Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

  1. 1D AGO

    10X Your Instagram Followers in 30 Days with These New Reels - 873

    In this episode, Brock Johnson breaks down how to 10X your Instagram followers in 30 days using new Reels strategies that are working right now. He walks through the latest Instagram Reel trends for 2026, including linked Reels, outro strategies, FaceTime-style Reels, curated Reel collections, and the outro swap trend. Brock also covers high-performing formats like NAPs Reels, trending holiday content, fake green screens, challenges, and starting a Reel series to increase retention. This episode focuses on practical Reel growth hacks, viral formats, and hook strategies that align with how the Instagram algorithm is currently boosting Reels to non-followers. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episode: NEW Instagram Algorithm | 10 Changes Direct From Instagram's CEO Watch: https://youtu.be/TwrUvnFwcfc?si=_vnSH1fQA9NrXKmT Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000748898277 These 11 Viral Instagram Reels Ideas Will Get You More Followers Watch: https://youtu.be/p5XTBTLeM7c?si=uR8CRVPjbEMmpTM0 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743806501 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    25 min
  2. 4D AGO

    NEW Instagram Algorithm - 10 Changes Direct From Instagram's CEO - 872

    In this episode, Brock Johnson breaks down 10 major Instagram algorithm changes shared directly by Instagram’s CEO. He walks through the latest updates affecting Reels distribution, view tracking, hashtags, AI integration, and how Instagram is customizing the algorithm at an individual user level. Brock covers changes like linked Reels, expanded language support, how Instagram now counts views, the reduced role of hashtags, and why third-party editing apps are not being penalized. He also explains updates around Trial Reels scheduling, early access Reels, resharing to Stories, and new surfaces like Instagram for TV. This episode focuses on what these changes mean for creators in 2026 and how to adjust your strategy based on what Instagram is explicitly prioritizing. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 💥Related Links Checkout Metricool:  Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260209_brock-johnson_ig-changes-trial_en&utm_content=audio&utm_term=q1 🤓Related Episode: Does The Edits App Boost Views On Instagram? Watch: https://youtu.be/1ptGrkAI4dw?si=0Z4n_zuuGlAXDmYk Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000709412089 This One EASY Trick Went Viral and Blew Up Her Business Overnight Watch: https://youtu.be/J3GUehUyS14?si=OIrcUrPG62yiXkG6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000747168966 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    26 min
  3. FEB 2

    How To Grow on Instagram in 2026 | From 0 Followers - 871

    In this episode, Brock Johnson walks through exactly how to grow on Instagram in 2026 starting from zero followers. He breaks down the full process for launching a new account, including how to optimize your profile, choose a niche, and use the Instagram ABC method to set a strong foundation from day one. Brock also covers what to post first, how to batch and schedule content with tools like Metricool, and how to use DM automation with ManyChat to accelerate growth. He’ll talk about announcing a new account, running simple daily challenges, using repeatable formats, and upcycling content so you can post more consistently. This episode is a step-by-step guide focused on growing faster by posting smarter, especially when you’re starting with no audience. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥Related Links Checkout Metricool  Use Code Brock 👉 https://metricool.com/ Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson 🤓Related Episode: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=TQ4g99ZhuXWGuz_4 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=84GCVElA7shXl2q1 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=AKx7_HnsZ3uKVt9x Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    46 min
  4. JAN 29

    This One EASY Trick Went Viral and Blew Up Her Business Overnight - 870

    In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth. Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners can take from it—especially around gamified retention, trial Reels testing, and follower growth. This episode focuses on the mechanics behind the success, what to replicate, and why going viral alone isn’t the goal, but using momentum correctly is. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50  🤓 Related Episode: Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=zC6aZrhCNmgJAMT6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=84GCVElA7shXl2q1 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    21 min
  5. JAN 26

    Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

    In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50  🤓 Related Episode: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=vo2OsZ2va_LKvZuC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    21 min
  6. JAN 19

    Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva - 868

    In this episode, Brock Johnson walks through his exact system for creating 150 Instagram Trial Reels in just 15 minutes using ChatGPT and Canva. Brock breaks down how I batch content efficiently, generate Reel ideas with AI, and turn those ideas into repeatable formats that are easy to produce at scale. Brock  explains how to use ChatGPT for shot lists, quotes, and text prompts, how to use Canva’s bulk create features, and how to organize everything using simple workflows like Google Sheets and scheduling tools such as Metricool. This episode focuses on building a fast, repeatable Trial Reels system that helps you test content, post more consistently, and grow on Instagram without spending hours creating Reels. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Prompts: This is a Trial Reel ChatGPT Prompt: “Generate 50 different versions of 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should explicitly mention that this is a trial reel and encourage interaction (follow, comment, guess, pause, tap, or think). The tone should be casual, confident, slightly playful, and not salesy. Avoid emojis, hashtags, and calls to “link in bio.” Some prompts should: – Call out that the viewer doesn’t follow me (yet) – Reference the algorithm showing this anyway – Invite guessing, curiosity, or self-identification – Lightly tease or challenge the viewer Output as a numbered list from 1–50.” Quick Quotes and Tips ChatGPT Prompt: “Generate 50 different 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should feel like my own voice and represent quick tips, stats, short stories, blunt truths, phrases I often say, mini-anecdotes, or quotable lines I’d realistically say on camera. Tone: direct, confident, slightly opinionated, no fluff, no emojis, no hashtags, not salesy. These are standalone insights, not calls to action. Write them as if they’re pulled straight from my brain or past content—concise, scroll-stopping, and practical.” Repeatable Format ChatGPT Prompt: “Generate 50 different 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should feel like my own voice and ____(describe repeatable format)____ Tone: direct, confident, slightly opinionated, no fluff, no emojis, no hashtags, not salesy. These are standalone insights, not calls to action. Write them as if they’re pulled straight from my brain or past content—concise, scroll-stopping, and practical.” 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥Related Links Checkout Metricool  Use Code Brock 👉 https://metricool.com/ Checkout Canva 👉 http://Canva.com Checkout ChatGPT 👉 http://chatgpt.com 🤓Related Episode: The Future Of Social Media - 2026 Trends You NEED To Know Watch: https://youtu.be/1Ohkis7mvzM?si=OfqcOyIDHXYH-p4i Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000741347018 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=2ouq0pKLmWUHZsDF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    19 min
  7. JAN 12

    1 Million followers in 2026 | My *EXACT* Instagram Strategy - 867

    In this episode, Brock Johnson breaks down his exact Instagram strategy for reaching 1 million followers in 2026. He walks through the systems, posting structure, and decision-making framework he's using to grow consistently, including how he approaches Reels, carousels, collaborations, and trial Reels. Brock also covers how he uses DM automation to grow his email list, schedule content with Metricool, and build a repeatable content system using the SHARE method. This episode focuses on posting more without burning out, upcycling content, batching efficiently, and aligning Instagram growth with a broader Instagram and YouTube strategy for long-term scale. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout The BrockBot 👉https://www.thebrockbot.com/ Join Brock’s email list 👉http://emailbrock.com/ Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe Checkout Metricool  Use Code Brock 👉 https://metricool.com/?utm_source=instagram&utm_medium=influencer&utm_campaign=20250915_brock-johnson_batch-and-schedule_en&utm_content=reel&utm_term=q3  🤓 Related Episode: The Future Of Social Media - 2026 Trends You NEED To Know Watch: https://youtu.be/1Ohkis7mvzM?si=OfqcOyIDHXYH-p4i Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000741347018 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=2ouq0pKLmWUHZsDF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=M98mLafWtroTeyZs Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement! Watch: https://youtu.be/t7UDk-ItjrQ?si=SAZuF7DEtzsMexKX Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000717690263 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch:  https://youtu.be/pWNDkFuV0RY?si=87elfBa2vSWlWX0X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    33 min
4.9
out of 5
2,612 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

More From YAP Media

You Might Also Like