300 episodes

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.

Read to Lead Podcast Jeff Brown

    • Business
    • 4.9 • 485 Ratings

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.

    400: How to Take the Lead, Play Bigger, and Multiply Your Impact with Liz Wiseman

    400: How to Take the Lead, Play Bigger, and Multiply Your Impact with Liz Wiseman

    Today’s episode is a milestone episode in so many ways. It’s episode 400, of course, but several other “yours, mine, and ours” type milestones are also at play. To hear about each one of them, click the play button below.















    Today’s guest, Liz Wiseman, has been one of my favorite leadership authors for the better part of fifteen years, ever since I first learned of her work with her first book Multipliers: How the Best Leaders Make Everyone Smarter.







    But Multipliers needs to now move over and make room on the shelf for her latest, as I feel it’s a book every employee, regardless of their title, should read.







    It’s called Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact.







    Drawing on insights from leaders at top companies, Liz explains what the most influential players are doing differently, how small and seemingly insignificant differences in how we think and act can make an enormous impact, and why—with a little coaching—this mindset is available to everyone who wants to contribute at their highest level.  







    I hope you’ll click the play button below to learn more about Liz and her work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Liz and I chat about:







    * The key differences in how Impact Players think and work* Why it’s important to look beyond your ideal job and, instead, do the job that needs to be done* Examples of how top contributors deal with pressure and high-demand situations* And lots more!







    Order Liz’s Book







    You can order your copy of Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Liz in Action



















    Check Out These Additional Resources







    Grab a copy of Liz’s book now.







    Visit Liz’s a href="https://thewisemangroup.

    • 48 min
    399: Applying Relationship Rules in Business for Ultimate Success

    399: Applying Relationship Rules in Business for Ultimate Success

    Since beginning the Read to Lead Podcast over eight years ago, I’ve had the chance to meet more than my fair share of people whose talents include helping others write and publish books (in addition to a few of their own).















    One of those people is Karen Anderson, a strategic book advisor and coach, associate publisher at Morgan James Publishing, and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters: 14 Principles to Grow Your Business Like Amazon featured right here on the podcast.







    Karen recently formally introduced me to today’s guest, Honoree Corder, a name I’ve known for quite some time. I mean, when you’ve written over 50 books, it’s hard not to be on my radar.







    One of those books – and the one getting our focus today – is Business Dating: Applying Relationship Rules in Business for Ultimate Success.







    Honoree’s book is designed to show you exactly how the rules of personal dating apply to your professional relationships. When you take the time to foster balanced connections, Honoree says, you’ll build meaningful, long-lasting contacts that yield incredible gains. With the power of true networking on your side, you’ll attract better clients and relationships faster than you ever thought possible.







    I hope you’ll click the play button below to learn more about Honoree and her work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Honoree and I chat about:







    * The keys to a long and successful networking career* The five stages of any relationship that you need to understand* Some of the more common questions she gets from clients when it comes to expanding their relationships and networks intentionally* And lots more!







    Order Honoree’s Book







    You can order your copy of Business Dating: Applying Relationship Rules in Business for Ultimate Success right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Honoree in Action

    • 36 min
    398: Learning and Development Programs That Stick with Meredith Bell

    398: Learning and Development Programs That Stick with Meredith Bell

    Today’s guest has been helping train leaders and their teams for several decades. In fact, you’d be hard-pressed to find someone else with her level of training experience.















    Her name is Meredith Bell.  She is president and co-founder of Performance Support Systems, a global software company. Since 1994 she has helped develop brain-based, online assessment and development tools that make long-term improvements in leader and team performance.







    She’s also the author of several books over the years. The one I’ve decided to dive into today is called Strong For Performance: Create Learning and Development Programs That Stick.







    In Strong for Performance, Meredith provides a clear, simple explanation for creating lasting improvements in the performance of leaders and teams.







    Marshall Goldsmith even says to “Use this book as a roadmap for strengthening the people in your organization and building a positive coaching culture.”







    I hope you’ll click the play button below to learn more about Meredith and her work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Meredith and I chat about:







    * Why most learning and development programs fail to improve performance* Some of the reasons it’s so hard to change our work habits* How to know if we’re ready for 360-degree feedback* And lots more!







    Order Meredith’s Book







    You can order your copy of Strong for Performance: Create a Coaching Culture with Learning and Development Programs That Stick right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Meredith in Action



















    Books Meredith Recommends







    The books of Steve Chandler







    Straightline Leadership by Dusan Djukich







    Check Out These Additional Resources







    Grab a copy of Meredith’s book now.

    • 32 min
    397: Thursday is the New Friday with Author Joe Sanok

    397: Thursday is the New Friday with Author Joe Sanok

    I feel like my guest today is a bit of a kindred spirit of sorts. Numerous times during our conversation, I thought of many examples from my own life of several of the topics we discussed.















    We see eye-to-eye on a lot of things, not the least of which is many of us are caught in a 100-year-old way of doing things.







    We work eight to ten hours a day, five or more days every week. But why is this the way we do things? This question and more is what Joe Sanok gets at in his new book.







