The Norris Group Real Estate Radio Show and Podcast

The Norris Group, Bruce Norris & Aaron Norris
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The Norris Group Real Estate Radio Show is hosted by author, California real estate trainer, investor, and hard money lender, Bruce Norris. Our show focuses on California real estate trends and the current market correction, how to survive, and how to profit as an investor, builder, Realtor, and mortgage professional. We're equipping California real estate professionals for tomorrow's challenges. Bruce Norris interviews the real estate leaders, both local and national, that change and influence the real estate and investing industries.

  1. Build An AI #959

    4D AGO

    Build An AI #959

    What if your AI could think like you invest? In this episode, The Norris Group and White Feather AI break down how real estate investors can turn tools like ChatGPT, Claude, and Gemini into powerful decision-making partners — not just chatbots. Based on last week’s webinar, “Build an AI That Thinks Like You Invest,” we walk through the exact framework serious investors can use to create an AI system that understands their goals, strategy, communication style, and investing criteria.  You’ll learn: · How to set up custom instructions that shape how your AI thinks and responds  · The difference between AI “memory” and conversation threads — and why both matter  · How to organize AI workflows for deals, operations, market research, and investor relations  · The four-layer framework for building an AI assistant that improves over time  · Practical prompts and setup strategies you can implement immediately  Whether you’re brand new to AI or already experimenting with tools like ChatGPT, this episode will help you move beyond random prompts and start building a system that accelerates analysis, sharpens decisions, and scales with your business. If you’ve ever wanted an AI-powered advisor, analyst, strategist, and execution partner all in one — this episode is your starting point. Build an AI That Thinks Like You Invest: The Serious Investor's Step-by-Step Guide Webinar Download The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information

    33 min
  2. The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 2 #958

    MAY 8

    The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 2 #958

    In Part 2 of this episode, Joey Romero continues the conversation with Buddy Rushing, Founder & CEO of White Feather AI, to explore how artificial intelligence is rapidly transforming real estate investing, business operations, and the future of entrepreneurship. Buddy shares how AI-powered systems, virtual employees, and automation tools are helping investors and business owners operate faster, smarter, and more efficiently in a rapidly changing world. The conversation dives into AI agents, workforce disruption, robotics, automation, and why early AI adopters may gain a massive advantage while others risk falling behind. Joey and Buddy also discuss how AI is accelerating breakthroughs in healthcare, longevity research, and data analysis, along with real estate opportunities connected to AI infrastructure, robotics, and emerging technologies. They also preview the upcoming Tsunami AI & Real Estate Summit and the practical AI strategies attendees will learn and immediately apply to their businesses. Buddy Rushing is the Founder & CEO of White Feather AI and White Feather Investments, leading a network that has helped veterans, first responders, and entrepreneurs acquire billions in real estate assets. He is also the co-founder of AI or Die and co-author of The Science of Getting Rich in the Age of AI, combining wealth-building strategies with cutting-edge technology to help others create freedom and lasting impact. In this episode: Buddy Rushing explains how AI agents and AI-powered virtual employees are transforming businesses and real estate investing.Discussion on how AI tools can automate marketing, customer service, lead generation, and business operations.Buddy shares how his AI assistant “Maverick” helped launch a profitable AI integration business.Why AI adoption is becoming essential for investors, entrepreneurs, brokers, and real estate professionals.Insights into the growing impact of AI on jobs, layoffs, and the future workforce.Joey and Buddy discuss how AI is accelerating breakthroughs in healthcare, longevity research, and genetic therapies.Why AI advancement is happening exponentially and how quickly technology is evolving.Real estate opportunities connected to AI infrastructure, robotics, and automation.Discussion about humanoid robots, 3D printing, and how future technologies may reshape housing and construction.How AI-powered systems can help investors analyze markets, identify opportunities, and automate campaigns faster.Why early AI adopters may gain a major competitive advantage while others risk falling behind.The importance of surrounding yourself with AI-focused communities, investors, and entrepreneurs.Preview of the Tsunami AI & Real Estate Summit and how attendees will learn practical AI strategies they can immediately apply to their businesses.Why AI is not just a passing trend, but a major shift that will permanently change business, investing, and society. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    38 min
  3. The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 1 #957

