The Marketing Engineer

Profound
  • 5.0 (5)
  • Marketing
  • Biweekly

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks.

  1. 5d ago

    How Gamma Made AI Search a Top Acquisition Channel | Ravish Agrawal

    AI search has become one of Gamma's biggest growth channels, and behind it is a system built to continuously track performance, identify opportunities, and turn insights into new content. Ravish Agrawal, Head of Growth Marketing at Gamma, joins Nick Lafferty to share how he’s building an automated SEO and AEO operation using Claude, connecting marketing tools through MCPs and finding new ways to scale growth with a lean team. Ravish also gets into how Gamma measures the impact of AI search, what it takes to discover growth opportunities before competitors do, and why the next generation of marketers will need to combine technical skills with creativity and good judgment. We discuss: How Gamma turned AI search into one of its top three acquisition channelsHow Ravish built an automated SEO and AEO factory using ClaudeHow Gamma uses MCPs to connect marketing tools, data and workflowsWhy finding growth opportunities before competitors is so importantHow Gamma measures AI search performance and navigates attribution challengesWhat Ravish learned from experimenting with ChatGPT adsWhy Gamma is hiring for new roles like AI creative strategistHow AI is changing the skills and responsibilities of growth marketersWhy Ravish believes human judgment and creativity should never be fully automatedConnect with Ravish:LinkedIn: https://www.linkedin.com/in/ravishagrawal Gamma: https://gamma.app/  Connect with Profound:Website: https://tryprofound.comLinkedIn: https://www.linkedin.com/company/tryprofound/X: https://x.com/tryprofoundRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineerProfound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    How Gamma Made AI Search a Top Acquisition Channel | Ravish Agrawal

  2. Oct 21

    The New Rules of Building a High-Growth Marketing Team | Brandon Camhi, Cognition

    Cognition crossed $1 billion in revenue run rate in roughly two years. Now, its new SVP of Marketing, Brandon Camhi, is taking on the challenge of scaling its marketing organization to match the company's rapid growth. With the company growing at an incredible pace, Brandon is rethinking how a modern marketing organization should operate. He's recruiting some of the best talent in the industry, challenging traditional org structures, and putting AI to work across the entire function. One of his first moves? Launching a $10 million billboard campaign across 14 cities in just one week. In this episode, Brandon joins Profound’s Trevor Pyle to share what he learned scaling marketing at Rippling and how he’s applying those lessons at Cognition. They get into the AI-powered workflows his team is building, why he believes brand investment should start early, how AEO fits into the bigger picture, and why he isn't worried about AI replacing CMOs. We discuss: The first priorities when taking over marketing at a billion-dollar companyHow a $10 million global billboard campaign came together in just one weekWhy Brandon is rethinking traditional marketing org chartsThe unconventional recruiting approach he uses to attract top talentWhat he learned from his biggest mistakes at RipplingHow Cognition uses Devin to streamline paid ads, lead management, and internal reportingWhy high-quality storytelling matters in enterprise marketingHow AEO connects to everything from customer reviews to social mediaThe interview exercise Brandon considers more valuable than a case studyWhy he isn't worried about AI replacing CMOsConnect with Brandon: LinkedIn: https://www.linkedin.com/in/bcamhi/  Cognition: https://cognition.com/ Connect with Profound:Website: https://tryprofound.comLinkedIn: https://www.linkedin.com/company/tryprofound/X: https://x.com/tryprofoundRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineerProfound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    The New Rules of Building a High-Growth Marketing Team | Brandon Camhi, Cognition

  3. Oct 14

    How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny

    One headline change increased Mutiny’s signups by 71 percent overnight. For Matt Ratchford, the company’s entire growth marketing team, it was another lesson in how much leverage a solo marketer can create by focusing on the right problems. Matt has been helping rebuild Mutiny’s narrative after a pivot from website personalization to an AI sales assistant. Working as a team of one has forced him to be ruthless about prioritization and deliberate about where AI actually adds leverage, shaping everything from Mutiny’s AEO strategy and content systems to its website messaging. Matt explains how he runs growth in six-to-eight-week bets, why he still cold outreaches to people every day to learn faster, how Mutiny is building systems around AI search and content distribution, and why the best marketers will combine deep domain expertise with the ability to use AI across a much broader range of work. We discuss: How Matt runs growth at Mutiny as a one-person marketing teamWhy AI can accelerate you in the wrong direction if the process is brokenThe six-to-eight-week bet system he uses to prioritize what to work onThe headline change that increased signups by 71 percent overnightHow Mutiny is rebuilding its narrative for the AI search eraWhy Matt still cold outreaches to people every day to learn fasterBuilding AEO and content distribution systems around a team of oneWhy deep domain expertise still matters in an AI-powered marketing teamConnect with Matt:LinkedIn: https://www.linkedin.com/in/matt-ratchford-940019142/ Mutiny: https://www.mutinyhq.com/  Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ X: https://x.com/tryprofound Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ Resources Mentioned: Matt’s Substack Newsletter: https://mattratchford.substack.com/  The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny

