The Hive Mind: Book Marketing for Experts

Cristian Ungureanu
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  • Marketing

Hive Mind is the podcast for established experts and founders who want their book to grow their business — not just sit on Amazon. Hosted by Cristian Ungureanu, founder of Beehive Book Marketing, each episode features candid conversations with publishers, ghostwriters, marketers, and authors about what actually makes a book work as an authority asset — the kind that fills your pipeline with premium clients, raises your speaking fees, and opens doors a LinkedIn profile can't. No bestseller-list vanity metrics. No "secrets of viral book launches." Just honest tradeoffs, real outcomes, and conversations that respect the listener's time. Built for: consultants, agency owners, fractional executives, advisors, and senior operators who are writing — or have written — a business book. New episodes every two weeks. Subscribe to follow Cristian's own book and agency journey, documented in public alongside the show.

Episodes

  1. Jun 25

    Why Most Business Books Never Grow the Business

    Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first. We get into why product comes before promotion in the four P's, the "five parts of you" system that turns a book into consulting conversations, and why price and placement (boardroom-only distribution, $300 direct-sold editions) can matter far more than copies sold. Connect with Kory Kirby: https://www.linkedin.com/in/korykirby/ 🎧 Spotify: https://open.spotify.com/show/033l9h1JaE3qhlslHbDS7h 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hive-mind-book-marketing-for-experts/id1896795747 🌐 [beehivebookmarketing.com/podcast] Chapters: 00:00 — Meet Kory: 113 books, a decade in 01:33 — What separates a book that works from one that doesn't 03:58 — Why Pressed is a product-first book 04:33 — The four P's — and the one everyone skips 06:38 — What actually makes a book a good product 08:34 — The five parts of you: brand → content → platform → conversations → offer 10:42 — When the reason to write a book is too shallow 11:58 — Why the author now matters more than the book 14:51 — The book game is a long, slow churn 15:53 — Originality and cover design in a sea of AI 17:07 — Price: $25 on Amazon vs. $350 direct 19:01 — Placement: the books you can't buy anywhere 20:28 — Where to find Kory #bookmarketing #businessbooks #authority

  2. Jun 17

    Why Write a Business Book? Leads, Leverage, Legacy

    Why write a business book — and what does it actually do for your business? Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate leads, leverage your expertise, and outlast a social feed that forgets you in a day. In this episode she breaks down her "three L's" — leads, leverage, and legacy — how to plant lead breadcrumbs inside the book itself, the dictation route for experts who swear they're "not writers," why most business books fail to convert, and how a finished manuscript can reach market in 12 weeks instead of three years. Connect with Marina Aris: https://www.linkedin.com/in/marinaaris/ 🌐 beehivebookmarketing.com/podcast Chapters: 00:00 — More than a business card 02:38 — Why write a business book: leads, leverage, legacy 05:00 — How a book actually generates leads 08:22 — What "leverage" really means 10:32 — Not a writer? The dictation route around a ghostwriter 13:16 — Why most business books fail to convert 17:40 — Before you write: deciding if a book is for you 21:38 — Legacy, and last advice for first-time authors 23:22 — Where to find Marina & Brooklyn Writers Press #bookmarketing #businessbooks #authority #publishing

  3. May 18

    How to Run Amazon Ads for a Business Book (Without Wasting Your Budget) — Michal Stawicki

    Most authors waste money on Amazon ads. Here's how to run them properly for a business book. In this episode, Cristian Ungureanu sits down with Michal Stawicki, an Amazon ads specialist who has managed campaigns for hundreds of authors since 2017, to break down exactly how consultants, coaches, and agency owners should approach Amazon advertising when the goal isn't book sales — it's clients, speaking gigs, and enterprise conversations. The shift in mindset is the whole game: your book isn't the product, it's the top of a lead generation funnel. Once you internalize that, the math, the tracking, and the spending decisions all change. In this episode: The biggest budget-killer in Amazon ads: when the algorithm decides not to spend your money no matter how high you bid — and how to spot it earlyThe real cost of acquiring a reader (~$10) and how that pencils out when your back-end offer is $5K–$50KWhy one of Michal's biggest clients 10x'd book sales but only 2–3x'd leads — and what was broken in the funnelHow to track leads from your book properly using dedicated landing pages, QR codes, and channel-specific sub-funnelsWhat to fix on your Amazon book page before spending a dollar on ads — description, endorsements, A+ content, and the mistakes most business authors makeThe two highest-ROI book marketing channels that cost nothing but social capitalMichal's $700 Amazon ads test run — the cheapest way to find out if your book and the algorithm will actually get along before scaling spend If you're a consultant, agency owner, advisor, or fractional executive using a book to open doors in your business, this episode will save you a lot of wasted ad spend — and help you decide whether Amazon ads belong in your launch strategy at all. Connect with Michal Stawicki: https://www.linkedin.com/in/stawicki-michal/ More from Beehive Book Marketing: beehivebookmarketing.com — growth marketing for established experts using a book as an authority asset. Topics: amazon ads for authors, amazon ads for business books, book marketing, KDP advertising, book funnel, lead generation for consultants, book launch strategy, non-fiction book promotion

  • 3 Episodes

About

Hive Mind is the podcast for established experts and founders who want their book to grow their business — not just sit on Amazon. Hosted by Cristian Ungureanu, founder of Beehive Book Marketing, each episode features candid conversations with publishers, ghostwriters, marketers, and authors about what actually makes a book work as an authority asset — the kind that fills your pipeline with premium clients, raises your speaking fees, and opens doors a LinkedIn profile can't. No bestseller-list vanity metrics. No "secrets of viral book launches." Just honest tradeoffs, real outcomes, and conversations that respect the listener's time. Built for: consultants, agency owners, fractional executives, advisors, and senior operators who are writing — or have written — a business book. New episodes every two weeks. Subscribe to follow Cristian's own book and agency journey, documented in public alongside the show.

Information

  • Creator
    Cristian Ungureanu
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Cristian Ungureanu