#ContentChat

Erika Heald
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#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.

  1. 2 HR AGO

    3/23/26 #ContentChat: LinkedIn Strategies for Business Growth

    Looking to get more business (not just impressions) from LinkedIn in 2026? In this episode of #ContentChat, host Erika Heald sits down with LinkedIn expert, author, and fractional CMO Neal Schaffer to unpack what’s actually working on LinkedIn right now for B2B marketers, founders, and thought leaders. You’ll learn: Why LinkedIn is still the #1 platform for B2B despite TikTok, Instagram, and everything elseHow the algorithm and engagement patterns have changed (goodbye, groups – hello, feed + notifications)The 12 content formats on LinkedIn and which ones are driving the most resultsWhy newsletters, images, and carousels often outperform links and videoHow to use AI as “amplified intelligence” instead of generic content spamPractical ways to capture founder/executive stories and turn them into high-impact contentHow to fix your LinkedIn profile, headline, and featured section so they support your goalsWhat most executives and companies get wrong about employee sharing and company pagesTools and workflows for managing your LinkedIn inbox and follow-up like a personal CRMIf you’re responsible for content, social, demand gen, or thought leadership on LinkedIn, this conversation is packed with practical tactics you can use right away. 👤 About Our Guest – Neal Schaffer Neal Schaffer is a fractional CMO, author, speaker, consultant, and university educator. He’s written six books, including three on LinkedIn. His latest, “Maximizing LinkedIn for Business Growth (2nd Edition)”, dives into modern LinkedIn strategies, AI, content formats, and real-world case studies. Find Neal here: Website: https://nealschaffer.comPodcast: Your Digital Marketing Coach (search in your favorite podcast app)LinkedIn: https://www.linkedin.com/in/nealschafferBooks mentioned: Maximizing LinkedIn for Business GrowthDigital Threads: The Modern Digital Marketing Playbook 🎙 About Content Chat with Erika Heald Content Chat is a weekly live conversation and podcast hosted by Erika Heald, focused on helping B2B marketers, founders, and content leaders create more effective, human, and sustainable content programs. More from Erika: Website & blog: https://erikaheald.comLinkedIn: https://www.linkedin.com/in/erikaheald/Her new book, Content Foundations: https:??contentfoundationsbook.com ⏱️ Conversation Highlights 00:00 – Welcome to Content Chat + Neal’s Origin Story 02:20 – Why LinkedIn Still Dominates B2B Marketing 04:58 – From Groups to the Feed: How Engagement Has Shifted 08:41 – Notifications, Algorithms, and Content Discovery on LinkedIn 11:41 – 12 Content Formats on LinkedIn & Why Testing Matters 16:42 – What’s New in “Maximizing LinkedIn for Business Growth” 24:44 – Managing Your LinkedIn Inbox & Personal CRM Tools 29:10 – What Actually Performs: Newsletters, Images, and Carousels 33:24 – Using AI Ethically for Thought Leadership & Story Capture 49:08 – Quick-Start Playbook for Your LinkedIn Strategy in Q2 💡 Key Takeaways - LinkedIn’s business model (Sales Navigator, Talent Solutions) allows more organic reach than ad-only platforms. - You don’t need to post daily; 1–2 strong posts a week + consistent engagement can outperform daily noise. - Newsletters, image posts, and PDF carousels are often the best-performing content types right now. - Stop link-dropping your blog posts; instead, repurpose concepts visually a

