The Favourite Self Podcast

Carly Ottaway
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  • Entrepreneurship

The Favourite Self Podcast is a show about identity, entrepreneurship, and the courage it takes to grow into the version of you who feels most alive, most authentic, and most rooted in your purpose. Hosted by founder, author, and brand strategist Carly Ottaway, this podcast explores how the way you see yourself shapes the way you show up, lead, and scale—and why identity is the foundation of your brand, your business, and the life you create. Each week, Carly shares honest reflections and conversations with founders, creatives, and leaders expanding in real time—from scaling businesses and rewriting limiting beliefs, to balancing ambition and parenthood, to learning how to own your voice and lead without abandoning yourself. If you’ve ever asked: How do I show up authentically online?Why do I keep attracting misaligned clients?Why doesn’t my income match my output?Is it possible to expand my business and still be a present, thriving parent? You’re not alone. This is where we talk about intuition and strategy. Expansion and responsibility. Visibility and vulnerability. It’s where you learn to own your story, trust your intuition, and build a business that reflects who you truly are. Come for the practical insight. Stay for the perspective shifts. And leave feeling closer to your favourite self—in business and in life.

  1. 2d ago

    32. How to Declutter Your Home and Reduce Mental Load with Brittnei Gaudio

    Does the clutter in your home feel like one more thing your brain is constantly trying to manage? Carly sits down with professional organizer and decluttering coach Brittnei Gaudio to talk about the connection between our physical environment, mental load, overwhelm, and the way we show up in everyday life. Britt shares why the goal is not a perfectly tidy home, but a home that is easy to reset and actually works for the people living in it. They also explore emotional attachment to our belongings, family dynamics around organization, decluttering with kids, ADHD friendly systems, and simple habits like the 15 minute daily reset that can make home organization feel far more manageable. This conversation is a reminder that needing support with your home is not a personal failure. Sometimes creating more calm starts with making your space work better for your real life. Key Takeaways • Aim for easy to tidy, not perfectly tidy • Clutter can add to mental load and overstimulation • A 15 minute daily reset can prevent mess from compounding • Give everything in your home a clear place to live • Kids need to be taught what “tidy” actually means • Build organization systems around how your family really lives • Asking for help with your home is completely valid Britt’s Bio Britt Gaudio is a professional organizer, decluttering coach, and owner of Wellnested Living Co. She helps busy families create easy to tidy homes through practical organization systems designed to reduce clutter, lighten the mental load, and support real everyday life. Britt’s Links Website:  https://www.wellnestedliving.ca Instagram:  https://www.instagram.com/well.nested.living/ Free Daily Reset Checklist:  https://links.ivorey.io/widget/form/W98XZh3hHULqjFKOZguU Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  2. Oct 15

    31. How AI Is Changing SEO and What Business Owners Need to Know

    How do you make sure the right clients can actually find your business on Google, ChatGPT, and other AI search platforms? In this episode of The Favourite Self Podcast, Carly sits down with Web of Words SEO strategist, AI optimization expert, and copywriter Jen Standing to break down how online search is changing and what business owners need to know about SEO, AI search optimization, and generative engine optimization, or GEO. They explore why clear brand messaging and human centred content matter more than ever, how reviews and website copy can influence your online visibility, and why optimizing for AI search is an extension of traditional SEO rather than an entirely separate strategy. Jen also shares practical ways to improve your website now, from updating outdated messaging and publishing helpful blog content to gathering stronger client testimonials. If you want your website to do more than simply exist and start helping the right people discover, trust, and choose your business, this conversation is a great place to start. Key Takeaways • AI search is expanding the way businesses get discovered online • Strong SEO starts with clear, consistent brand messaging • Human centred content matters more than ever • Reviews can strengthen your visibility in AI search • Blogging is still a powerful SEO strategy • Your website should reflect where your business is today Jen’s Bio:  Jen is an SEO Strategist, AI Optimization Expert, and copywriter on the Web of Words team. She helps business owners step into their ultra visible era by making sure the right people can find them through Google, AI search, and other online platforms. Blending strategy with a human centred approach, Jen helps clients strengthen their online visibility without losing the personality and voice that make their brands unique. Her goal is to help businesses attract more aligned leads, build confidence in their online presence, and create a strong foundation for their next stage of growth. Jen’s Links Instagram: www.instagram.com/optimizedbyjen  Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  3. Oct 8