    MAY 1

    The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 1 #957

    In this episode, Joey Romero sits down with Buddy Rushing, Founder & CEO of White Feather AI, to explore how artificial intelligence is transforming real estate investing and creating new paths to financial freedom. Buddy shares his inspiring journey from serving 16 years as a Marine Officer and aerospace engineer to becoming a successful real estate investor, entrepreneur, and AI innovator — a path that began after reading Rich Dad Poor Dad while deployed in Afghanistan. The conversation dives into Buddy’s transition from White Feather Investments to White Feather AI, why the “AI window” is closing, and how investors, agents, and entrepreneurs can stay ahead in a rapidly changing market. They also discuss real estate opportunities tied to AI infrastructure, data centers, and the upcoming Tsunami AI & Real Estate Summit. Buddy Rushing is the Founder & CEO of White Feather AI and White Feather Investments, leading a network that has helped veterans, first responders, and entrepreneurs acquire billions in real estate assets. He is also the co-founder of AI or Die and co-author of The Science of Getting Rich in the Age of AI, combining wealth-building strategies with cutting-edge technology to help others create freedom and lasting impact In this episode: Buddy Rushing shares his origin story from Marine Officer to real estate investor and AI entrepreneur.How Rich Dad Poor Dad changed Buddy’s life while serving in Afghanistan.Why White Feather evolved from a real estate company into an AI-first business.The meaning behind the White Feather name and the mission to support veterans and first responders.Why AI is becoming essential for real estate investors, agents, and business owners.The reality that AI will not replace you — but someone using AI might.Discussion on how up to 50% of agents and service providers may struggle to survive without adopting AI.Why the “AI window” is closing and why early adopters have a major advantage.Real estate opportunities tied to AI infrastructure, data centers, and billion-dollar developments.Buddy’s “Real Estate Goldmine” strategy tied to the Hyperion data center project.How AI can improve efficiency, reduce costs, and automate repetitive tasks.The role of AI in helping investors analyze markets, identify opportunities, and scale faster.Insights into the upcoming Tsunami AI & Real Estate Summit and the value attendees will gain.How AI is reshaping the future of investing, entrepreneurship, and financial freedom.Why collaboration and community create long-term success in real estate and business.Buddy’s mission to help veterans and first responders achieve true freedom through investing and technology. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    42 min
  4. The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 2 #956

    APR 24

    The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 2 #956

    In this episode, Bruce Norris continues his conversation with Gil Figueroa, diving deep into the forces shaping interest rates and the broader economy. They explore how market psychology, global events, and government policy intersect to influence financial markets. Gil shares his perspective on using technical analysis, including Elliott Wave theory, to forecast trends across asset classes like treasuries, stocks, and Bitcoin. The discussion also touches on major macroeconomic challenges such as stagflation, rising national debt, and the limits of Federal Reserve policy. Additionally, they examine the disruptive impact of artificial intelligence on employment and how these shifts could reshape real estate demand, particularly in office spaces and emerging sectors like data centers. Gil Figueroa is the President of First Commercial Capital, where he specializes in the origination, underwriting, and closing of multifamily and commercial real estate loans. With over three decades of experience as a licensed real estate broker since 1993, Gil brings deep expertise in apartment lending, commercial real estate finance, and complex loan structuring. He also works closely with high-net-worth clients as a financial analyst and wealth strategist, helping align real estate investments with long-term financial and retirement goals. In addition, Gil is a seasoned speaker with extensive experience presenting at industry conferences and wealth seminars, known for delivering clear, practical insights to investors and professionals. In this episode: Continuation of Bruce Norris’ conversation with Gil Figueroa on market trends and forecasting.Gil explains what determines interest rates, emphasizing supply, demand, fear, and greed.Discussion on using Elliott Wave analysis and proprietary formulas to predict markets.Bruce and Gil reflect on past market cycles, including the 2006–2008 housing downturn.Insights into stagflation, inflation, and the Federal Reserve’s limitations due to national debt.How global factors like war, oil prices, and currency dominance impact interest rates.The potential shift away from U.S. dollar dominance and implications for the economy.Discussion on Bitcoin trends and its divergence from traditional markets.The growing impact of AI on unemployment and economic stability.How rising unemployment could influence future interest rates and housing affordability.Concerns about declining demand if automation reduces the workforce.Real estate outlook: challenges in office space and opportunities in data centers.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    26 min
  5. The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 1 #955