    It was released last month as is called Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want.







    In it, Joe offers the exercises, tools, and training that have helped thousands of professionals—from authors and scholars to business leaders and innovators—create the schedule they want, resulting in less work, greater income, and more time for what they most desire.







    Most importantly, Thursday is the New Friday empowers you with a practical, evidence-based methodology to create your own work schedule and dedicate more of your precious personal time to pursuing your hobbies and spending time with your family and friends.







    I hope you’ll click the play button below to learn more about Joe and his work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Joe and I chat about:







    * The history behind why were are where we are with regard to some of our work traditions* What his research has uncovered about the factors that reliably predict success* How slowing down at work makes us more productive and even sparks greater creativity and focus* And lots more!







    Order Joe’s Book







    You can order your copy of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Joe in Action



















    Books Joe Recommends







    The One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

    • 42 min
    396: How to Write a Non-Fiction Book That Sells with Julie Broad

    396: How to Write a Non-Fiction Book That Sells with Julie Broad

    I first met today’s guest at a podcast conference several years ago. She had a booth at the event to promote her company’s services, which happens to be helping leaders and entrepreneurs write, publish, and sell their books.















    I suggested I take a look at some of her non-fiction authors to see if any would make a good fit for Read to Lead but, then, I never followed up.







    Fast-forward a couple of years and I would run into her again at that same conference. This time, I not only followed up, but I suggested we start with her. As in her latest book about…writing, publishing, selling books.







    You can write a book, Julie says. Anyone can, in fact. But if you want to write a book that people will want or even need to read, it’s not as simple as sitting down to write. In fact, that’s one of the biggest mistakes unsuccessful authors make.







    That’s why she wrote Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book That Sells.







    Julie shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the ‘no boring books’ way.







    I hope you’ll click the play button below to learn more about Julie and her work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Julie and I chat about:







    * Why traditional book deals worth signing are rare* What having a hook for your book can do for you and how to know yours is effective* Why starting with your book’s content is actually backward* And more!







    Order Julie’s Book







    You can order your copy of Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book that Sells right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Julie in Action



















    Books Julie Recommends







    Rich Dad, Poor Dad: What the Rich Teach Their Kids That the Middle Class and Poor Do Not by Robert Kiyosaki







    Check Out These Additional Resources

    • 27 min
    395: How Leading Organizations Blend the Digital and Physical with Robert E. Siegel

    395: How Leading Organizations Blend the Digital and Physical with Robert E. Siegel

    One of the perks of hosting a show like Read to Lead, of course, is the chance to sit down with some pretty incredible authors. And, sometimes, those same authors are lecturers at prestigious business schools.















    In the past, I’ve had the chance for sit-downs with Dr. Richard Shell and Jonah Berger of the infamous Wharton Business School.







    Today, we move across the continent to the other coast, as I chat with Robert Siegel, lecturer at Stanford’s Graduate School of Business.







    His work there includes teaching graduate and Executive Education classes and doing extensive research on such companies as Google, Schwab, AB InBev, Stripe, and SurveyMonkey. He’s also a partner at Silicon Valley venture capital firms XSeed Capital and Piva, and he sits on the boards of several startups.







    His new book is called The Brains and Brawn Company: How Leading Organizations Blend the Best of the Digital and Physical.







    Business leaders, according to Robert, are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we’re told, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything.







    That’s not true, Robert says. Nothing in life or business is ever that simple. Wanna learn more?







    I hope you’ll click the play button below to learn more about Robert and his work. For a summary, just keep scrolling.







    Join in on our chat below















    Subscribe: Apple Podcasts | Stitcher | RSS















    In today’s episode, Robert and I chat about:







    * Why he feels digital transformation is not the answer to everything* Examples of companies that have effectively blended the digital and the physical* The impact of the pandemic on the 10 competencies he outlines in the book* And lots more…







    Order Robert’s Book







    You can order your copy of The Brains and Brawn Company: How Leading Organizations Blend the Digital and Physical right now!







    Consider Ordering My New Book Too!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Robert in Action



















    Books Robert Recommends







    Only the Paranoid Survive by Andrew S. Grove







    a href="https://amzn.

    • 28 min

Customer Reviews

4.9 out of 5
485 Ratings

485 Ratings

Meredith Bell ,

Exceptional host and range of authors

I learn about the latest and greatest business books from Jeff Brown on his Read to Lead Podcast. I appreciate that he asks unique questions of each guest to draw out the key points of their book. Valuable insights and tips in every episode. And each book I've invested in as a result of listening to his conversation with an author has been a wise one. Highly recommend!

@MichaelUnbroken ,

Great Podcast🔥🔥

I just wanted to take a moment and say thank you for creating such an impactful podcast! I believe that we all have a voice that deserves to be heard. Thank you for putting this into the world! BE UNBROKEN! @MichaelUnbroken

malfoxley ,

Great show!

Jeff, host of the Read to Lead podcast, highlights all aspects of entrepreneurship, business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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