Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Krystle Frey

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

  1. 1d ago

    86. You Can Be a Great Mom and Still Be Ambitious with Dr. Anne Welsh

    You can be a deeply devoted mom and still love your work, have big ambitions, and want a life outside of motherhood. Dr. Anne Welsh, clinical psychologist, certified executive coach, and author of Ambitious Mother, joins me to unpack why so many high-achieving moms feel like they’re failing, even when they’re doing objectively well. We talk about the ambition paradox, perfectionism, people-pleasing, and pretending, along with the guilt that can come with putting your child in childcare, prioritizing your career, or simply putting yourself first. Dr. Anne also shares how our own ambition can spill over into the expectations we have for our children, from youth sports to college, and why it’s worth asking whether those expectations are really theirs or ours. Plus, we talk about using podcast guesting as a powerful way to grow your reach, promote a book or business, and connect with new audiences without relying entirely on social media. We Cover: Why ambitious moms can feel like they’re failing even when they’re high-achievingThe ambition paradox and redefining what success can look likePerfectionism, people-pleasing, and pretending, and how these tendencies show up in motherhoodThe guilt that can come with childcare, prioritizing your career, and putting yourself firstHow our own ambitions and expectations can shape the way we parent our childrenRethinking youth sports, college, and the pressure we place on our kidsUsing podcast guesting and cold pitching to promote a book, business, or area of expertiseMotherhood doesn’t have to mean putting your ambition on the shelf, and ambition doesn’t have to mean sacrificing the parts of motherhood that matter most to you. This conversation is a reminder that we can create our own definition of success and give ourselves, and our children, permission to do the same. Links & Resources: Get Your Copy of Ambitious Mother: https://amzn.to/4xp4FhK Visit Dr. Anne’s Website: https://www.drannewelsh.com/ Follow Dr. Anne on Instagram: https://www.instagram.com/drannewelsh/ LinkedIn: https://www.linkedin.com/in/drannewelsh/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  2. Sep 9

    85. Summer Recap: Watermelon Margaritas, No Longer Working from Home, and Smart Watches

    Summer is officially over, the kids are back in childcare and school, and I’m ready for a little reset. I’m recapping what worked, what didn’t, and what I’ll be doing differently next summer, from childcare and screen time to behavior strategies, summer lunches, and finding a better rhythm for working from home. I’m also sharing a behind-the-scenes look at Pivot Ball Change, including how my team has helped me manage the workload, where most of my business actually comes from, how my nine-week podcast launch series performed, and a brand-new client who has landed some incredible guests. And of course, I’m bringing back the 4 F’s with dinner inspiration, a 20-year-old appetizer recipe, fall fashion favorites, a trip that finally made it out of the group chat, a wedding-crashing story, and my latest and current reads. We Cover: What worked and what didn’t work with our summer childcare, routines, screen time, and parenting strategiesWhy I felt like I was just surviving with Pivot Ball Change this summer and how my team has become a huge part of managing the businessThe surprising ways Pivot Ball Change actually generates most of its business and why social media isn’t necessarily the biggest driverHow my nine-week podcast launch series performed, including the download numbers and whether I think it was worth the time and effortMy latest Pivot Ball Change client, why niche podcasts can be a powerful opportunity for professionals, and the events and speaking opportunities I’m hoping to do more ofThe return of the 4 F’s: food, fashion, fun and fiction, including dinner inspiration, Amazon mom jeans, fall accessories, watermelon margaritas, and my latest book recommendations Summer definitely had its challenges, but it also taught me a lot about what I need personally and professionally to feel like I’m thriving instead of just getting through the season. I’m taking those lessons into the fall, along with a few new ideas for Pivot Ball Change, some changes to my work routine, and hopefully a lot more fun along the way. Links & Resources: Kid’s Watch: https://amzn.to/4zToOyO Dog Man Book Series: https://amzn.to/4gS0lBk Amy Schmidt’s Podcast: https://podcasts.apple.com/us/podcast/the-right-sized-life-with-amy-schmidt/id1484425679 Sign-up for Everyday M&K Recipes: https://everydaymandk.substack.com/subscribe?params=%5Bobject%20Object%5D Angels + Arrows Fashion Boutique: https://www.angelsandarrowsboutique.com/ Barrel Jeans: https://amzn.to/4raeQVR Bauble Necklace: https://amzn.to/4xezPIq Fish Necklace: https://amzn.to/46Shnul Chatham Bars Inn: https://www.chathambarsinn.com/  Theo of Golden: https://amzn.to/4r1scUb Dolly All the Time: https://amzn.to/4cSMUjB Big Little Truths: https://amzn.to/4A3sHBq Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  3. Sep 2

