The Best Friend Project

Rachel Joy Swardson

When her best friendship ended, Rachel Joy Swardson went to the bathroom. Hundreds of them. She taped up postcards with a QR code in bathroom stalls, asking the question she was too hurt and humiliated to verbalize, "How do you do friendship?" Thousands of women answered, and their stories changed and healed her. So she brought them forward, here for you on The Best Friend Project podcast.

  1. 6d ago

    Ep 14: How Does Friendship Survive Menopause | Jen Cote and Margaret Honda

    Menopause is a chemical castration that feels like it is wrecking your body and mind. So how do friendships survive it? Our original research says women need friends who make them feel safe, who remember the small things, and don't cancel. All of which isn't humanly possible during menopause. (Not for nothing, my former best friend and I were both in it when our friendship ended. I mean, could be something to that?)  On this episode of The Best Friend Project you will meet Jen Cote and Margaret Honda. Friends since middle school who wrote the hilariously witty The Hormonal Hangover Society book about menopause. We talk friendship, writing, melting and more. In this episode: Friendship gives, and menopause takes. How do we survive it? - Women shrinking. Why do we apologize for bold moves? - How Jen and Margaret have stayed friends for 40+ years through breakups, kids, and bad haircuts - Co-authoring with your best friend, and why humor was the only way through it - Jen's answer to the question “What happens when you can't be the glue anymore?” - And what's Reese Witherspoon have to do with all of this anyway? Connect with Jen and Marg:  Instagram @hormonal_hangover , Facebook,  and LinkedIn Website To learn more, visit The Best Friend Project.co . While you're there, discover your Friendship Archetype by taking the  Friendship Survey We'd also love to stay in touch—come say hello on Instagram  and Facebook (we will follow you back!)  If you need to reach us, you can always email us at Hello@TheBFProject.com. Chapters:  00:00 We don't have the energy to keep begging the group to get together  00:45 Welcome to The Best Friend Project  01:20 Meet Jen Cote and Margaret Honda  02:20 The Reese Witherspoon event, and the woman on a mission  04:35 "Edit your friends" and the letter I wrote about it  05:40 Cutting the line and handing it over  07:45 Why we apologize for our own baller moves  09:15 The book nobody thinks they want to read  11:00 Senile vaginitis and the naming problem  12:20 Our mothers never modeled this for us  14:15 The question at the heart of this episode  16:00 "I can't be the glue all the time"  16:45 Did menopause end my friendship?  19:30 Venting, commiserating, and hijacking the story  23:10 The naked haddock incident  24:05 How do you have nine best friends?  26:15 Roles, thick skin, and knowing each other's trigger points  28:20 Annie, and the sleepovers that keep her here  30:35 Unreal upcoming events and the annual gala  32:35 What co-writing a book did to their friendship  36:30 Grace for the friendship you did not get to fix  38:15 Put the check-in in your phone  39:45 Where to find The Hormonal Hangover Society  40:50 Next week: Donielle Young, the grief disruptor #TheBestFriendProject #FemaleFriendship #WomenSupportingWomen #FriendshipMatters #MidlifeWomen #MidlifeFriendship #Menopause #Perimenopause #MenopauseSupport #HormonalHangover #HormonalHangoverSociety #BrainFog #MenopauseAndFriendship #FriendshipBreakup #WomenOver40 #WomenOver50 #GirlfriendGoals #MakingFriendsAsAnAdult #MenopauseHumor #WomensHealth #FriendshipPodcast #WomenPodcasters #ReeseWitherspoon #EditYourFriends Support the show

