The Painting Possibilities Podcast

Ashley Cassens

An art-biz podcast that explores the honest version of how I quit my day job to paint full-time. Listen in for an open conversation of how I'm creating, while navigating motherhood and making money in the real world.

  1. Aug 24

    24: Which jobs are for the Portfolio and which are for the Paycheck?

    In this episode Ashley shares insights on creating for "the portfolio" versus for the paycheck. Key takeaways: Some jobs are for building your portfolio, others are for income, and knowing the difference is crucial.Showcase work in your portfolio that you want to do more of, not just what pays.Don't be afraid to turn down jobs that don't align with your style or goals.Unique circumstances in projects can be great portfolio pieces if you want to repeat them. Chapters 00:00 Introduction and podcast overview 01:56 Rosie O'Donnell's story of bravery and luck 03:49 The importance of bravery in taking opportunities 04:45 Getting back into meditation and mindfulness 07:03 Choosing projects for your portfolio versus paycheck 08:54 Examples of portfolio work: large murals, unique projects 12:49 What to include in your portfolio and what to avoid 16:07 Jobs for the paycheck: styles and projects to avoid in portfolio 19:50 Handling projects you don't love but pay well 23:09 The value of style and subject matter in portfolio building 24:56 Final thoughts and encouragement to take brave steps You can join my newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ashleycassens.com/subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My FREE mural mock-up course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/mural-mock-ups-made-easy-a-simple-guide-for-non-techy-artists-no-procreate-needed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Portrait painting course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/view/courses/let-s-get-real-how-to-paint-realistic-portraits-with-oils-on-fabric⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources I love for Artists: ⁠⁠⁠⁠⁠Materials I use⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My booking and CRM systems⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My actual contract⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.ashleycassens.com⁠⁠⁠⁠

  2. Aug 17

    23: Behind the social media post (what it really takes to land the job and finish it!)

    In this episode I dive into the real work behind the shiny finished photo. If you ever wondered, "How did she get that job?". It's not the highlight reel, it's the REAL real. 01:54 Initial contact and project scope 05:14 Managing delays and scheduling challenges 09:50 Working with big organizations and client collaboration 15:06 Preparing for outdoor painting in Florida's climate 19:56 Using boom lifts and safety considerations 24:47 Overcoming technical challenges with equipment 30:09 Community reactions and project impact 34:49 Reflections and lessons learned 40:10 Final thoughts and resources You can join my newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ashleycassens.com/subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My FREE mural mock-up course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/mural-mock-ups-made-easy-a-simple-guide-for-non-techy-artists-no-procreate-needed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Portrait painting course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/view/courses/let-s-get-real-how-to-paint-realistic-portraits-with-oils-on-fabric⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources I love for Artists: ⁠⁠⁠⁠Materials I use⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My booking and CRM systems⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My actual contract⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.ashleycassens.com⁠⁠⁠⁠

  3. Jun 15

    22: Managing Clients - if you listen to only 1 episode, this is the one!!

    If you listen to only 1 episode this year, let it be this one! I'm getting real about how I vet clients. Specifics on: What boundaries I set before I ever start painting.How I deal the endless requests for editingWhy someone else's business in the same industry can look different and that's a okay! Your business - your rules 01:47 Defining Personal Boundaries in Art Business 03:02 The Importance of Vetting Clients 13:23 Color Theory and Hex Code Matching 18:16 Establishing Communication Boundaries 22:26 Managing Client Expectations and Revisions You can join my newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ashleycassens.com/subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My FREE mural mock-up course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/mural-mock-ups-made-easy-a-simple-guide-for-non-techy-artists-no-procreate-needed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Portrait painting course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/view/courses/let-s-get-real-how-to-paint-realistic-portraits-with-oils-on-fabric⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources I love for Artists: ⁠⁠⁠Materials I use⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My booking and CRM systems⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My actual contract⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.ashleycassens.com⁠⁠⁠

  4. Apr 27

    19: Answer your questions!

    I'm answering your questions! Dive in with me as I share how I get customers, how introverts can win in biz, and window painting (is it worth it?). Takeaways This podcast has personally helped me grow. Approaching businesses can be done through email. Introverts can thrive in the art world. Starting with personal projects can lead to opportunities. Window painting is a low-cost entry point for artists. Networking in local communities is essential. Embrace imperfection in your creative journey. Consistency and practice lead to improvement. Be afraid to put yourself out there, but do it anyway! Chapters 00:00 Introduction to Painting Possibilities Podcast 01:03 Engaging with the Audience: Questions and Feedback 01:45 Approaching Businesses for Art Services 10:55 Navigating Introversion in the Art World 12:15 Starting a Window Painting Business 16:50 Embracing Imperfection and Progress You can join my newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ashleycassens.com/subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My FREE mural mock-up course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/mural-mock-ups-made-easy-a-simple-guide-for-non-techy-artists-no-procreate-needed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Portrait painting course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ashleycassens.podia.com/view/courses/let-s-get-real-how-to-paint-realistic-portraits-with-oils-on-fabric⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources I love for Artists: Materials I use ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My booking and CRM systems ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My actual contract⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ www.ashleycassens.com

Ratings & Reviews

5
out of 5
3 Ratings

About

An art-biz podcast that explores the honest version of how I quit my day job to paint full-time. Listen in for an open conversation of how I'm creating, while navigating motherhood and making money in the real world.

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