Kantar Retail Sound Bites

Kantar Retail

Kantar Retail Sound Bites podcast series provides a provocative view of global retail trends, business issues, and other shopper and retail related news.

  1. OCT 1

    Episode 93: The forces shaping consumer demand with Oksana Sobol of Clorox

    "Smaller households mean different product configurations, different product features, different ways of taking them to market… Even the fact of the aging population emphasizes certain categories and new benefits that these older consumers will desire. So, these forces point to new pockets of opportunity." In this episode of Retail Sound Bites, we welcome Oksana Sobol, consumer insights lead at Clorox, for a timely discussion on the forces shaping consumer demand. Oksana unpacks how economic volatility, shifting demographics, and evolving attitudes are redefining what and how consumers buy. From the rise of single-person households to the priority of time, she shares actionable insights for CPG, retail, and manufacturing leaders navigating today's complex landscape. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn Amazon_Grocery_Private_Brand_Pantry.jpg (3735×5600) How Aldi revamped its social media strategy — and why it's working | Grocery Dive OpenAI takes on Google, Amazon with new agentic shopping system | TechCrunch https://www.retaildive.com/news/retail-beauty-sephora-product-incentivized-reviews/761081/ https://www.cnbc.com/2025/09/14/amazon-product-reviews-ai-customers-online-shopping.html https://www.modernretail.co/technology/tiktok-is-talking-to-brands-like-its-a-grocer-now/

    47 min
  2. SEP 24

    Episode 92: NeuroAI & The Future of Consumer Choice with Dr. A. K. Pradeep

    What happens when neuroscience meets AI in the world of CPG? We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development. 🎧 In this episode, you'll hear: Why "the action is in the nonconscious"—and how uncovering hidden consumer desires leads to breakthrough innovation. How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space. Why LLMs (like ChatGPT) are more like the human brain than you think—and how brands can "seduce and persuade" algorithms for better findability and engagement. The future of Desire Labs and what it means for legacy brands and challenger startups alike. 💡 Favorite quote: "The action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies." — Dr. Pradeep If you're passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you! Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.retaildive.com/news/best-buy-builds-retail-media-in-store-takeovers-sports-deals/760606/ https://www.forbes.com/sites/brucejapsen/2025/09/22/as-glp-1-drugs-take-off-walmart-expands-specialty-pharmacy-delivery/ https://www.cnn.com/2025/09/23/business/amazon-fresh-stores-uk-close-intl https://www.restaurantbusinessonline.com/financing/where-are-fast-food-customers-going-check-out-grocery-store https://www.foodnavigator-usa.com/Article/2025/09/02/the-future-of-packaging-data-storytelling-engagement/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=03-Sep-2025&cid=DM1231868&bid=783426202 https://adage.com/brand-marketing/aa-four-ways-brands-handle-value-dilemma/

    47 min
4.6
out of 5
45 Ratings

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Kantar Retail Sound Bites podcast series provides a provocative view of global retail trends, business issues, and other shopper and retail related news.

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