The Contractor Fight with Tom Reber

Tom Reber
  • 4.8 (404)
  • Entrepreneurship
  • Updated Biweekly

Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.

  1. 3h ago

    Profit Is What Gives You Options (Revenue Is Just Noise)

    Book a call with the team: https://thecontractorfight.com/battleground Grab Tom's book FREE: https://thecontractorfight.com/book/ Your business is making more money than ever, but you still hate the damn thing. You’ve got the trucks, the branded wraps, the team, and a schedule that's packed tight. From the outside, it looks like you’re flying high. But you can’t take a single day off without something going sideways. You’re answering every question, putting out every fire, and your margins have anorexia. That business wasn't supposed to be a high-paying prison...it was supposed to give you freedom. In this video, Tom Reber breaks down why top-line revenue is a b******t metric, why scaling a broken business just helps you lose money faster, and how to stop being the ultimate bottleneck in your own company. You’ll learn: • Why revenue is loud, but profit is what gives you options • Why growth doesn't fix a weak business...it just exposes it • Why you are the biggest bottleneck holding your team back • The 5-part order: Strong You, Strong Home, Strong Business • What a real Business Operating System (Fight OS) actually looks like • How to rate your business from 1 to 10 across the 6 key operational pillars Revenue matters, but if your business owns your ass and runs entirely on your personal energy, you don't own a business...you own a personality cult with trucks and logos. It’s time to stop scaling a turd and start building a business worth having. Chapters 0:00 - The High-Paying Prison 1:40 - Revenue Isn't The Goal 3:04 - Growth Doesn't Fix A Weak Business 4:26 - You Are Your Biggest Problem 6:04 - Real Businesses Need Real Systems 8:01 - A Business Worth Having Doesn't Mean Easy 9:29 - I Challenge You... 11:20 - Installing The Fight Operating System Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them. On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

  2. Aug 3

    Is Your Business Worth Having?

    Check out The Fight: www.thecontractorfight.com Is Your Contracting Business Actually Worth Having? Most contractors are chasing more revenue, more trucks, more employees, and more jobs. Wrong scoreboard. You can build a $3M company and still be broke, stressed, overweight, disconnected from your family, and chained to the business you created. In this video, Tom Reber breaks down the real test: Is your business actually worth having? A business worth having should: Make real profitGive you more choicesFunction without you being the heroMake your life better—not consume it Revenue matters. Growth matters. But if the business owns your ass, you’re not winning. Strong You. Strong Home. Strong Business. The first fight is always with yourself. Chapters0:00 Is Your Business Worth Having? 0:29 When “Successful” Contractors Are Miserable 1:16 Bigger Doesn’t Fix Broken 2:27 Test #1: Does It Make Real Money? 3:41 Test #2: Does It Give You Choices? 4:39 Test #3: Can It Run Without You? 5:35 The Biggest Test: Who Are You Becoming? 6:20 Strong You. Strong Home. Strong Business. 6:36 Ask Better Questions About Your Business 7:27 The Five-Year Gut Check 7:42 Start Fixing the Next Thing 8:05 Build a Business Worth Having Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them. On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

  3. Jul 27

    3 Things That Make Customers Accept Premium Pricing

    Business training for Contractors: https://thecontractorfight.com/battleground Contractors hear it every day: “Your price is too high.” But most of the time, price isn’t actually the problem. The problem is that you haven’t given the customer enough evidence to believe you’re worth more. In this episode of Contractor Fight TV, Tom breaks down the 3 things that justify a higher price without defending it, apologizing for it, or trashing the cheaper contractor. You’ll learn how to use: • Communication to build trust before the sale • Content to establish authority before you ever meet • Customer experience to prove you’re worth the premium You don’t get to SAY you’re worth more. You have to prove it. And if you’re constantly hearing that your prices are too high, it might be time to stop blaming cheap customers and start looking at the experience your company is creating. CHAPTERS 00:00 — “Your Price Is Too High” 00:23 — Stop Defending Your Price 01:04 — What “Justifying Your Price” Actually Means 01:29 — #1: Your Communication Justifies Your Price 02:24 — Your Website Is Part of the Sale 03:02 — Bad Follow-Up Kills Trust 04:18 — Confidence vs. Arrogance 04:43 — Speed Is King 05:32 — Price Isn’t the Only Thing Customers Care About 06:12 — #2: Your Content Justifies Your Price 06:30 — Become the Best Educator in Your Market 07:19 — Stop Making Excuses and Create Content 08:17 — “It Takes What It Takes” 08:39 — What Contractors Should Create Content About 09:38 — #3: The Customer Experience Justifies Your Price 10:22 — Your Team Is Part of the Experience 11:18 — Make Your Company Easy to Work With 11:34 — How Pre-Planning Builds Trust 12:39 — Stop Leaving Customers Loose Ends 13:14 — Warranty Problems Are Opportunities 13:45 — Trust Is What Makes the Higher Price Make Sense 14:25 — “People Are Just Cheap” Is an Excuse 14:54 — The Real Reason You’re Getting Price Pushback 15:30 — Why Tom Gets So Fired Up About This 16:08 — Take the Next Step Ready to build a stronger, more profitable contracting business? 👉 https://thecontractorfight.com/battleground

