Appointment Only

Kenny and Danny King

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

  1. 4d ago

    How We Stopped Building Our Business Around Weddings

    For years, we assumed that successful custom clothiers needed two things: lots of weddings and as many clients as possible. In this episode, we’re breaking down not just how we stopped being a wedding-focused business, but how we made the shift from letting our business control us, to being completely in control of how much money our business makes, regardless of how busy we are. We talk about the wake-up call that came in 2020, the million-dollar year in 2021 that we never want to repeat, and the changes we made to protect our time, sanity, and profitability. The biggest lesson? It’s in your power to stop working with people who you don’t want to work with and build a business that gives you plenty of money AND time.  Highlights: 04:42 - How weddings became the foundation of our business and, for years, almost our entire client base. 08:21 - Why we felt trapped in the wedding cycle, even when we knew we didn’t enjoy it anymore. 10:25 - How COVID forced us to confront the business we were actually running and finally think about who our target client really was. 14:27 - The five clients who kept us afloat in 2020 and our first glimpse at a higher-value, more meaningful business model.  21:51 - The year we exceeded $1 million in revenue, worked nonstop, and realized being incredibly busy was not the business we wanted. 26:05 - There are different kinds of money: the money that drains your time and energy, and the money that doesn’t. Which one are you building your business around? 28:30 - How being too busy cost us our most valuable client. 30:09 - Why we were willing to let 33% of our business disappear, and what happened after we introduced order minimums, eliminated Saturdays, and raised our barrier to entry. 33:58 - Why the right clients make volume far less important: how we managed to work 11 days in July 2026 and hit a financial record. 46:53 - Why custom clothiers need to stop operating like wedding vendors whenever it only benefits the client. If you have specific questions about running the wedding side of your custom clothing business, send them our way. We’re putting together a deeper wedding series and want to know what you actually want us to cover. Sign up for our weekly newsletter here or DM us your questions @appointmentonlypod. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  2. Aug 17

    The Definition of Luxury

    In this episode, we break down what actually makes a custom clothing business feel luxurious, and why it starts with the standards we set for ourselves. We talk about pricing, exclusivity, rush orders, client minimums, and why saying no is often the most important thing we can do. Our advice to you? Stop operating like 99% of custom clothiers and start running the business at the level you want it to become.  Highlights: 02:44 - Why luxury is defined the standards you set for yourself. 07:26 - Why being exclusive about who you serve is one of the clearest signs of a luxury business. 10:47 - The luxury language: how tiny and intentional shifts influence not just how others perceive your business, but how you perceive yourself. 15:11 - Why true luxury businesses don’t try to coerce people to buy from them.  19:30 - Empty calendar or not, your order minimum still matters. 26:20 - The luxury test: if you can’t say no, protect your time, and uphold your standards, you’re not in control of the business, the business is in control of you. 29:14 - Why we no longer justify why our suits are so expensive. 33:05 - A truth most custom clothiers won't admit: if you’re not looking out for yourself, no one else will. 38:41 - The resources available to you in Clothier Kingdom, including email templates and real training videos, that have helped custom clothiers generate hundreds of thousands in revenue.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  3. Aug 10

    Your Marketing Isn't the Problem: Designer Forum New York Recap

    In this episode, we talk about our biggest takeaways from the recent Designer Forum New York Tradeshow: why you need to be physically placing yourself in the mix (not just in peoples’ DMs) and why most custom clothiers don’t have a marketing problem, they have a focus problem. We also share our take on the industry’s obsession with “scaling” and the questions we think you need to answer before you spend another dollar trying to market yourself.  Highlights: 01:50 - The value in attending the Designer Forum as a custom clothier and why quality beats quantity every time. 05:55 - Revisiting two potential clients we chose not to put on the calendar and what happened after. 9:55 - Why keeping space open for the right clients is more profitable than saying yes to every lead.  12:53 - A look at our July sales and why building a calendar full of appointments that actually move the needle is entirely within your control. 17:30 - The reasons why the Designer Forum is worth attending and why you can’t just work in the industry, you need to be part of it. 24:16 - Why you need to be putting yourself in the room, not just in the DMs.  29:30 - What we loved from this year's keynote presentations and why investing in your business is essential to growth. 35:08 - Why marketing efforts are a waste of energy until you get crystal clear on who you’re actually trying to reach. 38:20 - Why we don’t teach you to scale exponentially. 41:48 - Gearing up for next January's show and how learning from experts can change your business. Details on upcoming DFNY shows Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  4. Aug 3

    From One Suit to $28K: The Power of Valuing Your Time

    Your clients’ time is valuable and so is yours. Today on the podcast, we break down how treating our time with respect has changed the way we qualify leads, lead appointments, and generate high ticket, predictable sales. We walk you through some of our lowest recent sales: two client inquiries that could have resulted in simple, one-item orders but became multi-thousand dollar sales because of our systems, standards, and order requirements. We also explain why luxury clients want you to take the lead, why custom means buying rather than shopping, and why the clients capable of making quick decisions are who you need to be targeting.  Highlights: 02:26 - Valuing your clients’ time starts with treating your own time like it matters. 5:15 - Why you’re already working with your ideal clients and the opportunity is in learning how to lead them. 08:53 - Why selling becomes dramatically easier with clients who want your expertise and can afford your prices.  13:10 - A lesson on redefining the word “versatile”: how we turned a simple request into a $7940 sale. 19:52 - Why the right sales process eliminates unpredictability and sets you up for consistent, high ticket sales.  20:54 - Why we chose to enforce our multi-suit requirement during our slowest month. 23:49 -  How rush-order minimums protect your time, filter out indecisive clients, and make urgent work worth accepting. 26:15 - How a client who wanted “just one tuxedo” for a wedding ended up spending $28,220. 27:26 - Stop living in excuses: a reminder that you already have clients who are capable of spending more.  31:08 - Why your focus should be on creating the systems that maximize everyone’s time.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  5. Jul 27

