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  1. قبل ١٩ ساعة

    第2831期:Stock market

    For our last business podcast, we talked about the big PLCs, the companies traded on the stock exchange.在上一期商业播客中，我们谈到了大型公众有限公司（PLCs），也就是在证券交易所上市的公司。 We're talking about the stock exchange. Richard, what is it?我们现在要谈的是证券交易所。Richard，它是什么？ The stock exchange is also called the stock market and essentially it is a market.证券交易所也叫股票市场，本质上它就是一个市场。 It's where the big companies, the shares in the big companies are bought and sold. Simple as that.在那里，大公司的股票被买卖。就是这么简单。 Now, Richard, I have to confess my image of the stock market comes from films where you often see scenes of people throwing their arms in the air and, you know, lots of pieces of paper.Richard，我得承认，我对股票市场的印象来自电影——你经常看到人们挥舞着手臂，还有满天飞的纸片。 It seems very mad. What's happening there?看起来很疯狂。那是怎么回事？ Well, that doesn't really happen anymore. That system is called an open outcry.嗯，现在基本不会那样了。那种方式叫“公开喊价”。 And basically these are the guys in the exchange buying and selling the shares. Only a certain number of people can do this in the old days.以前交易所里只有特定的人可以大声喊价买卖股票。 So the old days, they don't do that anymore? Not so much now.所以那是以前了，现在不再这样了？现在基本不这样了。 It's nearly all electronic trading.现在几乎全部是电子交易。 I know that there's the FTSE 100 and there's things like the Dow Jones. What exactly are they?我知道有富时100指数，还有道琼斯这样的指数。它们到底是什么？ Well, the FTSE 100 is basically the 100 biggest shares in the UK.富时100指数实际上是英国最大的100支股票。 100 biggest companies? 100 biggest companies, yes.100家最大公司？没错，就是100家最大公司。 It's a number to represent the total value of those 100 companies.它是一个代表这100家公司总价值的指数数字。 And of course, as individual shares go up and down, what happens to the FTSE 100 gives a general indication of all of them, what's going on.当然，随着个股的涨跌，富时100的变化可以总体反映市场情况。 So that's why it's called an index, because it's an indication. Exactly.所以它叫指数，因为它是一种指示。没错。 And that's the same for the Dow Jones? The Dow Jones is the top 30 companies in America.道琼斯也是如此？道琼斯指数是美国最大的30家公司。 And in Germany, you have the DAX, which again is the top 30 companies in Germany.德国有DAX指数，代表德国最大的30家公司。 So all of these are indications of how the stock market is going in those countries? Exactly.所以这些指数都反映了各国股市的表现？没错。 So there's the bear and the bull, isn't there? Stocks and shares generally rise and we call that a bull market.还有“熊”和“牛”，对吧？股票整体上涨时叫牛市。 And then, or if they're generally falling, we call that a bear market.如果整体下跌，就是熊市。 It always seems to me, Richard, that the stock market is a kind of a veryelitebuying market. Can anybody buy shares?Richard，我一直觉得股市是精英才能参与的市场。任何人都可以买股票吗？ Well, yes. Actually, because most stock market trading is done online now, anybody can open up an online account and buy shares through the internet.当然可以。现在大多数交易都在线进行，任何人都可以开个网上账户买股票。 It's very simple and it doesn't cost that much anymore.很简单，而且成本已经不高了。But interestingly, actually, I think most people will already have shares.但有趣的是，我认为大多数人其实已经持有股票了。 Really?真的吗？ Well, because a lot of people have pensions, especially company pensions, and the pension companies themselves invest their money in the stock exchange.是的，因为很多人有养老金，尤其是公司养老金，而养老金公司会把这些资金投资到股市。 So anyone with a pension already will probably have a significant portion of that pension invested in the stock market.所以任何有养老金的人，其实都有一部分钱投资在股市里。 Already? Yes.已经投资了？是的。 I do know if you buy, if you spend too much money on buying shares and things, it can all go horribly wrong and you can lose your investment in your house, etc, etc. How risky is it?我知道如果你投入太多钱买股票，事情可能会变得很糟糕，你甚至可能损失所有投资甚至房子。风险到底有多大？ Well, yes, of course, if you buy shares in just one company, that company goes bust, you've lost everything.是的，如果你只买一家公司的股票，而那家公司倒闭，你就会损失所有投资。 So what a lot of people do is buy a fund.所以很多人会选择买基金。 OK, what does that mean?好的，那是什么意思？ Well, a fund is a collection of companies. So if any one of them does really badly, you don't lose all your money.基金就是一篮子公司。如果其中一家表现不好，你不会损失全部资金。 But of course, if one of them does really well, then you do pretty well.当然，如果其中一家公司表现特别好，你也能赚到钱。 So buy a fund. Your investment is spread then?所以买基金更好。这样投资就分散了？ The key is to spread the risk. Don't put all your eggs in one basket.关键是分散风险。不要把所有鸡蛋放在一个篮子里。 Otherwise, you'll have egg on your face.否则，你会颜面尽失（丢大脸/损失惨重）。