    58 min

  2. 2 DAYS AGO

    3/9/26 #ContentChat: Creator Report Insights on Content Fatigue

    Feeling burned out by content creation—or overwhelmed by your own endless scrolling?  In this episode of #ContentChat, host Erika Heald talks with Sarah Parker, Editorial Director at Manychat and creator of the Chronically Online magazine, about fresh insights from Manychat’s new Creator Report on content fatigue, burnout, AI, and community. You’ll hear what 51% of creators are saying about burnout, how audiences really feel about AI-generated content, and what kinds of content and community experiences people actually want more of right now. In This Episode We cover: Creator burnout & “AI fry”Why over half of creators considered quitting in the past yearHow AI tools can both help and accelerate burnoutWhat audiences think about AIWhy people don’t want “full AI,” zero-human contentHow to use AI thoughtfully without losing your voiceAuthenticity & community as differentiatorsWhat followers actually want from creators and brandsWhy Gen Z is burning out fasterHow online communities help balance content fatigueAutomation with a human touchUsing automation as an extension of your personalityWhere to automate vs. where to show up live and humanOwning your audience & multi-format storytellingWhy you can’t rely solely on algorithms and social platformsEmail lists, private communities, and portable audiencesTurning one strong idea into multiple, format-specific assets Conversation Highlights 0:00 – Welcome to Content Chat & Guest Introduction 0:29 – Why Manychat Created the Creator Report 1:59 – 51% of Creators Considered Quitting: Burnout Findings 3:19 – “AI Fry” and How Tools Can Accelerate Burnout 4:34 – What Audiences Really Think About AI-Generated Content 6:30 – Audiences Crave Authenticity & Real Connection 8:09 – Using Personalized Automation Without Losing the Human Touch 12:11 – How People Feel About Their Content Consumption 14:17 – Where Communities Are Moving: Discord, Substack & More 17:39 – Strategic Takeaways for Content Marketers from the Research Resources Mentioned 🔹 Manychat Creator Report (interactive “finite scroll” experience) https://manychat.com/report 🔹 Manychat Blog https://manychat.com/blog 🔹 Chronically Online (Manychat’s online magazine) https://com.manychat.com/  Connect with Today’s Guest Sarah Parker Editorial Director, Manychat & Chronically Online Website: https://manychat.comCreator Report: https://manychat.com/report About Content Chat #ContentChat is a weekly live conversation hosted by Erika Heald for content marketers, creators, and community builders who want to create more meaningful, effective, and sustainable content. We explore how to connect with audiences, support communities, and avoid burnout—without feeding the doomscroll. View the #ContentChat archives and recaps: https://erikaheald.com/content-chat/  👉 If this episode resonated with you: Hit Like to help more creators find this conversationSubscribe to the channel for more Content Chat episodesDrop a comment: What’s one change you’re making to fight content fatigue—either as a creator or as a consumer?View the livestream archive on YouTube: https://youtube.com/live/Eo

    29 min

  3. 4 DAYS AGO

    3/2/26 #ContentChat: Best Answer Marketing for B2B Brands

    How can B2B marketers stay discoverable in an AI‑first world?  In this episode of #ContentChat, host Erika Heald talks with Lee Odden, CEO of TopRank Marketing, about how Best Answer Marketing helps brands win visibility and trust across fragmented channels. You’ll hear how Lee’s team uses original research, influencer collaboration, and experiential content to create “best answer” resources that show up in Google search, AI search tools (like ChatGPT and Claude), social, and online communities. They break down: Why B2B content discovery is shifting from Google to AI‑driven discoveryThe 6 pillars of Best Answer Marketing (data‑informed, trust system, experiential content, multi‑channel discovery, unified analytics, and more)How to use research + earned media as a visibility flywheelBudget‑friendly ways to get started—even without Salesforce‑level resourcesHow Best Answer Marketing supports brand, demand gen, and post‑sale successIf you’re rethinking your B2B content strategy, trying to navigate zero‑click search, or looking for a practical framework to build trust, discovery, and experience, this conversation is for you. 🔗 Resource mentioned Best Answer Marketing Playbook: https://bestanswermarketing.com ⏱ Conversation Highlights 00:02:23 – How B2B content discovery has changed (AI search & fragmentation) 00:07:12 – The 6 pillars of Best Answer Marketing (framework overview) 00:13:24 – Building trust in an AI‑heavy world (signals, influencers, research) 00:17:55 – Original research & earned media as a visibility flywheel 00:21:36 – Experiential content & events as part of your content strategy 00:25:48 – How Best Answer Marketing supports brand, demand, and post‑sale success 00:32:35 – Budget‑friendly ways to start implementing Best Answer Marketing 00:41:26 – Turning research into visual, highly shareable content 00:46:46 – Final advice: trust, discovery, experience + Best Answer Playbook

