The GEO Show

Paris Childress - GEOforge
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The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it. The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story. Episodes mix a few formats: Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers. News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline. Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search. The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works. Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype. Learn more about GEOforge at https://getgeoforge.com. Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.

  1. 1h ago

    Your Plumber Can Get Booked Inside Google AI Mode

    Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge. Host Paris Childress covers Google AI Mode home-service booking links in the US, Anthropic's AP deal, Facebook Answers at scale, ChatGPT Ads bidding changes, and more. In this episode: 🔧 Google AI Mode adds US home-service booking and quote links. Links run through Angi, Thumbtack, Housecall Pro, and Jobber, with ServiceTitan coming soon. Jobber and Housecall Pro describe request or booking flows into their products. Angi sends homeowners to the pro's Angi profile to request a quote.📰 Anthropic's first reported digital news licensing deal is with the AP. Adweek reports the deal was signed just before the midterms. Terms were not disclosed.📘 About 6 million AI-generated Facebook Answers pages are in Google's index. Glenn Gabe calls it scaled content abuse across classic results, AI Overviews, and AI Mode.📈 ChatGPT Ads moves new campaigns to Target CPA and Target CPC from November 9. Max Bid and Max CPC retire for existing campaigns on January 1, 2027.🛡️ Blend Commerce: bot protection blocked an AI shopping agent at 29 of 200 UK and US retailers. Average score 65/100. Shopify stores scored higher on agent readiness.🛒 Amazon opens free Shop Direct listings for off-Amazon US stores. Products can appear in Amazon Search and Alexa for Shopping.📉 Taboola Q3 revenue fell 6.9% to $462.3 million. Management pointed to AI summaries and LLMs among the headwinds.🔗 SERP vendors say Google is throttling goto result links since October 30. Rank trackers may record redirect URLs instead of destinations.⚖️ A family sues Google over a student's use of Gemini, AI Overviews, and AI Mode. Google says it is reviewing the claims.Watch on YouTube: https://youtu.be/y_ZIlXULaoc Subscribe for daily GEO news. 💬 Question: For local services, is the booking platform becoming the new ranking factor for AI Mode? The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Your Plumber Can Get Booked Inside Google AI Mode

  2. 1d ago

    Be Recommendable: Sam Page of AirOps on Winning AI Search

    Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge. Host Paris Childress talks with Sam Page of AirOps about what actually moves the needle in AI search once you have visibility data. In this episode: 🏗️ No single execution layer fits all. Enterprise brands often win by fixing bloated site architecture; younger startups need earned mentions and authority first.🏰 Big brands have an even bigger edge in AI search. Going from zero to one is harder than in SEO's heyday.⏳ Tactics now wear off in months, not years. What once lasted about two years may now last about half a year.🧠 Expertise is the durable moat. Capture your experts' knowledge and first party data and put it into your marketing.📊 Ramp and the first party data goldmine. Proprietary product data becomes content with a point of view.🔍 The AI visibility tool boom and the attribution problem. Expect before and after comparisons, not last click clarity.🤖 ChatGPT ads and sponsored agents. A thought experiment where agents join the conversation at the moment of commercial intent.⭐ Be recommendable. Clear positioning and a remarkable experience give AI a reason to recommend you.Subscribe for daily GEO news. 💬 Question: If ChatGPT ads let sponsored agents join the conversation, would you pay on commission? Watch on YouTube: https://youtu.be/3ZtDEnlL-HA The GEO Show is brought to you by GEOforge, full self-driving for AI visibility: https://getgeoforge.com

    Be Recommendable: Sam Page of AirOps on Winning AI Search

  3. 2d ago

    Shopify Sees 3.3x More Orders From AI Search, Plus an EU Ruling on Gemini

    Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge. Host Paris Childress covers Shopify's AI search numbers, an EU ruling on Gemini, and more. In this episode: ⚖️ EU court advisor: Gemini answers can infringe 2 ways. Unlawful access or substitution. Facts and training are generally fine.🏫 Google switches off Search for K-12 student accounts. Search and AI are now one product for this group.🛒 Shopify: AI search orders up 3.3x. AI-referred sessions convert 64% better than organic.🔎 Reddit tests ads in its search results. It is now selling against search intent on its own site.✈️ AI Mode flight answers link only to Google Flights. Self-preferencing could become a regulatory question again.💸 Media buyers put 10 to 30% of Google search budgets in play. Brand CPCs are still rising.🤖 People Inc. builds APIs for AI agents. Publishers are building a second front door for machines.Subscribe for daily GEO news. 💬 Question: Does "facts are free, expression isn't" help publishers or bless zero-click answers? Watch on YouTube: https://youtu.be/S8xJu3sJjD8 The GEO Show is brought to you by GEOforge, full self-driving for AI visibility: https://getgeoforge.com

