Using the Whole Whale - A Nonprofit Podcast

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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

  1. 4D AGO

    Direct-To-Consumer Philanthropy: What Invest America (Trump Accounts) Means For The Sector (news)

    A New Era of Direct-to-Consumer Giving In this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted. Key Insights: Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18. Philanthropic Targeting: The Dell Foundation's targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly. Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications. Pros and Cons: Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets. Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need.

    25 min

  2. FEB 9

    The $326B DAF Opportunity | Chariot head of strategy explains

    Donor-advised funds (DAFs) are no longer a niche tool for ultra-wealthy donors—they’re a fast-growing, fragmented ecosystem holding more than $326 billion in charitable assets and expanding at ~25–30% annually. In this episode of the Whole Whale Podcast, Mitch Stein, Head of Strategy at Chariot, breaks down what’s really happening inside the DAF economy: over 1,400 DAF programs, millions of households using them, payout rates that consistently exceed private foundations, and a surge in contributions driven by appreciated stock and late-year tax planning. The takeaway for nonprofits is clear: DAFs are becoming a mainstream giving vehicle, not an edge case, and ignoring them means ignoring where a growing share of charitable dollars now live. We also dig into the friction problem—and why it matters. DAFs reduce the mental friction of giving by separating “how much to give” from “where to give,” but outdated workflows still create drop-off at the moment of donation. Chariot’s role is to remove that last mile of friction through shared infrastructure like DAF Pay, making it as easy to give from a DAF as using Apple Pay. The result: higher conversion, larger gift sizes, and more money actually moving to nonprofits. For fundraisers, the message is practical and urgent—get DAF-ready, normalize DAF giving, and stop treating it like a rare edge case. The money is there. The question is whether your organization is easy to give to. Sector Data & Reports Annual DAF Report 2025 — Donor Advised Fund Research Collaborative (latest US DAF stats including assets, contributions, payouts, and account counts) https://www.dafresearchcollaborative.org/annual-daf-report/2025 DAF & Payout Rate Insights — Chariot Resource on 2025 DAF Report for Fundraisers (breakdown of payout rates vs private foundations, DAF trends) https://www.givechariot.com/resources/insights/7-top-takeaways-from-the-new-2025-daf-report-for-nonprofit-fundraisers Annual Donor Advised Fund Report Overview (NPT/DAF Research Collaborative) https://www.nptrust.org/reports/daf-report/ 📈 Supplemental News & Context Inside Philanthropy – DAF Growth Story & Trends (context on how assets and grants are growing) https://www.insidephilanthropy.com/home/inside-the-explosive-growth-of-donor-advised-funds AP News – Fidelity Charitable Grants Data (Nonprofit relevance) https://apnews.com/article/7a483a4f69115f467ecfb1c4348bbdc3 🧠 Practical & Community Resources Give Chariot – DAF Checkout + Resources for Nonprofits — Chariot’s official site with platform info. DAFgiving360 Organization — large independent DAF sponsor with giving impact stats: https://www.dafgiving360.org/ 📌 Other Helpful References DonorsTrust (Wikipedia) — example of a standalone donor-advised fund organization: https://en.wikipedia.org/wiki/DonorsTrust

    50 min

  3. FEB 2

    🤖💸 Will The Future of Nonprofit Discoverability Be Donations on LLMs? Why We Think It's Coming...And More! (news)

    AI's Impact on Nonprofit Visibility and the Changing Landscape of Foundation Support This week's episode of the Nonprofit Newsfeed, the hosts delve into the evolving dynamics of AI's influence on nonprofit visibility and the current state of foundation support. Main Topics: AI's Knowledge Windows and Nonprofit Visibility: George and Nick discuss a new beta feature from OpenAI's ChatGPT called "knowledge windows." This feature presents information about organizations directly within the AI interface, potentially reducing website traffic as users get essential details without needing to visit the source. This development could significantly alter how nonprofits engage with potential donors and supporters, as AI becomes the gatekeeper of information. Foundation Support and Nonprofit Perception Gap: A report from the Center for Effective Philanthropy highlights a significant perception gap between foundations and nonprofits. While 93% of foundation leaders believe they understand grantee challenges, only 54% of nonprofits agree. The report also notes that foundation responses have weakened post-COVID, despite increased demand for nonprofit services.

    22 min

  4. JAN 23

    AI Ads Are Here: A New Frontier for Nonprofits (news)

    AI Ads: A New Frontier for Nonprofits This week on the Nonprofit Newsfeed the hosts dive into a game-changing announcement from OpenAI that could revolutionize nonprofit marketing strategies. OpenAI has revealed plans to pilot advertising on ChatGPT, marking a significant shift in how nonprofits might engage with audiences. Key Highlights: OpenAI's Announcement: OpenAI is testing ads in select markets for ChatGPT's free and low-cost tiers, aiming to provide more users with access to its AI tools without usage limits. Implications for Nonprofits: With approximately 800 million weekly active users, ChatGPT offers nonprofits a vast audience for targeted advertising. This presents an unprecedented opportunity to engage users during meaningful conversations across diverse contexts, from education to health advice. Concerns and Opportunities: While the prospect of ads in AI raises concerns about data privacy and the influence on AI-generated content, it also opens doors for nonprofits to reach audiences in innovative ways. The challenge will be crafting ad content that complements AI interactions without disrupting user trust. Transparency and Analytics: The move towards advertising may also introduce valuable analytics tools, enabling nonprofits to gain insights into user behavior and optimize their engagement strategies. Nonprofit Wellness Index Update: The podcast also highlights Whole Whale's Nonprofit Wellness Index, which tracks sector health through job postings, layoffs, and ad spending. December's index hit a record high, indicating a positive rebound from previous lows, suggesting a revitalized nonprofit sector. Feel-Good Story: In a lighter segment, the hosts share a unique fundraising initiative from an Alaskan bird conservation group. For Valentine's Day, donors can name a rat after an ex, which will then be fed to a bird of prey, offering both cathartic satisfaction and support for wildlife conservation.

