The WrapOps Podcast

Andrew & Tanor Banks
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  • ENTREPRENEURSHIP

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

  1. 4D AGO

    Hate Selling? 5 Ways to Sell More Wrap Jobs Anyway

    If you are not confident in sales, this episode is for you. Tanor shares five practical ways to improve your sales confidence and close more work in your wrap shop, even if selling does not come naturally.  This is not about scripts or pressure. It is about preparation, clarity, and genuinely helping your customer. In this episode [02:36] Tip 1: Know exactly what you are sellingUnderstand materials, install challenges, pricing, and what solution fits each customer [09:52] Tip 2: Prepare before the customer arrivesCome in with pricing, options, and visuals so you lead the conversation with confidence [13:00] Tip 3: Look and sound confidentPresentation, tone, and body language all shape how customers trust you [19:28] Tip 4: Practice and ask for feedbackEvery call and consultation builds skill if you are willing to learn from it [21:16] Tip 5: Help, do not sellFocus on solving the customer’s problem, not pushing the highest price [24:47] SummaryThe five habits that turn awkward sales conversations into confident ones Sales confidence is not something you are born with. It comes from preparation, repetition, and understanding that you are there to help, not convince.  If you improve these five areas, your sales will improve with them.  This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    27 min

  2. MAR 24

    Wrap Shop Sales Down? Do These 5 Things Now

    If your phone has gone quiet, you are not alone. Every wrap shop goes through periods where call volume drops. The difference is how you respond.In this episode Andrew Banks shares five simple actions you can take immediately to generate work without spending on ads. In this episode:[01:41] 1. Call your current customer listStay top of mind by checking in and building relationships, not selling[05:47] 2. Follow and engage with customers on social mediaMake sure your work and brand are consistently in front of them[08:50] 3. Email your customer listSimple, targeted emails can bring repeat work faster than cold outreach[12:39] 4. Get out and network locallyBe known in your community and build referral relationships[17:49] 5. Door knock and cold callHave real conversations and introduce your business to the right people When sales slow down, most shops wait. The shops that grow take action.None of these require ad spend. They just require consistency and a willingness to do the work most people avoid This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    26 min

  3. MAR 18

    Stop Getting Blamed for Vehicle Damage

    If you run a wrap shop, you have experienced it. A customer picks up their vehicle, points at a dent, scratch, or broken light, and suddenly it becomes a debate about who is responsible. In this episode Andrew Banks breaks down the one simple system that protects your shop, your reputation, and your margins. Pre and post inspections. In this episode • Why most damage disputes come from lack of documentation• The simple pre inspection process every shop should follow• What to photograph before you even touch the vehicle• How post inspections protect you on pickup• Why speed matters when documenting drop offs• What to do when a customer claims damage• How to handle situations where you missed documentation• When to take ownership and protect the relationship The Core Idea The goal is not to argue with customers.The goal is to remove the argument completely. When you can instantly show documented proof from before the vehicle entered your shop, the conversation ends. And when something is your fault, you own it, fix it, and protect the relationship. Why This Matters Once Andrew and his team implemented this process, customer disputes dropped significantly. The small effort of documenting every vehicle upfront removed most of the “he said she said” situations that cost shops time, money, and trust. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    17 min

  4. MAR 12

    Why Professional Wrap Shops Use Digital Calendars

    Running a wrap shop means juggling installs, consultations, supplier meetings, staff management, networking events, and personal life all at the same time. The problem is not usually a lack of work.It is a lack of organization. In this episode Andrew and Tanor explain why switching to a digital calendar is one of the simplest upgrades you can make to run your shop more professionally, avoid missed meetings, and stay ahead of the chaos of daily shop life. Paper Calendars Hold Shops Back A paper calendar is better than no calendar. But it creates friction. You cannot access it everywhere.You cannot share it with your team.You cannot automate reminders. A digital calendar solves those problems instantly and makes it easier to schedule meetings, consultations, and shop tasks while you are on the move. In this episode:• Why paper calendars create friction in a busy shop• How shared calendars help teams stay aligned• Using booking links to eliminate scheduling back and forth• Time blocking to make space for important work• Pre scheduling recurring tasks like payroll and meetings• Why planning personal time matters just as much as work A digital calendar is not about being rigid. It is about removing mental clutter. When meetings, deadlines, and recurring tasks are organized automatically, you free up your attention to focus on running the shop. Tools and Resources mentioned:https://calendly.com/ This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    30 min

