The Pro Church Tools Show with Brady Shearer

Pro Church Tools
  • 4.9 (470)
  • Christianity
  • Updated Weekly

Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.

  1. 1d ago

    The Church Event Promotions Playbook [Building Block #4]

    GET YOUR CHAOS SCORE: https://prochur.ch/3TNrMnO Your biggest event gets under-promoted. A tiny ministry floods the feed - because one passionate leader pushed hard. Today, we'll unpack the playbooks that answer "how will my event get promoted?" before anyone asks - what channels, what timing, what assets. ============================= Table of Contents: ============================= 0:00 - Intro 1:27 - The 7 Building Blocks 4:00 - Building Block #4: Supply Promotions Playbooks 7:50 - Step 1 - Take Inventory of Every Channel 14:14 - Step 2 - Define Your Promo Formats 14:44 - Sprinkle Promos 16:43 - Sprint Promos 17:52 - Smuggle Promos 20:38 - Equipping Leaders With the Promotions Playbooks 26:52 - Example Promotional Playbook for Level 1 41:27 - Final Thoughts IMPORTANT LINKS - Get Your Chaos Score: https://prochur.ch/3TNrMnO - The 7 Building Blocks PDF: https://prochur.ch/building-blocks - The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com  JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer/ 🎵 TikTok: https://www.tiktok.com/@bradyshearer  🐦 Twitter: https://twitter.com/bradyshearer ABOUT ME Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

  2. Jul 22

    The Secret Weapon of Church Communications [Building Block #3]

    GET YOUR CHAOS SCORE: https://prochur.ch/4ylExWR Announce everything, and people tune out. Cut back, and entire ministries vanish. Today, we'll unpack Building Block #3 - giving every ministry a home so visibility no longer depends on stage time - with real examples from churches already running it. ============================= Table of Contents: ============================= 0:00 - Intro 6:25 - Building Block #3: Give Each Ministry A Home 9:11 - Real Church Testimony 10:36 - What is a Post Collection? 20:20 - The SEO benefit of Post Collections in an AI-Search world 22:30 - Examples from outside the church world 23:49 - Organizing your communications 25:26 - Alex's Post Collections 27:07 - Small Group Post Collections 29:42 - How this play into The 7 Building Blocks? 31:40 - Why are we doing Free Church Communications Makeovers? 37:04 - Do Post Collections work outside of Nucleus? 38:06 - The Secret Post Collection You'll Love IMPORTANT LINKS - Get Your Chaos Score: https://prochur.ch/4ylExWR - Free Communications Makeover: https://www.makeover.church - The 7 Building Blocks PDF: https://prochur.ch/building-blocks - The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ - Life Abundant Post Hub: https://www.lifeabundant.info/posts - Nucleus Posts Demo: https://life-demo.nucleus.church/posts THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer/ 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer ABOUT ME Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

  3. Jul 15

    The Rulebook For Church Communications [Building Block #2]

    GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP   More announcements. More stage time. More reminders. That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear. Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action. ============================= Table of Contents: ============================= 0:00 - Intro 5:01 - Recap of Building Block #1 5:57 - Building Block #2: Publish Policy 8:24 - Policy Item #1: Awareness Is Not Interest 16:35 - Policy Item #2: Sunday Is Not Your Savior 18:48 - Policy Item #3: The More You Announce, the Less They Listen 25:35 - Policy Item #4: Inspiration Over Information 38:49 - Policy Item #5: One Destination for Every Promo 43:26 - Policy Item #6: Values Dictate Voice   IMPORTANT LINKS - GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP - The 7 Building Blocks PDF: https://prochur.ch/building-blocks - The Church Communications Masterclass: https://youtu.be/aETNv9BoDzQ   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer/ 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer ABOUT ME Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

  4. Jul 8

    Church Communications 101: The 7 Building Blocks

    GET YOUR CHAOS SCORE: https://prochur.ch/4p2CGSk Sunday announcements drag. Too many events, too much competition for attention, ministries quietly fighting to be heard from the stage. But the problem isn't effort - it's the lack of a system underneath. This is The 7 Building Blocks, our summer blueprint for fixing church communications, and today we start with Block 1: assigning a level to every ministry. We'll break down the four communication levels and audit two real churches to show you exactly what no hierarchy sounds like from the stage. ============================= Table of Contents: ============================= 0:00 - Intro 0:37 - Why Churches Struggle with Communications 2:46 - The 3 Problems of Church Communications 8:02 - The 7 Building Blocks 9:53 - Building Block #1: Assign Levels To Every Ministry 16:21 - Church Announcement Example #1  35:43 - Church Announcement Example #2  IMPORTANT LINKS - Get Your Chaos Score (Free 38-Point Diagnostic): https://prochur.ch/4p2CGSk - The 7 Building Blocks PDF: https://prochur.ch/building-blocks - The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com  JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

