Using the Whole Whale - A Nonprofit Podcast

WholeWhale.com
  • 5.0 (72)
  • NON-PROFIT
  • UPDATED BIWEEKLY

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

  1. 11H AGO

    Big Tech Found ⚖️ Liable ⚖️ for Mental Health Harm In Groundbreaking Verdict 🧑‍⚖️ (news)

    This week's episode of Nonprofit Newsfeed the hosts delve into significant legal developments affecting major tech companies and their broader implications for nonprofits. They discuss two landmark lawsuits involving Meta and YouTube, focusing on their platforms' addictive features and false safety claims. These cases, settled in California and New Mexico, respectively, highlight a shift towards holding tech giants accountable through civil litigation, despite the relatively small damages awarded. Key Insights: Tech Accountability: A California jury found Meta and YouTube liable for creating addictive platform features harmful to young users' mental health, awarding $6 million in damages. In New Mexico, Meta faced a $375 million penalty for violating state consumer protection laws by making false safety claims. Impact on Nonprofits: These legal precedents underscore the changing reputational and regulatory landscape surrounding tech platforms. Nonprofits operating on these platforms must remain aware of these shifts and consider diversifying their engagement strategies to avoid potential risks. Legal Advocacy: The episode emphasizes the role of legal advocacy as a tool for holding tech companies accountable, drawing parallels to the tobacco industry's historical legal challenges. This approach may inspire similar future lawsuits targeting social media's impact on youth.

    17 min

  2. MAR 19

    Google Workspace For Nonprofits Shows The Real Potential Of AI-Unified Systems 🤖💼 (news)

    Exploring Google's AI Innovations and the Philanthropy Pledge Dilemma This week's episode of the Nonprofit News Feed the hosts delve into two significant developments impacting the nonprofit sector. First, they discuss Google's latest AI offerings for nonprofits, highlighting the integration of the Gemini model across Google Workspace tools. This development promises to enhance productivity by seamlessly connecting applications like Gmail, Drive, Calendar, Docs, and Sheets. Although Gemini may not yet rival other chatbots, its integration into existing Google tools provides a unified, secure platform for nonprofits to explore AI capabilities without additional cybersecurity risks. The second major topic is the recent critique of the Giving Pledge, which was featured on the New York Times' business front page. The pledge, initiated by Bill Gates and Warren Buffet in 2010, aimed to encourage billionaires to commit a significant portion of their wealth to philanthropy. However, new signups have dwindled, and there's skepticism about the actual follow-through on these pledges. The episode explores how cultural shifts and critiques from figures like Peter Thiel might influence billionaire philanthropy, questioning the effectiveness and sincerity of such pledges.

    21 min
  3. America’s Charities CEO Jim Starr on the CFC’s Uncertain Future, $1B Milestone, and Emergency Assistance Funds

    MAR 9

    America’s Charities CEO Jim Starr on the CFC’s Uncertain Future, $1B Milestone, and Emergency Assistance Funds

    Interview with Jim Starr, President and CEO of America’s Charities, about the organization’s mission to “mobilize the power of giving” through workplace giving, corporate volunteering programs, emergency assistance funds, and scholarships. They explain the Combined Federal Campaign (CFC)—founded in 1961, once raising $280M in 2009 but down to $68M from about 70,000 donors in 2024—its shift from paper catalogs to an online platform, and factors behind its decline, including new charity fees, government shutdowns, and workforce morale; retiree giving is noted as a bright spot. Starr says OPM has paused or signaled possible cancellation, shut down the reporting portal, and has not opened 2026 applications, raising concern the CFC may end and that much of the $70M would not be replaced due to payroll giving’s low-friction nature. Starr also highlights America’s Charities reaching $1B in total funds processed to nonprofits and describes how emergency assistance funds provide confidential, tax-free grants for employee hardships and how the organization administers scholarship programs with vetting and fraud checks. 00:00 Welcome and Introductions 00:57 Mission and Services 01:50 Origins in the CFC 04:12 CFC Decline and Drivers 05:53 Is the CFC Ending 09:02 Fees and Participation Basics 09:56 Rebrand Joke and Real Stakes 11:42 Why Payroll Giving Matters 13:39 Billion Dollar Milestone 16:56 Emergency Assistance Funds 18:02 How EAFs Work 19:45 Privacy and Employer Benefits 20:41 Who Should Offer EAFs 21:00 Who Uses Emergency Funds 22:15 Retention And Community Impact 24:56 Direct Giving Versus GoFundMe 26:29 Life After The CFC 29:03 Expanding Corporate Philanthropy 29:50 Scholarship Program Walkthrough 33:17 Pricing And Review Workflow 35:13 Fraud Checks In The AI Era 37:17 Billion Dollar Milestone Wrap

    40 min

  4. MAR 5

    Flipcause Bankruptcy Fallout and Greenpeace Legal Battle (news)

    In this week's episode of Nonprofit Newsfeed, the hosts delve into significant challenges impacting the nonprofit sector, focusing on two major stories: the Flipcause donation platform's bankruptcy and the legal troubles faced by Greenpeace. Flipcause Bankruptcy and Nonprofit Losses The episode opens with an update on Flipcause, a donation platform that went bankrupt, leaving nonprofits in financial turmoil. The platform, unable to disperse funds made through it, owes $29 million to various parties, primarily nonprofits. Despite valuing their platform at $15 million, Flipcause's recent filings show only $70,000 in their account, highlighting severe mismanagement. The California Attorney General issued a cease and desist order, and a lawsuit from 29 organizations alleges fraud, with some nonprofits owed hundreds of thousands of dollars. A recent bidding process valued the platform at a mere $400,000—far short of its claimed worth—leaving nonprofits unlikely to recover their donations. The discussion emphasizes the importance of nonprofits maintaining control over their payment gateways to avoid similar pitfalls. Greenpeace Legal Challenges The episode also covers a $345 million verdict against Greenpeace in the Dakota Access Pipeline lawsuit, a significant legal challenge that threatens its U.S. operations. This case, seen as a strategic lawsuit against public participation (SLAPP), underscores the vulnerability of nonprofits involved in activism. The hosts discuss the broader implications for organizations engaged in direct action and the potential chilling effect on nonprofit advocacy.

