Gimbal Podcast

Gimbal Podcast

A podcast from YTJobs about the Creator Economy

  1. 6d ago ·  Video

    MKBHD's Head of Strategy Explains How to Be Top of Class

    Eric Villa, former Producer for MKBHD’s The Studio channel, gives a behind-the-scenes look at what it takes to build and operate a world-class creative team. In this episode of The Gimbal Podcast, Eric shares why he left MKBHD, the importance of company culture, and what it takes to hire great talent and build a team that consistently produces at a high level. He also dives into mastering your craft, channel operations, underrated team roles, improving creativity, and the leadership qualities that make great teams thrive. Timecodes: 00:00 - Intro 0:21 - Why Leave MKBHD? 1:23 - Company Culture Matters 5:46 - Hiring Great Talent 9:37 - Mastering Your Craft 11:40 - Channel Operations 18:54 - Underrated Team Roles 21:54 - Improving Creativity 25:59 - Best Leadership Qualities 32:37 - Outro Connect with our Guest: Follow Eric Villa on Instagram: https://www.instagram.com/eric.p.v/ Follow Eric Villa on LinkedIn: https://www.linkedin.com/in/eric-villa-16492b103/ Subscribe to Eric Villa on YouTube: https://www.youtube.com/@ericvilla1/videos Subscribe to Superpower on YouTube: https://www.youtube.com/@superpowerhealth Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Subscribe to our Blog: https://gimbalblog.com/ Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/

    MKBHD's Head of Strategy Explains How to Be Top of Class
  2. Aug 6 ·  Video

    Ex-YouTube Employee Explains “Shadowbanning”

    Buy Alina's Book, How Platforms Work, by clicking here: https://www.amazon.com/How-Platforms-Work-Understanding-Mechanics/dp/1069828645 Alina Verbenchuk, former YouTube Product Manager and author of How Platforms Work, gives a behind-the-scenes look at how YouTube actually works from someone who helped build the platform. In this episode of The Gimbal Podcast, Alina shares what happens when creators get demonetized, how the algorithm learns from your content, and what really happens when you appeal a strike. She also dives into whether “shadow banning” is real, the psychology behind social media, YouTube’s value proposition, how to understand your analytics, and a creator worth watching. Timecodes: 00:00 - Intro 0:38 - Getting Demonetized 3:22 - Training the Algorithm 6:28 - Appealing a Strike 9:25 - "Shadow Banning" Real? 13:22 - Psychology of Social Media 15:47 - YouTube's Value Prop 10:25 - Analytics Explained 27:48 - Creator to Watch 29:05 - Outro Connect with our Guest: Follow Alina Verbenchuk on Instagram: https://www.instagram.com/alinaverbenchuk/ Follow Alina Verbenchuk on LinkedIn: https://www.linkedin.com/in/alinaverbenchuk/ Subscribe to Alina Verbenchuk on YouTube: https://www.youtube.com/@alinaverbenchuk Buy Alina Verbenchuk’s Book “How Platforms Work” on Amazon: https://www.amazon.com/How-Platforms-Work-Understanding-Mechanics/dp/1069828645 Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Subscribe to our Blog: https://gimbalblog.com/ Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/