  5. Jul 1

    Great vs. Average: A Church Announcement Workshop

    GET YOUR CHAOS SCORE: https://churchchaos.com/   Most church announcements are forgettable. In this episode, we take a real one and rebuild it live - showing what separates average from great, step by step.   Turn average church announcements into clear, compelling moments that actually move people to action.   ============================= Table of Contents: ============================= 0:00 - Intro 5:39 - Version 1: Information 9:46 - Version 2: Information + Values 16:37 - Version 3: Information + Values + Voice 23:39 - Version 4: Information + Values + Voice + People 28:03 - Version 5: Inspiration + Values + Voice + People   IMPORTANT LINKS - Church Chaos Index: https://churchchaos.com/   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

  6. Jun 24

    Sprint, Sprinkle, Smuggle: How to Promote Anything at Church

    GET YOUR CHAOS SCORE: https://churchchaos.com/   Church promotions can start to sound the same - repetitive, predictable, and easy to ignore. Today, we'll show you three better approaches - Sprint, Sprinkle, and Smuggle - so your announcements drive action without sounding like promotions.   ============================= Table of Contents: ============================= 0:00 - Intro 2:40 - The No Promo Code 6:30 - Sprinkle Promotions 17:53 - Sprint 28:13 - Smuggle 34:20 - When To Use Which   IMPORTANT LINKS - Church Chaos Index: https://churchchaos.com/ - The Church Communications Masterclass:    THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

  7. Jun 17

    1 in 3 Christians Trust AI as Much as Their Pastor (Now What?)

    Get the AI Policy Template: https://prochur.ch/4cZowNq   30% of practicing Christians say AI is as trustworthy as a pastor for spiritual advice - closer to 40% among younger generations. And many are already using it for prayer and spiritual growth.   ============================= Table of Contents: ============================= 0:00 - Intro 0:56 - The Barna Data 4:47 - Why This Is (and Isn't) as Alarming as It Sounds 11:00 - What Your Church Should Do About It 17:33 - AI POLICY   IMPORTANT LINKS - AI Policy Template: https://prochur.ch/4cZowNq - Barna Group, "State of the Church 2026: Key Trends Shaping Faith": https://bit.ly/4elW7Cz - Christian Post, "A third of Christians trust spiritual advice from AI as much as pastor": https://bit.ly/4vKdQcN - Christian Post, "Most pastors use AI, some worry it could replace their guidance": https://bit.ly/4cqVO7V   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

  8. Jun 10

    Nobody Trusts Your Pastor Anymore (The Numbers Are Ugly)

    In 1985, 67% of Americans rated pastors high in honesty and ethics. Today? Just 27% - and only 17% among those under 35. It's one of the steepest trust declines of any profession. The question isn't if this affects your church - it does. The question is what you do about it.   ============================= Table of Contents: ============================= 0:00 - Intro 1:15 - The Numbers Are Worse Than You Think 3:38 - Why This Happened 13:18 - How to Rebuild Trust Through Communications   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer   ALL CITATIONS - Gallup, "Honesty and Ethics" Survey (December 2025, n=1,016, nationally representative sample) — PRIMARY. 27% rate clergy "high/very high" in honesty and ethics (historic low); down from 67% in 1985 and ~56% average in the 2000s; largest trust decline (−29 points) among tracked professions; generational breakdown: 55+ (38%), 35–54 (~24%), under 35 (17%). - Lifeway Research, "Americans' Trust in Pastors Hits Historic Low" (January 2026) — SECONDARY (analysis of Gallup data). Confirms generational trust gaps and historic decline. https://research.lifeway.com/2026/01/16/americans-trust-in-pastors-hits-historic-low/ - Christian Post, "Americans Rank Clergy at Record Low in Honesty and Ethics Ratings" — SECONDARY (summary/reporting on Gallup findings). https://www.christianpost.com/news/americans-rank-clergy-at-record-low-in-honesty-and-ethics-ratings.html - PRRI (Public Religion Research Institute), "Religious Change in America" (2024) — PRIMARY. Clergy sexual abuse scandals cited as a reason for leaving religion increased from 19% (2016) to 39% (2024). - PRRI (Public Religion Research Institute), "Health of Congregations" (2024) — PRIMARY. 34% of former evangelicals cite scandals as a reason for leaving; 45% among former Catholics. - Pew Research Center, "Why Do Some Americans Leave Their Religion While Others Stay?" (December 2025) — PRIMARY. 50% of religiously unaffiliated ("nones") don't like religious organizations; 49% don't trust religious leaders. - Gallup, "Confidence in Institutions" (2025 update) — PRIMARY. Confidence in the church as an institution increased from 31% (2022 low) to 36% (2025), indicating a modest rebound despite declining trust in clergy.

See All (900)

4.9
out of 5
470 Ratings

About

Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.

Information