On Deathcare

Tony Russo

Each week we deliver news and commentary for end-of-life professionals. ondeathcare.substack.com

  1. 2d ago

    Loan Shifts, Cemetery Disputes & a $21,000 Difference of Opinion

    In this week’s episode of The Rest, host Tony Russo covers major updates from across funeral service. From taking on a new role at Connecting Directors to shifting lending practices at Homesteaders, cemetery complaints in Tennessee and Maryland, and a preneed contract dispute, there is a lot to unpack. Key Takeaways & Episode Highlights * New Role at Connecting Directors Tony announces his new part-time position as managing editor at Connecting Directors. While his reporting for On Deathcare remains unchanged, he will be publishing broader press releases and original reporting on the site. Listeners interested in contributing stories or press releases can reach out to him via email at tonyrusso@gmail.com. * Homesteaders & The Bancorp Update The Bancorp is reportedly no longer offering the funeral home expansion and acquisition loans previously paired with Homesteaders. The program allowed owners to leverage goodwill as equity. Homesteaders is currently seeking new banking partners. * Tennessee Cemetery Complaint Funeral home owner Ralph Buckner Jr. has filed a complaint with the Tennessee Department of Commerce and Insurance regarding severe, deplorable conditions at local cemeteries housing his family’s crypts. * Maryland Cemetery Neglect & Abandonment Families at Western Star Cemetery in Catonsville, Maryland, report declining conditions since the owner’s passing a decade ago. The episode touches on state perpetual care oversight and the unfunded state cemetery cleanup initiatives. * Community Art at Candlelight Funeral Home On a positive note in Catonsville, Candle Light Funeral Home by Craig Witzke has installed a community-building “Before I Die Wall” inside their outdoor pavilion area. * Reality TV Appearance New York funeral director Joe Vanella is participating in the NBC/Peacock reality competition show The Traitors: New Blood. * Wrongful Removal & Embalming Incident An Arizona hospital accidentally released a decedent to the wrong care center (Advantage Funeral and Cremation Services), where he was embalmed before being returned to the family’s chosen provider. * Preneed Contract Dispute in Kansas A complaint has been filed with the Kansas State Board of Mortuary Arts against Park Lawn over a 1977 pre-need contract where the family was unexpectedly billed $21,000. Resources & Links Mentioned * Shoutout: Check out the Graveyard Shift podcast Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    Loan Shifts, Cemetery Disputes & a $21,000 Difference of Opinion
  2. 3d ago ·  Bonus

