Brandidly Speaking

Brandidly Speaking

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

  1. May 20

    Building a Trusted Brand in a Crowded Category: The Gut Personal Story with Bridgitte Mallinson

    How do you break through in the crowded supplement market where new products are getting launched left and right?    In this episode, Bridgitte Malinson, founder of Gut Personal, breaks down how she built a cult-favorite wellness brand by blending clinical credibility with community-first marketing. From strategic PR placements to organic storytelling, she focused on building trust through earned media and expert validation, positioning the brand as both authoritative and approachable. Instead of relying on paid ads or empty trends, she focused on real connection, education, and personalized experiences that make customers feel seen.  For brand founders, this is a masterclass in modern brand building: how to make your product feel aspirational, how to leverage PR to build credibility and awareness, how to turn affiliates into true brand advocates, and how to stand out in a saturated category without losing credibility.  If you’re building in a space that feels crowded,  this conversation will show you how to make it matter, make it trusted, and make it grow.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    38 min
  2. May 6

    How to Turn Content into a Scaleable, Multi-Million Dollar Brand: Lisa Jauregui on Building BK Beauty

    On this week’s episode, we sit down with Lisa Jauregui, Founder of BK Beauty, to break down how she turned audience feedback into a $25 million beauty brand.  Before founding BK Beauty, Lisa worked in advertising, became a MAC makeup artist, and later began creating YouTube makeup tutorials while raising her kids. By consistently sharing expert advice and education, she built a loyal audience that trusted her recommendations. Through affiliate link data, Lisa gained clear insight into exactly what her audience wanted - from product categories and price points to buying behavior and preferences.  That data became the foundation for BK Beauty. Instead of guessing what to launch, Lisa used real audience feedback to design products people were already asking for, leading to one of the most successful creator‑led beauty brands today, with massive traction on TikTok and social media.  If you’re a creator, influencer, founder, or aspiring entrepreneur looking to turn content into a scalable, multi‑million‑dollar brand, this episode is packed with practical takeaways. Tune in to hear how Lisa leveraged data, audience trust, and education to build BK Beauty, and how you can apply the same strategy to your own brand.  🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    42 min
  3. Apr 29

    The Financial Framework: What Marketers & Brand Builders Should Know about Scaling a Brand with MMC’s Growth and Profitability Strategist

    Finance can feel intimidating for most brand-builders and marketers but understanding the numbers might be the most powerful growth tool you have.  In this episode of Brandidly Speaking, we sit down with Chris Polakowski, Executive Director of Global Operations at MMC, to unpack the financial and operational decisions that separate busy brands from profitable ones. From understanding your P&L to managing risk, Chris breaks down how finance can empower creativity and unlock smarter growth.   Throughout the conversation, we explore the core financial metrics every business should understand, including revenue, expenses, and cash flow, and why many companies confuse being busy with being profitable. Chris shares how founders and marketers can balance bold ideas with financial realities, how to think about risk in a strategic way, and why operational systems and financial visibility are essential for sustainable growth.  Whether you're building a startup, scaling a seven-figure brand, or leading marketing inside a legacy company, this episode offers practical insights on how to make smarter decisions, operationalize growth, and build a business that lasts.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    48 min
  4. Apr 22

    How Women Business Owners Can Access Capital and Build Wealth with Sarah Chen-Spellings

    In this episode of Brandidly Speaking, we sit down with Sarah Chen-Spellings, investor & capital strategist, to talk about why understanding finances is a game‑changer for women business owners.  Sarah entered the business world at just 25 and quickly found herself in rooms where major investment decisions were being made. As a young Malaysian woman building her career, she noticed a striking pattern: the people making these decisions were almost always men. That realization exposed a major gap in the industry and ultimately inspired her to help change it.  Through her work building Beyond The Billion—mobilizing over $1 billion into women-founded companies—Sarah brings a rare, insider perspective on how wealth is actually built: from ownership and decision-making to long-term value creation. In this episode, Sarah shares the power she’s gained from financial knowledge, what she looks for when investing in a business, and what helps companies succeed long after they receive funding. This conversation is a must‑listen for women founders, entrepreneurs, and business owners who want to better understand investing, capital access, and how financial knowledge creates long‑term opportunity. New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    43 min
  5. Apr 8

    Aliett Buttelman, Co‑Founder of Fazit Beauty: How Their Viral Taylor Swift Moment was Sparked by Strategy

    In this week’s episode of Brandidly Speaking, we sit down with Aliett Buttelman, the Co-Founder of Fazit Beauty. A true innovator in the makeup application space, Fazit understands the consumer’s desire for instant confidence, and has built an entire brand around delivering it. From major sporting moments like the Olympics and the Super Bowl to music festivals like Coachella, they’ve mastered the art of showing up at the right moment, in the right way. Many point to the brand’s viral moment when Taylor Swift wore Fazit to a Chiefs game as an overnight success. But the truth is, that moment was anything but accidental. Fazit had spent months behind the scenes laying the groundwork to ensure the team was fully prepared when that opportunity came into fruition. Aliett breaks down exactly how the moment came together, and how the brand was ready to capitalize when it did. She also shares insights into Fazit’s upcoming strategic partnership announcements with sports teams and athletes, including the U.S. Women’s Flag Football Team, the World Cup, and the Olympics, as well as what’s next for the brand. This conversation is packed with practical wisdom and offers a rare look at a brand that built staying power beyond a viral moment. New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify | Apple Podcasts | YouTube  👍 Follow @Brandidly_Speaking on Instagram, LinkedIn, and TikTok and MMC on Instagram and LinkedIn.  📲 We'd love to hear from you: hello@hellommc.com

    47 min
5
out of 5
15 Ratings

About

Brandidly Speaking is a podcast for marketers, brand builders, and communicators where modern marketing gets real.   Hosted by Cris Gordon, Head of Beauty at MMC, each episode features candid conversations with founders, executives, creators, and cultural tastemakers reshaping their industries. Together, they break down what it really takes to build brands today: cutting through buzzwords to explore earned-first strategy, storytelling, community, influence, and growth. From the ROI of community to the transition from founder to CEO and navigating the creator economy, Brandidly Speaking offers a strategic roadmap for leaders to unlock your edge and shape what's next.  Because today’s marketers have enough noise. We give you access, perspective, and a seat at the table.  Join the @brandidly_speaking conversation:   Instagram – https://bit.ly/brandidlyspeakingIG    TikTok – https://bit.ly/brandidlyspeakingTT    YouTube – https://bit.ly/brandidlyspeakingYT LinkedIn – https://bit.ly/brandidlyspeakinglinkedin 📲: hello@hellommc.com

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