Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Krystle Frey

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

  1. 6d ago

    81. How to Launch a Podcast Step 6: Your First Three Episodes + How to Land a Dream Guest

    Launching your podcast successfully starts before you ever hit publish. In this episode, I’m breaking down how to plan your first three episodes, why releasing multiple episodes on launch day can help your podcast gain momentum, and how to create a strong foundation for your show. You’ll learn how to batch record, prepare for guest interviews, determine the right episode length, and why having future episodes ready before launch will help you stay consistent as a podcast host. Key Topics Covered: Why you should launch your podcast with three episodes and how it can impact your rankings and listener growthHow to plan, record, and batch your first episodes while building confidence as a new hostWhy your dream guest may not always be the person with the biggest following and how to create a strong guest pitchHow to prepare for launch day and set yourself up for long-term podcast consistency Links and Resources: Instagram Post Looking for Guests: https://www.instagram.com/p/DYN06j4FPhT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  2. Aug 5

    80. How to Launch a Podcast Step 5: Master Intros, Outros, and Audiograms

    Every episode is someone's first episode, and that changes everything about how you should structure your show. I break down the essentials of episode architecture: what a master intro is and why you need one, why pre-recording multiple outros will save you in a pinch, and how to build an audiogram that hooks listeners in the first 30 seconds. I walk through the ideal flow for your episodes, why asking for ratings and reviews in your outro matters more than you think (plus a real client example that worked), and why you don't need sponsors on day one to have something valuable to offer your audience. I also cover the difference between pre-roll and mid-roll ads, a smarter way to pitch sponsors, and why recording your intros and offers on video gives you reusable content for your PR package down the road. Key Topics What a master intro is and why every show needs oneWhy you should pre-record several outro optionsBuilding an audiogram that hooks listeners in 30 secondsStructuring your episode flow for first-time listenersAsking for ratings and reviews the right way (with a client example)Why you have something to offer even without sponsorsA smarter strategy for pitching sponsors and landing brand dealsRecording intros, outros, and offers on video for future PR usePre-roll vs. mid-roll ads: where to place your offersLet’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  3. Jul 29

    79. How to Launch a Podcast Step 4: Creating and Submitting Your Trailer

    Launching a podcast starts long before episode one, and this conversation breaks down the one step so many new podcasters skip: the trailer. You'll learn what a podcast trailer actually is, why it matters for building an audience before you're even live, and how it protects you from the frustrating reality that hosting platforms don't let you control exactly when your first upload goes public. From there, the discussion covers how long a trailer should run, whether to add music, and what content needs to be included so listeners know exactly what to expect from your show. You'll also get a real world example of how inconsistent release schedules can hurt a podcast's growth, plus a walkthrough of the technical checklist your hosting platform will require before submission. Categories, rankings, and what they mean for discoverability round out the episode, along with practical next steps for what to do once your trailer is finally live. Key Topics Covered What a podcast trailer is and why it's essential before launchWhy hosting platforms don't guarantee an exact go live time, and how a trailer solves thatIdeal trailer length and whether to include musicWhat to include in your trailer script: who you are, what the show covers, and release scheduleA real world example of how inconsistent posting can hurt a podcast's momentumThe technical requirements to have ready before submitting to your hosting platformHow podcast categories work and why your choice affects your show's rankingWhy video matters for podcasts right from the startNext steps once your trailer goes liveLet’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  4. Jul 22

    78. How to Launch a Podcast Step 3: Cover Art Guidelines and Royalty-Free Music

    Part three of a nine-part series on launching a podcast, this episode breaks down everything you need to know about podcast cover art and music. I walk through the technical guidelines that platforms require for cover art approval, plus my own take on what makes cover art work (and what to avoid). I also cover why cover art consistency across episodes matters for brand recognition, and recommend Audio Jungle as a go-to source for royalty-free music that sets the right tone for your show. Key Topics Covered Why cover art and music matter for podcast brandingPlatform guidelines for getting your cover art approvedWhat to include (and skip) when designing your cover artWhy consistency in cover art builds recognition over timeFinding royalty-free music through Audio JungleHow music choice shapes the tone and feel of your show Links and Resources: Royalty Free Music: https://audiojungle.net/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  5. Jul 15

    77. How to Launch a Podcast Step 2: Equipment, Tools, and Platforms for Beginners

    Launching a podcast doesn't require a fancy studio or expensive equipment, and I prove it in this second installment of the nine part podcast launch series. Recording from my home in rural Wisconsin as a mom of two, I walk through exactly what you need to get started: lighting, video recording, hosting, scheduling, branding, and website tools, most of which you probably already own. I break down my go to platforms for editing and hosting, the design tool I use for brand images, the website builder that made building my own site simple, and the organization and communication tools that keep my show (and our client's work) running smoothly. If you're overwhelmed by the idea of gear and tech, this episode will put your mind at ease. Key Topics Covered Why you don't need expensive equipment to start a podcastRecording a podcast using just an iPhoneLighting tips: natural light and a ring light for better video qualityRiverside as an all-in-one recording and hosting platformCreating branded images with CanvaBuilding a user-friendly website with SquarespaceUsing social media to grow your podcast presenceStaying organized with Google Drive and AsanaTeam communication and collaboration with Slack Links & Resources: Listen to Ep. 76: https://www.pivotballchange.com/podcast-1/76 Ring Light Affiliate Link: https://amzn.to/4vuvRdZ D1 Microphone Affiliate Link: https://amzn.to/4w5IgWQ Paige & Becca’s Episode: https://www.pivotballchange.com/podcast-1/62-528gy-aawcl Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  6. Jul 8