    53 min

  4. 5 DAYS AGO

    2/23/26 #ContentChat: The State of Content Strategy

    In this episode of #ContentChat, host Erika Heald sits down with marketing consultant and fractional CMO Robert Rose to unpack how content strategy is changing in the age of AI—and what that really means for content marketers, strategists, and brand leaders. They explore why the old playbook of pumping out SEO‑optimized content is failing, and what it looks like to build a strategy around outcomes, trust, and real relationships instead. Robert shares practical guidance on governance, content operations, and using AI as a thinking partner instead of a content factory. 🔍 In this episode, you’ll learn: Why traditional SEO and “answer engine” content is losing impactHow to shift from monolithic brand messaging to niche community strategiesReal‑world examples (including e.l.f. Cosmetics) of tailoring content by channelHow to build content governance, standards, and workflows that actually stickSmart ways to use AI for research, pressure‑testing ideas, and editingWhy old, unmanaged content is sabotaging your AI and support experiencesHow to teach AI what your brand really doesNew ways to measure relationship depth, not just clicks and downloadsWhy your team probably has too many assets and not enough big ideasHow to refocus on fewer, more powerful ideas that drive real impact⏱ Conversation Highlights 0:00 – Welcome & Why Content Strategy Is Changing 3:12 – From Answer Engines to Relationship-Driven Content 7:45 – Monolithic Messaging vs. Niche Communities 12:30 – The e.l.f. Cosmetics Example: Showing Up Differently by Channel 17:05 – Content Governance: Voice, Workflows, and Guardrails 22:10 – AI as a Slow-Down Tool, Not Just a Speed Tool 28:40 – Pruning Old Content and Fixing “AI Fails” at the Source 34:20 – Teaching AI What Your Brand Actually Does 40:00 – Measuring Relationships, Not Just Clicks and Downloads 46:10 – Fewer Assets, Bigger Ideas: The Future of Content Teams 💡 Who this episode is for: Content marketing leaders and strategistsB2B and B2C marketers under pressure to “do more with less”Teams experimenting with AI in their content workflowsAnyone rethinking how they measure the success of their content📌 Resources & Mentions View the show notes and archive on erikaheald.com for links to: Robert Rose’s content strategy and governance workContent Marketing Institute and Robert’s weekly columnErika’s community‑focused approach to content and newslettersIf this episode sparks an idea (or a disagreement!), drop a comment—we’d love to hear how you’re evolving your content strategy in 2026. 👍 If you find this helpful, like, subscribe, and share with a fellow content marketer who’s rethinking their strategy in the age of AI. Otter Transcript:  https://otter.ai/u/Tb9J8dHz2UKukkAHGZxckpq5h_M

    58 min

  5. 5 DAYS AGO

    2/9/26 #ContentChat How Experiential Marketing Is Changing Content Strategy

    Your customers are locked in a scroll battle with a sea of misleading, low-quality AI-generated content. That’s why trust has become the one real differentiator content marketers need to prioritize.  In this episode of #ContentChat, host Erika Heald talks with Jessica Head, CEO of Ratio, about how experiential marketing is reshaping B2B content strategy, especially in complex, high-risk industries like healthcare and financial services. You’ll learn why content can no longer just be the “front door” to your brand—and why it must now act as proof that validates real-world experiences across events, communities, product interactions, and peer conversations. Jessica and Erika dig into how to: Use live events and experiential programs to build credibility in an AI-first worldAlign brand and demand so they function as one connected operating modelTurn events from one-off campaigns into system inputs that fuel content and go-to-marketAvoid the trap of volume over confidence in your content and nurture streamsUse content governance to actually free your team and protect meaning as you scaleIf you lead content, marketing, or go-to-market—and you’re rethinking events in 2026—this conversation will help you design experiences and content that create real moments of conviction for your buyers. 🔑 Key Topics Covered Why AI-generated content has shifted the buyer question from “Is this good?” to “Is this real?”How live, in-person interactions serve as a credibility mechanism for skeptical buyersThe evolution from inbound → ABM → multi-motion go-to-market (inbound, outbound, product-led, event-led, partner-led, community-led)Why events are core content strategy, not just a field marketing functionThe importance of systems and martech as connective tissue between events, content, and salesThe three biggest mistakes teams make with events and content:Treating events as isolated campaignsOver-optimizing for volume instead of confidenceNeglecting content governance as complexity growsHow to organize your content around moments of conviction instead of channelsReal-world examples from HubSpot Inbound, ViVE, and MarketingProfs⏱️ Conversation Highlights 00:00 – Welcome to Content Chat & today’s topic 01:11 – Meet guest Jessica Head & Ratio’s focus on trust 02:16 – AI, content overload, and “Is this real?” 05:31 – Trade show story: When live demos actually work 07:32 – Content’s evolution: From inbound to multi-motion GTM 13:43 – Why live experiences accelerate B2B decisions 19:45 – Events, brand, and demand: One operating system 23:28 – 3 big mistakes teams make with events & content 29:19 – Who’s doing it well? Inbound, ViVE, and MarketingProfs 35:26 – The one big shift: Organize around moments of conviction 👥 Meet the People Behind the Conversation Host: Erika Heald Content strategist, consultant, and host of Content Chat, Erika helps B2B brands build content programs that drive trust, community, and long-term customer relationships. Guest: Jessica Head Jessica is the CEO of Ratio, a go-to-market agency working at the intersection of brand and demand, primarily with technology companies transforming legacy industries—most notably in healthcare. Ratio helps organizations connect how they show up with how buyers actually move through complex decision-making processes. 📚 Resources Mentioned Content Foundations by Erika Heald – Book and free governance checklist: https://contentfoundationsbook.comRatio – Learn more about Jessica’s agency and work at the intersection of brand and demand: https://goratio.com/

