TMC Presents: The Marketing Clubhouse

The Marketing Club
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Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 18,000+ strong community of marketers. Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand. From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate). Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜 Hosted on Acast. See acast.com/privacy for more information.

  1. 5d ago

    Big Brand Thinking For Smaller Teams with Chris Asahara

    In this episode of The Marketing Clubhouse, we're joined by Chris Asahara, founder of The Postmasters and an experienced global marketing leader who has spent more than 20 years working across agencies and major brands including Adidas Japan and Les Mills. From building a 13-person newsroom from scratch in Tokyo to leading global social and crisis communications and driving more than USD $2 million in revenue through virtual reality campaigns, Chris has experienced what marketing looks like when the stakes, teams, and complexity get much bigger. Together, we unpack what enterprise marketing actually teaches you. We explore how large organisations align global teams, connect social and content to commercial outcomes, manage brand reputation, and build the processes that allow marketing to perform at scale. But we also flip the conversation. Now running The Postmasters and working with startups and SMBs, Chris shares which enterprise disciplines he's taken with him, which corporate habits he's had to leave behind, and how smaller businesses can bring strategic rigour to their marketing without creating unnecessary bureaucracy. This is a practical conversation about discipline, alignment, credibility, speed, and what marketers at both ends of the business spectrum can learn from each other. What we cover in this episode Why enterprise marketing isn't necessarily as slow as people thinkThe operational decisions behind high-performing global social teamsHow to connect social media and content metrics to revenue and commercial outcomesWhy social media should play a bigger role in corporate and crisis communicationsWhat real stakeholder alignment looks like inside global organisationsHow governance, community, content, and measurement work together at enterprise scaleThe enterprise disciplines startups and small businesses should adoptThe corporate habits founders and lean marketing teams are better off leaving behindHow to maintain strategic rigour without creating unnecessary bureaucracyWhat Australian and New Zealand startups can teach enterprise marketing teams about speed and agilityThe structural and cultural changes that can help large marketing teams move fasterAgency vs in-house experience for marketers aspiring to global leadership roles You should listen if... You work in a large organisation and want to move faster without sacrificing brand trustYou're a founder or marketer in a smaller business looking to bring more structure to your marketingYou manage social media, content, corporate communications, or brand reputationYou're navigating complex stakeholders and struggling to connect marketing activity to commercial outcomesYou want to understand what enterprise and startup marketers can learn from each other This episode will help you take the best of enterprise marketing - its discipline, strategic rigour, alignment, and accountability - without taking on the bureaucracy, and apply those lessons to build marketing that can move quickly, prove its value, and scale. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Big Brand Thinking For Smaller Teams with Chris Asahara

  2. Sep 2

    Standing Out In The Sea Of Sameness with Shyr Godfrey

    In this episode of The Marketing Clubhouse, we're joined by Shyr Godfrey, co-founder of Forty Thieves, to explore what it really takes to build a distinctive brand in a category where consumers already have plenty of choice. From turning a premium peanut butter into a nationally recognised brand to navigating retailers, competitors, and changing customer expectations, Shyr shares the lessons she's learned about building a product people notice, choose, and ultimately become loyal to. Together, we explore why differentiation needs to go deeper than marketing, the role packaging and design play in influencing purchasing decisions, and what happens when competitors begin adopting the positioning you've worked hard to own. We also dive into the psychology behind how people shop, why customer identity matters, and the subtle cues that can make the difference between a product being picked up or passed over on shelf. This is a practical conversation for marketers, founders, and brand builders looking to create stronger, more distinctive brands in competitive markets. What we cover in this episodeWhy genuine differentiation starts with the product—not just the marketingHow challenger brands can break through established categoriesThe realities of winning shelf space and building relationships with retailersWhat happens when competitors start copying your positioning and messagingHow packaging and product design influence attention, trust, and purchasing decisionsThe psychology behind how consumers make decisions in-storeWhy customer identity and emotional connection matter when building a brandHow brands can turn products into something customers genuinely identify withBalancing founder intuition with customer feedback and dataThe consumer behaviour shifts marketers should be paying attention to You should listen if...You're building or growing a brand in a competitive categoryYou work in FMCG, retail, eCommerce, or product marketingYou're launching a new product and need to create genuine differentiationYou want to better understand consumer psychology and buying behaviourYou're responsible for branding, packaging, positioning, or customer experience This episode will help you think beyond campaigns and understand the product, design, positioning, and psychological factors that make customers choose one brand over another - and keep coming back. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Standing Out In The Sea Of Sameness with Shyr Godfrey

