Send us Fan Mail 🎙️ Negotiation Warriors – Episode #013 YOU DON'T KNOW ME THE NEGOTIATION WARRIOR MINDSET OF KELLI MASTERS At her very first NFL Combine, one of the most prominent NFL agents in the industry looked Kelli Masters in the eye and told her: "You don't belong here." Her response would become the defining mindset of her remarkable career as a successful sports agent: "You don't know me." In Episode #013 of Negotiation Warriors, I sit down with one of the true pioneers in professional sports representation. Kelli is the founder and president of KMM Sports and has represented more NFL players than any woman in the industry. In 2010, she became the first female agent to represent a Top 5 NFL Draft pick, breaking barriers and helping pave the way for future generations of women in sports. But this conversation isn't just about football. It's about resilience. It's about purpose. It's about leadership. It's about refusing to let someone else define what you're capable of accomplishing. Throughout our conversation, Kelli shares the lessons she's learned over more than two decades representing NFL players, building meaningful relationships, overcoming adversity, and negotiating with integrity in one of the most competitive businesses in professional sports. IN THIS EPISODE, YOU'LL LEARN: • How a conversation with a player's mother changed the direction of Kelli's career. • Why purpose—not money—became the driving force behind her success. • The unforgettable story of being told she didn't belong in the NFL agent business—and how one courageous response changed everything. • Why persistence is one of the most important qualities for success in sports, business, and life. • How kindness, respect, and relationship-building can become powerful negotiation strategies. • Why preparation remains the greatest competitive advantage in every negotiation. • The negotiation behind Blake Jarwin's $24.25 million contract and the lessons learned from standing firm. • How representing Gerald McCoy, the No. 3 overall pick in the 2010 NFL Draft, helped launch her career. • The biggest mistakes she's made as a leader—and how adversity became her greatest teacher. • Why trusting your instincts and maintaining your values matter more than ever in high-pressure negotiations. • How NIL has transformed athlete representation and why Kelli believes it has created new opportunities for agents committed to serving athletes with integrity. • The leadership philosophy behind her book, High Impact Life, and why success should be measured by impact—not titles or contracts. Kelli also shares her thoughts on mentorship, leadership, overcoming self-doubt, balancing priorities, and why the best negotiators don't have to be the loudest people in the room. Whether you're an executive, attorney, coach, agent, entrepreneur, student, or someone striving to become the best version of yourself, this episode offers timeless lessons on resilience, leadership, negotiation, and living a life of purpose. Sometimes the most powerful response to criticism isn't anger. It's quiet confidence. "You don't know me." 🎧 Listen now: Search Negotiation Warriors wherever you get your podcasts. Follow on Instagram: @frontoffice360 Follow on X: @frontoffice360 Front Office 360