Discipline Over Comfort

Bob Theriot
  • 5.0 (1)
  • Marketing

Real-world lessons on leadership, marketing, business growth, and the systems that drive success. Each episode delivers practical insights, proven strategies, and honest conversations for business owners, executives, and growth-minded professionals.

  1. 12h ago

    Why Successful Men Still Dress Badly | Dan Trepanier | EP 15

    What does the way you dress say about you before you ever say a word? In Episode 15 of the Discipline Over Comfort Podcast, Bob Theriot sits down with Dan Trepanier, founder and CEO of Articles of Style, for a conversation about personal style, psychol...

  2. Sep 21

    Before the Algorithm: Victor Cruz on Radio, Prince & the Future of Music | EP 14

    EPISODE 14 — BEFORE THE ALGORITHM What happened to radio before algorithms, streaming and AI started deciding what we hear? In Episode 14 of the Discipline Over Comfort Podcast, I sit down with longtime El Paso radio personality Victor Cruz for a conve...

  3. Sep 14

    Episode 13: Lululemon’s New CEO Started With Yoga. Her First Move Says Everything

    Lululemon has a new CEO and on her first day, she didn’t announce layoffs, unveil a massive restructuring plan, or lock herself in a boardroom. She did yoga. Heidi O’Neill stepped into the CEO role at a critical moment for Lululemon. The company is fac...

  4. Sep 7

    Episode 12: He Left Work 10 Minutes Early. Who Was Wrong?

    Discipline > Comfort with Bob Theriot is about the conversations that matter in business, leadership, work, technology, and life. After decades of building brands, leading teams, growing businesses, and navigating the realities of leadership, Bob belie...

  5. Aug 30

    What Will They Remember? Dolly Parton’s Final Lesson on Leadership

    What will people remember when the titles, awards, money, and accomplishments are gone? In Episode 11 of Discipline > Comfort, Bob Theriot looks beyond Dolly Parton’s extraordinary entertainment career to something even more powerful: the legacy she bu...

  6. Aug 23

    Google Isn’t Enough Anymore: How AI Is Changing How Customers Find Your Business | Ep. 10

    Google isn’t going away. But Google alone isn’t enough anymore. The way customers discover businesses, research products, compare options, and make buying decisions is changing fast. For years, businesses built their digital marketing around one fundam...

  7. Aug 17

    Stop Chasing Customers: Why Loyalty Is Marketing’s New Battleground | Ep. 9

    STOP CHASING CUSTOMERS. Most businesses spend enormous amounts of time, money and energy trying to acquire the next customer. More leads. More traffic. More followers. More advertising. More, more, more. But there’s another question we should be asking...

  8. Aug 7

    Spider-Man, BMW & the Marketing Mistake Almost Every Business Makes | Episode 8

    What if the biggest problem with your marketing isn’t that you need more attentio, but that you haven’t become worth paying attention to yet? In Episode 8 of the Discipline Over Comfort Podcast, I break down a BMW and Spider-Man marketing story that go...

See All (15)

About

Real-world lessons on leadership, marketing, business growth, and the systems that drive success. Each episode delivers practical insights, proven strategies, and honest conversations for business owners, executives, and growth-minded professionals.

Information

  • Creator
    Bob Theriot
  • Years Active
    2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2026 Bob Theriot, All Rights Reserved
  • Show Website
    Discipline Over Comfort