    Shopify Sees 3.3x More Orders From AI Search, Plus an EU Ruling on Gemini

  4. 2d ago

    ChatGPT Ads Earn a Third of What Google Search Ads Do

    Publishers are now suing the layer AI answers are built on. The New York Times and three Tribune papers filed suit against Brave Software, alleging its search index and search API resell their journalism to AI companies and that Ask Brave answers keep readers from clicking through. If index reselling infringes, the same logic could reach Bing and Google. Next, a working paper from Kaiser and Schulze ("Can Advertising Fund Free AI?", Oct 2026, ~1,900 shops, ~10 billion sessions) finds a paid US ChatGPT visit brought in $0.89 in revenue versus $2.45 for a paid Google Search visit, with conversion at 0.37% versus 1.17%. Paris asks whether ChatGPT ads are a brand channel priced like performance. Organic ChatGPT referrals to shops fell an estimated 5.9% in the 13 weeks after ads launched, though the confidence range includes zero. Also in this episode: Google's Gary Illyes: nothing to announce yet on AI clicks and queries in Search Console, with the UK CMA requiring AI impressions, clicks, and CTR by December 3. Action: baseline your AI impressions by page now.AI Overviews for brand names (Apple, Zillow, Coca-Cola) spotted in the right-hand knowledge panel slot on desktop, flagged by David McSweeney and Chris Long. Action: search your own brand this week and screenshot it.Turkey's competition authority opens a formal probe into AI Overviews and AI Mode, with interim measures for news publishers. It is the third regulator after Brussels and London.Watch on YouTube: https://youtu.be/5sxH3XQkD3A The GEO Show is brought to you by GEOforge, full self-driving for AI visibility: https://getgeoforge.com

    ChatGPT Ads Earn a Third of What Google Search Ads Do

  5. 2d ago

    Google AI Mode Is Citing 74% Fewer Sources. Now What?

    Google AI Mode went from about 16 cited sources per answer to about 4, roughly 74% fewer, according to one new dataset. Paris Childress covers three stories in today's GEO briefing: fewer AI Mode citations, how ChatGPT picks ads, and Sundar Pichai's agentic layer. In this episode: 74% fewer sources. Maeva Cifuentes's independent analysis of Scrunch tracking data finds AI Mode citing about 4 sources per answer by mid-October, down from about 16 in the summer. Only around 9% of previously cited pages kept their citation, and pages in Google's top three kept theirs far more often. Caveat: this is one dataset, not yet replicated, Google hasn't commented, and one brand made up 42% of the prompt-page pairs. How ChatGPT picks ads. OpenAI says an orchestrator model nominates candidate ads, a separate auction ranks and prices them, and a final check can still drop them, all in a system separate from the one that writes answers. The separation is OpenAI's own description and has not been independently audited. Ads still shape trust. Even if the systems are separate, an ad shown next to an answer still shapes what users trust and click. Paris's advice: write ad creative for the problem a user works through across several turns, not a single query. The agentic layer. Sundar Pichai says agents will reach websites by browsing pages and through protocols like MCP, payment protocols and Google's Universal Commerce Protocol (UCP). Paris's advice: list your site's key actions and check whether an agent could complete them through a feed, an API or a protocol. The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Google AI Mode Is Citing 74% Fewer Sources. Now What?

  6. 4d ago

    Reddit Says AI Mode Sends No Traffic

    Welcome to Episode 79 of The GEO Show, the weekly briefing on Generative Engine Optimization and AI search. In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, covers seven stories plus a lightning round. In this episode: 📉 Reddit says AI Mode sends no traffic. Google Search referrals fell by more than a million a week in October. Reddit will test a logged-in only experience in some non-US markets.🤖 One opt-out for AI training. Google and Microsoft will honor a shared robots.txt token that blocks AI training across vendors, and OpenAI plans to follow. It covers training only, not crawling or search eligibility.⚖️ Publishers put a number on AI retrieval. Digital Context Next told the court member unique visitors fell 26% from 2023 to 2025 and quoted Microsoft's "doom loop" warning.🛒 AI agents at checkout. Microsoft Clarity found checkout in about 25% of agent sessions versus 15% for humans.🔍 A 0.9% AI click-through estimate. Cyrus Shepard opted one site out of AI Overviews and AI Mode and still lost clicks.📢 ChatGPT ads grow. Wider desktop cards, multi-image ads for everyone, and creative enhancements on by default.✈️ Travel answers favor booking sites. BrightEdge found booking platforms in 38% of booking-stage answers.Watch on YouTube: https://youtu.be/L8xNSUSfUD8 Subscribe wherever you listen and on YouTube for the weekly GEO briefing. 💬 Question: If AI's favorite citation source says AI Mode sends no traffic, what should everyone else expect?

    Reddit Says AI Mode Sends No Traffic

  7. 6d ago

    Google Lost $500 Billion in a Day. Can AI Mode Ever Pay?

