The Stay-At-Home Bookkeeper Academy Podcast

Tiffani Higgins

Welcome to "The Stay At Home Bookkeeper Academy Podcast"!  The Bookkeeper Academy Podcast is where real people rewrite their futures — one honest conversation at a time.  Whether you’re burned out from your 9–5, craving more flexibility, dreaming of owning your own business, or simply looking for a career path that gives you control of your time and your income… you’re in the right place.  Each episode pulls back the curtain on what it actually takes to build a profitable, flexible bookkeeping business from scratch — even with zero experience. You’ll hear from mentors who built six-figure freedom-based businesses, guest experts who’ve helped thousands of bookkeepers succeed, and everyday entrepreneurs who turned “I hope I can” into “I can’t believe I did.”  We talk about the things most people avoid: doubt, overwhelm, starting over, imposter syndrome, and what to do when life feels heavy but you know you’re meant for more. And yes — we also dig into the practical stuff: finding clients, shifting your mindset, building confidence, and taking the very first step. 

  1. Wealth Strategies for Women: Mastering Money, Mindset, and Business with Tamar Hermes

    4D AGO

    Wealth Strategies for Women: Mastering Money, Mindset, and Business with Tamar Hermes

    Welcome back to the Stay at Home Bookkeeper podcast! In today’s episode, Deanna Rogers sits down with her friend and powerhouse entrepreneur Tamar Hermes, the founder of Women Growing Wealth. Tamar Hermes shares her journey from climbing the corporate ladder in television to building financial freedom through real estate investing and guiding other women to do the same. If you’ve ever wondered how to turn business success into lasting personal wealth or if you keep asking yourself, “How do I make sure my hard work leads to real freedom?” - you’ll want to stick around. In this conversation, Tamar Hermes reveals the practical (yet often-overlooked) habits that every business owner should have, why managing your personal “wealth column” matters as much as your business income, and how to avoid the most common financial pitfalls that trip up even seasoned entrepreneurs. We’ll also dig into topics like building work-life balance, getting comfortable with imperfect starts, and making space for the ideas that really align with your dream life. This episode is packed with both wisdom and super-actionable tips that’ll help you step into the next level of freedom - whether you’re just getting started or already scaling your business. Ready for some real talk about what it takes to build a business and a life you love? Let’s dive in! If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    41 min
  2. From Dead-End Job to Family Business: Kristie Lawson’s Journey to Bookkeeper and Freedom

    FEB 9

    From Dead-End Job to Family Business: Kristie Lawson’s Journey to Bookkeeper and Freedom

    Welcome back to the Stay-at-Home Bookkeeper podcast! In today’s episode, we’re pulling back the curtain on what it really looks like to build a bookkeeping business from scratch - and why it’s so much more than just numbers. Emily Kern and Deanna Rogers sit down with Kristie Lawson, the powerhouse Student Success Coordinator at the Stay-at-Home Bookkeeper Academy, who shares her raw and inspiring journey from overworked, undervalued employee to fulfilled business owner (and homeschool mom of four!). Kristie dives into how she took the leap - even when it felt scary - and how she’s built a business for her family, with her family. You’ll hear real talk about: - The not-so-glamorous breaking point that sparked Kristie’s transformation, - What bookkeepers actually do (versus CPAs - and why both matter), - Building a business that fits your life, - How procrastination and sticky notes can go hand-in-hand with success, - The reality of learning-as-you-go and embracing imperfect action. If you’ve ever wondered if bookkeeping is really the door to more freedom and flexibility - or questioned if you’re “experienced enough” to make a change - this conversation is your sign that possibilities are closer than you think. Ready to see how real people create real freedom? Let’s dive in. If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    36 min
  3. How to Build Your Bookkeeping Brand: Marketing, Referrals, and Real-Life Advice with James Lucente

    FEB 2

    How to Build Your Bookkeeping Brand: Marketing, Referrals, and Real-Life Advice with James Lucente