  2. Jul 28

    Ep 12: Death Does Not Get the Last Word, Friends Do | Mary McGreevy

    What will you be known for after you die? Your life is so much more than a resume. Will your legacy of kindness live on? Your grudges? Your struggle to forgive? Or will it be hating cold butter, loving salty chips and chive dip, and the time you saved a goat from drowning? The stories that live on are only the ones you dared to share, and the ones you told. Being known, and knowing others, might be the richest human experience there is. One that outlasts the physical, maybe even the spiritual. So why do so many of us hide our real self? Mary McGreevy runs Tips from Dead People, the account where she reads obituaries most of us would scroll past, and finds the ones that say something true. In this conversation, we talk about the value in exposing mistakes, leaving things messy, living our real true life. Mary walks through what she's learned about forgiveness from self-written obituaries, and we talk about the strange grief of a friendship that dies while both people are still alive, still out there, still not finding their way back to each other. In This Episode  Being known and knowing may be the richest human experience there isThe stories that live on are the ones you dared to tell while you were hereSelf-written obituaries are often where the deepest forgiveness shows upA friendship can end, and still deserve its own honest reckoning, even while both people are alive to feel itAbout The Best Friend Podcast The Best Friend Podcast is where original friendship research meets real-life stories. Host Rachel Joy Swardson, founder of The Best Friend Project, investigates how women find, make, lose, and keep the platonic loves of their lives through original data, personal experience, and candid conversations. To learn more, visit The Best Friend Project.co . While you're there, discover your Friendship Archetype by taking the  Friendship Survey We'd also love to stay in touch. Come say hello on Instagram  and Facebook (we will follow you back!)  If you need to reach us, you can always email us at Hello@TheBFProject.com. Connect with Mary McGreevy and @TipsFromDeadPeople on: Instagram, Facebook, and Tiktok LinkedIn   Chapters:  00:00 Mary's theory about honest stories 00:52 Welcome to The Best Friend Project 01:20 Meet Mary McGreevy of Tips from Dead People 02:20 The obituary that gave a best friend top billing 04:15 Why the bends in the road belong in the story 05:20 Scorched earth obituaries and the comments they get 06:45 Forgiveness in self-written obituaries 11:50 Bronnie Ware's regrets and the one nobody quotes 13:15 The little things that turn out to be the big things 16:20 What Mary's friends make of the work 20:40 How reading obituaries changed how she lives 24:10 Take that, LinkedIn: the herring factory woman 28:20 Rachel's grandma, the joke, and the empty funeral 31:20 Being the keeper of the stories 33:40 Tennyson took 17 years to write it 36:45 Can you write an obituary for a living friendship? 41:10 Tig Notaro and the end of a friendship 43:20 The loneliest grief nobody has a book for 47:50 The narratives we tell ourselves to keep going 48:40 Takeaway: let yourself be known 49:40 Where to find Mary 50:40 Rachel's reflection 53:00 Next week: friendship and menopause Support the show

  3. Jul 21

    Ep 10: "I Thought She Was Mean Because She Was Pretty" | Robyn Lietchti

    Every friendship has a story — and Robyn's started at a locker in ninth grade with a snap judgment she almost let cost her everything.  In this episode of The Best Friend Project, host Rachel sits down with journal creator and author Robyn Liechti to talk about the girl she assumed was mean because she was pretty, and the 26-year best friendship that followed once she got out of her own head.  Together, Rachel and Robyn dig into the loneliness epidemic and the $500 billion industry built around it, why society hands us language for romantic love but not platonic love, the Harvard happiness study linking long-term friendships to living longer, inconsistent effort and mismatched values as the top friendship pain points, being used as an alibi by a friend, why walking away quietly can be healthier than a blowout, and how Robyn turned grief over her grandmothers into 15,000+ self-published journals.  If you have ever misjudged someone on sight, struggled with adult friendship, or wondered how to find, make, and keep friends as a woman over 30, this conversation is for you. In This Episode The worst first impression that became a 26-year best friendshipThe friendship question almost no one asksIs ghosting easier than telling the truth?The secret to lifelong friendship? It might be adult sleepovers.Connect With Robyn Website  Instagram @robyn.liechti To learn more, visit The Best Friend Project.co . While you're there, discover your Friendship Archetype by taking the  Friendship Survey We'd also love to stay in touch—come say hello on Instagram  and Facebook (we will follow you back!)  If you need to reach us, you can always email us at Hello@TheBFProject.com. Chapters:  00:00 "I Assumed She Was Mean Because She Was Pretty" 01:00 Welcome to The Best Friend Project 02:00 How We Met: Trader Joe's Muffins in the Trash 03:00 The Harvard Study on Friendship, Health & Longevity 04:00 Loneliness Is Now a $500 Billion Industry 05:00 Connected on Social Media, Still Disconnected 06:00 What Taking the Friendship Survey Revealed 07:00 Why We Never Ask New Friends About Their Friendship History 08:00 The Locker Story: Grade Nine and a Snap Judgment 09:00 Insecurities, Assumptions, and What We Almost Miss 10:00 Different Lives, Same Best Friend: Toronto to the Country 11:00 Adult Sleepovers and Why People Stop Having Them 12:00 Friendship in Departments: Soccer Moms and One-on-Ones 13:00 What It Means to Have "Enough" Friends 14:00 Postcards in Bathrooms: 7,000 Miles of Survey Data 15:00 The Five Friendship Archetypes and the Keystone 16:00 The Skill You're So Good At You Don't Notice It 17:00 From Losing Her Grandmothers to Her First Journal 18:00 Seven Journals, a Kids' Book, and a Part-Time Job 19:00 Picturing the Woman on the Other Side 21:00 Stealth Mode: The Art of the Bathroom Postcard 22:00 Why We Ghost Best Friends Instead of Talking 23:00 Inconsistency: The #1 Friendship Pain Point 24:00 Effort, Values, and Actions That Don't Match 25:00 When a Friend Uses You as an Alibi 26:00 Time Will Either Expose or Promote 27:00 Not Being the Fixer — Walking Away Quietly 28:00 What Robyn Would Say to Her Best Friend 29:00 Look Past the Pretty: Read Their Energy 30:00 Rachel Reflects: Judgments That Stick With Us 31:00 15,000 Journals and "On the Phone With" 32:00 Next Week: Mary McGreevy and Tips from Dead People #TheBestFriendProject #FemaleFriendship #AdultFriendship #FriendshipPodcast #WomenSupportingWomen #BestFriends #LonelinessEpidemic #FriendshipBreakup #HowToMakeFriends #MakingFriendsAsAnAdult #FriendshipGoals #PlatonicLove #WomenOver40 #JournalingCommunity #SelfPublished #GuidedJournals #KeystoneFriend #FriendshipAdvice #PodcastForWomen #MeaningfulConnection Support the show

