Talk Branding To Me

Jaime Wright and Jessie Ford
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Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding!

  1. 5d ago

    Ep 13 How to Prepare for a Brand Photo Shoot with Brand Photographer Jama Finney

    Brand photos do more than make you look good—they build trust before you ever meet a potential client.  In this episode, we welcome our first guest, brand photographer Jama Finney, to discuss why brand photos matter, the difference between looking like yourself and looking like your brand, and when to invest in a mini shoot versus a full brand session.  Jama shares her process for planning shoots, how to find a photographer that matches your brand vibe, and what to do if you hate being photographed.  If you've been putting off a brand shoot because of budget or nerves, this episode will help you move forward. Connect with Jama: jamafinney.com jama@jamafinney.com @jamafinneybrandphoto on Instagram Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.  Also follow@talkbrandingtome_podcast on Instagram.

    48 min

  2. Jun 3

    Ep 12 Building an Authentic Personal Brand that Supports Your Business Goals

    Personal brands are outperforming business brands—but why?  In this episode, Jaime and Jessie explore the shift toward personal branding and what a personal brand is.  We discuss how your personal brand is built around your personality, character, and reputation, so you can show up authentically to build trust with your brand’s audience. If you’ve been wondering how to build a personal brand, this episode shares practical tips for building an authentic personal brand that supports your business goals. Article referenced in this episode: Forbes Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.  Also follow @talkbrandingtome_podcast on Instagram.

    31 min

  3. May 27

    Ep 11 Protecting Your Brand: Stop Ignoring the Legal Side of Your Business

    Building a brand without protecting it is like leaving your front door unlocked.  In this episode, Jaime and Jessie walk through the essential legal foundations every business owner needs: registering your business entity, filing for trademarks and copyrights, creating contracts, understanding FTC advertising rules, staying compliant with digital regulations, and hiring professional legal assistance when needed.  If you've been ignoring the legal side of your brand because it feels overwhelming, this episode breaks it down into actionable steps. Please note that we are not attorneys, so we are not providing legal advice. Be sure to contact your own business attorney to determine the best steps to protect your organization. Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.  Also follow @talkbrandingtome_podcast on Instagram.

    35 min

  4. May 20

    Ep 10 Learning From Legacy Brands: Case Studies That Work for Small Businesses

    Legacy brands aren't just for big corporations—they offer valuable lessons for small businesses, too.  In this episode, Jaime and Jessie explore what makes brands like Nike, Coca-Cola, Disney, and even the Olympic Games stay relevant across decades and generations.  We share how to conduct case studies by examining problems, strategies, and outcomes, and explain why the Olympics' one-shot brand approach (with detailed brand portals and cohesive systems) offers lessons in building brands that work across cultures while balancing tradition with evolution.  If you want to build a brand that lasts, study the ones that already have proven their longevity. Links referenced in the episode: Milano Cortina 2026 Brand DesignMilano Cortina 2026 Medal DesignParis 2024 Brand DesignBeijing 2022 Brand Design Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.  Also follow @talkbrandingtome_podcast on Instagram.

    34 min

  5. May 13

    Ep 9 Start Simple: Essentials for Building Your Brand Without Breaking the Bank

    You don't need a massive budget to start building a strong brand.  In this episode, Jaime and Jessie share practical tips for branding on a budget, from keeping things simple and consistent with just 2-3 colors and basic fonts, to leveraging Canva templates and free stock photos.  The conversation also covers the significance of understanding licensing for branding assets and the potential costs associated with poor design choices. We also explain why investing in even a mini brand photo shoot and a simple one-page website matters more than you think.  If you're a startup or operating with limited resources but have big branding goals, this episode shows you where to focus your energy and dollars first. Links mentioned in the show: Pexels.com Unsplash.com  CreativeMarket.com Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.  Also follow @talkbrandingtome_podcast on Instagram.

    35 min

  6. May 7

    Ep 8 Why Every CEO is a Chief Brand Officer (Whether They Know It or Not)

    As a CEO, you're not just running a business—you're stewarding a brand.  In this episode, Jaime and Jessie explain why brand stewardship should be part of every leader's mindset and how your brand foundation drives decisions across your entire organization.  We discuss how viewing yourself as a steward of your brand, understanding the foundation of your brand strategy, and maintaining consistency in messaging and operations, will help you foster a strong brand that resonates with your audience. If you've been unsure of how to guide your brand’s growth, this episode will empower you to take the reins as your brand’s Chief Branding Officer. Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media. Also follow @talkbrandingtome_podcast on Instagram.

    36 min

  7. Apr 29

    Ep 7 Safely Using AI for Branding Without Losing Your Human Touch

    AI is everywhere, but how do you use it responsibly for branding?  In this episode, Jaime and Jessie share our perspective as AI users (not experts) on how to safely incorporate AI into your branding process. We cover brainstorming, strategy development, messaging, and design—plus the critical cautions about verification, trademark protection, ownership of output, and maintaining your brand's human touch.  If you're using AI or considering it, this episode will help you navigate the tools without sacrificing what makes your brand uniquely you. Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

    37 min

  8. Apr 22

    Ep 6 When It's Time to Build Your Personal Brand (And When It's Not)

    Is it time to separate your personal brand from your business brand?  In this episode, Jaime and Jessie explore the three primary brand phases—startup, established, and experienced—and discuss when building a personal brand makes strategic sense.  We cover why "who you know" still matters in business, how personal brands help you stand out as a subject matter expert, and what to consider based on your future goals like growing a team or selling your business.  If you've been wondering whether you need a personal brand, this episode will help you decide. Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

    26 min
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Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding!

Information

  • Creator
    Jaime Wright and Jessie Ford
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2026 Jaime Wright and Jessie Ford