Zero Click Marketing

Amanda Natividad
  • 5.0 (19)
  • Marketing
  • Updated Weekly

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro and Co-Author of the book, "Zero Click Marketing," the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

  1. 2d ago

    The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)

    Rand Fishkin (my co-author!)  is back on the show for a special episode about our new book, Zero Click Marketing. We talk about what surprised us while recording the audiobook, and some of the Zero Click Marketing ideas that marketers have pushed back on the most. We get especially fired up about attribution and post-purchase surveys and taking stronger positions in your content. Plus, learn how an expert like Rand is learning an entirely new kind of marketing as he builds his gaming company, Snack Bar Studios. In this episode: 00:00 — Why useful advice requires taking a position 03:55 — AI, gatekeeping, and the freedom to build things yourself 08:26 — Why Rand is deliberately making his content weirder and more human 12:00 — What marketers understand — and resist — about Zero-Click Marketing 14:24 — The problem with “How did you hear about us?” 18:50 — A surprise cameo 20:12 — Why free-text attribution surveys don't solve the problem 25:28 — The question to ask customers instead 30:09 — The opportunity cost of asking a bad question 31:23 — How Rand learned to market an indie video game from scratch 38:37 — Please buy our book. Or don't. We're very good at this. Buy our book, “Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web,” at zeroclickmarketing.co/book or on Amazon! Connect with Rand Fishkin: https://www.linkedin.com/in/randfishkin/?isSelfProfile=false  Check out SparkToro: https://sparktoro.com/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)

  2. Oct 6

    The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

    Marketing keeps changing. But good marketing? Not so much. Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms change. We talk about what still wins, and one crucial skill you still need today. In this episode: 00:00 Why good marketing was never supposed to be easy 03:30 The fundamentals that still matter 07:15 Why changing user behavior is so hard 15:39 What “direct traffic” is hiding 16:15 When your marketing data is too good to be true 18:51 What still matters in the age of AI 20:09 Skepticism for… 22:47 How Growclass investigates direct traffic and dark social Connect with Sarah Stockdale: https://www.linkedin.com/in/sarahstockdale/  Check out Growclass: http://growclass.co  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

  3. Sep 29

    How Referral Rock Turns Customer Intel Into a Marketing Strategy (with Josh Ho)

    Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is when Josh explains how ReferralRock turns its existing customer conversations into an always-on source of audience research — using real customer language and anecdotes to shape strategy. (This happens about 15 minutes in!) We also get into why marketers need both audience data and anecdotes, what AI changes about qualitative research, and how the smallest, weirdest details can sometimes become the most memorable parts of a brand. Timestamps 00:00 — How Josh learned marketing through SEO and inbound 05:23 — How ReferralRock gets customers today 07:55 — When attribution is broken, what do you measure instead? 13:34 — AI search, prompts, and understanding buyer intent 15:10 — Turning customer calls into an audience research engine 20:47 — Creating content from what customers actually ask about 27:47 — Why marketers need “audiences + anecdotes” 30:02 — Blue spoons, memorable details, and creating word of mouth 35:29 — What does a “blue spoon” look like in B2B SaaS? Connect with Josh Ho: https://www.linkedin.com/in/joshuajho/ Check out Referral Rock: https://referralrock.com  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    How Referral Rock Turns Customer Intel Into a Marketing Strategy (with Josh Ho)

  4. Sep 22

    Why You're Losing to AI and How to Fix It (with Wil Reynolds)

    Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may matter more than “taste,” and how AI search is making it harder for brands to simply optimize their way into credibility. Wil also explains why he’d rather measure human trust than algorithmic visibility, how an intern exposed gaps in his own 25+ years of SEO experience, and why this moment in AI has rekindled the way he wants to build Seer Interactive. Chapters 00:00 — Human trust vs. algorithmic proxies 03:14 — Spotting AI slop on LinkedIn 06:23 — The upside of competition in AI 08:15 — AI, creativity, and owning your work 25:49 — Taste vs. accountability in an AI world 27:58 — AI search is forcing brands to bring receipts 34:21 — Why SEO and AI visibility aren’t the same 38:42 — Measuring human trust instead of algorithmic traffic 46:29 — Hiring for a world that’s changing again Connect with Wil Reynolds: https://www.linkedin.com/in/wilreynolds/  Check out Seer Interactive: https://www.seerinteractive.com/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    Why You're Losing to AI and How to Fix It (with Wil Reynolds)

  5. Sep 15

    A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

    Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable. Timestamps 00:00 — Why the hardest ideas end up being the most valuable 01:31 — Wistia’s sustainable approach building its podcast 06:38 — Let the audience choose the format 10:19 — Marketing in a zero-click world 14:02 — Massive opportunities in untrackable marketing 16:36 — How to pitch bold ideas to leadership 20:42 — Where Chris would invest if he were starting from scratch 28:19 — Brand search as a leading marketing indicator 31:05 — How marketers can manage up more effectively Connect with Chris Savage: https://www.linkedin.com/in/cjsavage/  Check out Talking Too Loud: https://wistia.com/series/talking-too-loud  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

  6. Sep 8

    The Most Human Marketing Channel Left (with Erica Bonser)

    As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results. Chapters 00:00 — Why podcasting feels distinctly human in the AI era 00:41 — What fitness brands teach us about identity and marketing 09:53 — Starting a podcast makes you a better communicator 11:34 — What should a podcast actually accomplish? 15:45 — Defining success and overcoming the “podcast graveyard” 19:10 — Why Erica isn’t worried about business outcomes yet 22:12 — The reality of sustaining a podcast 23:47 — Erica’s podcasting cheat sheet for 2026 Connect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/  Check out Fan Club Brands: https://fanclubbrands.co/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    The Most Human Marketing Channel Left (with Erica Bonser)

  7. Sep 1

    As Content Gets Cheap, Credibility Gets Expensive

    It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions.  Chapters 00:00 — It has never been easier to create mediocre content 00:45 — How the creator economy has grown up 02:14 — As content gets cheaper, credibility gets more valuable 03:15 — Why creator marketing *is* Zero Click Marketing 04:08 — The prerequisite: authority with the right audience 05:01 — #1: Message transfer 06:24 — #2: Audience saturation 08:02 — #3: Asset value 10:01 — What the creator economy rewards now Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    As Content Gets Cheap, Credibility Gets Expensive

  8. Aug 25

    What If You Can’t Prove Your Marketing Worked?

    What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it. This episode was originally published on Talking Too Loud, Wistia's podcast about the brands, products, and marketing moves people can’t stop thinking — and talking — about. Watch the original episode: https://wi.st/TTLNatividad Explore more Talking Too Loud: https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ Learn more about Wistia: https://wistia.com/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    What If You Can’t Prove Your Marketing Worked?
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5
out of 5
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About

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro and Co-Author of the book, "Zero Click Marketing," the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

Information

  • Creator
    Amanda Natividad
  • Years Active
    2026
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © Amanda Natividad
  • Show Website
    Zero Click Marketing

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