    30. How to Build a Profitable Business and Change Your Money Mindset with Vanessa Bowen

    What if growing your revenue isn’t actually making your business more profitable? In this episode of The Favourite Self Podcast, Carly sits down with money mindset expert and CPA Vanessa Bowen to talk about the difference between revenue and profit, why so many entrepreneurs chase top line numbers, and what it actually takes to build a wildly profitable business. Vanessa breaks down how pricing, expenses, marketing ROI, money blocks, and our ability to actually hold money can influence the financial health of a business. They also explore building personal wealth outside of your company, creating healthier money habits, and why making more money does not automatically create financial security. The conversation also turns to motherhood and generational wealth, including how our own childhood money stories shape the way we talk about money with our kids and what it can look like to intentionally create a different financial narrative for the next generation. If this episode resonates, follow and subscribe to The Favourite Self Podcast and share it with a woman who is ready to build a business that creates more than revenue. It creates real wealth. Key Takeaways • Revenue and profit tell two very different stories about your business • Your pricing should account for your time, expenses and desired profit • More revenue does not automatically create more financial security • Money blocks can show up through pricing, overspending, overdelivering and scarcity • Building wealth means creating assets outside of your business too • The way we talk about money can shape our children’s future relationship with it • Financial success starts with knowing what you actually want and why Vanessa’s Bio: Vanessa Bowen is a CPA, Master NLP Mindset Coach, Speaker, and Founder of Mint Worthy Co. She helps women entrepreneurs move beyond chasing revenue to build profitable businesses, create personal wealth, and develop greater confidence around money through a blend of financial strategy and mindset work. Vanessa’s Links: Website:   https://www.mintworthyco.com Instagram:   https://www.instagram.com/mintworthyco/ The CFO Edit:   https://mintworthyco.myflodesk.com/thecfoedit Free Profit Breakthrough Blueprint:   https://mintworthyco.myflodesk.com/profitblueprint Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  4. Oct 1

    29. Working With Your Spouse: The Truth About Building a Business and Family

    What does it really look like to build a business, raise a family, and do life with the same person? In this special episode, Carly sits down with her husband and business partner, Luke Ottaway, to share the behind the scenes story of building Web of Words together. They reflect on the decision that changed the trajectory of their lives, how their roles evolved around their individual strengths, and what more than a decade in entrepreneurship has taught them about partnership, resilience, leadership, and trust. They also get honest about balancing business with parenthood, building a team, navigating difficult seasons, working in the service industry, and why having someone who believes in you can change what you believe is possible for yourself. If you’ve ever wondered what it’s really like to work with your spouse, build a family business, or balance entrepreneurship and parenthood, this conversation offers an honest look at the beautiful and complicated reality behind it. Key Takeaways • How Carly and Luke built a business together as a married couple • Why their different strengths became an advantage • How entrepreneurship shaped the way they parent • What helped them navigate hard seasons together • Why hiring for cultural fit changed their team • The importance of being solution focused in business • How belief from the right partner can change everything Luke’s Bio: Luke Ottaway is the Managing Director of Web of Words, a boutique branding and marketing agency helping small businesses bring their vision to life. Raised in an entrepreneurial family, Luke grew up dreaming of running a business of his own. His career took him through technology retail and team leadership in entertainment marketing before he joined his wife, Carly, at Web of Words, reconnecting with his entrepreneurial roots and his passion for helping people reach their goals. Luke brings a people-first approach to operations, leadership, and client relationships. He believes exceptional client work starts with an inspired, supported team, and he’s passionate about creating an environment where people can do their best work. For Luke, success means building meaningful relationships, helping business owners see what’s possible, and bringing together the right people to make it happen. Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  5. Sep 24