    It's Friday, so host Paris Childress is back with his regular co-host Simon Young of Question.Marketing. They debate five of the week's biggest stories in GEO and AI search: Google's AI Mode money problem, closed gardens vs open agent protocols, shrinking AI Mode citations, ChatGPT as a search and ads channel, and murkier measurement. In this episode: Google's AI Mode money problem. Alphabet fell about 13% on 29 Oct 2026, its worst day ever, wiping out roughly $500 billion in value, after search revenue growth slowed from 17% to 12% ($63.35 billion). Can Google put ads in AI Mode without losing user trust?Sponsored agents. Google's ad ranking has always blended bid and relevance across several ad slots. A sponsored agent in a conversation may be winner take all.Good bots clicking ads. Simon shares a client whose agent negotiated a Hong Kong hotel deal. When authorized agents click ads for real users, what are advertisers really paying for? More than half of web traffic is now automated (Imperva 2026 Bad Bot Report).Closed gardens vs open protocols. Amazon says over 400 million customers used Alexa for Shopping in the past 12 months and still blocks Meta's Muse. Google launched its Connected Apps Platform on MCP, Visa says nearly 50 AI partners are in production, and Shopify moved its AI agent knowledge base into the admin.A race to the bottom. If agents negotiate every deal, what happens to marketplace margins and the customer relationship?Fewer citations. In data analyzed by The Search Spot, AI Mode sources per answer fell from 16.3 to 4.3 (74%). Muck Rack finds over 84% of AI citations come from earned media.ChatGPT as a search and ads channel. seoClarity estimates 1.24 billion search-like ChatGPT messages a day, about 7.5% of Google's volume. ChatGPT Ads creative enhancements are on by default from 30 Oct (advertisers can opt out), and ChatGPT ads can be bought through Amazon DSP.Measurement murk. Semrush and Ahrefs confirm poisoned Google results hitting rank trackers, a ChatGPT bug dropped UTM tags from about 8 to 15 Oct, and AI Overviews appear on 82.5% of US brand searches (SE Ranking).Correction: In the episode, the AI Mode ads expansion is described as including the UK, Brazil and Mexico. The 10 markets that went live on 28 Oct 2026 are Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The UK, Brazil and Mexico are planned for Q4 2026. Find Simon Young and Question.Marketing at question.marketing. Watch on YouTube: https://www.youtube.com/watch?v=3Xjs_YU167E The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Google Lost $500 Billion in a Day. Can AI Mode Ever Pay?

  8. Oct 30

    AI Agents Are Becoming the Storefront

    Amazon says more than 400 million customers used Alexa for shopping in the past twelve months, while Google opens Search and Gemini to third-party apps via MCP. Paris Childress covers these and five more stories in today's GEO briefing on agents becoming the storefront. In this episode: 400 million Alexa shoppers. Amazon's Q3 results say more than 400 million customers used Alexa, its agentic shopping assistant, for shopping in the past twelve months, with interactions up 570% year over year. On the earnings call, Andy Jassy said shopping through outside AI agents is still not great and no more convenient than going to a retailer directly.Google opens Search and Gemini to apps. Google launched a preview of its connected apps platform. Developers integrate through a cloud-hosted MCP server or Android app functions, then choose Search, Gemini or both. Adobe, Experian, Localiza and Peloton are already live. If you already have an API or MCP server, apply for access now.Direct answers in AI-cited pages. An agency study by TJ Digital of 193,507 AI answers tracked in PiqueAI found cited pages opened with a direct answer 20% of the time, versus 5% for top ten pages the AI never pulled up. The author calls these associations, not proof of cause. Disclosure: TJ Digital and PiqueAI are third parties, not affiliated with GEOforge; the study figures cited are theirs.Sponsored products in AI Mode. Google confirmed it is testing an AI Mode format that mixes labeled sponsored products into product results, a day after expanding AI Mode ads to ten more markets. Organic product visibility may increasingly share space with ads.Longer, multimodal AI Mode queries. Google says AI Mode queries are three times longer than traditional searches, and more than one in six US AI Mode searches are multimodal.ChatGPT at about 7.5% of Google. seoClarity estimates ChatGPT handles about 1.24 billion search-like messages a day, roughly 7.5% of its estimate of 16.4 billion daily Google queries. It is a modeled comparison, not measured market share.Meta loses Paris appeal, plus lightning round. A Paris appeals court upheld measures requiring Meta to share revenue and usage data with French press groups. Plus Gemini 4 Carbon, Merchant API agentic checkout reporting, DMA search data sharing, 404 pages and restaurant ordering controls.Watch on YouTube: https://www.youtube.com/watch?v=IeJX3tyjqTQ The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    AI Agents Are Becoming the Storefront
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About

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it. The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story. Episodes mix a few formats: Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers. News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline. Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search. The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works. Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype. Learn more about GEOforge at https://getgeoforge.com. Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.

Information

  • Creator
    Paris Childress - GEOforge
  • Years Active
    2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © Hop AI 2026
  • Show Website
    The GEO Show

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