    Why We Refuse "Dream Clients" (And You Should Too)

    Today, we unpack two completely different leads that landed in our inbox: one looked incredible on paper but expected us to do a free consultation, while the other trusted our expertise from the start and walked out with three high-end suits. We talk about why luxury businesses don't attract their ideal clients by saying yes to everyone, why someone's job title should never influence your processes, and how respecting your time is one of the most valuable things you can do for your business. The bottom line is, the luxury clothiers who succeed are the ones who aren’t afraid to uphold their standards.  Highlights: 02:20 - Why a "great lead" on paper isn't always a client you want. 05:51 - The story of a seemingly high ticket lead who wanted to schedule a conversation, and why and how we said no.  13:50 - Why doubling down with your clients on how you run your business is the best option for everyone involved.  15:00 - One of the biggest mistakes we see custom clothiers make: bending their processes out of desperation.  18:08 - A perfect example of how your ideal clients are always willing to trust you as an expert. 21:00 - Why luxury businesses have to be willing to do what everyone else won’t and how to start operating like you are already on that next level.  24:25 - How trying to “earn” someone’s business devalues both your time and services. 30:25 - Why your ideal client isn’t scheduling appointments with people who don’t take themselves seriously. 33:40 - The heavy lifting we've already done for you: the strategies and resources available to you on our website that will make a BIG impact in your business. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  6. Jul 20

    The True Cost of a Scarcity Mindset

    You might feel like you’re waiting for the “right time” to act. Fear keeps more business owners stuck than almost anything else, and in this episode we unpack how to move past it. We talk about the difference between making business decisions from a scarcity mindset versus a confidence mindset, why what’s unknown is often the upside, not the downside, and how the biggest breakthroughs in business come from choosing growth when it feels uncomfortable. If there’s one thing you take away from today’s episode it’s this: stop waiting until you feel “ready”. The time to get out of your comfort zone is right now.  Highlights: 2:13 - How a scarcity mindset quietly limits business growth every single day. 06:26 - How fear focuses on the measurable downside, while confidence embraces the unpredictable upside. 10:40 - The difference between someone who’s choosing growth vs. someone who’s making decisions out of desperation. 13:40 - Why most business owners stop faking it before they actually make it. 16:17 - Getting over your brain’s need for safety: why levelling up demands discomfort. 18:18 - How shortcutting your own closet just to save money is actually costing you. 22:00 - Why most custom clothiers are too desperate to set order minimums. 24:20 - The story of how we invested in our first showroom before it felt like the “perfect” time. 30:33 - Why spending money in your business is an investment, not just an expense. 36:05 - How the life and business you want gets created one decision at a time. Mentioned in this episode: "Someone Has to Be the Most Expensive, Why Not Make It You?" by Andrew Griffiths  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  7. Jul 13

    LCC Enrollment is LIVE Again

    In this episode, we're pulling back the curtain on Luxury Clothier Collective, why we built it, and the results our members are seeing. We share how we learnt to get out of our own ways, the strategies that are helping our members increase profitability while working with fewer clients, and why building a luxury business isn't about working harder, it's about working smarter. If you're serious about becoming the go-to luxury clothier in your market, consider this episode the starting point for how to do it. Highlights: 04:00 - Luxury Clothier Collective enrollment is now LIVE. 05:22 - Why hesitation costs you the opportunities you want and deserve.  07:43 - An inside look at how LCC works and why we only accept one clothier per market. 10:52 - Why experience, not information, is what actually transforms a business. 12:58 - The retreat question that made us rethink how we built our own business. 18:47 - The results every member is seeing by working with fewer, higher-value clients. 20:39 - Why there's no prize for being overworked, and how to build a business that gives you a life that you love. 23:17 - How one member paid for an entire year of coaching with a single appointment. 25:58 - Why identifying the right clients is more valuable than getting more leads. 43:15 - Why investing in your business isn't an expense, it's the fastest way to change your future. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  8. Jul 6

    Custom Clothiers vs. Luxury Sellers: Inside Our First LCC Retreat

    In this episode, we take you behind the scenes of our first-ever Luxury Clothier Collective retreat and unpack the conversations that are drastically changing the way our members approach luxury selling. Spoiler alert: selling custom suits alone doesn’t make your business luxury, and that’s exactly the mindset shift that separates the custom clothiers who succeed from those who don’t. You’ll also get an inside look at what we've changed inside our own sales process to consistently attract bigger opportunities and how you can implement those strategies right now.  Highlights: 02:44  - The choice to keep LCC exclusive and why every custom clothier isn't ready for it. 07:28 - The biggest takeaways from our LCC retreat. 11:51 - Why our Million Dollar Manual sales process still works, and what we've changed for luxury clients. 14:02 - The myth of “good, better, best” and why leading with price isn’t sustainable.  17:17: - Why everything can't be a priority and how that helps define your areas of focus.  20:41 - The shift from passive wanting to knowing what you deserve. 24:40 - Why your margins determine whether your business survives or struggles. 26:26 - The power of learning from clothiers at different stages of business, all working towards the same outcome. 30:21 - The difference between selling custom clothing and selling luxury, and why most custom clothiers are too afraid to make the leap.  31:58 - Is LCC right for you? Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

5
out of 5
22 Ratings

About

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

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