    28. How to Heal Your Inner Child and Break Self-Sabotage Patterns with Adele Tevlin

    Show Notes Why do the same patterns keep showing up in your relationships, money, business and success, even when you know better? Carly sits down with identity and nervous system expert Adele Tevlin for a deep conversation about inner child healing, subconscious programming, self sabotage and the difference between mindset work and true identity transformation. Adele shares how motherhood and becoming a single mom became a catalyst for her own evolution, taking her from people pleasing and fear of abandonment to building a seven figure business rooted in a completely different sense of self. Together, they explore how early conditioning can influence adult patterns around worthiness, relationships, money, perfectionism and visibility, why awareness alone does not create transformation, and why high achievers can sometimes use intellect and ambition to avoid the deeper emotional work. This conversation is an invitation to look beneath the behaviour, understand what may actually be running the show, and begin creating change at the level of identity. If this episode resonates, follow and subscribe to The Favourite Self Podcast and share it with someone who is ready to go deeper than mindset work. Key Takeaways • Inner child healing can help you understand the subconscious patterns influencing your relationships, money, business and self worth • People pleasing, perfectionism, procrastination and avoidance can be signals to look deeper at the beliefs driving your behaviour • Awareness is only the beginning. Lasting change requires integration, practice and embodiment • Mindset work focuses on changing thoughts, while identity work asks what beliefs, conditioning and nervous system patterns are creating those thoughts in the first place • High achievers can sometimes intellectualize their growth instead of allowing themselves to experience the emotional work underneath it • As your identity changes, your choices, standards, relationships and capacity to receive can change with it Adele’s Bio Adele Tevlin is a cognitive behavioural therapist and transformational mindset coach known for her ability to bridge cognitive psychology with energetic mastery. As the founder of The Identity Ascension Method, she guides high performing individuals to break through limiting beliefs, rewire their mindset, and create aligned success in both life and business. With a background in psychology, neuroscience, and behavioural change, Adele’s work empowers others to take radical ownership of their lives and step fully into their personal power. Her teachings are rooted in both science and soul, helping clients shift at the core level for real, lasting change. Adele’s Links Website: https://adeletevlin.com/ Instagram: https://www.instagram.com/adele_tevlin/ Facebook: https://www.facebook.com/AdeleTevlinPage Identity Ascension Method Certification: https://identityascensionmethod.com/ Free Identity Code Quiz: https://identityascensionmethod.com/identity-code-quiz Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  6. Sep 17

    27. Stop Downplaying Your Dreams: How to Own Your Success and Celebrate How Far You've Come

    Do you downplay your accomplishments, move the goalpost, or struggle to celebrate your wins without immediately focusing on what comes next? In this solo episode of The Favourite Self Podcast, Carly explores why we minimize our success, how comparison and fear of judgment can disconnect us from our dreams, and why celebrating how far you’ve come is an important part of building self trust. She reflects on six months of podcasting, learning to use her voice, motherhood, and a recent book signing that reminded her how easily a dream can become your everyday life before you stop to appreciate it. You’ll learn why celebrating your achievements is more than a feel good practice, how recognizing past wins can expand your belief in what is possible next, and why openly pursuing your dreams can create a ripple effect for the people watching you. If this episode resonates, follow and subscribe to The Favourite Self Podcast and share it with someone who needs permission to celebrate how far they’ve come. Key Takeaways • Why we downplay our accomplishments and move the goalpost instead of celebrating success • How fear of judgment and comparison can make us minimize our dreams • Why celebrating your wins helps build self trust and confidence • How remembering the dreams you have already achieved can expand your belief in what is possible next • Why your impact is bigger than the likes, downloads, comments, and other metrics you can measure • How sharing your dreams and accomplishments can help other women believe more is possible for them Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  7. Sep 10

    26. From Burnt Out Teacher to Aligned CEO: How to Manifest Your Dream Life with Nicole Crone

    What happens when you stop building the life you think you should want and start trusting the one you actually desire? In this episode of The Favourite Self Podcast, Carly sits down with Nicole Crone, cofounder of My Aligned Purpose, to talk about manifestation, entrepreneurship, identity shifts, motherhood, and the self trust required to follow a vision before you know exactly how it will unfold. Nicole shares her journey from high school teacher to entrepreneur, the pivotal experiences that pushed her to choose herself, and how she and her business partner built My Aligned Purpose into a thriving coaching business. They also explore Nicole’s manifestation process, why getting clear on the feeling behind your desires matters more than obsessing over the outcome, and how asking “why” can uncover what you truly want. They also get into money stories, human design, motherhood, building a million dollar brand, and why the lived experiences that challenge you often become some of your greatest sources of authority. If this episode resonates, be sure to follow and subscribe to The Favourite Self Podcast, and share it with someone who needs a reminder to trust the vision they cannot fully see yet. Key Takeaways • Choosing yourself sometimes means being willing to disappoint others rather than continuing to disappoint yourself • Manifestation starts with getting honest about what you actually want and how you believe having it will make you feel • Asking yourself “why” repeatedly can uncover the deeper desire underneath a surface level goal • You do not need to know exactly how your vision will unfold. The how often becomes clear only after you start moving toward it • Your standards are connected to the stories you believe about what you deserve and what feels available to you • Embodying the feelings you associate with your desired life now can help you create more of those experiences before the external result arrives • Rejection and difficult seasons can become redirection, lived experience, and ultimately part of the work you are uniquely positioned to share • Entrepreneurship, motherhood, and every new level of growth can bring another identity shift that asks you to trust yourself again Nicole’s Bio Nicole Crone is a former high school teacher turned CEO, best selling author, speaker, and cofounder of My Aligned Purpose. Known for her contagious optimism and expansive thinking, she blends the science of manifestation with the neuroscience of mindset to help women rewire how they think, lead, and scale. Nicole teaches ambitious women how to collapse timelines, build wildly profitable businesses, and create success that feels as good as it looks, without burnout or outdated rules. Through her coaching, podcast, and magnetic stage presence, she activates women into their next level, challenging them to think bigger, move differently, and lead unapologetically. Above all, Nicole is devoted to building a life she loves, and her favourite role is being a mom. Nicole’s Links Pre-Order My Aligned CEO Book:  https://www.myalignedpurpose.com/presale My Aligned Purpose Website: https://www.myalignedpurpose.com/ My Aligned Purpose Instagram: https://www.instagram.com/myalignedpurpose/ Nicole’s Instagram: https://www.instagram.com/nicolecrone__/ My Aligned Purpose Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/my-aligned-purpose-business-coaching-for-female-entrepreneurs/id1504392927 Free My Aligned Purpose Quiz: https://www.myalignedpurpose.com/live-quiz Other links:  You Are a Badass by Jen Sincero https://www.hachettebookgroup.com/titles/jen-sincero/you-are-a-badass%C2%AE/9780762448319/ The Four Tendencies by Gretchen Rubin https://gretchenrubin.com/books/the-four-tendencies/ Human Design for Business by Jamie L. Palmer https://www.jamielpalmer.com/human-design-for-business-book/ Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

