The Culture Standard

The Culture Standard

This is where wisdom meets action. We dive into the best books, podcasts, and minds out there, pulling out the real, practical takeaways you can actually use. No b******t. No theory overload. Just simple, powerful ideas to help you build stronger teams and better habits for growth. We're aiming to create a community of like-minded people to hold each other accountable in creating positive life changes.

  1. 5d ago

    Episode 22: David Goggins - Can't Hurt Me

    How much more are we capable of than we give ourselves credit for? In Episode 22 of The Culture Standard, Beau and Chris dive into David Goggins' Can't Hurt Me — a powerful, confronting book about accountability, mental toughness, discipline, and pushing beyond the limits we place on ourselves. Goggins' story is extraordinary. From a difficult start in life to becoming a Navy SEAL, completing Army Ranger School and taking on some of the world's toughest endurance challenges, he demonstrates just how much change is possible when we stop accepting our current circumstances as our permanent reality. But does becoming the best version of yourself mean being relentlessly hard on yourself? And is there a balance between Goggins' philosophy of callousing the mind and the message of self-compassion we have explored in previous episodes? Beau and Chris unpack the lessons they believe can make a real difference, without suggesting we all need to become David Goggins. In this episode, we explore: The Accountability Mirror: Being brutally honest about where you are, taking ownership and ditching the victim mentality.The Cookie Jar: Using past achievements and challenges overcome as evidence of what you're capable of when self-doubt creeps in.The 40% Rule: Challenging the point at which we convince ourselves we've got nothing left to give.Getting comfortable with discomfort: Why doing hard things can build confidence, resilience and self-belief.The cost of procrastination: Auditing how we spend our time and asking whether our daily actions align with the life we want.Self-compassion versus accountability: Can you be kind to yourself while still being honest about the changes you need to make?We also discuss how these lessons translate beyond fitness and physical challenges into parenting, relationships, work, leadership, coaching and everyday life. At The Culture Standard, we believe there isn't one blueprint for becoming the best version of yourself. The real value comes from taking the lessons that resonate, challenging the ones that don't, and learning from different perspectives. You don't need to live like David Goggins. But perhaps there's something in his message that could help you stop holding yourself back. The question is: Where in your life do you need to stop making excuses and start taking action?

  2. Oct 13

    Episode 21: Wim Hof

    Episode 21: The Wim Hof Method – Unlocking Your Potential   What if you were capable of far more than you ever imagined?   In Episode 21 of The Culture Standard, Beau and Chris dive into The Wim Hof Method by Wim Hof, exploring the incredible power of the mind, body, and our ability to push beyond perceived limits.   Known as ‘The Iceman’, Wim Hof has challenged conventional thinking through his extraordinary achievements in extreme cold, breathing techniques, and mental resilience.   But this book is about much more than ice baths and breathing exercises.   It’s about taking control of your mind, embracing discomfort, building resilience, and discovering what you’re truly capable of.   Beau and Chris unpack the key lessons from the book, share their own experiences with cold exposure and breathing techniques, and discuss how we can apply these principles to everyday life.   In this episode, we explore:   🧊 The power of cold exposure and stepping outside your comfort zone. 🫁 How breathing techniques can influence your mind and body. 🧠 The connection between mindset, resilience, and physical performance. 💪 Why we often underestimate what we’re capable of. 🔥 How embracing discomfort can help us grow. 🌱 Practical ways to challenge yourself and unlock your potential.   You don’t need to climb Mount Everest in shorts or sit in freezing water to benefit from Wim Hof’s philosophy.   Sometimes, growth starts with simply choosing to do something uncomfortable.   Better People. Better Teams. Better Culture.   🎧 Tune in, challenge your thinking, and raise your standard.

    Episode 21: Wim Hof
  3. Jul 28

    Episode 17: Rhett 'Rooster' McLennan

    From local footy beginnings to coaching at Melbourne Football Club, his journey is one of persistence, growth, and continual improvement. Rhett “Rooster” McLennan is one of Australian football’s most respected coaches. He’s the most successful coach in Gippsland Power history and now serves as Head Coach of the Casey Demons while also working as a Development Coach at Melbourne Football Club. During his six years at Gippsland Power, an incredible 32 players were drafted into the AFL. But this conversation isn’t about game plans, premierships or draft picks. It’s about the person behind the coach. Rooster has always been known as a great teammate, a great clubman and someone who genuinely cares about the people around him. He works incredibly hard, loves having a laugh, gives back to his community and is always searching for ways to improve himself and those around him. We explore what leadership looks like when it isn’t just about winning football games, the importance of health and fitness, fatherhood, marriage, raising Harper and Fletch with his wife Melinda, and the role reading has played in his personal growth. We also dive into the idea of “talent stacking”—the belief that you don’t have to be world-class at one thing to become exceptional. Sometimes being really good across a handful of important areas can create extraordinary results. Rooster shares why small daily improvements create a snowball effect over time and how compound interest applies just as much to life as it does to money. Along the way we discuss the best player he’s coached, overcoming imposter syndrome, the value of voice memos and reflection, and yes… some of the outrageous outfits he’s become known for over the years. This episode is packed with practical wisdom on leadership, family, coaching, personal growth and living a life of continual improvement. Whether you’re a coach, parent, leader or simply someone wanting to become a little better each day, this conversation is full of lessons you can apply immediately.

  4. Jul 14

    Episode 15: Andy Walton

    Some people don’t just come into your life… they change the direction of it.  Outside of family, no one has had a bigger positive influence on Beau’s life than Andy Walton.  Andy isn’t famous.  He hasn’t coached AFL premierships or led a Fortune 500 company.  He’s simply one of the finest people you’ll ever meet.  A true blue Aussie. A country lad. A devoted husband and father. Hard-working, humble, authentic, and the type of bloke who makes everyone around him feel like they matter.  Years ago, Andy was Beau’s boss as a house painter. But he was far more than a boss. He created a workplace where people genuinely loved turning up each day. He trusted people, challenged them, encouraged them and somehow managed to bring out the very best in everyone around him.  That’s his superpower.  Andy has an incredible ability to make people feel valued, believed in and capable of more than they ever thought possible.  Life hasn’t always been easy. We talk about how Andy has been through some incredibly tough times, but what stands out isn’t the adversity—it’s the attitude he’s chosen to face it with. His positivity, resilience and ability to keep moving forward are nothing short of inspiring.  Andy was also one of the driving forces behind the incredible culture built at the Phillip Island Football Club. As one of the club’s best junior coaches and later Beau’s senior assistant coach during one of the most successful eras in the club’s history, he influenced hundreds of players—not just to become better footballers, but better people. His fingerprints are all over the culture that made that club such a special place.  This episode is about character.  It’s about the kind of person we should all aspire to become.  If you want to become a better leader, coach, parent, teammate, friend, or person this conversation is for you.  We hope you enjoy it as much as we did.  The Culture Standard  Better People. Better Teams. Better Culture.

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This is where wisdom meets action. We dive into the best books, podcasts, and minds out there, pulling out the real, practical takeaways you can actually use. No b******t. No theory overload. Just simple, powerful ideas to help you build stronger teams and better habits for growth. We're aiming to create a community of like-minded people to hold each other accountable in creating positive life changes.

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