  5. MAR 3

    Wrap Shop Morale: How to Build a Team That Actually Cares

    Deadlines slip. Installs go wrong. Sales fluctuate.What determines whether your wrap shop survives those moments is morale. In this live session on The Wrap Institute, Andrew breaks down how to build a culture where your team feels valued, heard, and invested in the business long term. What Shop Morale Really Is It is not pizza days. It is: • How your team feels when things go wrong• Whether they trust leadership• Whether they believe in the future of the shop• Whether they feel seen beyond production output Morale drives retention. Retention drives growth. Practical Ways to Build It1. One to One Check Ins Bi weekly conversations that focus on life, not just performance.Keep them positive. Handle criticism in real time, not inside these meetings. 2. Words of Affirmation Silence feels like indifference.If someone holds down the shop or solves a problem well, say it out loud. 3. Delegate Ownership Give team members real responsibility.Ownership builds confidence. Confidence builds morale. 4. Personality Profiles Use tools like DISC or Enneagram to understand how people process feedback.Communicate in a way they can actually hear. 5. Transparency About Sales Installers see physical work. They do not always see pipeline building.Show the calendar. Explain the bigger picture. 6. SOPs Create Stability Build systems with your team.When they help create processes, they protect them. The Real Test Anyone can lead when things are smooth. When installs fail or revenue dips, your emotional state sets the tone.If you spiral, they spiral.If you stay calm, morale stays intact. Leadership is emotional regulation. Recommended Reads • The Five Love Languages• Radical Candor• Extreme Ownership Strong morale is not soft leadership.It is structured leadership. When culture is solid, your shop runs smoother under pressure. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    37 min

  6. FEB 24

    Wrap Shop Customer Service: What Actually Works

    In this episode, Tanor throws out common customer service advice that gets repeated in every industry. Andrew rates each one out of 10 based on real world wrap shop experience. Some of these ideas sound great in theory. Some can damage your shop if applied blindly. Together they break down what actually works inside a production driven wrap environment where deadlines, material costs, and installer bandwidth matter. This episode doubles as a practical guide. Use the ratings and discussion to audit your own shop. 04:18 The customer is always rightRating: SituationalIn wrap shops this phrase can either protect your reputation or destroy your margins. The takeaway is not that the customer is always correct about vinyl or installation. The customer is always right about their expectations.Most complaints come from unclear proofs, rushed approvals, or assumptions. If a roof was expected to be wrapped and it was not, that is a systems problem. Clear communication prevents most “difficult customer” situations before they start. 07:53 Ask customers for adviceRating: HighWrap shops rarely ask customers how the experience felt. Yet feedback reveals friction in quoting, scheduling, design revisions, install timing, and pickup process.Some of Performance Wraps’ improvements came directly from irritated customers. The key is to listen without becoming defensive. Not every suggestion gets implemented, but patterns reveal where systems are weak. 14:44 Maintain a personalized approachRating: BalancedPersonal touches matter. Remembering details. Following up. Making clients feel known.But wrap shops are production businesses. If personalization breaks workflow or creates inconsistency for staff, it becomes chaos. The lesson is to personalize within a structured system. Not outside of it. 18:16 Use customer names in every interactionRating: Useful but not magicUsing names builds connection. It signals attention. But repeating a name in every sentence feels robotic.In wrap shops the real connection comes from clarity, respect, and setting realistic timelines. Names help. Systems matter more. 23:35 Price objections mean you do not communicate valueRating: Partially trueSome price objections come from poor explanation. Others come from customers who simply want the cheapest option.Wrap shops operate in a wide price range. You are not for everyone. Value communication matters, but not every objection is your fault. Understanding your market positioning is more important than trying to convert every lead. 27:24 Always respond immediatelyRating: During business hours onlyFast response builds trust. But responding at midnight trains customers to expect 24 hour access. There is no such thing as a wrap emergency.Clear business hour boundaries protect your sanity and your team. 30:35 If the customer complains, refund themRating: LowRefunding often avoids the real issue. In most cases the better solution is to fix the wrap, own the mistake, and protect the relationship.Service recovery builds long term trust. Refund culture can train customers to escalate for leverage. 35:50 Customer retention is more important than acquisitionRating: Very highMost long term growth in wrap shops comes from repeat fleet clients, referrals, and word of mouth.Chasing new leads while ignoring existing relationships creates instability. Retention creates predictable revenue and lowers marketing pressure. Key Takeaways for Wrap Shops• Clear expectations prevent most complaints• Feedback exposes broken systems• Personalization must work inside your workflow• Not every price objection is your problem• Boundaries improve service not hurt it• Fixing mistakes builds more loyalty than refunds• Retention compounds faster than constant acquisition Customer service in a wrap shop is not about being soft. It is about being structured, consistent, and calm under pressure.Quality gets them in the door. Experience keeps them coming back. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    39 min

