1. Episode Summary Scaling is one of the most overhyped words in business, and most of the advice floating around has nothing to do with real SMB life. Scott and Meredith break down the difference between "headline growth" and operator reality, then map out three distinct growth buckets (not two). They also get tactical with Scott's "profit islands" framework, plus how to forecast your next move without guessing. If you are stuck between "stay small" and "go big," this one gives you a cleaner way to think. 2. Who This Episode Helps Owners asking "How do I get bigger?" but not sure why Operators stuck between profit levels and feeling the squeeze Leaders trying to protect culture while still growing Anyone debating lifestyle business vs intentional growth SMBs trying to forecast staffing, overhead, and profit without fantasy math Founders who want to scale without wrecking the business they actually like 3. Key Topics The gap between business headlines and real SMB operations Meredith's "spicy take" on scaling and why bigger is not always better Scott's Monday Moment: when bold leadership turns into an expensive miss Working while sick and the "flu game" mindset Whole30 as a reset and what it can reveal about your body Three growth buckets: lifestyle, intentional middle, venture-funded exit world Why "build it to sell" and "build it to keep" can be the same strategy Culture risk, middle management layers, and the hidden cost of getting bigger "Profit islands" and why scaling often dips profit before it recovers Forecasting tools and why most CPAs cannot do this part for you 4. Time-Stamped Guide 00:00 — Show intro: who Scott and Meredith are, and what Monday Next is 01:19 — Episode setup: scaling, "spicy takes," and the gap between headlines and SMB reality 02:08 — Monday Moment setup 02:17 — Scott's Monday Moment: the sales strategy "seizure," rollout, and the team pushback 04:13 — Meredith's response: the "beautiful oops" and why admitting you are wrong matters 05:17 — Meredith's Monday Moment: being sick during a packed week 06:27 — Scott's approach to being sick: "low battery mode" and the flu game mindset 07:52 — Tool Time: Whole30 as a reset 08:22 — Whole30 details: "tiger blood," inflammation, and what you learn from elimination 09:35 — Melissa's discoveries: gluten and egg reactions (and why it mattered) 11:25 — Main topic begins: what scaling actually means for SMB owners 12:06 — Meredith's stance: lifestyle company, quality of life, and long-term design 13:15 — Scott's pushback: "How do I get bigger?" is the wrong starting question 14:05 — Trinity Renovation structure: CRATE + TBS and why the umbrella matters 15:28 — "Growth signature" concept and defining the middle bucket 16:05 — Meredith's definition of lifestyle business: culture protection and work-life design 18:56 — Scott's three buckets: lifestyle, intentional middle growth, venture/exit world 21:56 — Where their businesses fit and why 5%+ growth can matter 23:08 — Building to sell vs building to keep: why they can be the same strategy 25:16 — Meredith's competitor lens: being small in a world of VC-funded giants 27:10 — The cost of getting bigger: culture shifts and management layers 29:53 — Scott's "why" behind scaling: being a visionary, building with integrators, "playing the game" 33:11 — Scott's framework: "profit islands" and modeling growth before you scale 35:51 — Meredith's agreement: forecasting staffing and profit scenarios 36:20 — CRATE example: being between islands and why "just sell more" is not a plan 37:04 — Here Comes the Guide example: profit swings and experimenting with new revenue streams 38:16 — Forecasting resources: Simple Numbers and Greg Crabtree 39:22 — Meredith on forecasting: COO strength and dial-turning scenarios 40:49 — Profitability nuance: paying yourself market wage before calling it "profit" 41:19 — Gender and growth: signs-in-yards mentality, Pac-Man expansion, and patterns they see 44:08 — Patience, finesse, and "playing the game" with intention 45:37 — Family dynamics: how growing up with sisters shaped Scott's approach 48:08 — This week's micro-action: 3 questions to clarify your scaling path 50:36 — Daily thinking habits: journaling, morning pages, and staying clearheaded 52:10 — Next episode teaser: work-life balance debate 52:31 — Where to connect: socials, Substack, and why sharing the show matters 5. Scott's Takeaway Scale because it fits your why, and map the next "profit island" before you set sail. 6. Meredith's Takeaway Grow intentionally, protect what makes the business fun and healthy, and do not trade culture for size by accident. 7. This Week's Listener Call to Action Write down your answers to Meredith's three scaling questions: what you want your life to look like, whether doubling helps or hurts that life, and what you would have to give up to grow. 8. Resources Mentioned Whole30 (diet "reset" mentioned by Scott) Simple Numbers by Greg Crabtree (SMB financial management book/concept) "Profit islands" framework (How Scott decides when it's time to grow) Entrepreneurial Operating System (EOS) / Traction (referenced as an operating framework) Meredith's The Currently Reading Podcast Scott's Substack 9. About Scott & Meredith Scott Monday and Meredith Monday Schwartz are siblings and operators who have spent 15 years challenging each other's business philosophies. On Monday Next, they unpack real decisions business owners face, from systems and execution to people and culture. No guests. No fluff. Just honest conversations about what actually works. 10. Connect With Us Monday Next on IG: @MondayNextPodcast Monday Next on YouTube: @MondayNextPodcast Scott on LinkedIn: @scottmonday Scott on IG: @scottmonday Scott on TikTok: @scottmonday Scott's Substack: scottmonday.substack.com Meredith on LinkedIn: @meredith-monday-schwartz Meredith on IG: @MeredithMondaySchwartz Meredith's Podcast for Book Lovers: The Currently Reading Podcast