  3. Aug 25

    The Hype Beyond A Good Campaign With Mark Ho

    In this episode of The Marketing Clubhouse, we're joined by Mark Ho, founder of BrightGrain and one of Australia's most respected strategic marketers. After building his career across major consumer brands, Mark has become known for challenging conventional marketing thinking. Rather than jumping straight to campaigns and tactics, he encourages businesses to slow down, ask better questions, and focus on solving the right problems before spending another marketing dollar. Together, we unpack his philosophy of "Transformation Marketing," explore why long-term brand building still matters in a world obsessed with short-term growth, and discuss how marketers can balance commercial pressure without getting distracted by the latest trends or buzzwords. This is a thought-provoking conversation for marketers who want to move beyond execution and become more strategic, commercially minded leaders. What we cover in this episodeWhat Transformation Marketing actually means and why it mattersWhy the best marketing starts with better questions—not better campaignsRecognising when the old marketing playbook is no longer workingHow to identify the real business problem before jumping into executionThe difference between genuine brand building and "brand theatre"Why established brands still need to invest in long-term brand growthHow to balance brand investment with short-term commercial outcomesPractical ways to push back when organisations demand instant resultsWhat a realistic 90-day plan looks like when balancing brand and activationThe habits every marketer can build to become a stronger strategic thinker You should listen if...You're responsible for both brand and commercial performanceYou're tired of chasing marketing trends without seeing long-term resultsYou want to become a more strategic marketer and business partnerYou're working in a fast-growing business where the old playbook isn't working anymoreYou want to better balance long-term brand building with short-term growth targets This episode will help you think more strategically, ask better questions before jumping into execution, and build marketing that creates lasting business impact - not just another campaign. P.S If anyone remembers the Chicken Tonight ads from the 90's... this man was responsible! Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    The Hype Beyond A Good Campaign With Mark Ho

  4. Aug 18

    Customer Insight Is Your Competitive Advantage with Erin Core

    In this episode of The Marketing Clubhouse, we're joined by Erin Core, customer insight specialist and marketing leader who has spent her career helping organisations make better business decisions by truly understanding their customers. Through her work at Veracity and across senior marketing leadership roles, Erin has helped businesses move beyond assumptions and surface the insights that drive better products, stronger campaigns, and more meaningful customer experiences. In a world overflowing with data, she believes the real competitive advantage isn't collecting more information - it's asking better questions. Together, we explore what customer-centricity actually looks like in practice, why research should be the starting point of every marketing strategy, and how businesses can turn customer understanding into measurable commercial results. This is a must-listen for marketers, business leaders, and founders who want to make smarter decisions, build stronger brands, and create marketing that genuinely resonates with customers. What we cover in this episodeThe biggest misconceptions marketers have about customer insightWhy collecting data isn't the same as understanding customersWhat genuinely customer-centric organisations do differentlyHow customer research can completely change a marketing strategyThe risks of skipping research in fast-paced marketing environmentsThe questions every marketer should be asking their customersWhy more data doesn't always lead to better decisionsHow AI is changing customer research—and where marketers need to be carefulPractical ways small businesses can better understand their customersHow customer insight is evolving and what marketers should prepare for next You should listen if...You want to create more customer-focused marketingYou're making marketing decisions based on assumptions rather than evidenceYou want to improve your research and customer discovery skillsYou're leading marketing strategy or product developmentYou believe better customer understanding leads to better business outcomes This episode will challenge the way you think about customer research, help you move beyond surface-level data, and show you why the best marketing always starts with understanding the people you're trying to serve. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Customer Insight Is Your Competitive Advantage with Erin Core

