1of10 Podcast

1of10 Media

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. Nov 3

    How To Land Dream Clients SO FAST It Feels Illegal

    Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Jay Yang reveals the exact YouTube scripting system he used to write for Alex and Leila Hormozi, and how he used it to blow up his own channel with just four videos. He also breaks down his PTL framework for building an influential brand, the 6 Ps of copy he uses with every client, and how he tests an idea on Twitter before it becomes a video. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: @JayYangInspires LinkedIn: / jayyanginspires X: @Jayyanginspires --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 0:00 Who is Jay Yang? 1:01 The 4-factor scorecard for big career decisions 3:19 What he did at Acquisition.com 3:43 The packaging-first scripting process 4:28 Hooks: the Promise, Proof, Plan framework 5:29 The body: the STAR method 6:59 CTAs and the full formula for a high-performing video 8:47 Why a free workbook is the best lead magnet 11:28 How his channel blew up off just 4 videos 13:25 Declarative vs procedural knowledge 13:43 Finding the “free course” angle with 1of10 14:22 The story behind the Hormozi thumbnail 15:31 Content strategy moving forward 17:54 Why the game is won in pre-production 21:07 Cold emailing Tyler Denk at 16 22:57 Pitching Noah Kagan and owning his social and email 24:40 The #1 YouTube mistake in 2026 27:00 How to find top talent 27:40 The PTL framework 31:47 The 6 Ps of copy thinking 34:43 Jay’s AI workflow 37:09 Building a pains and dreams database for video ideas 37:49 Advice for working with your favorite creators

  2. Oct 20

    How to blow up your YouTube channel in the next 90 days

    Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy In this episode of the 1of10 podcast, Aprilynne Alter explains how she thinks about thumbnails, moving through the step-by-step workflow her team uses to land on a winning concept. She also walks through how she grew her second channel from zero, the upload experiment that helped her find her format, and the two opposite mistakes she sees beginners make again and again. The episode closes with where YouTube is heading with AI, what’s next for her, and the one piece of advice behind most of her biggest opportunities. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: ‪@AprilynneAlter‬ Instagram: / aprilynnealter X: @AprilynneAlter --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 0:00 Intro and Aprilynne’s top thumbnail advice 4:48 Aprilynne’s thumbnail workflow 6:53 Inspiration collection vs. inspiration connection 8:26 Repackaging videos with 1of10 Optimize 9:32 Reviewing new packaging for her underperforming video 12:26 Back catalog thumbnail changes that multiplied views 14:07 Aprilynne’s YouTube journey from zero 15:26 Why she launched her channel with four videos 16:42 Doubling her upload frequency to find her format 19:21 Her breakout video 19:58 The two biggest mistakes beginners make 23:43 What works inside 90 Day Breakthrough 25:04 Math problems vs. drama problems 26:52 Why every creator needs a mastermind 29:54 The move that recently blew up her channel: dubbing 33:34 Where YouTube is going with AI 36:21 What’s next for Aprilynne 37:37 Research time and experimenting with new formats 39:40 Aprilynne’s dream 41:42 Final advice for the viewers

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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

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