Cole Gordon Podcast

Cole Gordon
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 4d ago

    Persuasion Expert: I Tricked AI Into Doing Something Illegal

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here 👉https://go.closers.io/1o1-yt?h_source=yt_organic&ol=cialdini ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=cialdini Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... …and more. ======================================================================== 00:00 Using Persuasion Principles on AI Models 05:35 Why Consistency Worked Best on LLMs 08:42 Self-Confirmation Rabbit Holes and Sunk Habits 10:25 Going Undercover in Sales Training Programs 17:23 Why Principles Beat Tactics 19:00 Unity: Show People They’re In the Boat 22:59 Co-Creation: Ask for Advice, Not Opinions 27:08 Commitment and Consistency: The “Will You” Trick 32:42 Reducing No-Shows With Psychology 35:12 Overcoming the Sunk Cost Fallacy 37:21 Charlie Munger’s Berkshire Share 39:02 Scarcity: Limited Number vs. Limited Time 41:39 The Bose Headline That Lifted Sales 48% 47:50 Reciprocity: The McDonald’s Balloon Study 51:29 How Persuasion Differs Across Cultures 56:26 Social Proof: Why Segmentation Matters

  2. Oct 12

    How To Build A Disgustingly Profitable Brand in 2027

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... …and more. ======================================================================== 00:00 Building a Brand From Zero to Mega 01:37 Content Pillars: Format Plus Topic 04:11 Can Business Owners Really Vlog? 08:55 Yapping: Who It Works For 12:46 Setting Your Goal Before Your Content 15:21 Why B2B Content Must Get Shared 21:14 Trojan Horse Content for Boring Topics 26:00 How to Write Hooks That Stop the Scroll 31:35 Picking Your Platform (and When to Add More) 41:51 View Maxing vs. Niche Maxing 45:05 Level 2: Turning Content Into Signature IP 55:52 Level 3: What Mega Brands Have in Common 1:04:42 Attribution Is Really Just Momentum 1:09:46 The Brands Doing It Best Right Now 1:17:27 Brutal Brand Roast: Fixing Short Form 1:39:01 Monetizing: Brand Deals, Agency, and Info

  3. Oct 1

    The Exact Playbook We Used to Build a $5M/year SaaS

    Get our internal SOP on How to Find Saas Product-Market Fit: https://g.closers.io/product-market-f... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉  https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Intro: How Saleskick Scaled to $5M/Year 00:38 Step 1: Finding a CPO and CTO 06:00 How He Met His Co-Founder Dan 11:40 Step 2: Building the Proof of Concept 16:16 Why You Shouldn't Vibe Code Alone 25:24 Step 3: Finding the Right SaaS Idea 28:19 Network Effects vs. Switching Cost SaaS 34:38 What Product Market Fit Actually Means 39:03 Testing and Iterating with Customers 46:03 Step 4: Three Ways to Fund Development 52:18 The Productized Agency Model 59:19 Step 5: Tracking Churn the Right Way 1:09:04 Step 6: Getting Product Ready to Scale 1:13:03 The Calendar Feature That Changed Everything 1:16:33 Step 7: Scaling Past $100K/Month 1:22:44 Selling Software vs. Selling Info Offers

  4. Sep 24

    Meet The Genius Operator Behind This $100M+/yr Agency

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies

  5. Sep 17

    He Built an $80M Business Using Other People's Audiences

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Scaling to $80M Without Ads or a Brand 02:04 The Ideal Partner Profile 05:52 Why Speaking Beats Webinars 09:33 The No-Pitch Pitch That Converts 13:59 Treating Events as a Portfolio 16:20 The $5M/Year SEO Machine 19:56 Winning in the Age of AI Search 26:32 Why Chandler Bet on Building a Personal Brand 30:37 Why Attribution Is the Dumbest Word in Marketing 33:50 What Hormozi's Book Launch Got Right 40:23 Rebuilding a Media Team From Scratch 50:18 The Networking Secrets Nobody Talks About 55:11 How to Actually Poach Great Talent 1:05:56 What Chandler Looks for in an Interview 1:22:58 Why Managers Are Disappearing With AI 1:30:11 Going From Remote to In-Person (What Broke) 1:39:12 The Real Reason Businesses Die

  6. Sep 10

    How Ryan Deiss Runs a $200M/yr Portfolio Company

    Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin... ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret

  7. Sep 4

    After $150M, these systems allow my company to run without me…

    Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 The Hire That Changed Everything 04:00 Why You're Probably Not Paying Enough 09:03 The Recruiting Volume Nobody Wants to Do 11:47 The Culture-Skill Matrix: Who to Cut 14:31 The Leadership Matrix: Tyrant vs. Pushover 23:16 Standards vs. Performance Coaching 24:26 The 4 Properties of Feedback That Actually Works 31:45 Raising Performance Standards Without Breaking People 41:02 Why Reps Follow Up Without Being Told 42:33 Diminishing Returns on Marginal Effort 47:39 Fixing It: Observation and Marginal Benefit 51:06 Delegation Step 1: Define What You Actually Need 55:11 The Five Degrees of Initiative 58:06 The Three-Gate Filter for "Everyone Comes to Me

  8. Aug 28

    How to Fix Your Show Rates (Full 2 Hour Course)

    Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/ ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Why Show Rates Matter (and Costly Mistakes) 04:37 The 2023 Google Update That Broke Everything 06:39 The Real Metric: Offers Per Closer Per Day 10:28 Booking Window: Why 1-2 Days Wins 15:26 The End-of-Month "Death Screen" Trap 17:39 Optimal Availability, Hours, and Weekends 28:19 Application Grading 101 35:22 Application Mistakes and BANT Questions 48:35 Where to Place Contact Info in Your Funnel 1:02:20 Routing Best Leads to Best Closers 1:07:44 The Lead Nurture Specialist Nobody Hires 1:16:59 Single vs. Double Booking, Explained 1:21:41 Confirmation Cadence and the iMessage Mistake 1:36:11 Setter Show Rates: What Good Looks Like 1:44:20 The Marketing Message That Fixes Everything

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Ratings & Reviews

5
out of 5
2 Ratings

About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast

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