Cole Gordon Podcast

Cole Gordon
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 10h ago

    He Crossed The Border Illegally, Then Sold His Business For $100M+

    Get my 8-Figure Offer Playbook here: https://bit.ly/OfferPlaybookIsmael Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ismael ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickIsmael Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 13:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace

  2. 5d ago

    9 Business Owners Ask Me How to Scale to $30M+/year

    Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Vip ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 0:00 - Mastermind Overview 0:41 - Company Culture 7:52 - AI & Automation 14:44 - Scaling to $100M+ 27:12 - Hiring Sales Reps 35:52 - Navigating 8-Figures 43:33 - CEO Time Management 47:15 - High-Ticket Upselling 51:50 - Fixing Bottlenecks 56:49 - Sales Psychology

  3. Aug 6

    Ali Abdaal Asked Me How to Get to $1M/mo

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ali ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team 01:43:08 Daily Sales Meetings 01:50:02 Building a Sales Playbook 02:00:47 Hiring More Closers 02:08:16 When to Hire Sales Managers 02:15:37 Scaling Without Breaking Systems

  4. Jul 31

    Tax Expert: This Is How Billionaires Legally Avoid Taxes

    Get the FREE Tax Strategy Playbook 👉 https://g.closers.io/tax-strategy/ ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Karlton ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickKarlton Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings—and Worst Advice

  5. Jul 26

    Sam Ovens: How I Built a Billion Dollar Software Company

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Samovens ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSamovens Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉 https://bit.ly/8FbrScotlandSamovens ----- Here are the updated chapters for the interview with *Sam Ovens*: 0:00: Prioritizing Engagement 8:20: Solving the Cold Start 10:02: Sam’s Origin Story 11:31: Early Inspiration For Skool 15:58: Lessons for Entrepreneurs 21:25: Simplifying the Info Industry 23:41: Bringing Skool Mainstream 26:57: Discovery and Growth Features 36:23: AI and Engineering Standards 46:19: The Skool Business Model 51:02: Raising Capital and Values 56:44: Using Product Intuition 1:00:00: Important Lessons Learned 1:03:27: Design and Product Inspiration 1:14:00: What Sam Does in His Day 1:22:06: Company Structure Philosophy 1:30:35: Using First-Party Data

  6. Jul 16

    How To Build A 10M/yr Outbound Setting Team (Full Course)

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Setting ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSetting Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandSetting ======================================================================== 0:00 – Intro 1:28 – Defining Outbound: MDR vs. SDR Models 17:11 – The Different MDR Revenue Models + Requirements For Them To Work 19:56 – Call Funnel With Opt-In 23:15 – Low-Ticket Funnel + Setter Outbound 24:24 – Low-Ticket Ascension + Implementation Call 25:45 – DM Setting Funnel 29:04 – Live Event Funnels 32:16 – How Many Leads Per Setter Per Month? 39:21 – Common Funnel Benchmarks 42:21 – What To Do If You Don't Have Enough Leads For 1 Setter 44:11 – Should Setters Take Direct Bookings? 54:27 – The Triage Capacity Problem 57:17 – Setter KPIs For Call Funnel 1:01:27 – Speed To Lead 1:02:42 – Setter Activity (And Dials Per Day) 1:06:01 – Setter Workflow & Dialing Logic 1:15:02 – Old Way: Manual Setup For Dialing Logic 1:18:49 – New Way: Dialer.io (Automatic Setup) 1:20:32 – Dialing Logic Best Practices 1:25:13 – How To Determine Peak Calling Hours 1:25:59 – Pipeline Setter Process 1:29:25 – Texting Scripts 1:37:16 – Quick Note On AI / Automation 1:38:11 – Email Scripts 1:39:08 – Calling Scripts 1:40:56 – Outbound Script & Call Flow 2:08:15 – Adjustments For Triage Call 2:11:13 – Buyer Leads 2:12:43 – Revised Script For No-Shows 2:14:02 – Revised Script For Pipeline (Old Leads) 2:15:15 – When Closers Take The Setting Calls 2:17:21 – Troubleshooting & Common Mistakes 2:33:06 – How To Compensate Setters

  7. Jul 9

    $30M CEO: How to Build a Business That Runs Without You

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jordans ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickJordans Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Introduction & Ranking 16 Systems 02:05 Cole's Number 1 08:42 Jordan's Number 1 14:55 Cole's Number 2 20:18 Jordan's Number 2 26:06 Cole's Number 3 32:40 Jordan's Number 3 39:12 Cole's Number 4 45:36 Jordan's Number 4 52:41 Cole's Number 5 59:24 Jordan's Number 5 01:06:18 Cole's Number 6 01:13:42 Jordan's Number 6 01:20:55 Cole's Number 7 01:27:31 Jordan's Number 7 01:34:08 Cole's Number 8 01:40:52 Jordan's Number 8

  8. Jul 3

    Content vs Paid Ads: Which One Is Better in 2026?

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Debate ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi

See All (29)

Ratings & Reviews

5
out of 5
2 Ratings

About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast

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