    Transparency, Governance, and the Future of Selected

    From early on in this project, I wanted to have deathcare salons, where several people turn over a topic and evaluate everyone else’s. It’s different from a debate because no one’s trying to win, and with any luck, we all know a little bit more by the end. This is in this ballpark, although everyone is essentially supporting the same thesis, which is that selling Selected Independent Funeral Homes to the NFDA is likely a mistake. Our conversation is more about the process, which has become maybe a little more take-it-or-leave-it than anyone intended it to be. It’s important to add (as I mention in the introduction) that this story took a turn right around the time we finished recording this on Friday afternoon. The short version is that the chairman of the board said that, given that there were no other proposals offered, it only made sense to sell. Nathaneal Billows, who helped arrange this event, responded to the chairman, letting him know he was happy to help cultivate other options. Many of those other options are alluded to, or sometimes spelled out pretty plainly, in this show. OK. You’ll all caught up. Finally (as I also mention in the introduction), I would like to do more discussions like this. I think it was productive and satisfying. If there’s anything you’d like to see tackled, shoot me an email or leave it in the comments. Best, Tony Russo In the interest of keeping this discussion timely, I relied pretty heavily on the AI interpretation of the transcript for these show notes. If something seems off, it very well may be. If in doubt, best to go directly to the show. The provided podcast transcript features a group discussion regarding a proposed, highly controversial acquisition of Selected Independent Funeral Homes by the National Funeral Directors Association. Hosted by Tony Russo, the panel includes longtime funeral directors, past association presidents, and active members. Below are the detailed show notes along with timestamped summaries of each section. Show Notes & Discussion Topics – Introduction & Background * Host Tony Russo opens the discussion alongside Nathanael Billow. * They address the overwhelming response and concerns surrounding a recent association meeting regarding a proposed merger between Selected Independent Funeral Homes and the NFDA. – Member Frustrations Over Association Leadership * Nathanael Billow criticizes the board’s top-down, rushed approach and lack of transparency over the last six weeks. * Discussion surrounding the chaotic annual meeting in Louisville, where members were given only 80 minutes to discuss a landmark decision. * Billow highlights a tense floor moment where legal counsel stated member motions were non-binding and the board had no obligation to listen to member feedback. – Lack of Information & Alternatives * Paul St. Pierre emphasizes that member involvement should happen throughout major processes—not just at the end—and calls for credible alternative options. * John C. Greco compares the merger vote to being forced into a “blind date” marriage without essential information. * Glenn Taylor (Past President) explains he cannot vote “yes” due to a total lack of clarity regarding the terms of the merger. – Preserving Tradition and Demanding Transparency * Boyd Mothe shares his family’s multi-generational history with Selected Independent Funeral Homes. * Mothe critiques the leadership’s failure to consult third-party firms or present clear, member-vetted pathways, comparing the situation to being forced onto a bus without knowing the destination. – Exploring Alternative Solutions & Voting Thresholds * The panel discusses alternative structures, including Association Management Companies (AMCs). * Eric Trimble addresses member concerns regarding a non-disclosure on the memorandum of intent and questions the voting requirement shifting from a two-thirds majority down to a 51% simple majority. – Communication Breakdown & Board Governance * Glenn Taylor and Nathanael Billow express frustration over the controlled, orchestrated nature of recent meetings. * Chris Branson shares that neither Selected leadership nor NFDA leadership could answer basic questions about what the post-merger organization would actually look like. – Shifting Board Dynamics & Engagement Issues * Panelists analyze how association governance shifted toward reliance on executive direction over member leadership. * Discussion on board appointment processes vs. open member elections, noting that experienced past leadership has been repeatedly passed over for less experienced members. * Eric Trimble notes how changing industry demographics and firm sizes impact member participation. – Round-Robin Final Thoughts & The Path Forward * Nathanael Billow: Urges members to vote “No” to buy time, regain trust, and focus on member value. * Boyd Mothe: Expresses deep concern over the potential internal breakdown of long-standing professional networks. * John C. Greco & Chris Branson: Reaffirm strong “No” positions based on the lack of transparency, hoping this serves as a wake-up call for the association. * Glenn Taylor: Calls for a proactive “Plan B” to rebuild and modernize Selected block-by-block if the merger fails. * Eric Trimble: Compares the sudden merger push to a sudden death grieving process, warning against abandoning the core principle of independence. * Paul St. Pierre: Clarifies that a “No” vote is not a vote for the status quo, but a vote to examine better options while protecting the organization’s independent identity. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    Transparency, Governance, and the Future of Selected
  3. Sep 8

    Averting a Crisis: Honnalora Hubbard on National Cremation Placement Day

    In this episode, Coldspring Regional Sales Manager Honnalora Hubbard discusses the launch of National Cremation Placement Day, held annually on October 17. With an estimated 25 million urns sitting unplaced in U.S. homes, Honnalora breaks down the growing crisis around unmemorialized cremated remains and explains how cremation trends are altering cemetery plot planning. Honnalora shares her personal journey through profound loss and how the lack of a formal gathering highlighted the essential role memorialization plays in the grieving process. She details the resources Coldspring has developed to help funeral homes, cemeteries, and monument dealers engage their local communities, partner with local media, and bring dignified, permanent placement back into mainstream conversation. KEY TAKEAWAYS * The Unplaced Urn Crisis: Approximately 25 million urns reside in 25% of American households today without permanent placement or memorialization. * Shifting Cemetery Trends: Cremation is driving a resurgence in multi-space niche and property purchases, as families seek central locations to gather across generations. * National Cremation Placement Day (October 17): Established as an official national day to create urgency and awareness around permanent memorialization before the holiday season. * Turnkey Resources for Deathcare Professionals: Cold Spring offers free, downloadable toolkits—including email templates, postcards, staff training slides, event checklists, and media press releases—to help local businesses launch events. TIMESTAMPS * 00:00 – Introduction and announcement of National Cremation Placement Day * 00:59 – The scale of the issue: 25 million urns in 25% of U.S. homes * 03:55 – How cremation is changing family plot purchases and cemetery estates * 06:39 – Honnalora’s personal story: Family losses, unaddressed grief, and finding healing * 09:43 – Bringing the idea to Cold Spring and turning it into a profession-wide gift * 11:15 – Free turnkey tools, press releases, and marketing materials available for local implementation * 13:53 – Tracking community participation and local media involvement * 14:43 – How cemeteries and funeral homes are structuring events on October 17 * 16:11 – Why October 17 was chosen and looking ahead to long-term impact RESOURCES & LINKS * Cold Spring Website: Access the official National Cremation Placement Day portal to download free turnkey toolkits, event checklists, press releases, and marketing material, and register to participate. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    Averting a Crisis: Honnalora Hubbard on National Cremation Placement Day
  4. Sep 3