    25 min

  5. MAR 4

    Using AI to Turn Human Stories Into Insight (and Build Trust)

    On the Whole Whale podcast, George interviews Andy Citizen, CTO of Share More Stories, about collecting 150–300+ word experience-based stories (typed or voice) from targeted constituencies via a web app and analyzing them with AI. Share More Stories uses sequential classification across ~70 cloud models to score stories for evidence of emotions like anxiety, joy, and self-transcendence, combining these scores with light demographics and survey data, then using a generative AI agent constrained to the dataset to explore themes, anomalies, and demographic differences iteratively. They discuss nonprofit uses such as before-and-after journaling and program impact, the importance of prompts, and how AI should augment rather than automate, with emphasis on user competency, intent, validation, and avoiding hallucinations. Citizen critiques “AI everywhere” features and AI-written social content as trust-eroding, argues trust is a major opportunity, shares concerns about DevOps at scale, and reflects on community involvement and moving faster by reducing process gaps. 00:00 Meet Andy Citizen 00:50 What Share More Stories Does 01:57 Collecting Real Experience Stories 02:41 AI Scoring Emotional Signals 04:14 How Stories Are Gathered 05:24 Prompts Versus Surveys 06:26 Dashboards Reports And Agents 09:20 Nonprofit Program Evaluation Uses 12:06 Prompt Craft And Hidden Insights 14:05 AI Adoption And Training Gaps 17:46 Use Cases Lanes And Hallucinations 20:27 AI Side Of Fries And Trust 25:44 Rapid Fire Tech Questions 29:39 Personal Advice And Community 31:58 Magic Wand For Human Connection 34:12 How To Connect And Wrap Up

    36 min

  6. MAR 3

    The Donor You're Undervaluing Is the One Who Gives the Most 🤑 (news)

    In the latest episode of the Nonprofit News Feed, the hosts delve into the intricacies of giving and volunteering across the United States, as well as the pressing environmental challenges facing nonprofits today. The conversation highlights the recently conducted "Total Civic Generosity Report" by Whole Whale, which sheds light on geographic disparities in generosity and the significant contributions of small-dollar donors. Key Insights: Generosity Across Income Levels: The report reveals a striking contrast in charitable contributions between income levels. Households earning under $50,000 contribute about 14.2% of their income to charity, while those earning between $500,000 and $2 million contribute only 3.9%. This challenges the notion that high-value donors are more crucial than small-dollar donors, emphasizing the importance of valuing all levels of giving. State-Specific Generosity: Utah leads with the highest ratio of adjusted gross income giving at 6.61% and remarkable volunteer rates. This underscores the need for nonprofits to tailor messaging based on geographic data, recognizing the unique philanthropic landscapes of each state. Impact of Religious and Non-Affiliated Trends: The decline in religious affiliation impacts volunteerism, with many informal acts of generosity going unreported. This highlights the need for better data representation in understanding volunteer contributions.

    14 min

  7. FEB 19

    Why 2025 Will Set a Record for DAF Asset Growth, and What It Means for Your Nonprofit (news)

    Key Trends in Donor-Advised Funds and AI's Role in Nonprofits In this episode of the Nonprofit Newsfeed, the hosts discuss significant trends shaping the nonprofit sector, focusing on Donor-Advised Funds (DAFs) and AI's evolving impact. Main Topics: Website Update: The Nonprofit Newsfeed site has been revamped for better user experience and branding. Donor-Advised Funds (DAFs): Predicted to exceed $450 billion in assets, indicating mainstream adoption. Nonprofits should adapt strategies to include dedicated DAF donation pages. DAFs are becoming accessible beyond ultra-wealthy donors. AI and Nonprofits: The era of "free AI" is ending, with rising costs expected for AI tools. Nonprofits need to strategize for continued AI access, possibly through collaboration. Digital inequity concerns as AI access may widen the gap for underserved communities. Candid's Strategy: Candid aims to become a key AI data source amid workforce reductions. Reflects challenges in content monetization due to AI-driven changes. Innovative Community Solutions: The Nomad Alliance in Utah operates a mobile shelter for the homeless, showcasing empathy-driven innovation. Key Insights: DAF growth offers new fundraising avenues but requires strategic adaptation. Rising AI costs necessitate proactive planning by nonprofits. Candid's pivot highlights changing data dissemination dynamics in philanthropy. Community-driven solutions like the Nomad Alliance demonstrate impactful innovation. Call to Action: Evaluate and update fundraising platforms for DAF contributions. Explore collaborative strategies for AI tool access as costs increase. Draw inspiration from innovative community projects for addressing local needs.

    20 min

  8. FEB 13

    Direct-To-Consumer Philanthropy: What Invest America (Trump Accounts) Means For The Sector (news)

    A New Era of Direct-to-Consumer Giving In this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted. Key Insights: Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18. Philanthropic Targeting: The Dell Foundation's targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly. Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications. Pros and Cons: Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets. Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need.

    25 min
See All (302)

5
out of 5
72 Ratings

About

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

Information

You Might Also Like