    76. How to Launch a Podcast Step 1: Title, Concept, and Content Pillars

    I am kicking off a brand new nine-week series designed to walk you through launching your very own podcast, step by step. If you've been sitting on a podcast idea but have no idea where to begin, or you're feeling completely overwhelmed, this series was made for you. Each week, you'll walk away with actionable, bite-sized homework so that by the end of all nine episodes, you'll have a fully launched show. This first episode dives into how to choose a compelling title, develop your overall concept, and land on three to four content pillars that will anchor your show. I share thought-provoking questions, helpful insights, and a few go-to resources to get your creative wheels turning right away. Key Topics Covered: How to choose a podcast title that stands outDeveloping your overall podcast concept and defining your "why"Identifying and establishing three to four content pillarsNarrowing down your ideas with thought-provoking questionsPinpointing your ideal listener and who the show is forRecommended resources to help you get into the right headspace to brainstorm Links & Resources: Core Values Worksheet: https://canva.link/gxhdq3wsiyqjbwt Be by Jessica Zweig: https://amzn.to/3Qqgchs Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  7. Jul 1

    75. Virtual Pelvic Floor Therapy, Podcast Swaps, and Women's Wellness with Dr. Jessica London

    Dr. Jessica London, a pelvic floor physical therapist, is breaking the mold by offering all of her services remotely, and she's here to explain exactly how that works. Many women assume pelvic floor therapy requires hands-on, in-person treatment to be effective, but Dr. Jessica is proving otherwise. She also expands the conversation beyond the most commonly known symptoms, sharing lesser-known signs that your pelvic floor may need attention. Beyond her therapy practice, Dr. Jessica hosts her own podcast, What About Mom?, and offers a refreshingly simple strategy for coming up with episode topics that any podcaster can use. She's also a big advocate for podcast and YouTube swaps, and shares the real benefits she's seen from being a guest on other shows and welcoming those hosts onto hers. Whether you've been dealing with pelvic floor issues for years or have never given it much thought, this episode just might be the nudge you need to explore a new path forward. Key Topics Covered: How Dr. Jessica conducts pelvic floor physical therapy entirely online and why it actually works.Common misconceptions about who pelvic floor therapy is for.Lesser-known signs and symptoms that your pelvic floor needs attention.The surprising connection between your voice and your pelvic floor.How Dr. Jessica generates podcast topic ideas using a simple, repeatable approach.The benefits of podcast and YouTube swaps for growing your audience and practice.Why it might be time to seek treatment or try a different approach if what you're doing isn't working. Links & Resources: Listen to Dr. Jessica’s Podcast Episode The Connection Between Your Voice and Your Pelvic Floor: https://podcasts.apple.com/us/podcast/35-the-connection-between-your-voice-and-pelvic-floor/id1770787755?i=1000752647508 Follow Dr. Jessica on Instagram: https://www.instagram.com/yourpostpartumpt/ 1:1 Pelvic Floor Rehab Interest (free inquiry call to get 1 month free): https://yourpostpartumpt.com/bookcall-podcast Self-Led Membership: https://www.skool.com/pelvicfloorandcorecollective/about  Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  8. Jun 24

    74. How Podcasters Are Actually Making Money in 2026

    The podcasting world is undergoing a major shift, and if you're still measuring success by download numbers alone, it's time to rethink your strategy. I break down how monetization in the industry has changed, sharing real examples from shows we work with directly, including how some previously sponsor-heavy podcasts have completely pivoted their revenue approach. I also make the case for treating your podcast as a content engine rather than a destination, using Amy Poehler's podcast as a prime example of how repurposed clips can generate 6x the views of the original episode. Plus, learn how something as simple as adding a subtitle to your show can help you niche down, attract the right audience, and grow faster. Key Topics Covered: How podcasters are moving away from big sponsorships and finding new ways to monetize their shows.Why the mindset shift from "driving listeners back to your podcast" to "using your podcast to fuel all other content" is essential right now.How Amy Poehler's podcast reels generate 6x more views than the podcast itself and what that means for your strategy.Monetization ideas you can start implementing regardless of your download numbers.Why niching down attracts the right audience, and how adding a subtitle helped one client do exactly that. Links & Resources: Listen to Ep. 73: https://www.pivotballchange.com/podcast-1/73 Instagram Carousel Mentioned: https://www.instagram.com/p/DZATVngDj_x/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Listen to Ep. 60 with Liz Emmerich: https://www.pivotballchange.com/podcast-1/60 Listen to Ep. 56 with Kaitlin McMahan: https://www.pivotballchange.com/podcast-1/56 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

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About

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

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