Shopify Masters

Shopify
  • 4.5 (374)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

  1. Stop Competing on Features: Reimagine Your Entire Product Category Instead

    11H AGO

    Stop Competing on Features: Reimagine Your Entire Product Category Instead

    Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    33 min
  2. Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak

    5D AGO

    Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak

    How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth. For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    30 min
  3. The Unlikely Path That Built Our 7-Figure Coffee Brand

    12/30/2025

    The Unlikely Path That Built Our 7-Figure Coffee Brand

    Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. For more on Canyon coffee click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    47 min
  4. How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

    12/25/2025

    How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

    How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back. For more on Scarlett Chase and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    39 min
  5. Build a 7-Figure Business by Providing Your Most Priceless Product for Free

    12/23/2025

    Build a 7-Figure Business by Providing Your Most Priceless Product for Free

    Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community.  For more on Revenge Of click here.  Chapters: 00:00 – The Pinball Obsession That Became LA’s Ultimate Fandom Hub 00:55 – Can You Build a Seven-Figure Brand Without Investors? 01:56 – How Three Co-Founders (Not Just One!) Made It Work 03:09 – Turning a Pinball Collection Into a Booming Business 04:48 – From Hollywood to Nerd Culture: Leveraging TV Skills in Retail 06:37 – The Art of Community Building: Analog vs. Digital 11:30 – The “Give It Away, Make More” Event Strategy 12:40 – The 36-Month Profitability Roadmap 16:30 – The Power of Synergy: Combining Retail, Design Studios, and Coffee 24:00 – Building Brand Cohesiveness Across Every Channel 28:00 – Creating Viral FOMO and Scarcity Online 33:00– Collaboration Wins: Landing Apple, Netflix, Scott Pilgrim, and Kid Cudi Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    34 min
  6. The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

    12/18/2025

    The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

    Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    41 min
  7. How to Make Retailers Chase Your Brand

    12/16/2025

    How to Make Retailers Chase Your Brand

    Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. For more on Salt & Stone click here.  You’ll Learn:  Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS:  00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE 3:00 Transitioning from Pro Snowboarder to Business Owner  4:55 The 5 Generations of Product Perfection 6:45 How to Think Like Nike When You're a Solo Founder 8:13 What Nima Did to Build a Brand Sephora NEEDS to Have 10:09 Steps to Achieve Digital Excellence  12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing  19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1   22:07 The Retail Strategy That Never Fails  28:35 Tackling Global Expansion & Managing Expectations as a Founder    29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    33 min
  8. From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

    12/11/2025

    From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

    Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits. For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    41 min
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4.5
out of 5
374 Ratings

About

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

Information

  • Creator
    Shopify
  • Years Active
    2014 - 2026
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Shopify Masters

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