    APR 17

    The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 1 #955

    In this episode of The Norris Group Real Estate Podcast, Bruce Norris sits down with Gil Figueroa, President of First Commercial Capital, for Part 1 of a deep dive into commercial real estate, market cycles, and lending strategy in today’s higher-rate environment. Gil breaks down how interest rates, the 10-year Treasury, cap rates, and investor psychology all interact to influence real estate valuations and decision-making. The discussion also explores lessons from the 2007–2008 financial crisis, the risks of loose underwriting, and why disciplined lending standards are critical in navigating today’s market. Together, they examine how affordability pressures, refinancing challenges, and lender behavior are shaping both risks and opportunities across commercial real estate. Gil Figueroa is the President of First Commercial Capital, where he specializes in the origination, underwriting, and closing of multifamily and commercial real estate loans. With over three decades of experience as a licensed real estate broker since 1993, Gil brings deep expertise in apartment lending, commercial real estate finance, and complex loan structuring. He also works closely with high-net-worth clients as a financial analyst and wealth strategist, helping align real estate investments with long-term financial and retirement goals. In addition, Gil is a seasoned speaker with extensive experience presenting at industry conferences and wealth seminars, known for delivering clear, practical insights to investors and professionals. In this episode:  Bruce welcomes Gil Figueroa, President of First Commercial Capital.  Gil shares his 30+ years of experience in commercial and multifamily lending.  Bruce explains how a unique VA property deal led him to study real estate cycles.  Why interest rates alone don’t determine housing prices.  How the 10-year Treasury helps forecast market direction.  The role of human behavior (fear and greed) in market cycles.  Gil discusses Elliott Wave analysis and its impact on his forecasting.  Lessons from the 2007–2008 housing crash and risky lending practices.  Why Gil exited residential lending and shifted to commercial real estate.  Key differences between residential and commercial loan structures.  How rising interest rates impact cap rates and property valuations.  Why affordability is shaping today’s real estate market.  The “lock-in effect” of low mortgage rates on homeowners.  Overview of commercial loan types and refinancing challenges.  Why some investors avoided long-term fixed loans before rates increased.  The “extend and pretend” strategy lenders are using today.  Emerging distressed opportunities in select real estate markets. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    22 min
  6. Is Florida Right for You? | Florida Real Estate Bootcamp 2026 #954

    APR 10

    Is Florida Right for You? | Florida Real Estate Bootcamp 2026 #954

    In this episode of The Norris Group Real Estate Podcast, Joey Romero is joined by Craig Evans, CEO of The Norris Group, and Douglas Brooke Homes for an in-depth discussion on the upcoming Florida Bootcamp and the current state of the Florida real estate market. The conversation covers key macro trends driving migration into Florida, including domestic vs. international population shifts, the long-term outlook for housing demand, and how rising interest rates and insurance changes have reshaped buyer behavior. The team also breaks down their current build-to-rent model, highlighting affordability-driven construction, stable cash flow projections, and why new construction continues to outperform aging rental stock in today’s market. They also dive into the structure of the Florida Bootcamp itself—what attendees can expect over two days, from classroom-style learning and migration data analysis to on-site property tours and one-on-one strategy sessions. The episode emphasizes the Norris Group’s hands-on approach, including vetted land acquisition, funds control protections, and a fully managed construction and leasing process designed to reduce risk for investors. Craig Evans is the CEO of The Norris Group, where he oversees investment strategy, development projects, and investor education initiatives focused on real estate opportunities in high-growth markets like Southwest Florida. Douglas Brooke Holmes is part of the leadership team at The Norris Group, contributing to development oversight, operations, and investor relations. Joey Romero is a host and representative of The Norris Group Podcast, focused on delivering insights from industry leaders and market experts. Learn more about the Florida Real Estate Investing Bootcamp here: https://thenorrisgroup.com/event/florida-real-estate-investing-bootcamp-2026 In this episode: Joey introduces the Norris Group Podcast and sets up the discussion on the Florida BootcampOverview of the upcoming Florida Bootcamp and why it is being relaunchedBreakdown of Florida migration trends: domestic slowdown vs. continued international inflowsImpact of remote work, hurricanes, insurance shifts, and rising home prices on migration patternsWhy Florida’s population continues to grow despite a “migration boom slowdown”How migration is driving long-term rental demand in the stateIntroduction to the “1515 model” build-to-rent strategyBreakdown of project costs, land acquisition, construction pricing, and rental assumptionsExpected cash flow, NOI, and cap rate (~5.12%) and why appreciation is treated as upside onlyDiscussion of affordability as the core strategy shift in today’s marketWhy new construction reduces risk (no rehab, no inherited tenants, predictable costs)Comparison of Florida investment model vs. BRRRR strategyRole of funds control, insurance partners, and vetted land acquisitionOverview of build timelines: permitting (~45–65 days after process starts) and construction (~7 months after permit in conservative estimates)Rental absorption expectations (typically 30–60 days when priced correctly)Bootcamp structure: classroom education, field tours of build sites, and one-on-one investor meetingsWho this strategy is for: active investors, W-2 professionals, and 1031 exchange participantsPricing, discounts for spouses/partners, and rebate option for investors who buildQ&A discussion covering insurance stability, permitting timelines, ADUs, lot types, and competitionFinal thoughts on Florida wealth migration, economic growth drivers, and long-term demand outlookThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information

