DISRUPT by Athletech News

Athletech News
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DISRUPT by Athletech News is a front-row seat to the conversations shaping the future of fitness, wellness, and performance. Each episode brings together top industry leaders, including founders, executives, investors and innovators for candid, in-depth discussions that go beyond headlines and press releases. This isn’t polished PR talk; it’s an unfiltered look at what’s really happening behind the scenes.

Episodes

  1. 5d ago

    DISRUPT by Athletech News: HYROX's Christian Toetzke & Centr's Andrew Sugerman

    In this latest episode of DISRUPT by Athletech News, HYROX founder and CEO Christian Toetzke and Centr CEO Andrew Sugerman join ATN founder and CEO Edward Hertzman and Eric Malzone to break down their brands' partnership, now at the crux of the fitness competition sector. The group goes on to unveil HYROX's latest growth metrics and explain why it's a "when," not "if" question when it comes to HYROX's integration into the Olympic games. They also discuss how HYROX will aim to continue to expand without losing its "Mickey Mouse at Disney World" feeling. Listen to this episode of DISRUPT for more on: Centr's new involvement in HYROXThe ceiling for fitness competitionsWhat it means to be a HYROX gym

    54 min

  2. May 19

    DISRUPT by Athletech News: Body By Jake

    In this first episode of DISRUPT By Athletech News, legendary trainer Jake Steinfeld joins Athletech News founder and CEO Edward Heartzman to speak through his journey as the pioneer behind personal fitness and his drive to deliver widespread hope. Steinfeld and Herztman touch on his work with stars like Hugh Heffner, Harrison Ford, Priscilla Presley and Steven Spielberg. Steinfeld shares why his audience is everybody and what led to his latest business venture, Body by Jake Radio. Listen to this episode of DISRUPT for more on: What inspired Stienfeld's latest business ventureWhat everyone needs to be selling in the industryLaunching the next stage of fitness and wellness stars

    49 min
  • 2 Episodes

About

DISRUPT by Athletech News is a front-row seat to the conversations shaping the future of fitness, wellness, and performance. Each episode brings together top industry leaders, including founders, executives, investors and innovators for candid, in-depth discussions that go beyond headlines and press releases. This isn’t polished PR talk; it’s an unfiltered look at what’s really happening behind the scenes.

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