IT Market Buzz - Audio only

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Audio episode for iTunes.

09/13/2010

MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

Part Two of our interview with Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer . . . → Read More: MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

18 min
09/12/2010

MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It. Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew’s take . . . → Read More: MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

22 min
09/02/2010

MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

(Part Two) As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing. Part 2 – The Unique Challenges of SAAS . . . → Read More: MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

14 min
09/01/2010

MB11 – Hands-on Tech Marketing with Sami Jajeh

As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing. Part 1 – Being a Trusted Advisor to the CEO…and Connecting with . . . → Read More: MB11 – Hands-on Tech Marketing with Sami Jajeh

18 min
08/26/2010

MB10 – SNAP Selling with Jill Konrath

(Part 2) Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin. Part 2 – What Marketers Must Know about Supporting Sales Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your copy of . . . → Read More: MB10 – SNAP Selling with Jill Konrath

17 min
08/25/2010

MB9 – What Your Buyers Are Really Thinking – Jill Konrath

Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin. Part 1 – How to Survive the Delete…and What Your Prospects are REALLY Worried About Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your . . . → Read More: MB9 – What Your Buyers Are Really Thinking – Jill Konrath

21 min
08/20/2010

MB8 – Untapped Opportunities for Market Research – Ed Erickson

Research guru Ed Erickson highlights what you can learn from the largely untapped stream of public conversations. Also covered: how to get more from the data you already have…and realities of B2B buyer decision-making. Full Interview – Social Media for Research and How to Get More Value from Your Data Transcripts Part 1 | Part . . . → Read More: MB8 – Untapped Opportunities for Market Research – Ed Erickson

19 min
08/15/2010

MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

(Part Two) Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine Don’t wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing…and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing . . . → Read More: MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

21 min

Audio episode for iTunes.

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CopyPunch Tech Content
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14
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Clean
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IT Market Buzz - Audio only