459 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.8 • 87 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?

    The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?

    What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?
     
    Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
     
    If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!

     
    ***
    📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — book a FREE, no-obligation business call now!
    ♣️ Join the Best HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 42 min
    453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)

    453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)

    Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?
     
    Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.
     
    In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric training.


    If you want to see what could possibly be the next greatest innovation in strength training after the advent of Nautilus back in the 1970s, this episode is for you.

     
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ♣️ Join the BEST HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 1 hr 26 min
    Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs

    Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs

    What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?
     
    John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!
     
    In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.
     
    If you like profit but hate burnout, don’t miss this episode!
     
    ***
    📈 Get a FREE, no-obligation HIT Business Coaching Call with Pete Cerqua NOW
    ♣️ Waitlists not your style? Join the HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 2 min
    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?
     
    Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!
     
    If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!
     
    *** 📈 Jump-start your HIT Business with 1-on-1 Coaching from Million-Dollar Trainer Pete Cerqua
    ♣️ Join the Best HIT Business Membership Here

    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 45 min
    Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?

    Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?

    Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?
     
    Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
     
    In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.
     
    If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!

     
    ***
    📈 Get POWERFUL HIT Business Coaching from Pete Cerqua
    ♣️ Join the Best HIT Business Community Here
    ***
    📩 Get a FREE Guide to Getting Infinite Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 45 min
    Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

    Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

    How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?
     
    ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. 
     
    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.
     
    If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.
     
    ***
    📈 Supercharge Your Strength Training Business with Powerful, 1-on-1 HIT Coaching HERE 
    🏛️ Don’t like waitlists? Join the best HIT Business Community Here

    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 4 min

Customer Reviews

4.8 out of 5
87 Ratings

87 Ratings

mvelasco07 ,

A must-listen!

High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ZakkWFan ,

Excellent interviews & info

Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

Lukejhammond ,

The Best of the Best

This podcast has been a priceless resource for me over the last few years, and without it I would not have been able to start my own Studio.

Lawrence has amassed a community of the greatest minds in evidence-based training, and I think we are only just at the beginning of where this will lead. I am continually learning from him and his guests, and this is a cornerstone for where I get my news on all things HIT-related. Keep up the phenomenal work!

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