    84. How to Launch a Podcast Step 9: How to Stay Consistent and Grow Your Podcast After Launch

    Launching a podcast is exciting, but what happens after the launch is what really determines whether your show has staying power. In this episode, I share practical strategies for staying consistent, growing your audience, and making podcasting more sustainable long after your first few episodes go live. From batching episodes and setting clear goals to using analytics, repurposing content, delegating tasks, and appearing as a guest on other podcasts, these strategies can help you take the pressure off while continuing to build momentum. I also talk about the emotional ups and downs that come with podcasting and why learning to ride the waves is just as important as having a solid strategy. Key Topics Covered: Why you should have episodes four, five, and six ready to go when you launchHow batching podcast episodes can save time and make consistency easierSetting long-term goals for your podcast and defining what success looks likeUsing podcast analytics to better understand your audience and content performanceRepurposing or re-releasing popular episodes during holidays and slower seasonsWhat podcast tasks you should consider delegating as your show growsHow guesting on other podcasts can expand your reach and build credibilityManaging the emotional highs and lows that come with growing a podcastWhy consistency doesn't have to mean creating something completely new every week Links & Resources: Victoria’s Episode: https://www.pivotballchange.com/podcast-1/47-finding-my-pink-again-why-im-bringing-pivot-ball-change-back-24p45-eaesj-ksjtj-ygxw2-w4al3-jpyfw-elj4f-rjwbc-ssx7x-8ltms-bbcsh-tzmsl-ml8m7-7xlbb Find a Guest, Be a Guest Facebook Group: https://www.facebook.com/groups/podcastguestcollaboration Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  4. Aug 26

    83. How to Launch a Podcast Step 8: The Launch Strategy That Ranks New Podcasts in the Top 5

    We’re almost there! If you’ve been following along for the last few weeks, you know I’ve been walking you through my step-by-step process of how to launch a podcast. This week’s episode is episode eight of nine and we are breaking down what it actually takes to launch and grow a podcast that people stick with. From nailing your planning and timing to building buzz through social media, collaborations, and giveaways, I share practical, tested strategies for getting your show in front of the right ears and keeping listeners coming back for more. Key Topics Covered: Podcast launch planning and timingScheduling and releasing episodes strategicallySocial media marketing strategies that actually workCollaborations and guest appearances to expand reachUsing giveaways to boost engagement and downloadsPR and media exposure tactics for new showsTurning episodes into shareable contentEngaging your audience with strong calls to action Links & Resources: Listen to Ep. 66 with Shannon Leyko: https://www.pivotballchange.com/podcast-1/66 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  5. Aug 19