    On today’s episode of the Stay at Home Bookkeeper podcast, host Deanna Rogers sits down with marketing expert—and her longtime friend—James Lucente. If you’ve ever wondered how to start building your brand or get your bookkeeping business noticed online (even if you’re terrified of posting on social media), this conversation is for you. Together, they break down the real-life process of discovering your unique voice, leveraging AI tools like ChatGPT, and finding the confidence to put yourself out there—even when it feels awkward. You’ll hear practical stories about starting messy, leaning into community, and why giving back (yes, even for free sometimes) can lead to referrals that change everything. From using your phone to make compelling videos, to engaging authentically online, to building a business that feels good—not just profitable—you’ll pick up actionable marketing strategies and lots of encouragement. If you’re someone who dreams of breaking free from the 9-to-5, craves flexibility, or just wants to know how to get your first client as a stay-at-home bookkeeper, this episode will help you get started—no perfection required. Tune in to learn how to build your presence, attract clients you love, and grow your confidence one post at a time. And remember: if you’re ready to take the leap, book a free clarity call to see if the Stay-at-Home Bookkeeper Academy is your next step! If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    42 min
  4. Freedom Through Bookkeeping: Tools, Tips, and Community Support for Your Career Change

    JAN 26

    Freedom Through Bookkeeping: Tools, Tips, and Community Support for Your Career Change

    Are you ready to ditch the overwhelm and build a bookkeeping business that actually fits your life? In today’s episode of the Stay-at-Home Bookkeeper Academy podcast, host Deanna Rogers and mentor Bill Rogers sit down with Rob Hamilton, Head of Go-To-Market at Digits, for a conversation packed with practical insight, real talk about technology, and empowering advice for bookkeepers at every stage. If you’ve ever wondered how AI is changing bookkeeping—or worried if it’s going to take your job—this episode will put your mind at ease. Rob Hamilton breaks down what “agentic general ledger” actually means, why relationship-building is still your superpower, and how automation can make your work faster (and maybe even a little more fun). We cover: Why you don’t need a fancy degree or tech background to succeed as a bookkeeper Actionable tips to define your services and pick tools without getting stuck in overwhelm How Digits is making cleanup work way less intimidating (spoiler: more time for what matters!) What advisory services mean for your future—and how you can start offering more value, even as a newbie Stories from the trenches, including remote team hacks and real-life business leaps So if you’re someone craving freedom and flexibility, or just want bookkeeping to feel simple, welcoming, and doable—hit play. You’ll leave with more clarity, confidence, and maybe a new favorite tool for your business journey. Ready to take the next step? Book a free clarity call and learn how the Stay-at-Home Bookkeeper Academy can support you—no permission slip required. If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    42 min
  5. From Introvert to Influencer: Casey Eberhart’s Real-Life Networking Strategies

    JAN 19

    From Introvert to Influencer: Casey Eberhart’s Real-Life Networking Strategies

    Welcome back to the Stay at Home Bookkeeper podcast - the place where real talk meets real freedom. Today, host Deanna Rogers sits down with her longtime friend and networking expert, Casey Eberhart, for an honest, behind-the-scenes conversation about building a business and a life you love. In this episode, Casey Eberhart unpacks how even the most introverted among us can become powerful connectors - not by selling harder, but by showing up authentically and nurturing meaningful relationships. If you’ve ever felt overwhelmed by networking, or worried you don’t have hours to grow your business, you’ll love Casey’s “30-Minute Growth Plan.” It's packed with bite-sized, actionable steps you can do in just half an hour a day - from simple reach-outs to adding real value online, and celebrating the small wins that build lasting habits. Plus, you’ll hear stories of transformation, including how the tiniest shift in routine can open incredible doors (did someone say a five-minute text led to $600k in business?). Whether you’re trying to break free from a draining job, want more flexibility for your family, or need a boost of practical confidence, this episode proves you don’t have to be perfect - you just have to start. Tune in as we talk habit-building, authentic conversations, and how making connections in everyday life can be the key to scaling your bookkeeping business. If you’re ready to take one simple step toward your dream business, this is where it begins. Takeaway: You don’t have to do it alone - and you don’t have to do it “fancy.” Just show up, stay consistent, and watch what happens. Ready for more? Book a call or join the Stay-at-Home Bookkeeper Academy. If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    43 min
  6. From MLM Fails to Bookkeeper Wins: Alicia Porter’s Guide to Starting Messy and Staying Authentic

