All the Answers with Matt Easton

BRE Media

Known for his no-BS wit, Matt Easton founder of Easton University and trailblazer in content creation, is breaking down insights that extend beyond business, focusing on how you can elevate every area of life. In each episode, he breaks down actionable strategies for relationships, personal growth, and everyday challenges. Whether you're looking to improve connections or become your best self, Matt offers honest humor, proven insights, and All the Answers.

  1. Sep 4

    20 Sales Truths Nobody Tells You Until It’s Too Late | Matt Easton

    What should you actually do when your boss puts you on a PIP? Is your territory bad—or are you just not as good at sales as you think? And when does chasing more money start hurting your quality of life? In this episode of All the Answers, Matt Easton runs through the sales and career lessons he wishes more professionals understood before learning them the hard way. He starts with something as simple as your voicemail greeting and explains why the way you present yourself can cost you opportunities before a conversation even begins. Then things get a little more uncomfortable. Matt explains what he believes you should do immediately after being placed on a performance improvement plan, why the salesperson with the best territory isn't necessarily the best salesperson, and why blaming your product, pricing, competition or economy may be keeping you from looking at the one thing you can actually control: yourself. He also gets into choosing between a great territory and a bigger compensation opportunity, dealing with unrealistic quotas, interviewing your future manager instead of simply trying to impress them, and why high-performing salespeople eventually need a repeatable process instead of relying on personality, lunches, golf outings and relationships. One of the biggest lessons comes from Matt's own neck surgery: the doctor who won his business never focused on price—he focused on understanding the problem and the outcome Matt wanted. That's the same shift Matt believes salespeople need to make with their clients. And if you're already making $500K in sales and wondering how people get to $1 million and beyond? Matt's answer is surprisingly simple: stop winging it and build a process. Some of these takes you'll agree with. Some will probably piss you off. But they'll definitely make you think differently about your career. #Sales #SalesTraining #SalesTips #MattEaston #EastonUniversity #SalesCareer #SalesProcess #B2BSales #SalesCoaching #ProfessionalSales

  2. Aug 14

    The Brutal Truth About Sales: Quotas, Bad Leads, AI & Your Manager

    Are impossible quotas, bad leads, micromanaging sales managers and AI making it harder than ever to succeed in sales—or are salespeople focusing on the wrong problems? On this episode of All The Answers, Matt Easton, founder of Easton University, takes on some of the biggest frustrations facing sales professionals today in a rapid-fire Q&A. If only 40% of a sales team is hitting quota, who's actually responsible? Matt argues the answer isn't as simple as blaming the reps. Salespeople, leadership and company culture all have to take ownership—and fixing those three areas can dramatically change performance. Matt also tackles the relationship between sales reps and their managers. Are managers actually coaching their teams—or simply interrogating them about what's going to close? His message to salespeople: if you want your manager to help you, you need to understand your deals well enough to clearly explain the customer's problems, goals and financial impact. Then there's AI. Matt doesn't believe salespeople should spend their energy worrying about whether AI can replace them. Instead, he argues that companies should automate anything technology can do better, faster and cheaper. The salesperson's job is to become irreplaceable by developing the human skills AI can't easily replicate: earning trust, getting attention, consulting, communicating and understanding what's really happening inside a customer's business. The conversation also gets into bad marketing leads, inflated pipelines, sales scripts, personalized prospecting, cold emails, unfair territories, sandbagging, sales activity vs. actual results—and why Matt believes the traditional weekly sales forecast meeting has always been broken. In this episode: Who's responsible when a sales team misses quota?Why constantly raising quotas can backfireSales managers vs. actual sales coachesWhy reps spend so much time proving they're workingBad leads and the war between sales and marketingWhy Matt hates sales “sandbagging”Whether AI is actually coming for sales jobsHow to make yourself irreplaceableWhy fake opportunities don't belong in your CRMActivity vs. actual sales performanceWhy “build more pipeline” isn't enoughWhy traditional sales scripts don't workThe problem with fake personalized prospectingWhy AI could make cold email even less effectiveWhy picking up the phone may be an advantage againWhat's wrong with weekly sales forecast meetingsMatt's message throughout the episode is simple: stop waiting for your company, manager, territory, marketing department or technology to make selling easier. Get more skillful at the part you can control—the sales process. If you work in sales, lead a sales team or run a business, this episode challenges some of the most common excuses and assumptions in modern selling. Subscribe to All The Answers for more conversations with Matt Easton about sales, leadership, business and becoming more effective in your career and life.