    Ex-YouTube Employee Explains “Shadowbanning”
  3. Jul 23 ·  Video

    Sponsorship Experts Explain Brand Deals

    Angus Parker, General Manager for @AliAbdaal, and Justine Moore, Sponsorship Coach and Brand Partnerships expert, give a behind-the-scenes look at how today's top creators land sponsorships and build long-term brand partnerships. In this roundtable episode of The Gimbal Podcast, Angus and Justine share how creators can secure sponsors, what brands are really looking for, and why understanding the business side of content is just as important as making great videos. They also dive into audience feedback, short-term versus long-term deals, the negotiation process, how to confidently pitch your rates, and the strategies creators need to build sustainable sponsorship revenue. Angus and Justine wrap with creators to watch and actionable advice for anyone looking to monetize their content. Timecodes: 00:00 - Intro 0:24 - Landing Sponsors Today 2:15 - Audience Feedback Matters 3:12 - Short vs Long-Term Deals 7:20 - What Brands Want 16:26 - Learn The Business Side 19:33 - The Negotiation Process 25:32 - Pitching Your Rates 36:10 - Creator To Watch For 37:47 - Outro Connect with our Guests: Follow Angus Parker on Instagram: https://www.instagram.com/apmparker/ Follow Angus Parker on LinkedIn: https://www.linkedin.com/in/angus-parker-469943160/ Follow Justin Moore on Instagram: https://www.instagram.com/creatorwizard/ Follow Justin Moore on LinkedIn: https://www.linkedin.com/in/justinnmoore/ Subscribe to Justin Moore on YouTube: https://www.youtube.com/@CreatorWizard Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Subscribe to our Blog: https://gimbalblog.com/ Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/

    Sponsorship Experts Explain Brand Deals
  4. Jul 16 ·  Video

    Expert Strategist Explains The New Way to Go Viral on YouTube

    Safwaan Mohammed, one of the world's leading YouTube strategists for founders, entrepreneurs, and thought leaders, gives a behind-the-scenes look at how high-growth creators build YouTube channels that drive real business results. In this episode of The Gimbal Podcast, Safwaan shares the biggest lessons he learned from working with top creators, how he built his own company, and the strategies that helped him work with clients like Daniel Priestley, Chris Donnelly, and Ryan Deiss. He also dives into landing your first client, proven video formulas, rethinking outlier theory, the future of social media in 2026, and the best CTA strategies for converting viewers into customers. Safwaan wraps with a creator to watch and actionable insights for anyone looking to grow on YouTube. Timecodes: 00:00 - Intro 0:29 - Biggest Lessons From Ali 1:59 - Building a New Company 5:57 - Landing Your First Client 9:33 - Strong Video Formulas 12:26 - Remixing Outlier Theory 22:04 - Social Media in 2026 25:38 - Best CTA Strategies 27:15 - Creator To Watch Today 28:21 - Outro Connect with our Guest: Follow Safwaan Mohammed on Instagram: https://www.instagram.com/saffalino/ Follow Safwaan Mohammed on LinkedIn: https://www.linkedin.com/in/safmohammed/ Subscribe to Safwaan Mohammed on YouTube: https://www.youtube.com/@Safwaan Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Subscribe to our Blog: https://gimbalblog.com/ Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/

    Expert Strategist Explains The New Way to Go Viral on YouTube
  5. Jul 11 ·  Video

    How a 17 Year Old Landed a $150K Job Producing Content

    Jay Yang, Author of You Can Just Do Things and former Written Media Strategist for Alex and Leila Hormozi and Head of Content for Noah Kagan, gives a behind-the-scenes look at what it takes to build content that drives both attention and business results. In this episode of The Gimbal Podcast, Jay shares his cold-email approach, what it was like being Head of Content, and how to create the perfect pitch deck that opens doors. He also dives into the difference between good and great employees, why he left Acquisition.com, how to consistently land clients, the future opportunities in the creator economy, and why hiring with empathy leads to stronger teams. Timecodes: 00:00 - Intro 0:22 - The Cold-Email Approach 1:31 - Being Head of Content 4:49 - The Perfect Pitch Deck 11:42 - Good vs Bad Employee 15:02 - Leaving Acquisition.com 18:30 - How To Get Clients 23:38 - Future Opportunities 27:24 - Hiring With Empathy 29:48 - Outro Connect with our Guest: Follow Jay Yang on Instagram: https://www.instagram.com/jayyanginspires/ Follow Jay Yang on LinkedIn: https://www.linkedin.com/in/jayyanginspires/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How a 17 Year Old Landed a $150K Job Producing Content
  6. Jul 2 ·  Video

