Doing Good, Badly

Two sustainability consultants. Too tired for hype. Too stubbornly optimistic to quit. And we are not letting 'purpose' off easy. We are here to rant, about the future we can build. Doing Good, Badly is the podcast for anyone who's paying close enough attention to be frustrated. Hosted by Joanna and Kristy, two experienced sustainability and impact consultants who've worked across corporate strategy, systems change, startups, investment and impact communication, the show examines the gap between organizational rhetoric and real practice and why that gap keeps showing up. Each episode unpacks a headline, a leadership decision, a corporate claim, or a trend in sustainability, business, culture or investment not to cancel, but to understand. What's the history behind it? What incentives are actually shaping behaviour? What does the system reward, and what does it quietly make impossible? Where are the real constraints, and where are the excuses? Subscribe for extended analysis, bonus episodes, quick takes, and the occasional framework when the episode alone isn't enough. We come with the receipts. Optimism without the b******t.