  8. Sep 3

    25. Your Why, Your Vision, and the Business You Actually Want

    Before you set another goal, do you actually know why you want it? In this episode of The Favourite Self Podcast, Carly shares five reflection questions to help you get clear on your why, redefine what success looks like in this season, and make sure the business you are building still supports the life you actually want. She explores purpose, business vision, your role as a founder, your brand promise, and the idea of identifying the one thing your business must do brilliantly. Carly also shares how tools like human design, astrology, journaling, and AI can act as mirrors to help you recognize your strengths, values, desires, and the goals you may have outgrown. Before heading into the final months of the year with another list of things to accomplish, this episode is an invitation to zoom out, reconnect with your North Star, and decide what is still truly yours to pursue. If this episode resonates, be sure to follow and subscribe to The Favourite Self Podcast, and share it with someone who may be rethinking what success looks like for them. Key Takeaways • Before setting another goal, ask why you actually want it and what you believe achieving it will give you • Your business should support the life you want to create, not require you to continually build your life around the business • Your why is often already woven through your lived experiences, values, beliefs, strengths, and the problems you feel deeply called to solve • Identifying your business’s core promise can help you make clearer decisions about offers, opportunities, hiring, and growth • Your role in your business is allowed to evolve as your strengths, energy, interests, and vision change • Human design, astrology, journaling, and AI can be useful mirrors, but they should help you see yourself more clearly rather than dictate your path • Revisiting old goals is not evidence that you are behind. You are allowed to change your mind, cross something off, or choose a different direction Carly's Links Website: carlyottaway.com / webofwords.ca Instagram: @‌itscarlyottaway / @‌webofwords_ LinkedIn: https://www.linkedin.com/in/carlyottaway Coming Home: https://www.amazon.ca/Coming-Home-Path-Favourite-Permission/dp/1069218308 The Brand Mirror: https://thebrandmirror.com Watch on Youtube: https://www.youtube.com/@favouriteselfpodcast

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The Favourite Self Podcast is a show about identity, entrepreneurship, and the courage it takes to grow into the version of you who feels most alive, most authentic, and most rooted in your purpose. Hosted by founder, author, and brand strategist Carly Ottaway, this podcast explores how the way you see yourself shapes the way you show up, lead, and scale—and why identity is the foundation of your brand, your business, and the life you create. Each week, Carly shares honest reflections and conversations with founders, creatives, and leaders expanding in real time—from scaling businesses and rewriting limiting beliefs, to balancing ambition and parenthood, to learning how to own your voice and lead without abandoning yourself. If you’ve ever asked: How do I show up authentically online?Why do I keep attracting misaligned clients?Why doesn’t my income match my output?Is it possible to expand my business and still be a present, thriving parent? You’re not alone. This is where we talk about intuition and strategy. Expansion and responsibility. Visibility and vulnerability. It’s where you learn to own your story, trust your intuition, and build a business that reflects who you truly are. Come for the practical insight. Stay for the perspective shifts. And leave feeling closer to your favourite self—in business and in life.

Information

  • Creator
    Carly Ottaway
  • Years Active
    2026
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © 2026 The Favourite Self Podcast
  • Show Website
    The Favourite Self Podcast

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