    53 min
  7. Mastering Real Estate Growth and Client Success with Sarah Ayala Part 2 #953

    APR 3

    Mastering Real Estate Growth and Client Success with Sarah Ayala Part 2 #953

    In this episode, Joey Romero continues his conversation with Sarah Ayala of Tower Agency, diving into her approach to mentorship, team building, and navigating today’s unpredictable real estate market. Sarah shares how she developed an 8-week mentorship program designed to equip new agents with the mindset, systems, and lead generation strategies needed for long-term success. She also discusses the importance of vulnerability, consistency on social media, and finding balance while managing both personal production and leadership responsibilities. With insights on today’s “emotional market,” this episode offers valuable guidance for agents, buyers, and investors looking to adapt and thrive. Sarah Ayala is a Broker Associate and Director of Talent and Growth at Tower Agency. Since entering the real estate industry in 2015, she has specialized in helping first-time home buyers and sellers achieve their goals with confidence and care. Sarah holds a California Broker’s License—the highest credential in the state—and a Bachelor of Business Administration from California State University. She is dedicated to guiding clients through one of the most significant decisions of their lives, providing clarity, professionalism, and personalized support every step of the way. In this episode:  Joey welcomes back Sarah Ayala, Broker Associate with Tower Agency (Part 2).  Sarah shares the inspiration behind building an 8-week mentorship program for new agents.  Why mindset, goal setting, and time blocking are the foundation of success in real estate.  Proven lead generation strategies—from traditional methods to social media and AI.  How vulnerability and authenticity help attract and retain talent.  Balancing personal production while mentoring and leading a growing team.  Common challenges new agents face, including mindset, consistency, and managing client emotions.  Insights into today’s “emotional” and unpredictable housing market.  Advice for buyers and sellers waiting for the “perfect” opportunity.  Where current opportunities exist, from first-time home buyers to the luxury market.  Top tips for new agents: mentorship, consistency, and focusing on what works.  The importance of community involvement and building genuine connections.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    22 min
  8. Mastering Real Estate Growth and Client Success with Sarah Ayala Part 1 #952

    MAR 27

    Mastering Real Estate Growth and Client Success with Sarah Ayala Part 1 #952

    In this episode, Joey Romero sits down with Sarah Ayala of Tower Agency to explore the insights and strategies first-time home buyers, sellers, and real estate investors need to know. From navigating the buying process with confidence to understanding market trends and investment opportunities, Sarah breaks down complex real estate concepts into practical, actionable advice. She also shares how she transitioned into leadership in real estate talent and growth, and why building relationships and trust is key to long-term success in the industry. Sarah Ayala is a Broker Associate and Director of Talent and Growth at Tower Agency. Since entering the real estate industry in 2015, she has specialized in helping first-time home buyers and sellers achieve their goals with confidence and care. Sarah holds a California Broker’s License—the highest credential in the state—and a Bachelor of Business Administration from California State University. She is dedicated to guiding clients through one of the most significant decisions of their lives, providing clarity, professionalism, and personalized support every step of the way. In this episode: -Joey welcomes Sarah Ayala, Broker Associate with Tower Agency. -Sarah shares how her childhood home and family influenced her passion for real estate. -The challenges and lessons from her first year in the industry. -The role of kindness, confidence, and service in every transaction. -How social media, Instagram Stories, and DMs became her main business driver. -Tips for building authentic connections with clients online. -Insights on working with investors and handling distressed properties. -Why providing education, options, and transparency is key to investor relationships. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    19 min
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4.7
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58 Ratings

About

The Norris Group Real Estate Radio Show is hosted by author, California real estate trainer, investor, and hard money lender, Bruce Norris. Our show focuses on California real estate trends and the current market correction, how to survive, and how to profit as an investor, builder, Realtor, and mortgage professional. We're equipping California real estate professionals for tomorrow's challenges. Bruce Norris interviews the real estate leaders, both local and national, that change and influence the real estate and investing industries.

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