only come from the same few voices. It comes from learning from people who are actually in it with you. Christina Beta is a speech therapist with over 25 years of experience, primarily in school-based settings. She opened a private practice clinic in 2023, built something she was proud of, and then made the hard call to close it when it started costing her more than it was giving. What came next was a pivot she did not plan for, and one that is turning out to be a really good fit. In this conversation, we get into: Why Christina closed her clinic after a year and what finally made the decision feel right, even when it felt like failureHow she fell into IEEs through a referral from a psychologist colleague and what that first evaluation actually looked likeThe gap she is filling for autistic children with high IQs who are testing out of speech services but still need pragmatic and social communication supportHow she structures her IEE services, from the evaluation and report to coaching packages, school visits, and professional developmentHer advice for SLPs who want to start offering IEEs and where to begin building those referral relationships If you have ever closed something down and wondered what comes next, or if IEEs have been on your radar and you did not know where to start, this conversation is worth your time. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us  Connect with Christina Website: https://www.collaborativemindsconsulting.com/  Instagram: https://www.instagram.com/collaborative_minds_consulting/  Facebook: https://www.facebook.com/share/g/17pALYaEZG/?mibextid=wwXIfr  Courses and workshops: https://www.collaborativemindsconsulting.com/workshops-courses  Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast if you haven’t already done so.

    20 min
  4. APR 28

    The Real Reason You're Overwhelmed (and What to Do About It)

    If you have been saying "I am overwhelmed" on repeat lately, I want you to consider something. That word itself might be part of what is keeping you stuck. Overwhelm is a powerless word. When something is overwhelming you, it has taken over. And the more you say "I am overwhelmed," the more your brain gets to work proving it true. That is not a personal failure. That is biology. And once you understand what your brain is actually doing when you feel that way, the path out becomes a lot clearer. In this episode, I share what I figured out after spending 75 minutes arguing with my own coach about why I was too overwhelmed to hear a single solution. I walk through why the feeling of overwhelm has less to do with how much is on your plate and more to do with your brain trying to protect you from the discomfort of growth. I also give you the exact framework I use to move through it. In this episode, you will hear: Why shifting from "I am overwhelmed" to "I am feeling overwhelmed" is not just semantics, it is the first step to getting out of itThe specific ways your brain reroutes you toward safe action, getting another certification, reorganizing your office, living in your inbox, and why it feels productive but is actually keeping you stuckThe difference between a to-do list and a priority list and why most people never make oneHow to brain dump everything, separate what has real consequences from what just feels urgent, and land on a true top priorityWhy the task you have the most resistance to is almost always the most important thing on your list and what to do about thatThe words you speak become the house you live in. This episode will help you choose better ones. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us  For the full show notes and links, visit: https://www.cuedcreative.com/podcast/episode-34  Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast if you haven’t already done so.

    27 min
  5. APR 24

    From Going Slow to Getting Creative, Asia McNealey Has Figured Out How to Make Private Practice Work

    This episode is part of Community Chats, a special segment of the ScaleSmart Podcast where I sit down with members of our community to share the stories you don't always hear. Because growth doesn't only come from the same few voices... it comes from learning from people who are actually in it with you. Asia McNealey is a speech therapist specializing in autism, early language, and speech sound production. She is a mom, a veteran, a full-time school contractor, and the owner of McNealey Speech Therapy. She has been building her private practice since 2023, taking her time to build a practice that works for her life while getting really creative with how she's showing up and serving her community. In this conversation, we get into: Creative ways Asia runs speech therapy camps - from bringing in fire trucks and mini pigs to having fun with cooking and craftsThe story behind Respite Nights, a parent night-out program she runs with her mentor to give caregivers of kids with complex needs a few real hours offWhy she intentionally started slow with one client, then two, and how that pacing helped her learn the business side without burning outHow word of mouth built her practice and why her mentor, who runs a competing private practice, is one of her biggest supporters If you're in the building phase of your private practice and wondering if you're doing it right, press play. Asia's story will remind you that being slow and creative is a completely valid way to grow. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us  Connect with Asia McNealey Website: https://mcnealeyspeechtherapy.clientsecure.me/  Facebook: https://www.facebook.com/profile.php?id=61563138773772  Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast if you haven’t already done so.

