Cole Gordon Podcast

Cole Gordon
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 3d ago

    The Exact Playbook We Used to Build a $5M/year SaaS

    Get our internal SOP on How to Find Saas Product-Market Fit: https://g.closers.io/product-market-f... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉  https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Intro: How Saleskick Scaled to $5M/Year 00:38 Step 1: Finding a CPO and CTO 06:00 How He Met His Co-Founder Dan 11:40 Step 2: Building the Proof of Concept 16:16 Why You Shouldn't Vibe Code Alone 25:24 Step 3: Finding the Right SaaS Idea 28:19 Network Effects vs. Switching Cost SaaS 34:38 What Product Market Fit Actually Means 39:03 Testing and Iterating with Customers 46:03 Step 4: Three Ways to Fund Development 52:18 The Productized Agency Model 59:19 Step 5: Tracking Churn the Right Way 1:09:04 Step 6: Getting Product Ready to Scale 1:13:03 The Calendar Feature That Changed Everything 1:16:33 Step 7: Scaling Past $100K/Month 1:22:44 Selling Software vs. Selling Info Offers

  2. Sep 24

    Meet The Genius Operator Behind This $100M+/yr Agency

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies

  3. Sep 17

    He Built an $80M Business Using Other People's Audiences

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Scaling to $80M Without Ads or a Brand 02:04 The Ideal Partner Profile 05:52 Why Speaking Beats Webinars 09:33 The No-Pitch Pitch That Converts 13:59 Treating Events as a Portfolio 16:20 The $5M/Year SEO Machine 19:56 Winning in the Age of AI Search 26:32 Why Chandler Bet on Building a Personal Brand 30:37 Why Attribution Is the Dumbest Word in Marketing 33:50 What Hormozi's Book Launch Got Right 40:23 Rebuilding a Media Team From Scratch 50:18 The Networking Secrets Nobody Talks About 55:11 How to Actually Poach Great Talent 1:05:56 What Chandler Looks for in an Interview 1:22:58 Why Managers Are Disappearing With AI 1:30:11 Going From Remote to In-Person (What Broke) 1:39:12 The Real Reason Businesses Die

  4. Sep 10

    How Ryan Deiss Runs a $200M/yr Portfolio Company

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin... ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret

  5. Sep 4

    After $150M, these systems allow my company to run without me…

    Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 The Hire That Changed Everything 04:00 Why You're Probably Not Paying Enough 09:03 The Recruiting Volume Nobody Wants to Do 11:47 The Culture-Skill Matrix: Who to Cut 14:31 The Leadership Matrix: Tyrant vs. Pushover 23:16 Standards vs. Performance Coaching 24:26 The 4 Properties of Feedback That Actually Works 31:45 Raising Performance Standards Without Breaking People 41:02 Why Reps Follow Up Without Being Told 42:33 Diminishing Returns on Marginal Effort 47:39 Fixing It: Observation and Marginal Benefit 51:06 Delegation Step 1: Define What You Actually Need 55:11 The Five Degrees of Initiative 58:06 The Three-Gate Filter for "Everyone Comes to Me

  6. Aug 28

    How to Fix Your Show Rates (Full 2 Hour Course)

    Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/ ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Why Show Rates Matter (and Costly Mistakes) 04:37 The 2023 Google Update That Broke Everything 06:39 The Real Metric: Offers Per Closer Per Day 10:28 Booking Window: Why 1-2 Days Wins 15:26 The End-of-Month "Death Screen" Trap 17:39 Optimal Availability, Hours, and Weekends 28:19 Application Grading 101 35:22 Application Mistakes and BANT Questions 48:35 Where to Place Contact Info in Your Funnel 1:02:20 Routing Best Leads to Best Closers 1:07:44 The Lead Nurture Specialist Nobody Hires 1:16:59 Single vs. Double Booking, Explained 1:21:41 Confirmation Cadence and the iMessage Mistake 1:36:11 Setter Show Rates: What Good Looks Like 1:44:20 The Marketing Message That Fixes Everything

  7. Aug 20

    He Crossed The Border Illegally, Then Sold His Business For $100M+

    Get my 8-Figure Offer Playbook here: https://bit.ly/OfferPlaybookIsmael Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ismael ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickIsmael Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 13:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace

  8. Aug 15

    9 Business Owners Ask Me How to Scale to $30M+/year

    Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Vip ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 0:00 - Mastermind Overview 0:41 - Company Culture 7:52 - AI & Automation 14:44 - Scaling to $100M+ 27:12 - Hiring Sales Reps 35:52 - Navigating 8-Figures 43:33 - CEO Time Management 47:15 - High-Ticket Upselling 51:50 - Fixing Bottlenecks 56:49 - Sales Psychology

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Ratings & Reviews

5
out of 5
2 Ratings

About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast

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