    Gail Rubin on Mortality Movies and Changing End-of-Life Planning

    Host Tony Russo sits down with “Doyenne of Death” Gail Rubin following her return from a trip to London. Gail shares insights from a recent gathering of end-of-life pioneers and trendsetters in the UK, exploring how international perspectives are shifting the conversation around death. The conversation dives into creative, approachable ways to encourage pre-need planning. Gail discusses using pop culture and film to spark end-of-life discussions, hosting events in funeral home chapels, and the concepts behind Death Cafes, Bereavement Cafes, and Before I Die Festivals. They also tackle the public’s perception of funeral costs, the importance of advance planning, and how explicit instructions in a will can alleviate the burden on loved ones. Key Takeaways & Highlights * Connecting Deathcare Pioneers in London: How Gail Rubin met with UK leaders to discuss the state of death education. * Innovations in Funeral Spaces: A look at Exit Here, a UK “new wave” funeral home founded by restaurateur Oliver Payton and third-generation funeral director Barry Pritchard. Learn how they host unconventional community events such as Bereavement Cafes, karaoke, and Easter egg hunts to foster openness. * “Mortality Movies” & Pre-Need Engagement: Gail breaks down her book, 98.6 Mortality Movies to See Before You Die. She explains why showing lighthearted death-related films or comedies (like Defending Your Life or Undertaking Betty) in funeral home chapels bridges the community connection and prompts people—especially men—to engage in pre-planning. * Grief vs. Bereavement: Exploring the distinction between simple grief counseling and “Bereavement Cafes,” which address the secondary, practical life changes that occur after losing a loved one (e.g., changes in finances, daily chores, and family roles). * Honoring Final Wishes: Gail shares a personal story of fulfilling her late brother-in-law’s specific request to scatter his ashes along Route 66 from Chicago to California, illustrating how writing down clear instructions eases the burden on survivors. Timestamped Key Moments * 00:00 – Welcome back to Gail Rubin & origins of the London gathering. * 01:22 – Meeting Professor Jenny Kitzinger & the history of Before I Die Festivals. * 03:44 – “New Wave” funeral homes: Exit Here, direct cremation, and life celebrations in the UK. * 06:51 – Why education and pre-planning are struggling against consumer avoidance. * 09:06 – Introducing 98.6 Mortality Movies to See Before You Die and hosting film nights. * 12:32 – Unconventional funeral home events: Bereavement Cafes vs. grief support. * 15:04 – Navigating secondary losses and practical changes following a death. * 18:45 – Movie Spotlight: Discussion of the film Undertaking Betty. * 21:45 – Movie categories, documentaries, and the classic Mary Tyler Moore Show episode (”Chuckles Bites the Dust”). * 26:39 – UK school initiatives for grief education. * 28:27 – Gail’s personal story: Fulfilling Route 66 scattering wishes. Resources & Mentioned Links * Gail Rubin’s Website: A Good Goodbye * Organizations & Concepts Mentioned: * Death Cafe * Good Funeral Guide (UK) * Exit Here Funeral Home * Passages International * Movies & TV Mentioned: * Defending Your Life * Undertaking Betty (also known as Plots with a View) * The Loved One * The Mary Tyler Moore Show – “Chuckles Bites the Dust” Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    Gail Rubin on Mortality Movies and Changing End-of-Life Planning
  5. Sep 1