  7. FEB 17

    4 Easy Upsells That Increase Wrap Shop Profits

    Most wrap shop owners think the only way to increase revenue is to sell more wraps. More installs. More production. More pressure on the team. In this episode Andrew and Tanor break down four practical upsells that increase profits without adding another full wrap to the schedule. The goal is simple. Make more from the jobs you are already selling. The key idea throughout this episode is not just selling more. It is selling smarter. Protect your install team from overload. Lean into departments with available bandwidth. Add revenue without adding chaos. [00:00] Intro, Sponsor update + Become a guest on the Wrap Ops Podcast The Four Upsells That Actually Work [05:20] 1. Protect the InvestmentAfter you sell the wrap, protect it. Ceramic coating, selective paint protection film and wrap specific aftercare products are natural add ons. Ceramic coating in particular has become one of the easiest high value upsells once customers understand it. A simple water bead display in the lobby dramatically increases conversion because customers are visual.The biggest lesson here is timing. Offer ceramic coating before install, not at pickup. Build it into your workflow so it does not create scheduling stress. [10:55] 2. Extend the RelationshipMost wraps fail early because of poor maintenance. Sun and lack of cleaning are the two biggest enemies. Offering a quarterly maintenance or wash program protects your work and keeps your shop top of mind.These touch points create repeat opportunities. Customers forget who wrapped their last vehicle until you remind them. A maintenance check becomes both quality control and future sales follow up. [15:45] 3. Capture Fleet Marketing DollarsFleet customers constantly order yard signs, business cards and door hangers. Most wrap shops ignore this revenue.If you already designed their wrap, turning those assets into marketing materials is simple. The margins may be lower than wraps, but these items require little installer time. They also create more touch points when customers reorder.The key is to treat this as an upsell to existing wrap clients, not as a full print shop pivot. [22:15] 4. Monetize What Already Has DowntimeLook at your shop honestly. What department has slack? Print. Design. A PPF installer with open days. A content creator.Instead of stressing your busiest department, build upsells around the department with availability. Andrew and Tanor share how pushing chrome deletes created stress because it leaned on their scarcest resource, skilled installers. The lesson is simple. Do not create more pressure where you are already constrained. 🧠 Key MindsetProfit does not always come from more installs. It comes from leverage.Sell adjacent services that support the wrap. Strengthen relationships. Protect installer bandwidth. Think creatively about what your shop already has.Wrap shop strategy alone will not save you. Smart execution will. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    30 min

  8. FEB 10

    The Unspoken ‘Make or Break’ Factor for Wrap Shop Owners (It’s Not Sales)

    Most wrap shop owners think their biggest risk is sales drying up, bad hires, or slow seasons. In reality, you can recover from almost every business mistake. There is one decision that quietly compounds every single day and makes running a business either sustainable or unbearable. In this solo episode, Tanor talks about the factor that determines whether a wrap shop owner grows or burns out. It has nothing to do with marketing, pricing, or strategy. It is the person you go home to after the shop closes. This is a deeply honest conversation about relationships, support, communication, and why no amount of business strategy can outwork chaos at home. 💡 What You Will Learn in This Episode • Why you can recover from bad hires, bad installs, and bad decisions but not from constant personal friction• How the wrong partner drains energy during already stressful shop seasons• Why many people misunderstand what results actually look like in the early years of ownership• How support does not mean agreeing with every decision• Why belief before proof matters for entrepreneurs• How Andrew and Tanor learned to course correct instead of giving up on each other 📋 Key Takeaways • Your home environment affects your shop more than you realize• Support looks like belief, steadiness, and honest conversation• Growth creates tension that must be talked through• Results are not always money, sometimes they are time, peace, and stability• You need a partner who expands your life, not shrinks it• Communication is not optional if you want longevity 🧠 Key Mindset You do not need someone to fix your problems. You need someone who helps you survive the hard seasons without making them heavier. A great partner does not remove pressure. They help you carry it. 🌀 No amount of wrap shop strategy will save you if your energy is constantly drained at home. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    39 min
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About

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

Information

  • Creator
    Andrew & Tanor Banks
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2026 Andrew & Tanor Banks
  • Show Website
    The WrapOps Podcast

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