Her Pour

Savannah Crawford

Her Pour is a female-founded whisk(e)y podcast amplifying the voices of women shaping the spirits industry. Hosted by Savannah Crawford, the show explores whisky through culture, craftsmanship, leadership, and legacy—featuring founders, blenders, brand builders, and creatives redefining what belongs in the glass. Thoughtful conversations, industry insight, and stories you won’t hear anywhere else.

  1. Aug 5

    The Woman Behind the Barrel: Sidney Vassallo on Leading Barrel King's Private Pick Program

    What does it take to find the perfect barrel? In this episode of Her Pour Podcast, Savannah Crawford sits down with Sidney Vassallo, Private Barrel Pick Manager at Barrel King Bourbon Company, to explore the craftsmanship, strategy, and sensory skills behind one of whiskey's most sought-after experiences. Sidney shares her journey into the whiskey industry, what a typical day looks like managing private barrel selections, and how micro-blending and flavor development influence every barrel chosen. Together, they discuss Missouri's growing whiskey culture, the challenges and opportunities of being a woman in a traditionally male-dominated industry, and what it means to build authentic relationships through bourbon. Whether you're a seasoned whiskey enthusiast, an aspiring blender, or simply curious about what happens before a barrel reaches your glass, this conversation offers an inside look at the people and passion behind every pour. In this episode: Sidney's path into whiskey and Barrel King Bourbon Company A behind-the-scenes look at private barrel picks Micro-blending and flavor development Missouri's unique whiskey culture Women shaping the future of whiskey Sidney's personal flavor preferences What "Her Pour" means to Sidney Connect with Her Pour: 🌐 herpour.com Follow Her Pour Podcast for more conversations amplifying the unseen, unheard, and underestimated voices shaping the future of whisk(e)y.

  2. Jul 29

    The Art of the Blend: Ashley Barnes on Craft, Creativity & Whiskey

    In this episode of Her Pour, Savannah Crawford sits down with Ashley Barnes—entrepreneur, whiskey blender, and founder of The Blending House—to explore the intersection of creativity, innovation, and the future of whiskey. Ashley shares her journey from building a career in the spirits industry to creating a space where blending becomes both an art and a science. Together, they discuss entrepreneurship, sensory development, the challenges of breaking traditional industry norms, and what it takes to create memorable whiskey experiences that connect with consumers. Whether you're fascinated by blending, curious about the business behind whiskey, or inspired by women leading innovation in the spirits world, this conversation offers an authentic look at passion, perseverance, and purpose. In this episode, you'll discover: ​ Ashley's path to founding The Blending House​ The art and science behind whiskey blending​ Entrepreneurship in the modern spirits industry​ Building memorable sensory experiences​ Advice for the next generation of women in whiskey About Her Pour Her Pour is a female-founded podcast dedicated to sharing the stories of the women shaping the world of whisk(e)y and spirits. Through honest conversations with distillers, blenders, brand leaders, entrepreneurs, and industry innovators, Her Pour highlights the voices, careers, and legacies that deserve to be seen, heard, and celebrated. Follow along at herpour.com and subscribe on Spotify, Apple Podcasts, and iHeartRadio so you never miss an episode.

  3. Jul 8

    The Power Behind the Pour: Jaz'min Weaver on Leadership, Bourbon & Culture

    What does it take to transform a love of storytelling into a career representing one of the most innovative names in American whiskey? In this episode of Her Pour, Savannah Crawford sits down with Jaz'min Weaver, National Brand Ambassador for Bardstown Bourbon Company and a Certified Executive Bourbon Steward, to discuss her journey into the whiskey industry, the power of education and hospitality, and how storytelling shapes every meaningful pour. Together, they explore navigating a traditionally male-dominated industry, the importance of representation, the role of sensory perception—from aroma to flavor—in creating memorable whiskey experiences, and how Jaz'min's background in English continues to influence the way she connects with people around the world. Whether you're a whiskey enthusiast, hospitality professional, or simply someone who appreciates authentic conversations about purpose, leadership, and craft, this episode offers an insightful look at the people shaping the future of the industry—one pour at a time. In this episode: Jaz'min's journey into whiskey and brand advocacy Storytelling as a tool for education and connection Representation and leadership in the spirits industry The science and artistry of sensory perception Lessons learned throughout her career What her pour means Follow Her Pour for more conversations highlighting the voices of the unseen, unheard, and underestimated across the world of whisk(e)y and beyond.

  4. Jul 1

    The Story Behind the Numbers: Analytics, Optimization & Brand Growth

    What do analytics actually tell us—and what are they missing? In this solo episode of Her Pour Podcast, Savannah Crawford explores the role analytics play in shaping brands, building communities, and creating long-term business growth. From social media engagement and podcast performance to collaboration strategy and customer relationships, this episode looks beyond vanity metrics to examine the human behavior behind the data. Savannah discusses how brands can better evaluate partnerships, why audience alignment often matters more than follower count, and how meaningful collaborations can generate lasting impact far beyond impressions and likes. She also introduces the Her Pour Collaboration Framework, a five-pillar approach for assessing creator and brand partnerships through strategy, authenticity, expertise, storytelling, and measurable business outcomes. Drawing from her own experience building Her Pour Podcast, Savannah reflects on growing a podcast with listeners in 21 countries, analyzing audience demographics across platforms like Spotify, Apple Podcasts, and iHeartRadio, and why some of the most unexpected collaborations became the most impactful. The episode reinforces Her Pour's mission of amplifying the unseen, the unheard, and the underestimated, reminding listeners that influence isn't always measured by the largest audience—but often by the strongest relationships. Whether you're a creator, marketer, entrepreneur, hospitality professional, or whiskey enthusiast, this conversation offers practical insights into using analytics not simply to measure success—but to better understand people. Topics include: Understanding social media and podcast analytics Analytics vs. vanity metrics Brand optimization and long-term growth The Her Pour Collaboration Framework Evaluating influencer and creator partnerships Relationship marketing and customer loyalty Community building in hospitality and whiskey Podcast growth and audience insights Why authenticity and trust matter more than algorithms Connect with Her Pour: Instagram: @herpourpodcast Host: @savannah__crawford Because behind every metric is a person, behind every relationship is trust, and behind every great brand is a community.

Ratings & Reviews

5
out of 5
2 Ratings

About

Her Pour is a female-founded whisk(e)y podcast amplifying the voices of women shaping the spirits industry. Hosted by Savannah Crawford, the show explores whisky through culture, craftsmanship, leadership, and legacy—featuring founders, blenders, brand builders, and creatives redefining what belongs in the glass. Thoughtful conversations, industry insight, and stories you won’t hear anywhere else.

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