    How AndyCooks Became the Biggest Cooking Channel

    Caleb Dawkins, Producer for @AndyCooks, gives a behind-the-scenes look at what it takes to produce content for one of YouTube’s fastest-growing food creators. In this episode of The Gimbal Podcast, Caleb shares how the team stays consistent in a competitive space, his blueprint for growing on social media, and the journey that led him to becoming a YouTube producer. He also dives into problem-solving under pressure, the hardest videos to produce, balancing retention with storytelling, and the systems behind creating content that keeps viewers coming back. Caleb wraps with a creator to watch and practical lessons for anyone building a career in YouTube. Timecodes: 00:00 - Intro 0:27 - Dealing With Competition 1:38 - How To Be Consistent? 2:46 - Social Media Blueprint 9:45 - Becoming a YT Producer 11:46 - Problem Solving 13:01 - Hardest Video To Make? 17:04 - Retention vs Story 22:43 - Creator To Watch 24:05 - Outro Connect with our Guest: Follow Caleb Dawkins on Instagram: https://www.instagram.com/cdawki/ Follow Caleb Dawkins on LinkedIn: https://www.linkedin.com/in/caleb-dawkins-90b3671bb/ Subscribe to Andy Cooks on YouTube: https://www.youtube.com/@andy_cooks Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How AndyCooks Became the Biggest Cooking Channel
  7. Jun 25 ·  Video

    How This Mega Channel Keeps Going Viral on YouTube

    Kristina Thorman, CEO of @HomeRenoVisionDIY, gives a behind-the-scenes look at how one of YouTube’s most successful DIY channels has grown into a thriving media business. In this episode of The Gimbal Podcast, Kristina shares the channel’s top revenue streams, what her day-to-day responsibilities as CEO look like, and the challenges of scaling a creator-led company while maintaining consistent growth. She also dives into hiring family members, overcoming obstacles, producing videos that reach millions of viewers, and whether creators should revisit proven ideas. Kristina wraps with her social media strategy for 2026, a creator to watch, and lessons from building a business around content that delivers lasting value. Timecodes: 00:00 - Intro 0:31 - Top Revenue Streams 5:10 - Hire Family Members? 8:56 - Day to Day as CEO 14:09 - Overcoming Obstacles 15:46 - Producing 1M+ View Videos 18:16 - Should You Repeat Ideas? 21:12 - Social Strategy in 2026 24:15 - Creator You Should Watch 25:00 - Outro Connect with our Guest: Follow Kristina Thorman on Instagram: https://www.instagram.com/kristinathorman_/ Follow Kristina Thorman on LinkedIn: https://www.linkedin.com/in/kristina-thorman-673bb6369/ Follow Home RenoVision DIY on Instagram: https://www.instagram.com/homerenovisiondiy/ Subscribe to Home RenoVision DIY on YouTube: https://www.youtube.com/@HomeRenoVisionDIY Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How This Mega Channel Keeps Going Viral on YouTube
  8. Jun 18 ·  Video

    YouTube Data Expert Explains What the Algorithm Wants

    Marcus Jones, one of the most respected and widely followed YouTube strategists in the industry, gives a behind-the-scenes look at how the platform is evolving and what creators need to understand to stay ahead. In this episode of The Gimbal Podcast, Marcus shares insights into audience psychology, the biggest changes happening on YouTube, and how creators can think strategically about publishing across multiple platforms. He also dives into the state of outlier theory in 2026, whether original content is becoming less important, the growing impact of AI on the creator economy, and practical ways to improve audience retention. Marcus wraps with a creator worth watching and his perspective on where YouTube is headed next. Timecodes: 00:00 - Intro 0:18 - Audience Psychology 1:44 - Changes On YouTube 4:10 - Posting Across Platforms 8:35 - Outlier Theory in 2026 12:51 - Is Original Content Dead? 16:24 - The Threat of Al 24:51 - How to Improve Retention 26:31 - A Creator Worth Watching 27:25 - Outro Connect with our Guest: Follow Marcus Jones on Instagram: https://www.instagram.com/marcusradicejones/ Follow Marcus Jones on LinkedIn: https://www.linkedin.com/in/marcus-jones-7486b9105/ Subscribe to Marcus Jones on YouTube: https://www.youtube.com/@Marcus-Jones Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    YouTube Data Expert Explains What the Algorithm Wants

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A podcast from YTJobs about the Creator Economy

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