    Equipment Heists, Large Cemetery Sales, and the Direct Cremation Question

    As summer winds down, this quick-hit roundup covers theft sprees, cemetery sales, direct cremation challenges, crematory zoning disputes, polymer vault manufacturing expansions, and historic funeral home closures. Key Topics Covered * Funeral Home Equipment Theft: A Florida man was arrested after stealing stretchers and transport equipment out of open vehicles to resell online. The story raises interesting questions about the use of license plate reader technology and flock cameras to catch low-level equipment thieves. * The Rise of Large Cemetery Sales: With significant wealth shifting hands across generations, families are increasingly considering private mausoleums, estates, and large-scale memorialization. Plus, a look at what happens when multiple generations of cremated remains start piling up on the family mantelpiece. * Foundation Partners Scales Back Tulip Cremation: A look at why national direct cremation brands face such steep operational hurdles, and how running a direct cremation setup differs fundamentally from running a traditional funeral home. * Crema-Zoning Debates in California: A Sikh religious funeral home in North Sacramento faces pushback from parents and school officials over installing retorts near an elementary school, highlighting ongoing public friction over new equipment permits. * Polygard Expansion in Ohio: Polymer burial vault maker Polygard appears to be behind a new $19 million manufacturing facility in Putnam County under the name Luxuron Plastics. * End of an Era for Maurer Funeral Home: After nearly a century in business, the New York-based funeral home permanently closed its doors as its owner prepares for retirement without a family successor. Links & Reader Insights * Read the full reporting and backstories at ondeathcare.com. * Have thoughts or experience on the operational differences between direct cremation and traditional funeral care? Send an email to bytonyrusso@gmail.com. * Got a story or something interesting happening at your local funeral home? Reach out via email to share it for a future episode. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    Equipment Heists, Large Cemetery Sales, and the Direct Cremation Question
  6. Aug 26

    IFG Adds 50-State Health Plan for Members

    In this episode, host Tony Russo sits down with Brad Kuchnicki, Executive Director of the Independent Funeral Group. Brad announces the release of the organization’s proprietary, 50-state-approved PPO healthcare plan designed specifically to serve independent, family-owned funeral homes. They discuss the 11-month journey to build the plan, navigating complex interstate insurance laws, and the group’s mission to support family-owned businesses. Subscribe to stay updated on industry news, exclusive insider interviews, and practical resources to help your independent business. Key Topics Covered * Nationwide PPO Launch: The Independent Funeral Group launched a proprietary PPO healthcare plan approved across all 50 states. * Overcoming Administrative & Legal Hurdles: The 11-month development process required navigating strict legal barriers to cross state lines, conducting a census, managing vendor bids, and working with specialized insurance legal teams. * Member-First Pricing Model: The Independent Funeral Group operates this program non-profitably, prioritizing direct health insurance savings and privacy for funeral home owners and their families. * Flexible Administration: Member funeral homes can manage enrollment via an online portal or work directly with the insurance provider to maintain flexibility and privacy. * Group Expansion & Membership Rules: Originally a regional group in the Southeast, the association recently expanded nationwide. Membership features protected local territories and requires an application process with annual dues of $250. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    IFG Adds 50-State Health Plan for Members
  7. Aug 25

    The Rest: AI in Aftercare, Association Mergers, and Industry Trends

    Episode Breakdown * AI Training vs. Human Connection in Aftercare: We take a critical look at the rise of AI-driven tools marketed to funeral directors and express skepticism about using non-agentic AI for human-centered roleplaying. * Proposed NFDA and Selected Independent Merger Debated: The episode highlights a growing rift over the proposed acquisition of Selected Independent Funeral Homes by the National Funeral Directors Association. Citing opposing views published on ConnectingDirectors.com, we outline pushback from legacy family funeral homes, which advocate for management changes over a sale. * Building Board Engagement Through State Academies: A preview of an upcoming story features Miki Tufto, Executive Director of the Minnesota Funeral Directors Association. We discuss how state-level leadership academies help foster long-term involvement, board participation, and a sense of ownership among members. * Local Media Opportunities for Funeral Directors: A recent appearance by Timothy Schramm on the Grounded in Maine podcast acts as a reminder for funeral directors to leverage local podcasts and media. * AI-Curated Content on Social Media: Russo examines a Facebook feature aggregating mortuary-related videos into AI-generated topic pages. He invites feedback from funeral directors on how uncurated, algorithmically grouped content affects public perception and business reach. Links & Resources Mentioned * AI Arrangement Training: Link to the publicly released AI-assisted funeral director training tool. * NFDA / Selected Independent Coverage: Pro and con articles on ConnectingDirectors.com detailing the proposed acquisition. * Leadership Development: Information on the Minnesota Funeral Directors Association Leadership Academy. * Media Segment: Timothy Schramm’s interview on the Grounded in Maine podcast. * Social Trends: Link to the AI-generated “Behind the Scenes in the Mortuary Business” Facebook page. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

    The Rest: AI in Aftercare, Association Mergers, and Industry Trends

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Each week we deliver news and commentary for end-of-life professionals. ondeathcare.substack.com

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