  4. Jul 14

    Ep 8: (Part 2): Healing the Friendship Wound | Melanie Curtis & Shannon Lee

    What does it actually take to keep a friendship for 20 years? In Part 2 of this conversation, best friends Melanie Curtis and Shannon Lee show us — through wine, tears, ayahuasca, and a whole lot of radical honesty. In this episode of The Best Friend Project, host Rachel Joy Swardson sits down with lifelong best friends Melanie Curtis and Shannon to unpack the real mechanics of a friendship built to last. They get honest about the moments most of us hide: the small confession over a bottle of wine that could've quietly become resentment, the hard conversation in the back seat of a car when heartbreak made one of them pull away, and the shadow parts of ourselves we'd rather no one ever see. Together they explore the difference between putting yourself first, putting the other person first, and the reframe that changes everything — putting the friendship first. You'll hear why coming forward with an uncomfortable truth builds more trust than staying silent ever could, how deeper healing work in one area of life can quietly make you a better friend in all of them, and why so many of us were never taught that platonic love deserves the same intention we pour into romance and career. In This Episode:  The wine bottle confession how one small moment of honesty ("that was me") became a 20-year lesson in choosing the friendship over your egoWhat "shadow work" really means and why looking at the parts of ourselves we'd rather hide is the secret to showing up as a better friendPutting yourself first vs. putting the friendship first Why coming forward builds trust like nothing else — Shannon on how plant medicine and deep inner work helped her see her own patterns, own her part, and find peace when a letter went unansweredWhy friendship breakups can hurt more than romantic ones Connect with Melanie and Shannon: Melanie on Linkedin Melanie on Instagram @melaniecurtis11 Website MelanieCurtis.com Shannon On Instagram @luacheialuminosa and @greatspiritfarm About The Best Friend Podcast The Best Friend Podcast is where original friendship research meets real-life stories. Host Rachel Joy Swardson, founder of The Best Friend Project, investigates how women find, make, lose, and keep the platonic loves of their lives through original data, personal experience, and candid conversations. To learn more, visit The Best Friend Project.co . While you're there, discover your Friendship Archetype by taking the  Friendship Survey We'd also love to stay in touch—come say hello on Instagram  and Facebook (we will follow you back!)  If you need to reach us, you can always email us at Hello@TheBFProject.com. Chapters:  0:00 Previously On: Have I Loved My Friends Fully? 1:05 Do You Have a "Friendship Type"? 2:30 Becoming the Safe Container for Each Other 3:20 The Wine Bottle Story: Honesty Over Ego 5:20 Shadow Work: The Parts of Us We Hide 7:00 Pulling Away During Heartbreak 8:30 The Backseat Conversation 10:30 You Can't Cry With a Closed Heart 12:10 When You Need to Put Yourself First — and Say So 14:40 The Reframe: Put the Friendship First 15:20 Red Flags & Why Coming Forward Builds Trust 16:40 Ayahuasca & Healing the Friendship Wound 18:40 The Letter That Got No Reply 21:00 Why Friendship Breakups Hurt More 22:00 How Deep Healing Made Me a Better Friend 24:00 Society Deprioritizes Friendship — Let's Change That 26:00 Childhood Friendship Trauma & the Survey Data 27:00 Connect With Melanie & Shannon 29:20 Rachel's Reflection: Always Put the Friendship First #TheBestFriendProject #WomensFriendships #FemaleFriendship #FriendshipBreakup #BestFriends #FriendshipGoals #AdultFriendships #HealingTheFriendshipWound #ShadowWork #EmotionalHealing #Vulnerability #FriendshipAdvice #WomenSupportingWomen #PlantMedicine #Ayahuasca #PersonalGrowth #Boundaries #IntentionalLiving #Podcast #FriendshipPodcast Support the show

4.8
out of 5
18 Ratings

About

When her best friendship ended, Rachel Joy Swardson went to the bathroom. Hundreds of them. She taped up postcards with a QR code in bathroom stalls, asking the question she was too hurt and humiliated to verbalize, "How do you do friendship?" Thousands of women answered, and their stories changed and healed her. So she brought them forward, here for you on The Best Friend Project podcast.

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