249 episodes

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

Build a Better Agency Podcast Drew McLellan

    • Careers
    • 4.9, 200 Ratings

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

    EP 249: Claim your agency’s position of authority with Michelle Prince

    EP 249: Claim your agency’s position of authority with Michelle Prince

    Most agencies do not have a reliable sales strategy. They either rely on referrals or they employ what I call the feast or famine methodology. Neither strategy actually delivers consistent, profitable prospects or new clients. There’s a new, better way to sell for agencies. I’m a huge believer in an agency owning a position of authority and using it to make sales easier, faster and more profitable.

    • 59 min
    EP 248: Moving towards racial equality in your agency with Jennifer Long

    EP 248: Moving towards racial equality in your agency with Jennifer Long

    The demand for conversations about racial equality is louder and more urgent now than it has ever been. Employment attorney and discrimination complaint investigator Jennifer Long has a scalable, business-centric response to moving towards racial equality that will help us create consequential and sustainable change.

    • 1 hr 9 min
    EP 247: Book your agency solid with Matthew Kimberley

    EP 247: Book your agency solid with Matthew Kimberley

    There are very few agency owners who love biz dev. It’s time consuming, sometimes it feels like you are trying to target shoot in the dark, and you often end up settling for prospects that aren’t quite the right fit. But at least it’s a win! Your spidey senses are tingling and you know there’s trouble ahead but you ignore that little voice and forge ahead, hoping for the best. What if you could eliminate those near misses?

    • 57 min
    EP 246: How agencies are putting math behind marketing with Eric Vardon

    EP 246: How agencies are putting math behind marketing with Eric Vardon

    Most agencies have yet to harness the power of data automation tools, and the numbers reveal a concerning reality. 60% of all agencies believe that they make at least 6 costly digital marketing mistakes on a client’s account every week. 33% of agencies have eaten between $5-$10,000 to fix a single campaign mistake. And it doesn’t get better with size.

    • 59 min
    EP 245: State of the Agency 2020 Pt. I with Drew McLellan

    EP 245: State of the Agency 2020 Pt. I with Drew McLellan

    The past three months have felt like a bad sci-fi movie. As agency leaders, most of us have navigated the economic struggles right after 9/11 and the great recession of 07-08’. But nothing has come close to the economic, health, and social impacts that we’ve experienced recently. But we need to stay smart and fight our way out of this economic slowdown. I want to share some trends that will help you do just that.

    • 46 min
    EP 244: Navigating the complex legal issues that agencies face with Sharon Toerek

    EP 244: Navigating the complex legal issues that agencies face with Sharon Toerek

    Most agency owners would put attorneys in the cost column. Until they get into legal trouble. Then, they quickly realize how much they could have ultimately saved if they’d been a little more proactive and worked with an attorney before they got into hot water. But with the right attorney who specializes in agencies and understands our world, you can navigate common legal obstacles while saving hundreds of thousands of dollars.

    • 57 min

Customer Reviews

4.9 out of 5
200 Ratings

200 Ratings

Broadway_gurl ,

Always delivers

Drew’s podcast is consistent, always helpful and deals with what’s real! His solocasts are my favorite. Today’s episode really helped me out of a Covid-19 slump that was definitely on the horizon and moved me to action. When you can have that kind of impact, you’ll always have a loyal audience.

Topical Todd ,

Great show

Drew hosts a great show with some awesome guests. This is a great podcast for agency owners with some insightful tips and strategies.

Small Agency Owner in Carolina ,

Super helpful as Agency Owner

Highly recommended! I own a small 11-person agency in NC and came from the client side so always felt like I didn't know if I was doing things right. Few of our associates until now came from an agency so when I found this podcast I felt like i hit gold. I also joined the virtual peer network and have developed a great relationship with other agency owners who are a great sounding board. Even if we don't have exactly same business model in common it's great to have sanity checks or ideas from peers or from listening to these podcasts.

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