Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

Sara Does SEO Podcast

Want to show up on Google without pulling your hair out over keywords and techy stuff? This is the podcast for you! The Sara Does SEO Podcast is your new favorite show about getting found online as a wedding photographer, planner, venue, or wedding pro. Each week, your host Sara Dunn shares simple and non-scary tips to help your business show up in search—on Google and AI tools like ChatGPT. We’ll talk about what’s working right now, what’s worth ignoring, and what you can actually do to start ranking higher to get found by the right couples. Tune in now and learn more at SaraDoesSEO.com

  1. 3d ago

    #35: What are Lower-Competition Keywords? (How You Rank for Years)

    I can totally understand why SEO can feel like it’s always changing if your entire strategy is focused on ranking for one big keyword. But that’s exactly why I don’t want you putting all of your SEO effort into one search! A strong SEO strategy uses a mix of higher competition keywords and lower competition keywords that can bring the right people to your website in different ways. In this episode, I’m walking through how I think about lower competition keywords for photographers and wedding venues. I’m also sharing how these keywords can help you build an SEO strategy that keeps bringing in qualified traffic for years. What I Cover: - Why focusing on one high competition keyword can make your SEO strategy less steady - How to diversify where your search traffic comes from - Examples of lower competition keyword opportunities for wedding photographers and venues - What to create to target these keywords - How I find lower competition keyword ideas using brainstorming and SEO data Recommended Episodes: - Episode 34: Is SEO Really “Always Changing”? How We Can Help: 🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/ Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  2. Aug 12

    #34: Is SEO Really “Always Changing”?

    I keep hearing business owners say they don't have time to keep up with SEO because it's "always changing." That idea frustrates me because, in my experience, sustainable SEO should work for the long-term! In this episode, I share real client examples that are still getting thousands of targeted Google clicks from SEO work we did years ago. I also explain why focusing on timeless best practices and the right keywords can help your SEO keep working long after the initial setup. If you've been wondering whether SEO is something you'll constantly have to chase, this ep is for you. What I Cover: - Why I don't believe SEO changes as much as people think - Two real client examples of websites still getting thousands of Google clicks years after their SEO was set up - What I mean by "timeless" SEO best practices that continue to work - Why creating genuinely helpful content matters more than trying to outsmart search engines - How targeting lower competition, more specific keywords leads to stronger long-term results Recommended Episodes: - Hit subscribe! Next week's Episode 35 will be about choosing lower competition, more specific keywords for long-term SEO results Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  3. Aug 5

    #33: Sara, How Does Your Business Actually Work? (You Asked, Part 1)

    I never expected people to start asking me for business advice... but those conversations got me thinking! It sounds like you might be curious about what actually happens behind the scenes at Sara Does SEO. It blows my mind too that this business has grown to a team of 11, serving over 130 SEO clients and 500 students each year. So, in this Ask Me Anything episode, I'm answering your listener questions: how my services have changed, how I built a team, and what my day-to-day role looks like now. What I Cover: - How I went from web design to SEO and why my services have changed over the years - Why I stopped offering SEO audits as a standalone service and created The SEO Fix instead - How I gradually transitioned from doing all the client work myself to leading a team - What my job actually looks like today, from SEO strategy to marketing and teaching - The workshops, webinars, and marketing strategies I use to grow the business - What I look for when hiring new team members and why I only hire full-time employees Recommended Episodes: - Episode 1: Sara, Why Are You So Obsessed with SEO?? (How I Got Started) - Episode 19: Can I Hire You for an SEO Audit? (Nope 😉 Here’s Why) Services I Discussed: 🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/ 🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/ Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  4. Jul 29

    #32: What is SEO Summer Camp?

    One of my favorite things we created last year is coming back, and I couldn't be more excited! Join me for a few minutes as I share more about the fun and collaboration of SEO Summer Camp. If you've been wanting dedicated time to finally work on your SEO with support, community, and live coaching, this is it. Whether you're brand new to SEO or ready to make more progress, I'd love to have you join us starting August 4, 2026! What I Cover: - How SEO Summer Camp got started and why it's become one of my favorite events - What you'll learn during this year's live SEO demo for a wedding planner - Why live demos, co-working sessions, and community make SEO easier to stick with - Who SEO Summer Camp is designed for and how to join SEO Summer Camp: - All the details: https://saradoesseo.com/wedding-marketing/seo-summer-camp/ - Join Wedding SEO Bootcamp for access to Summer Camp: https://saradoesseo.com/wedding-seo-bootcamp/ Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  5. Jul 22

    #31: How Many Words Should a Blog Post Be for SEO?