  5. Aug 11

    Building Brands That Last with Kennedy Anderson

    In this episode of The Marketing Clubhouse, we're joined by Kennedy Anderson, entrepreneur, founder of The Whitening Co, and one of New Zealand's most recognised consumer brand builders. From launching his first business at just 15 years old to growing The Whitening Co into a household name, Kennedy has spent years turning ideas into businesses. But beyond the viral content and social media success, he's also become known for sharing the realities of entrepreneurship - from cash flow challenges and supplier negotiations to borrowing money and navigating the pressures of building a physical product business. Together, we unpack the difference between building an audience and building a business, why brand has become a founder's greatest competitive advantage, and what it really takes to create a company that lasts beyond the hype. This is an honest conversation for marketers, founders, and aspiring entrepreneurs looking to build sustainable brands in an increasingly competitive world. What we cover in this episodeThe difference between building attention and building a real businessWhy Kennedy shifted from being "the influencer" to becoming "the operator"How The Whitening Co became one of New Zealand's leading challenger brandsThe financial realities of entrepreneurship that few founders talk aboutLessons from building and scaling a physical product businessWhy community has become one of the strongest competitive advantages for modern brandsHow AI is increasing the importance of authentic brandingMarketing beliefs Kennedy has changed throughout his entrepreneurial journeyThe biggest mistakes that became his greatest business lessonsWhat founders should focus on during the first 90 days of launching a business You should listen if...You're building or launching a consumer brandYou're an entrepreneur navigating the realities of business ownershipYou want to better understand the difference between audience growth and business growthYou're interested in brand building, community, and entrepreneurshipYou want practical advice from someone who's built a nationally recognised product brand This episode offers an honest look behind the scenes of entrepreneurship, challenges the myths surrounding founder success, and shares practical lessons for building brands that customers trust, communities support, and businesses that stand the test of time. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Building Brands That Last with Kennedy Anderson

  6. Aug 4

    Becoming A Marketing Leader with Sindy Ward

    In this episode of The Marketing Clubhouse, we're joined by Sindy Ward, Director of Hunter Campbell and one of New Zealand's leading marketing recruiters. Having spent her career placing everyone from Marketing Managers through to Heads of Marketing, General Managers, and CEOs, Sindy has a front-row seat to what separates marketers who consistently progress from those who struggle to move beyond the same level. She works with businesses every day to identify future leaders, giving her a unique perspective on the skills employers value most. Together, we unpack what it really takes to build a successful marketing career, why commercial thinking is becoming just as important as creativity, and how marketers can position themselves for leadership in an industry that's changing faster than ever. This is a practical conversation for marketers at every stage of their career who want to become stronger leaders, make smarter career decisions, and stand out in a competitive job market. What we cover in this episodeThe habits and behaviours that accelerate marketing careersWhen marketers transition from being specialists to business leadersWhy commercial acumen is becoming essential for modern marketersThe biggest gaps between aspiring leaders and those ready for senior rolesThe skills every future Head of Marketing or CMO should be developing todayWhether marketers should specialise or become generalistsHow AI is changing what employers are looking for in marketing talentTrends shaping today's marketing recruitment landscapeCareer moves that can dramatically change your trajectoryPractical advice for marketers looking to fast-track their growth You should listen if...You're looking to progress into a senior marketing or leadership roleYou're planning your next career moveYou're wondering whether to specialise or broaden your experienceYou're preparing for promotions or leadership opportunitiesYou want to understand what employers are really looking for in today's market This episode will help you take a more strategic approach to your career, build the skills that future marketing leaders need, and position yourself as the kind of marketer businesses are actively looking to hire. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Becoming A Marketing Leader with Sindy Ward