    82. How to Launch a Podcast Step 7: How to Edit Video Podcasts

    Editing a podcast can take much longer than simply recording an episode, especially when you’re working with both audio and video. I’m breaking down how I use Riverside to edit podcast episodes efficiently, from cleaning up the conversation and adding intros, outros, music, and transitions to creating clips and audiograms for social media. I’ll also walk through which Riverside AI tools I use, where I still prefer manual editing, and how I export high-quality audio and video for different platforms. Whether you’re editing your own podcast or trying to understand what goes into professional podcast production, these tips can help you create better content while making your editing workflow more efficient. We Cover: How long it actually takes to edit podcast episodes based on their lengthUsing Riverside for podcast recording, audio editing, video editing, and transcriptionThe difference between manual editing and AI-powered editing tools, and why quality still mattersAdding intros, outros, music, transitions, ads, and other episode elementsCreating social media clips and audiograms from your podcast episodesExporting high-quality audio and video for publishing and promotionUsing Riverside features like Smart Layouts and AI tools to streamline your workflow Links & Resources: How to Edit Podcasts Guide (FREE Just for Listening!!): https://canva.link/aqtnr8fscuaq78o Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  6. Aug 12

    81. How to Launch a Podcast Step 6: Your First Three Episodes + How to Land a Dream Guest

    Launching your podcast successfully starts before you ever hit publish. In this episode, I’m breaking down how to plan your first three episodes, why releasing multiple episodes on launch day can help your podcast gain momentum, and how to create a strong foundation for your show. You’ll learn how to batch record, prepare for guest interviews, determine the right episode length, and why having future episodes ready before launch will help you stay consistent as a podcast host. Key Topics Covered: Why you should launch your podcast with three episodes and how it can impact your rankings and listener growthHow to plan, record, and batch your first episodes while building confidence as a new hostWhy your dream guest may not always be the person with the biggest following and how to create a strong guest pitchHow to prepare for launch day and set yourself up for long-term podcast consistency Links and Resources: Instagram Post Looking for Guests: https://www.instagram.com/p/DYN06j4FPhT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  7. Aug 5

    80. How to Launch a Podcast Step 5: Master Intros, Outros, and Audiograms

    Every episode is someone's first episode, and that changes everything about how you should structure your show. I break down the essentials of episode architecture: what a master intro is and why you need one, why pre-recording multiple outros will save you in a pinch, and how to build an audiogram that hooks listeners in the first 30 seconds. I walk through the ideal flow for your episodes, why asking for ratings and reviews in your outro matters more than you think (plus a real client example that worked), and why you don't need sponsors on day one to have something valuable to offer your audience. I also cover the difference between pre-roll and mid-roll ads, a smarter way to pitch sponsors, and why recording your intros and offers on video gives you reusable content for your PR package down the road. Key Topics What a master intro is and why every show needs oneWhy you should pre-record several outro optionsBuilding an audiogram that hooks listeners in 30 secondsStructuring your episode flow for first-time listenersAsking for ratings and reviews the right way (with a client example)Why you have something to offer even without sponsorsA smarter strategy for pitching sponsors and landing brand dealsRecording intros, outros, and offers on video for future PR usePre-roll vs. mid-roll ads: where to place your offersLet’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  8. Jul 29

    79. How to Launch a Podcast Step 4: Creating and Submitting Your Trailer

    Launching a podcast starts long before episode one, and this conversation breaks down the one step so many new podcasters skip: the trailer. You'll learn what a podcast trailer actually is, why it matters for building an audience before you're even live, and how it protects you from the frustrating reality that hosting platforms don't let you control exactly when your first upload goes public. From there, the discussion covers how long a trailer should run, whether to add music, and what content needs to be included so listeners know exactly what to expect from your show. You'll also get a real world example of how inconsistent release schedules can hurt a podcast's growth, plus a walkthrough of the technical checklist your hosting platform will require before submission. Categories, rankings, and what they mean for discoverability round out the episode, along with practical next steps for what to do once your trailer is finally live. Key Topics Covered What a podcast trailer is and why it's essential before launchWhy hosting platforms don't guarantee an exact go live time, and how a trailer solves thatIdeal trailer length and whether to include musicWhat to include in your trailer script: who you are, what the show covers, and release scheduleA real world example of how inconsistent posting can hurt a podcast's momentumThe technical requirements to have ready before submitting to your hosting platformHow podcast categories work and why your choice affects your show's rankingWhy video matters for podcasts right from the startNext steps once your trailer goes liveLet’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

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About

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

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