    24 min
  6. APR 21

    What 11 Years in Private Practice Actually Teaches You with Luba Patlakh

    Some people build a business and figure it out as they go. Luba Patlakh - Kaplun, M.S. CCC-SLP, OMT is one of them. After 11 years, two locations in Philadelphia, a mobile therapy bus, a nonprofit preschool program, and a team of 20 administrative staff, Luba has a lot to say about what the figuring out actually looked like. And in this episode, she holds nothing back. This is not a conversation about systems and strategies. It is about what happens inside the person building the thing. The moment you realize you do not know everything and have to get comfortable with that. The day you hit a wall doing everything yourself and finally make your first hire. The shift that happens when you stop trying to make everyone do things your way and start trusting people to find their own rhythm. As Luba puts it, putting the puzzle of the business together was easier than the emotional transition of learning how to be with people and with yourself through the change. What you will hear in this episode: Why letting go of the "I know everything" mindset is one of the most important things you can do for your growthWhat burnout looked like for Luba and why her first hire changed everythingHow delegating transformed Kidology and what she learned about trusting people to do things differently than she wouldThe reason behind what you are building matters more than any strategy you will ever useWhat separates the people who rise quickly from those who stay stuck, and why it almost always comes down to the inner workYour business can only grow to the level of the problems you can handle. This episode is about building the capacity to handle more. Have a question for the show? Submit it at cuedcreative.com/podcast#questions Connect with Luba  Website: lubapatlakh.com Instagram: https://www.instagram.com/lubapatlakh/ Youtube: https://www.youtube.com/@thegrowthlabpodcast For information about Kidology, visit kidologyinc.com. The Growth Lab Podcast – hosted by Luba Patlakh-Kaplun, explores business growth, family balance, women’s empowerment, and creating meaningful impact. Through honest and inspiring conversations with entrepreneurs and leaders, the podcast shares practical insights and real stories on building successful, purpose-driven businesses without sacrificing what matters most. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us

    40 min
  7. APR 14

    The Hardest Part of Running a Business Nobody Talks About

    The hardest part of running a business isn't really the marketing or the systems or the hiring. The hardest part is being the only person in charge of every single decision, upholding every boundary, taking every risk. And doing it all alone. In this episode, Hannah set out to talk about loneliness, but took the off-ramp into how to make decisions so you don't get stuck at indecision station, where to go for trusted support, and why you need to fill your own cup if you're going to sustain this crazy ride. She dives into why she spent years hiding inside business partnerships instead of betting on herself, what happened when COVID forced her to go all in, and the real work it took to get off the self-worth roller coaster. This episode covers: Why so many people enter business partnerships for the wrong reasonsA simple decision-making filter to use when you're stuck and have nobody to askThe real difference between a mentor, a consultant, and a coach — and which one you actually need right nowWhy your results are always a data point, never a verdict on your worthHow to fill your own cup so you can keep showing up for everyone who needs youIf you've ever felt completely alone in the driver's seat of your business, this one is for you. Resources mentioned: Scale Smart Academy: https://www.cuedcreative.com/ Follow Hannah on Instagram: @cuedcreativeSubmit a question for the podcast: https://www.cuedcreative.com/podcast

    29 min
  8. APR 7

    If I Were Starting a Private Practice Tomorrow: 6 Things I’d Do Without a Doubt (Part 2)

    This is Part 2 of a two-part series on starting and growing a private practice. If you haven't listened to Part 1 yet, go back and start there before jumping in here. In this episode, I cover the two remaining things I'd do from day one if I were starting over: learning to think like a CEO and building a second income stream before you need one. These are the moves that separate a practice that just survives from one that actually grows. What's covered: What it actually means to run your practice like a CEOHow tracking your numbers changes the decisions you makeWhy boundaries are the structure holding your business togetherHow to start building a second income stream before you need one Whether you're just getting started or you've been in practice for years, this episode will give you a clearer picture of how to build something sustainable. Connect with Hannah Website: www.cuedcreative.com Instagram: https://instagram.com/cuedcreative Facebook: https://www.facebook.com/CuedCreative Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast Sign up for our next workshop: https://www.cuedcreative.com/join-us  For the full show notes and links, visit: https://www.cuedcreative.com/podcast/episode-30  Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast if you haven’t already done so.

    21 min
5
out of 5
32 Ratings

About

The podcast for Private Practice Owners, Therapists, Coaches, & Course Creators. Each episode will bring you inspiration, actionable strategies, and real-world tools to help you grow a successful private practice, master your marketing, strengthen your mindset, and explore both passive and leveraged income opportunities. Whether you want to attract more clients, build a stronger brand, streamline your systems, or create an additional income stream, you’ll find the clarity, strategies, and encouragement you need right here.

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