  4. Jul 23

    Family Business Going Wrong? Here's What You're Missing

    Sales training for Contractors: https://thecontractorfight.com/command Grab Tom's book FREE: https://thecontractorfight.com/book/ Running a business with your spouse, kids, parents, or other family members can be incredible.It can also get messy fast.When nobody knows exactly what they're responsible for, business problems become family problems. Roles overlap. People start micromanaging each other. Work follows you home. And suddenly you're talking about customers and employees while lying in bed at night. In this episode, Tim and Derek get into what they've learned from building businesses with family—and the mistakes they wish they'd avoided.They break down why clear roles matter, how to keep business out of your personal life, why every family member needs ownership and autonomy, and how a shared vision can get everyone rowing in the same direction. Chapters 00:00 The Reality of Family Businesses 00:34 Why We Started Our Own Businesses 03:29 What Employees Don't See About Ownership 05:24 The Hidden Cost of Running a Business 07:35 What Your Employees Actually Need 09:32 Why Business Owners Need an Outlet 10:44 How Family Gets Pulled Into the Business 11:40 Family and Business Relationships Are Different 12:02 The Biggest Family Business Mistake 12:23 Define Everyone's Role 13:52 Communication Changes Everything 15:28 Keep the Business Out of the Bedroom 16:33 You Need a Life Outside the Business 17:59 Respect Each Other's Time 18:44 Get Clear on Responsibilities 18:50 Build a Shared Family Business Vision 19:40 Look in the Mirror First 20:01 Treat Family Members With Respect 21:16 Stop Assuming You Have All the Answers 23:12 Let Other People Solve the Problem 24:54 The Simple Advice for Family Businesses Working with family doesn't have to destroy your relationships.Get clear about who's responsible for what. Give people ownership. Communicate like professionals. Build a shared vision. And create boundaries so the business doesn't consume the family you built it for in the first place.Subscribe to The Contractor Fight for straight-talk conversations about sales, leadership, profit, people, and building a contracting business worth owning. Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them. On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

  5. Jul 20

    Stop Negotiating Against Yourself

    Sales training for Contractors: https://thecontractorfight.com/command Grab Tom's book FREE: https://thecontractorfight.com/book/ Before the customer ever asks for a discount, most contractors have already given them one. You lower the labor hours. You shave the material costs. You cut your markup. You manipulate the number until you finally land on a price you feel comfortable saying out loud. Meanwhile, the customer hasn't rejected your price. They haven't questioned it. Hell, they haven't even heard it yet. You're negotiating against yourself. In this video, Tom Reber exposes four of the biggest lies contractors believe about pricing and why undercharging usually has less to do with math and more to do with fear. You'll learn why chasing the "going rate" is dangerous, why more volume won't fix bad margins, why cheap pricing doesn't actually serve your customers, and how to finally build the confidence to say your price and stand behind it. Because your pricing problem probably isn't a math problem anymore. It's whether you're willing to trust the number. Chapters 00:00 You're Discounting Before They Even Ask 00:32 This Isn't an Estimating Problem—It's Fear 01:12 Lie #1: "I Need to Be Competitive" 02:05 Lie #2: "I Have to Charge the Going Rate" 03:26 Lie #3: "I'll Make It Up in Volume" 04:19 Lie #4: "Charging More Isn't Fair" 05:18 Your Family Is Subsidizing Your Low Prices 05:58 You're Protecting Yourself From Rejection 06:06 The Math Is Easy. The Courage Isn't. 06:59 How to Build Price Confidence 07:23 Look at the Money You Gave Away 07:33 Set a New Pricing Floor 07:49 The First Fight Is Always With Yourself Stop trying to outwork bad math. Know your numbers. Charge what your business needs. Say the price clearly. Then shut up and let the customer make their decision. The first fight is always with yourself. Subscribe to The Contractor Fight for straight-talk training on contractor sales, pricing, leadership, profit, and building a business worth owning. Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them. On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

