Second Wind by AKA

Gully Flowers, Kerrie Finch, Jake Neske
  • 5.0 (1)
  • Marketing
  • Updated Biweekly

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, production, leadership, reinvention, AI, in-house agencies, and how great work actually gets made. For creative leaders, producer buyers, brand builders, agency founders, and anyone trying to understand

  1. Jul 14

    Why Agencies Are Selling the Wrong Thing ; Anthony Reeves, Kohler

    AI is making execution cheaper. Brands are building stronger in-house teams. Holding companies are consolidating. Production companies are being pushed further downstream. So what are agencies still uniquely for? Anthony Reeves has spent his career inside some of the world’s biggest agency networks and brands. He has worked at WPP multiple times, held senior roles at Amazon and LVMH, and now leads Global Brand and Creative at Kohler. Anthony joins Gully Flowers to discuss why agencies cannot win on efficiency, Kohler’s line on synthetic people, why too much data can weaken a creative brief, how fear changes the work, and why AI may make brand more valuable rather than less. They also get into creative apprenticeship, why great talent clusters, the danger of becoming too comfortable, and Anthony’s book, Eat the Donkey. Follow Second Wind for honest conversations with the people shaping the creative business. Chapters 00:00 Why agencies can’t win on efficiency 00:39 Anthony Reeves 01:21 Moving to Kohler, Wisconsin 01:55 The job of a creative leader 02:36 Kohler’s line on synthetic people 04:14 How AI changed since Cannes 2018 06:01 Has more data improved the creative brief? 08:40 What happened to the holding companies? 10:14 What brands still need agencies for 12:44 Fear changes the work 14:01 How to lead creative teams 18:55 Why AI makes brand more valuable 21:18 Eat the Donkey 25:56 Advice for young creatives 28:19 Why great talent clusters 30:22 Reinvesting in people and brand 31:22 The danger of being downstream 32:40 A better North Star

    Why Agencies Are Selling the Wrong Thing ; Anthony Reeves, Kohler

  2. Jun 30

    Susan Credle on M&M’s, Allstate Mayhem, Brave Clients, and the Death of Populist Advertising

    Susan Credle has helped build some of the most famous advertising characters of the last 30 years, from the M&M’s ensemble to Allstate’s Mayhem. In this episode of Second Wind, she joins Kerrie Finch and Gully Flowers for a sharp, funny and unusually honest conversation about what makes creative work last. Susan talks about seeing brands as characters, how M&M’s grew from candy mascots into a comedic ensemble, why Mayhem worked because it was deeply strategic, and what great clients do that risk-averse ones often miss. She also gets into one of the biggest tensions in modern advertising: the gap between work that wins awards and work that reaches real people. From the rise of case studies to the decline of truly populist creative, Susan makes the case for work that does not need to be followed around and explained. This is a conversation about brave clients, fragile progress, creative leadership, the pressure of becoming one of the first female CCOs in America, and why the best work should make someone in the world say thank you.

    Susan Credle on M&M’s, Allstate Mayhem, Brave Clients, and the Death of Populist Advertising

  3. Jun 9

    Why Neurodiversity Exposes the Myth of the “Normal User”

    We keep designing for a “normal” user. The problem is, that person does not exist. For neurodiverse people, that myth shows up early. In classrooms. In checklists. In systems that reward one way of thinking, one way of sitting still, one way of paying attention, one way of moving through the world. On this episode of Second Wind, Gully Flowers and Kerrie Finch talk with David Vogel, Executive Experience Director at Hypersolid, about neurodiversity, accessibility, AI, and the future of human-centered design. David argues that accessibility should not be treated as an edge case or a compliance layer. It should be foundational. Because once you stop designing for the fictional average person, you can start designing for actual humans. The conversation moves from ADHD and school systems to crash test dummies, smart workplaces, Google, Siemens, Lotus, and AI-powered customer experiences. It also gets into why ChatGPT is only the first crude interface for AI, why brands should be careful about handing their customer relationships to AI platforms, and how intelligent experiences could create more adaptive, personal, and useful interactions across digital and physical spaces. This is a conversation about neurodiversity, inclusive design, accessibility, AI strategy, personalization, brand experience, and the future of interfaces. In this episode, we cover How neurodiversity reframes accessibilityWhy school can punish ADHD and neurodiverse peopleWhat crash test dummies reveal about designing for averagesWhy AI needs to move beyond the chatbotHow brands can use AI without surrendering customer relationships What intelligent experiences could mean for workplaces, retail, and personalizationGuest: David Vogel, Executive Experience Director at Hypersolid Hosts: Gully Flowers and Kerrie Finch Podcast: Second Wind

    Why Neurodiversity Exposes the Myth of the “Normal User”

  4. May 26

    Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

    Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra. In this episode of Second Wind: how the Travis Scott meal started from a tweetwhy the Grimace Shake became internet folklorehow W+K made “Horizontal Breakfast” in 7 dayswhy brands are competing with childhood memorieswhat young creatives get wrongwhy Marques still keeps Photoshop openA conversation about culture, instinct, taste, speed, and making work people actually carry around with them. The best work stops feeling like advertising and starts feeling like part of someone’s life.

    Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

  5. May 12

    Andrew McKechnie on OpenAI, Apple, and Moving Creative Upstream

    Andrew McKechnie is Head of Business Creative Studio at OpenAI. Before that he was SVP and Chief Creative Officer at Verizon, where he ran a $3 billion marketing budget and built a 300-person in-house agency. Before that he was Global Head of Design Group at Apple. Across his career he has won a Gold Cannes Lion, multiple D&AD pencils, six straight Webbys, and an Emmy nomination. He sits down with Gully Flowers to talk about what happens when a creative decides the brief is too late, and the only way to do better work is to move upstream. They cover what the agency model got wrong, why it was an operating issue and not a talent issue, what a real in-house team is and is not, why physical craft matters more in the AI era, and what OpenAI's merch program reveals about modern brand building. A conversation for anyone leading creative work inside a brand, agency, or startup right now.

    Andrew McKechnie on OpenAI, Apple, and Moving Creative Upstream

  6. Apr 28

    Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos

    Craig Allen wrote the Skittles spot where a man accidentally murders his family with rainbow candy. He helped make the Old Spice response campaign ; 286 videos in 36 hours, one every 7 minutes, until they broke YouTube. Then he left Wieden+Kennedy, asked Dan Wieden what to call his new agency, and got told every name was stupid. This week on Second Wind, the founder and CCO of CALLEN sits down with Gully Flowers and Kerrie Finch to talk about how to sell ideas that scare clients to death. Inside the episode: - Why the best risky ideas are “stupid smart” — and how to make a CMO feel dumb for not buying them - The real story behind the Skittles Touch shoot: explosives, cops, a $$$$ glass desk filled with hundreds of thousands of real Skittles, and one PA running through the shot - How a six-person writers’ room turned Old Spice into the fastest creative operation in advertising history - Why Dan Wieden made him put his own name on the agency (and why it changed how he works) - The case for fun as a strategic weapon, not a vibe - What independent agencies have to do now that the holding cos have stopped pretending to care about creativity Craig has won two Cannes Grand Prix, the Grand Effie, Best in Show at The One Show, two black D&AD pencils, an Emmy, and was once named one of the 50 sexiest creatives in the world by Creativity Magazine. We do not let him forget it. Second Wind is a Webby Honoree podcast at the intersection of creativity, leadership, and advertising. Hosted by Gully Flowers and Kerrie Finch of AKA. New episodes fortnightly. Leave a review if it landed.

    Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos

  7. Apr 14

    Eric Kallman on Old Spice, Skittles, and the Campaign That Almost Died

    Eric Kallman is the co-founder and chief creative officer of Erich & Kallman, the independent agency behind standout work for brands like Reese’s, King’s Hawaiian, Franzia, Toyota and more. Before that, he helped create some of the most iconic advertising of the last two decades, including Old Spice, Skittles, Little Caesars, Kayak and Ragu. Erich & Kallman was named Ad Age’s 2024 Small Agency of the Year and was later recognized as a 2025 A-List standout. In this episode of Second Wind, Eric talks about how Old Spice almost died before it changed culture, why absurd work only works when the product truth is dead simple, and what most young creatives are skipping when they chase shortcuts. He gets into the discipline behind funny advertising, the value of silence in the creative process, why six weeks and 250 scripts used to be normal, and how AI can help if it gives creatives more time to think instead of less. Topics include Old Spice, Skittles, creative discipline, copywriting, campaign craft, small agencies, advertising fundamentals, AI in creative work, and what it takes to make funny ads that actually sell.

    Eric Kallman on Old Spice, Skittles, and the Campaign That Almost Died

  8. Mar 31

    Micah Walker on Why Caring Too Much Still Wins

    Micah Walker, co-founder of Bear Meets Eagle on Fire, joins Second Wind for a sharp conversation on what it really takes to make better work. He talks about building an agency that refuses to become a smaller version of the big networks, why caring too hard is a feature not a flaw, why the best ideas should never arrive with a safety option, and how great production turns good thinking into something people can actually feel. This one is about creative conviction, craft, culture, and the kind of standards that make the work unforgettable.

    Micah Walker on Why Caring Too Much Still Wins
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About

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, production, leadership, reinvention, AI, in-house agencies, and how great work actually gets made. For creative leaders, producer buyers, brand builders, agency founders, and anyone trying to understand

Information

  • Creator
    Gully Flowers, Kerrie Finch, Jake Neske
  • Years Active
    2025 - 2026
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © 2026 Gully Flowers, Kerrie Finch, Jake Neske
  • Show Website
    Second Wind by AKA

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