Where's the Brief?

Where’s the Brief is for agency creative folks who know every great project starts with clearly defined objectives, measurable goals, and an inspiring strategy. Join me as I sit down with leaders across creative disciplines to talk about how a creative brief can make the difference between a brilliant idea and a boring one. After hours, during lunch, or over a drink or two, I always have these no bullsh** conversations with creatives about what we are working on and how we would do it better. It all starts with the brief.