  4. Sep 30

    From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs

    Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end of H1.  That’s just one example of how ElevenLabs is using AI to rethink marketing. Luke Harries, who leads growth at the company behind some of the most realistic AI voice models in the world, shares how that thinking extends beyond webinars, from replacing a $40,000 ad localization tool with an AI system that drove $3 million in incremental revenue, to turning this internal tool into a full-fledged product other companies can now use for themselves.  Luke breaks down what’s working, how they’re measuring AI ROI, and what this shift could mean for the future of marketing. We discuss: Why ElevenLabs built its own internal Marketing Engineer roleThe real test for whether a background agent is actually workingHow one webinar system took pipeline from $100,000 to $8 millionHow they replaced a $40,000 localization tool with AIHow a wave of one-star reviews turned into a $10 million ARR productWhy international expansion breaks most SDR systems, and how AI fixed itConnect with Luke: LinkedIn: https://www.linkedin.com/in/luke-harries/  ElevenLabs: https://elevenlabs.io/  Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ X: https://x.com/tryprofound Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs

  5. Sep 16

    Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok

    She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her. It's one of many systems she's built to give herself more leverage. From managing her family's schedule to monitoring product and customer signals at ngrok, she's constantly looking for repetitive work she can hand off to AI. Sam explains how she decides between local and frontier models, how LLMs are changing customer acquisition at ngrok, and why she believes the best way to start with AI is simply narrating your day and letting it find the bottlenecks. We discuss: How she automated her morning dashboard reviewChoosing between local and frontier modelsThe household AI assistant she built for her familyThe AEO and SEO experiments behind ngrok's website rebuildWhy ngrok referrals from LLMs are growing 40 percent month over monthHer advice for any growth leader getting started with AIConnect with Sam:X: https://x.com/SamCRichard LinkedIn: https://www.linkedin.com/in/sam-crowell-richard/ngrok: https://ngrok.comConnect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ X: https://x.com/tryprofound Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok

  6. Sep 2

    How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu

    I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable capabilities that advertising platforms don't support natively. Aaron explains how he decides what should become an AI agent versus a simple automation, how he builds feedback loops that improve agents over time, and what it takes to orchestrate multiple agents. He also breaks down the competitor-monitoring system that won Profound's Marketing Engineering Hackathon and how building with parallel agents changed his workflow. We discuss: How a marketer's job shifted from doing the work to designing AI systemsWhy a good cost-per-lead number can still hide wasted ad spendThe swarm of AI agents running Notion's ad operationsHow he built an AI agent for LinkedIn dayparting, a feature the platform doesn't natively supportThe creative duplication agent that saves a day of work every weekWhat he would do differently on his hackathon-winning projectHow to decide what to automate firstConnect with Aaron:LinkedIn: https://www.linkedin.com/in/aaron-lu/ Notion: https://www.notion.com/ Connect with Profound:Website: https://tryprofound.comLinkedIn: https://www.linkedin.com/company/tryprofound/X: https://x.com/tryprofoundRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineerProfound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu

  7. Aug 20

    How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau

    Austin Lau was a non-technical marketer when he started experimenting with Claude to write custom Google Ads scripts, pasting in code, running it, and iterating through errors until it worked. At the time, he had joined Anthropic as its first growth marketer. His experimentation reshaped how he thought about his own role and the future of marketing. He went from doing everything manually to building budget dashboards, daily briefings, and campaign automations, while developing a framework for what to automate and what to leave alone. Austin explains why AI is turning marketers into builders, giving them the technical leverage to become Marketing Engineers, when to use Cowork versus Claude Code, and the “blast radius” test he runs before letting agents touch any live campaigns.  We discuss: Why marketers are positioned to become Marketing EngineersThe shift from managing campaigns to managing a fleet of agentsThe “blast radius” test he runs before automating anythingWhy you don’t need 50+ AI skillsWhen a skill is actually worth building, and when it just adds noiseBuilding a live budget dashboard inside Claude CoworkThe Google Ads script that turned him from a marketer into a builderHow to know when to reach for Claude Code versus Claude CoworkConnect with Austin: LinkedIn: https://www.linkedin.com/in/austinlau1/ Connect with Profound: Website: https://tryprofound.comLinkedIn: https://www.linkedin.com/company/tryprofound/X: https://x.com/tryprofoundRead the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineerProfound University: https://university.tryprofound.com/ Resources Mentioned:Austin’s Claude Cowork Guide: https://claude.com/blog/best-practices-for-getting-started-with-claude-cowork  The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau

  8. Aug 5

    Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block

    Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools. At a company of six thousand people, that means weekly office hours, casual working sessions where he shares his screen live and lets people watch him think, and a running answer for anyone who says they don't know where to start: you have to be bad at something before you can be good at it. Block’s internal skills marketplace now holds three thousand tools, many of them built by people who found their way in through office hours just like Andy's. We discuss: Getting non-technical teams comfortable building with AIWhat it takes to contribute to an internal marketplace of three thousand skills and toolsWhy Andy tells people they have to be bad at something before they can be good at itWhat goes into building an MCP server that people can actually talk to conversationallyTwo slash commands that give his AI agent memory between sessionsThe personal newsletter that runs AI research every night while he sleepsConnect with Andy:LinkedIn: https://www.linkedin.com/in/andysmccutcheon/Block: https://block.xyz/ Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ X: https://x.com/tryprofound Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ Resources Mentioned: Andy's Skills Library: https://github.com/andymccutcheon/skills The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

    Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block
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About

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks.

Information

  • Creator
    Profound
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 Profound
  • Show Website
    The Marketing Engineer

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