    19 min

  5. JAN 21

    Grok’s Deepfake Crisis Is Forcing a Global Reckoning on AI, Platform Safety, and Accountability (news)

    This week on the Nonprofit News Feed, the hosts dive into pressing digital safety issues and uplifting philanthropic news. The episode covers the alarming rise of deep fakes and their implications for nonprofits, and celebrates a significant donation to support LGBTQ+ youth. Main Topics: Global Crisis of Deep Fakes: The episode highlights the disturbing trend of deep fakes, particularly on the AI platform Grok, which is generating non-consensual and sexualized images. The hosts stress the urgent need for nonprofits working with vulnerable groups to advocate for stricter regulations and educate communities on digital safety. Implications for Nonprofits: The conversation emphasizes the critical role of nonprofits in combating AI-enabled cyberbullying and gender-based violence. Organizations are called to update internet safety protocols and engage in advocacy to protect affected communities. Mackenzie Scott's Transformative Gift: In a beacon of hope, Mackenzie Scott's $45 million unrestricted donation to the Trevor Project is celebrated. This lifeline comes after federal funding cuts and highlights the importance of substantial, unrestricted support for nonprofits in crisis. Dissolution of the Corporation for Public Broadcasting: The episode also covers the dissolution of this vital organization due to funding cuts, impacting local journalism and broadcasting. The hosts discuss the potential repercussions on local news and the need for new revenue streams.

    17 min

  6. JAN 14

    Neurogiving: Science of Donor Decision-Making | Author Interview

    The Neurogiving: The Science of Donor Decision-Making by Cherian Koshy In this episode of the Whole Whale Podcast, host George interviews Cherian Koshy, the author of the bestselling book 'Neurogiving: The Science of Donor Decision-Making'. The discussion delves into the role of neurochemicals like dopamine, serotonin, and oxytocin in promoting generosity and trust in fundraising. Koshy shares insights on how understanding these neurochemical triggers can create more effective donor engagement strategies. The episode also addresses the limitations of current giving measurements and the importance of aligning donor reinforcement techniques with scientific principles for habit formation and long-term loyalty. Additionally, Koshy offers practical advice on storytelling, intentional donor communication, and the impact of new technologies like AI on nonprofit fundraising. 00:00 The Dopamine Generosity Connection 00:32 Introducing Cherian Koshy and His Book 02:22 The Science Behind Generosity 03:01 Creating the Book: A Journey Through Research 12:59 Understanding the Helper's High 16:38 The Decline in Giving: A Complex Issue 23:25 Leveraging Generosity in Communication 24:50 The Power of Cognitive Dissonance 26:42 Storytelling for Nonprofits 31:52 The Impact of Mirror Neurons 35:08 Challenges and Opportunities in Fundraising 42:27 Rapid Fire Questions and Insights

    48 min

  7. JAN 12

    Social Services Fraud In Minnesota: How A Few Bad Actors Foment Collective Punishment (news)

    Episode Overview: Fraud in Minnesota's Social Services: Federal prosecutors have uncovered widespread fraud in Minnesota's social safety programs, with fewer than 100 individuals exploiting pandemic-era funds, resulting in over $1 billion in misappropriations. The lack of effective oversight allowed fraudulent activities to flourish, leading to significant repercussions for the Somali community in Minnesota. The "blast radius" effect highlights how a few bad actors can have widespread negative impacts on an entire community, affecting funding and perception. Flipcause Bankruptcy Fallout: Flipcause, a fundraising platform, has filed for bankruptcy, owing over $29 million to more than 3,200 nonprofits. The insolvency raises questions about the platform's financial management practices, emphasizing the need for nonprofits to maintain control over their payment processing systems. Chan Zuckerberg Initiative's Strategic Shift: The Chan Zuckerberg Initiative has withdrawn support from Forward Us, an immigration nonprofit, citing a strategic focus on science and education. This decision reflects a broader trend of philanthropic organizations re-evaluating their commitments to social justice initiatives.

    22 min

  8. 12/17/2025

    2025 in Review: Navigating AI Shifts and Nonprofit Challenges (news)

    In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement. George highlights a significant increase in AI-generated content, with Whole Whale producing nearly a million words daily. This shift underscores the need for nonprofits to establish internal AI policies and balance AI use with human oversight to maintain ethical standards and foster innovation. Nick introduces the "crawl, walk, run" framework, guiding nonprofits in adopting AI responsibly. He emphasizes the importance of maintaining human expertise and authority in an AI-saturated world, urging organizations to focus on quality over quantity in content creation. The episode also revisits key rants from 2025, including Microsoft's controversial changes to its nonprofit grant program and GoFundMe's unauthorized creation of shadow donation pages for nonprofits. These challenges highlight the importance of maintaining autonomy and control over nonprofit branding and fundraising. Looking ahead to 2026, George and Nick advise nonprofits to prioritize strategic use of AI, leveraging high-quality intelligence tokens to amplify impact while avoiding the pitfalls of AI-generated "slop." They stress the importance of creating original, authoritative content that reflects an organization's mission and expertise. As they close the episode, George and Nick express optimism for 2026, anticipating renewed energy and opportunities for nonprofits amidst upcoming midterms and sector transformations.

    17 min
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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

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