  7. Jul 28

    Winning In The Age of Algorithms with Aleisha McCall

    In this episode of The Marketing Clubhouse, we're joined by Aleisha McCall, founder of Ultimate Edge Communications, media strategist, and host of The Black Box of Media podcast. After representing Australia and New Zealand at four World Synchronised Ice Skating Championships, Aleisha made the leap into broadcasting before building her own agency from the ground up. Today, she helps high-growth brands navigate paid media, AI, and the rapidly changing digital landscape, with one bold belief at the centre of her thinking: in today's world, the algorithm has become one of your most important customers. Together, we explore how AI is reshaping marketing, whether traditional customer personas still have a place, and how brands can optimise for algorithms without losing the authenticity that makes people want to follow them. This is a forward-thinking conversation for marketers who want to stay ahead of industry change while continuing to build brands that people genuinely connect with. What we cover in this episodeWhy algorithms are becoming one of marketing's most important audiencesWhether traditional customer personas still work in an AI-driven worldFinding the balance between algorithmic optimisation and brand authenticityHow owned and paid media work together in modern marketingPractical ways marketers can use AI to strengthen their strategyWhy clarity - not hope - is one of the most valuable leadership skillsLessons from elite sport that translate into building a successful businessHow to navigate uncertainty when the industry is constantly evolvingWhat today's marketing teams should stop measuringAleisha's advice for marketers starting their careers in 2026 You should listen if...You're trying to understand how AI and algorithms are changing marketingYou want to build content that performs without sacrificing your brandYou're responsible for paid media, digital strategy, or brand growthYou're leading a marketing team through rapid changeYou want practical advice on staying relevant in an AI-first industry This episode will help you rethink how modern marketing works, understand the growing influence of algorithms, and build strategies that resonate with both technology and the humans on the other side of the screen. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    Winning In The Age of Algorithms with Aleisha McCall

  8. Jul 21

    What Is Beyond The AI Hype with Daniel Xu

    In this episode of The Marketing Clubhouse, we're joined by Dan Xu, CEO and Co-founder of ElementX, AI engineer, entrepreneur, and one of New Zealand's leading experts in helping organisations implement artificial intelligence safely and at scale. With a PhD in Bioengineering, a background in mechatronics engineering, and experience developing products like UVLens, Dan sits at the intersection of cutting-edge technology and commercial application. Today, he helps organisations move beyond AI experimentation and build practical solutions that are secure, scalable, and genuinely valuable. Together, we explore how marketers can work more effectively with engineering teams, avoid common AI pitfalls, and build customer experiences that leverage artificial intelligence without compromising trust. This is a practical conversation for marketers, business leaders, and innovators looking to move beyond AI hype and build a competitive advantage through responsible adoption. What we cover in this episodeHow marketers should approach AI adoption without compromising customer trustThe balance between quick AI wins and building long-term AI capabilityCommon security, privacy, and ethical mistakes businesses make with AIHow technical innovation becomes products customers actually useBuilding stronger collaboration between marketing and engineering teamsAsking better questions when evaluating AI tools and vendorsWhy storytelling is essential when introducing new technologyPractical habits marketers can adopt to stay ahead as AI evolvesThe future of AI in marketing over the next three to five yearsHow businesses can implement AI responsibly while maintaining brand integrity You should listen if...You're leading AI initiatives within your marketing teamYou want to understand AI beyond content generation toolsYou're working alongside product, engineering, or data teamsYou're responsible for customer experience, innovation, or digital transformationYou want practical guidance on implementing AI safely and strategically This episode will help you separate AI hype from reality, build stronger collaboration between marketing and technology teams, and adopt artificial intelligence in a way that creates lasting value for both your business and your customers. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

    What Is Beyond The AI Hype with Daniel Xu
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About

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 18,000+ strong community of marketers. Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand. From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate). Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜 Hosted on Acast. See acast.com/privacy for more information.

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