  6. Jul 13

    The First Fight is Always with Yourself

    The First Fight is Always with YourselfReady to grow your life & business? http://bit.ly/4fbjCgo Most contractors think the fight is with the economy. Cheap competitors. Bad employees. Price shoppers. They're wrong. The first fight is always with yourself. In this video, Tom Reber shares the philosophy behind The Contractor Fight and the journey every contractor must take to become the leader, business owner, spouse, parent, and person they were created to be. This isn't about tactics. It's about identity. You'll learn why every transformation begins with the mirror, why your future is won in everyday moments, and how pursuing truth leads to the confidence and freedom you've been chasing. If you've been feeling stuck in your business or your life, this may be the most important video you've watched all year. Chapters 00:00 The First Fight Is With Yourself 00:22 What The Contractor Fight Really Means 01:01 The Mirror Never Lies 02:14 The Story That Changed My Life 04:38 Knowledge Isn't Enough—You Must Choose 07:10 The Three Choices We All Make 08:01 Your Life Is Won in the Moments 10:38 How Fighters Are Forged 11:29 Running Into the Punch 14:17 Lethal Confidence Is Earned 15:19 What It Really Means to Be a Fighter 17:54 When the Fight Stops Being About You 18:47 The Legacy Worth Fighting For If you're ready to stop settling and become the contractor, leader, spouse, parent, and person you were meant to become, subscribe to The Contractor Fight. New videos every week on business, sales, leadership, mindset, and building a profitable contracting business that gives you freedom. Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.

  7. Jul 9

    Your Business Owns YOU (Here's How to Take It Back)

    Your business was supposed to give you freedom. So why does it feel like you're working more than ever? Too many contractors build themselves into the center of everything. Every estimate. Every phone call. Every problem. Every decision. In this episode, Tim and Derek break down why that happens and what it actually takes to build a business that runs without depending on you. We cover: • Why most contractors accidentally build themselves another job • The biggest mistake owners make when building a team • Why every business needs clear roles and accountability • How to stop being the bottleneck • The $100,000 minimum every business owner should expect to earn • Why systems create freedom, not restrictions • How to build a company that gives you choices instead of stress If you're tired of your business controlling your life, this conversation is for you. 👊 Learn more about Battleground and build a business that works without owning you. #contractorfight #contractorbusiness #smallbusiness #construction #contractor #leadership #businessgrowth #entrepreneur #freedom #businessowner Chapters 00:00 Your business should create freedom 01:10 Why contractors become the bottleneck 02:40 Building a business that doesn't depend on you 04:30 Finding the right people for the right seats 06:00 Discover what your employees really want 07:40 The $100,000 contractor rule 10:00 Build the business you actually want 11:30 Why money creates choices 13:00 Stop controlling every part of your company 16:00 Most contractors never build a real plan 18:00 Build the foundation before you scale 20:00 Why most owners stay stuck 22:20 Your future depends on today's decisions 24:10 The guy in the mirror is the problem Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.

  8. Jul 6

    Say This When They Say "We Need to Think About It"

    The Command: https://thecontractorfight.com/command "I need to think about it." If you're hearing that over and over on your sales calls, here's the truth: it's probably not the objection you think it is. In this video, Tom Reber explains why "I need to think about it" is usually an out...not an objection and how contractors accidentally create it themselves. You'll learn the exact question to ask when a homeowner says they need more time, plus how to fix the sales process that's causing this objection in the first place. If you're tired of chasing prospects, lowering your price, and following up on deals that go nowhere, this episode will change the way you sell. Chapters 00:00 Why You're Hearing "I Need to Think About It" 00:25 It's Not an Objection—It's an Out 01:21 How Contractors Create This Problem 02:02 Stop Earning This Objection 02:32 What's Really Going Through the Homeowner's Mind 03:22 The Exact Response to Use 04:37 Fix the Sales Process, Not the Comeback 05:34 Stop Selling Like a Quote Machine 06:06 The Sales Process That Prevents It 07:00 The Script to Use Every Time If you want to close more jobs at full price, build more trust with homeowners, and stop hearing the same objections over and over, subscribe to The Contractor Fight for weekly videos on sales, pricing, leadership, and building a profitable contracting business. Follow Tom on Instagram

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Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.

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