    42 min

  6. 5 FEB

    1/26/26 #ContentChat: Build a YouTube Playlist Funnel to Sell More Books

    Erika Heald and Catara Lane discuss leveraging YouTube for content marketing and selling books. Catara emphasizes the importance of playlists, which act as sales funnels, guiding viewers through a series of videos. She advises authors to create original content, optimize titles and thumbnails, and use tools like Canva and Riverside. Catara suggests starting with a personal brand channel and focusing on consistent posting, aiming for 2-5 hours weekly. She highlights metrics like click-through rates and returning viewers. For viral videos, she recommends unlisting them to prevent them from overshadowing the channel. Catara also stresses the need for a mindset shift, viewing oneself as a media company. Conversation highlights: 0:00 Intro – Why YouTube is critical for authors and thought leaders 2:48 Common struggles with YouTube & why you don’t need perfect production 4:14 Turning playlists into a YouTube sales funnel 12:43 Messaging map – understanding what your audience is thinking, feeling & doing 16:14 Packaging your videos: titles, thumbnails & identity-based hooks 19:30 Examples of top, middle & bottom-of-funnel playlist content 31:29 How much time YouTube really takes & creating a workable system 41:14 Tools to make YouTube easier: Canva, Riverside & simple setups 43:25 The metrics that matter & what to do with an off-brand viral video YouTube: https://www.youtube.com/live/JPqHonqm2gU?si=pPvmgKggLIletXKV  Otter transcript: https://otter.ai/u/LF2TTRu4QdPKCaRUuYcBWSCw3ko?utm_source=copy_url

    54 min

  7. 27 JAN

    1/12/26 Marketing to Audiences Who Hate Marketing

    Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and retention. Some organizations, however, face additional hurdles because their audiences are savvy to marketing tactics and may have an especially high standard for what it takes to truly grab their attention and earn their trust. In this #ContentChat conversation, Erika Heald was joined by Maureen Jann, a marketing strategist with deep experience connecting with marketing-skeptical audiences, including IT leaders, startup founders, and marketers themselves. They covered how to build trust with skeptical buyers, why generic outreach backfires, and what it really takes to stand out when everyone’s been burned before. Watch the full conversation on YouTube, or read through the highlights below.

    54 min

  8. 9 JAN

    1/9/26 #ContentChat: Mastering Content Governance in the Age of AI

    What is content governance, and why is it essential for scaling content operations—especially with AI in the mix? In this #ContentChat episode, host Erika Heald and guest Maureen Jann explore how content governance bridges strategy and execution, ensuring consistency, compliance, and brand alignment. Erika shares lessons from her earliest governance experiences through to her success at Charles Schwab, and previews her new book, Content Foundations. You’ll learn how to build a brand voice chart, train AI tools with your content standards, and identify the tools and workflows needed to support scale without sacrificing quality. Ideal for content marketers, content ops teams, and marketing leaders preparing to grow responsibly with AI.

    54 min
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About

#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.

Information

  • Creator
    Erika Heald
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 #ContentChat
  • Show Website
    #ContentChat