    ٤ من الدقائق

  2. قبل يوم واحد

    第2830期:Company

    People often ask me what we do, and I reply by saying we have an internet business. But we don't actually have a... we're not actually a company, are we, Richard?人们经常问我我们是做什么的，我通常回答说我们有一家互联网业务。但实际上我们并没有……我们其实不是一家公司，对吧，Richard？ No we're not, we are going to talk about companies, in particular PLCs. So, OK, what is a PLC? A PLC, a public limited company, is one which has a number of shares which are publicly traded on the stock exchange.没错，我们不是。接下来我们要谈的是公司，特别是股份有限公司（PLC）。那么，什么是 PLC？PLC，也就是公众有限公司，是一种拥有股票，并且这些股票可以在证券交易所公开交易的公司。 So, when you say shares... Well, the company is divided into shares, so you own a share of the company. A portion of the company. Exactly.那么，当你说“股份”时……公司被分成许多股份，所以你拥有公司的一个股份，也就是一部分公司。没错。 So these shares are bought or sold on the stock exchange, and so the value goes up and down.这些股份可以在证券交易所买卖，因此它们的价值会上下波动。 Is there a certain number of shares? I mean, do all companies have 100 shares, or can you have a different number of shares per company? They can have as many as they like. OK.股份数量是固定的吗？比如说，所有公司都是 100 股，还是可以不同？公司可以拥有任意数量的股份。好的。 Often there are millions of shares. Right. But you can be a shareholder.通常公司会发行数百万股。对。但你仍然可以成为股东。 You may only own 10 shares, but you still own a part of that company. So, if somebody buys shares in a company, they're shareholders. Yep.你可能只拥有 10 股，但你仍然是公司的一部分。所以，只要某人买了股票，他就是股东。对。 What do they do? Essentially nothing. They've bought the shares in the hope that the value of the company, and i.e. their shares, will go up in price. Right.那股东平时做什么呢？基本上什么都不做。他们买股票是希望公司价值上涨，也就是他们的股票升值。没错。 And if the company makes a profit, the company gives them a dividend, a small amount of money out of the profits. Like a kind of interest? Sort of, yes.如果公司盈利，公司会分红，也就是从利润中分给股东的钱。有点像利息？差不多，是的。 And that money goes directly back to the shareholder? Exactly, yes.这些钱会直接返还给股东？没错。 But often most of the profits go back into the company, reinvested into the company.但大多数利润会回流公司，用于再投资。 So, that's all very well when the company is doing well, but what happens when the company goes belly up? What happens to the shares and the shareholders then?当公司经营良好时一切都很好，但如果公司破产了呢？股份和股东会怎样？ Well, if a company fails, the whole point is it is a public limited company, and that is the word limited. The owners, i.e. the shareholders, can only lose the amount that they invested, i.e. the amount they paid for their shares.如果公司倒闭，关键在于这是“有限”公司。所有者，也就是股东，最多只会损失他们投资的金额，即买股票的钱。 So, usually the company would have bank loans or owe money to their suppliers, etc., but the shareholders won't be liable for this.所以，公司可能欠银行或供应商的钱，但股东不需要承担这些债务。 The accountants or the liquidators will come in and just try to sell all the things that the company has in order to pay off the loans, and, of course, the employees will lose their jobs.会计或清算人会接管并出售公司资产来偿还贷款，当然，员工会失业。 If you're a shareholder with, say, 300 shares and the company goes belly up, you lose your 300 shares and that's it? Correct.如果你有 300 股，公司倒闭了，你就损失这 300 股，就这样？对。 What I don't understand, though, Richard, is that recently in the news – and there are always stories like this – Richard Branson, Virgin Airways, now, he's a multi-billionaire.但我不明白的是，Richard，最近新闻里——这种故事常见——说到 Richard Branson，维珍航空，他是个亿万富翁。 His company has done extraordinarily well, but because there's a problem with his airline, Virgin Atlantic, now, he wants the government to bail out his airline.他的公司一直经营很好，但现在他的航空公司维珍大西洋出了问题，他希望政府救助他的航空公司。 Doesn't he have responsibility for that? He's got loads of money. Why doesn't he do that himself?难道他不需要负责吗？他有那么多钱。为什么不自己出钱？ Well, you're quite right, but he's just a shareholder, just like lots of other people.你说得没错，但他只是股东，和其他人一样。 So he owns a portion of the company, and if it goes bust, he loses his investment, yes. But that's it. He doesn't have any further liability.所以他拥有公司的一部分，如果公司破产，他损失自己的投资，仅此而已。他不需要承担额外责任。 But if the company's going very well, which it has been, he makes an enormous amount of money for his own personal use, if it goes wrong, he's expecting me, the taxpayer, to bail him out.但如果公司经营很好，他能赚大笔钱用于个人消费；如果出问题，他却希望我——纳税人——来救他。 Well, that's certainly true, but that's the whole point of the system.嗯，这是真的，但这就是这个制度的核心。 He's only liable for the shares that he holds.他只对自己持有的股份负责。 So he doesn't actually own the company?所以他实际上不拥有公司？ He owns a proportion of the company.他拥有公司的一部分股份。 So it's who will blink first, the government or Branson?所以现在就看谁先妥协，是政府还是 Branson？