    I get asked about blog post word count all the time. Everyone wants the magic number that guarantees a better chance of ranking on Google, but… it just doesn't work that way (sorry!) The length of a blog post depends on a couple of key things. In this episode, I walk through why a 300-word post might be enough for one keyword but nowhere near enough for another. I'll also share the simple research step I use before writing any blog post. Listen in! What I Cover: - What Yoast's 300-word recommendation actually means - Why SEO is a comparative game, not a checklist - How I actually decide on a word count target - Real examples of low-competition versus highly competitive keywords Resources Mentioned: - Detailed SEO Chrome Extension: https://detailed.com/extension/ Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  6. Jul 15

    #30: Does Anyone Even Read Blog Posts Anymore?

    Whenever I talk about blogging, there's always at least one wedding pro who asks: "Blogging?? Does anyone even read blog posts anymore?" And I get why you ask! Blog reading habits have absolutely changed in the last few years. But... does that make blogging useless? In this episode, I'm sharing the data from our wedding clients' blogs (we trust in the data around here!). It's probably not what you'd expect 😉 Listen in as I talk about how businesses need to view blogging in 2026, what has changed since the early days of blogging, and why I STILL recommend that you post some strategic blog content (sorry! ha). What I Cover: - How long a reader will ACTUALLY spend when they land on a blog post from search - How the purpose of blogging has shifted from 10 years ago - What Google Analytics reveals (data, not just vibes) - The types of questions and searches that are worth creating blog content around Recommended Episodes: - Episode 14: Can I Use ChatGPT to Write My Blog Posts? - Episode 15: How Often Do I Have to Blog for SEO? - Episode 29: Why Isn't My AI-Generated Blog Post Ranking? Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  7. Jul 8

    #29: Why Isn't My AI-Generated Blog Post Ranking?

    "I published a blog post... why isn't it showing up on Google at ALL?" — It's a question I keep getting, so I decided to dig deeper. And I didn't love what I discovered. In the last few months, I'm seeing this happen more and more. If you use AI to help write your blog posts, you can't miss this episode. What I cover: - Why blog posts can end up as "Crawled, currently not indexed" in Google Search Console - The common signs of AI-generated content that Google won't rank - Simple changes I recommend if you're using AI to help write blog posts - The one writing tweak that will make your content more human, more engaging, and more likely to rank Resources Mentioned: - Google Search Console: https://search.google.com/search-console - Three Blog Posts in 60 Minutes: The Voice to Blog Framework workshop: https://www.crowdcast.io/c/ai-blog-workshop Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  8. Jul 1

    #28: Wedding Venue SEO Success: How Sunset Oaks Books 95-100 Weddings a Year

    In this episode, I'm joined by past SEO Fix client Amber McKinney of Sunset Oaks Venue. Amber has built a wedding venue that consistently books 95 to 100 weddings a year in a highly competitive market, and about half of those bookings come from her SEO! What I love about Amber is her commitment to tracking her numbers. She uses the data to make calm, proactive business decisions, and it has really paid off. We talk about what led her to invest in SEO, how she's tracked the results, and why looking at year-over-year data has helped her follow her growth. What We Cover: - Why Amber decided to invest in SEO even when her venue was already booking well - What it's like competing in a crowded wedding venue market without relying on Google Ads - How the SEO Fix helped increase her website traffic for multiple years— with no maintenance on her part - The metrics Amber tracks to understand the health of her business (and how she can help you track yours) Resources Mentioned: - Vow to Grow: https://vowtogrow.biz/ - Vow to Grow free resources and Venue Health Tracker: https://vowtogrow.biz/resources - Vow to Grow on Instagram: @vow.to.grow - Sunset Oaks in Tyler, TX: https://sunsetoaksvenue.com/ - Read our full case study on Amber's event venue SEO results: https://saradoesseo.com/wedding-marketing/event-venue-seo-case-study/ How We Can Help: 🔧 The SEO Fix: https://saradoesseo.com/wedding-seo-services/seo-fix/ (this is the SEO setup service we did for Amber's venue!) Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and venues: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

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Want to show up on Google without pulling your hair out over keywords and techy stuff? This is the podcast for you! The Sara Does SEO Podcast is your new favorite show about getting found online as a wedding photographer, planner, venue, or wedding pro. Each week, your host Sara Dunn shares simple and non-scary tips to help your business show up in search—on Google and AI tools like ChatGPT. We’ll talk about what’s working right now, what’s worth ignoring, and what you can actually do to start ranking higher to get found by the right couples. Tune in now and learn more at SaraDoesSEO.com

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