The Sports Advisors Podcast

JohnWallStreet
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JohnWallStreet's The Sports Advisors Podcast, is a bi-weekly roundtable discussion of major issues impacting the business of sports by some of the sharpest minds in Sports. This is podcast for decision-makers hosted by genuine peers talking about the stories that actually matter and their second-order effects. Actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses.

  1. Aug 11

    The Sports Advisors Podcast: Making MLS Major League

    Sign up for the newsletter at ⁠⁠JohnWallStreet.com⁠. In the latest episode, The Sports Advisors offer up some free, unsolicited advice for new MLS Commissioner Larry Berg. The core 4 touch on these key themes: Domestic Soccer Fans Back Players, PerformanceBerg Must Bridge MLS’s Ownership Divide, Eliminate GAM/TAMTransfer Fee Revenue Should Be Converted Into Domestic Building BlocksThink Hemispheric, Distribute via Tri-Cast------------- Thank you to our partners at ASL Productions!

  2. Aug 11

    The Sports Advisors Podcast: Making MLS Major League

    Sign up for the newsletter at ⁠JohnWallStreet.com. In the latest episode, The Sports Advisors offer up some free, unsolicited advice for new MLS Commissioner Larry Berg. The core 4 touch on these key themes: Domestic Soccer Fans Back Players, PerformanceBerg Must Bridge MLS’s Ownership Divide, Eliminate GAM/TAMTransfer Fee Revenue Should Be Converted Into Domestic Building BlocksThink Hemispheric, Distribute via Tri-Cast------------- Thank you to our partners at ASL Productions!

  3. Jul 28

    The Sports Advisors Podcast: Local Sports Media

    Sign up for the newsletter at ⁠JohnWallStreet.com⁠ In the latest episode, The Sports Advisors talk local sports media. We explore how the competing models are expected to affect team finances, reshape the buying and selling of local inventory, the role of emerging technology—and whether centralization is ultimately the inevitable end state across the three major leagues NHL, MLB & NBA

  4. Jul 28

    The Sports Advisors Podcast: Local Sports Media

    Sign up for the newsletter at JohnWallStreet.com In the latest episode, The Sports Advisors talk local sports media. We explore how the competing models are expected to affect team finances, reshape the buying and selling of local inventory, the role of emerging technology—and whether centralization is ultimately the inevitable end state across the NHL, MLB & NBA.

  5. Jul 15

    The Sports Advisors Podcast: Premium Sponsorship Inventory

    Sign up for the newsletter at ⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk premium sponsorship inventory. Monster Energy recently became the entitlement partner for the Big 12 football and men’s/women’s basketball regular seasons, a deal that includes a cobranded patch on all team uniforms, fields/courts, digital and social channels. Within 24 hours, Kansas announced a five-year jersey patch deal with Ripple/XRP across all Kansas Athletics uniforms. We discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic inventory. As always, you can connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  6. Jul 14

    The Sports Advisors Podcast: Premium Sponsorship Inventory

    Sign up for the newsletter at JohnWallStreet.com The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk premium sponsorship inventory. Monster Energy recently became the entitlement partner for the Big 12 football and men’s/women’s basketball regular seasons, a deal that includes a cobranded patch on all team uniforms, fields/courts, digital and social channels. Within 24 hours, Kansas announced a five-year jersey patch deal with Ripple/XRP across all Kansas Athletics uniforms. We discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic inventory. As always, you can connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  7. Jun 30

    The Sports Advisors Podcast: Challenger Leagues as Investments

    Sign up for the newsletter at ⁠⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk challenger leagues as investments. The Professional Women’s Hockey League announced its first outside investment, a reported $100 million buy-in from Larry Tanenbaum’s Kilmer Sports Ventures and Ilitch Companies in June. The Premier Lacrosse League also recently closed on a $100 million Series E financing round led by Ares funds and Brooklyn Nets owner Joe Tsai. We discuss the markers of long-term viability, what institutional capital wants to underwrite, where liquidity could come from, and which properties appear best positioned to scale.

  8. Jun 30

    The Sports Advisors Podcast: Challenger Leagues as Investments

    Sign up for the newsletter at ⁠⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk challenger leagues as investments. The Professional Women’s Hockey League announced its first outside investment, a reported $100 million buy-in from Larry Tanenbaum’s Kilmer Sports Ventures and Ilitch Companies in June. The Premier Lacrosse League also recently closed on a $100 million Series E financing round led by Ares funds and Brooklyn Nets owner Joe Tsai. We discuss the markers of long-term viability, what institutional capital wants to underwrite, where liquidity could come from, and which properties appear best positioned to scale.

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JohnWallStreet's The Sports Advisors Podcast, is a bi-weekly roundtable discussion of major issues impacting the business of sports by some of the sharpest minds in Sports. This is podcast for decision-makers hosted by genuine peers talking about the stories that actually matter and their second-order effects. Actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses.

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