    JAN 12

    From MLM Fails to Bookkeeper Wins: Alicia Porter’s Guide to Starting Messy and Staying Authentic

    Ever wondered what it really takes to start (and stick with) your own bookkeeping business—especially when the odds feel stacked against you? In today’s episode of the Podcast, Deanna Rogers and Emily Kern sit down with Alicia Porter: former “serial side hustler,” current mentor, and real-life proof that betting on yourself can change everything. Deanna Rogers and Emily Kern dig deep with Alicia about what pushed her to leave an unfulfilling job, the failed MLMs and three-month businesses that came before bookkeeping, and the surprising grit it took to build something real—with zero support at home, two kids, and a lot of late nights. Alicia shares the truth about learning as you go (yes, she googled what “reconcile” means), feeling like an imposter, and what finally made her realize, “I did this—this is my business.” We’ll talk about: The biggest mistakes new business owners make with their books (and how to avoid them)Why personality and authenticity are just as important as numbersThe emotional rollercoaster of betting on yourself, breaking old money mindsets, and building something for your familyHow AI (and all those QuickBooks automations) will—and won’t—change the industryIf you’re tired of feeling stuck, or scared to start over (again), this conversation is for you. You don’t need a fancy degree or a perfect track record—just the guts to take that next step and the community to back you up. Stay tuned, get inspired, and if you’re curious about starting your own flexible bookkeeping business, book a free clarity call with us at Stay-at-Home Bookkeeper Academy. Let’s see what’s possible, together. If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    46 min
  7. Accidental Bookkeeper: Robbin McManne’s Journey From Corporate Burnout to Family Freedom

    12/29/2025

    Accidental Bookkeeper: Robbin McManne’s Journey From Corporate Burnout to Family Freedom

    Ready for some real talk about starting a bookkeeping business - and building a life you actually want? In this episode, Deanna Rogers and Emily Kern sit down with the inspiring Robbin McManne: mentor, owner of Back in Black Bookkeeping, and accidental bookkeeper turned mindset powerhouse. If you’ve ever dreamed of ditching the 9-to-5 grind, creating true freedom, and maybe even working alongside your spouse, this conversation is for you. Robbin McManne opens up about leaving a big corporate job, navigating the ups and downs of entrepreneurship (including her business “finding” her at rock bottom), and the surprising challenges - and rewards - of running a business with her husband. Get ready to hear the emotional side of business ownership, real mistakes and lessons, and how a supportive community can change everything. What to expect in this episode: - Why you DON'T need a fancy degree or years of experience to get started - The reality of building a business with your partner (the good and the tough!) - How to get out of your own way and claim your new identity - bookkeeper and beyond - Tangible tips for what bookkeepers really do day to day (demystifying the work!) Honest talk about mindset, overcoming family skepticism, and trading your time for what matters most If you’re stuck in a job that drains you, wishing for more flexibility, or just wondering if bookkeeping could actually work for your life, stick around - and stay tuned for some practical, hopeful advice. Ready to take action? Book a free call and see how the Stay-at-Home Bookkeeper Academy can support your next chapter. If you're interested in the Academy, fill out this form we'll give you some details asap!! https://forms.monday.com/forms/703bc0857975139468aa8f2547977f4e?r=use1

    45 min

About

Welcome to "The Stay At Home Bookkeeper Academy Podcast"!  The Bookkeeper Academy Podcast is where real people rewrite their futures — one honest conversation at a time.  Whether you’re burned out from your 9–5, craving more flexibility, dreaming of owning your own business, or simply looking for a career path that gives you control of your time and your income… you’re in the right place.  Each episode pulls back the curtain on what it actually takes to build a profitable, flexible bookkeeping business from scratch — even with zero experience. You’ll hear from mentors who built six-figure freedom-based businesses, guest experts who’ve helped thousands of bookkeepers succeed, and everyday entrepreneurs who turned “I hope I can” into “I can’t believe I did.”  We talk about the things most people avoid: doubt, overwhelm, starting over, imposter syndrome, and what to do when life feels heavy but you know you’re meant for more. And yes — we also dig into the practical stuff: finding clients, shifting your mindset, building confidence, and taking the very first step. 

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