  3. Jul 31

    Why Sales Is Harder Than Ever (And How the Top 1% Still Win) | Matt Easton

    Is selling harder than ever—or are most sales teams using the wrong strategy? In this episode of All The Answers, Matt Easton, founder of Easton University, answers the biggest questions professional salespeople are asking today. From rising quotas and AI to procurement delays, enterprise selling, cold outreach, CRM overload, SDRs, and what separates the top 1% of sales professionals, this episode is packed with actionable advice for anyone in B2B sales. In this Episode: Why sales quotas keep increasing while buyers purchase lessWhy enterprise sales have become more difficultHow to stop deals from getting stuck in procurementWhy cold emails and cold calls aren't working—and what to do insteadThe truth about AI in salesLinkedIn prospecting strategies that actually generate leadsWhy activity doesn't always equal resultsHow to navigate long buying committeesWhy top salespeople leave large companiesIs job hopping really the fastest way to make more money?How SDRs and BDRs are evolvingThe three skills that will separate the top 1% of sales professionals over the next five yearsWhether you're an SDR, Account Executive, Sales Manager, Founder, or Enterprise Sales Professional, this conversation will challenge conventional sales wisdom and give you practical strategies to close more deals in today's competitive market. 👍 If you found value in this episode, be sure to Like, Subscribe, and Share with your sales team. New episodes are released regularly with practical strategies to help you sell more, earn more, and build a world-class sales career.

  4. Jul 11

    The Sales Advice That's Costing You Millions | Matt Easton Answers Your Biggest Sales Questions

    Are you tired of hearing outdated sales advice that simply doesn't work anymore? In this special Q&A episode of All The Answers, Matt Easton answers the biggest questions sales professionals ask every day—from cold calling and objection handling to discovery calls, demos, follow-up emails, negotiations, and building a long-term sales career. Whether you're an SDR, Account Executive, Sales Manager, entrepreneur, or business owner, this episode is packed with practical strategies you can use immediately to close more deals, create better conversations, and build a sales career that lasts. Matt explains why the best salespeople don't pitch—they ask better questions, create value first, and slow the sales process down to speed up results. • Why "The Sale Starts at No" is bad advice• How to run a discovery call that actually closes deals• The follow-up email formula that has generated millions• How to cold call without sounding like a salesperson• The biggest mistake sales reps make during demos• How to overcome objections before they happen• Why curiosity is the #1 sales skill• How to build authority and high status instantly• The truth about AI vs. real sales conversations• What to do when your company changes your commission plan• How to avoid burnout and build a long-term sales career• Why sales remains one of the highest-paying professions in the world If you're serious about becoming a better communicator, closing more business, and increasing your income, this episode is a must-watch. 👍 If you enjoyed this episode, don't forget to Like, Subscribe, and Share it with someone in sales. #Sales #SalesTraining #ColdCalling #ClosingSales #SalesTips #BusinessGrowth #SalesLeadership #SalesCoach #Entrepreneur #SalesStrategy #MattEaston #AllTheAnswers #SalesSuccess #DiscoveryCall #FollowUp #Negotiation #Prospecting #B2BSales #SalesDevelopment #SalesPodcast In this episode you'll learn:

Ratings & Reviews

5
out of 5
4 Ratings

About

Known for his no-BS wit, Matt Easton founder of Easton University and trailblazer in content creation, is breaking down insights that extend beyond business, focusing on how you can elevate every area of life. In each episode, he breaks down actionable strategies for relationships, personal growth, and everyday challenges. Whether you're looking to improve connections or become your best self, Matt offers honest humor, proven insights, and All the Answers.

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