    ٤ من الدقائق

  3. قبل يومين

    第2829期:Instagram

    We're talking about Instagram and why it's a useful platform for businesses. You know my first question, of course, Jackie. I know nothing about Instagram.我们在谈论 Instagram，以及为什么它对企业来说是一个有用的平台。当然，你知道我第一个问题是什么，Jackie。我对 Instagram 一无所知。 What is it? Well, it's an American photo and video sharing social networking service and it's owned by Facebook.它是什么？它是一个美国的照片和视频分享社交网络服务，由 Facebook 所拥有。 Aha! I know all about Facebook, the world's top social media platform. Yeah.啊哈！我对 Facebook 很了解，它是世界顶级的社交媒体平台。是的。 With about one and a half billion users? No, almost 2.4, Richard. Oh, wow. I know.大约十五亿用户？不，接近二十四亿，Richard。哦，哇。我知道。 Instagram, on the other hand, has one billion users but considering it was launched in 2010, this is actually quite amazing. Facebook bought it in 2012 for about a billion dollars. Wow, big, big numbers.另一方面，Instagram 有十亿用户，但考虑到它是在 2010 年推出的，这实际上相当惊人。Facebook 在 2012 年以约十亿美元的价格收购了它。哇，真是巨大的数字。 And so if there are so many millions of small businesses that have Facebook pages, why have an Instagram page as well?所以，如果已经有成千上万的小企业拥有 Facebook 页面，为什么还要有 Instagram 页面呢？ The answer is in the differences, the difference between those who use the site and how they use it. So what are those differences then?答案就在差异上，即使用这些平台的人以及他们如何使用它。那么这些差异是什么呢？ Well, the audiencedemographics are very different for each one. Instagram has a much younger user base with a majority of users in the 13 to 17 age group.这两个平台的用户群体非常不同。Instagram 的用户群体更年轻，大多数用户在 13 到 17 岁之间。 Yes, the Facebook users are much older, aren't they? Yeah, they're much more likely to be in the 18 to 29 age group, over 30. And of course, there are many more users over 60.是的，Facebook 的用户要年长得多，对吧？是的，他们更可能在 18 到 29 岁之间，或者超过 30 岁。当然，还有更多超过 60 岁的用户。 So yeah, so therefore it's obvious then that companies wanting to reach out to younger people should opt for Instagram then, shouldn't they? Yes.所以，是的，很显然，想要接触年轻人的公司应该选择 Instagram，对吧？没错。 But the advantage of being a popular social network for older consumers is, of course, they have the higher incomes.但作为受年长用户欢迎的社交网络，也有一个优势：他们收入更高。 Yeah, definitely. So, for example, Richard, an investment firm might have much more success on Facebook than they would on Instagram.是的，确实如此。所以，例如，Richard，一家投资公司在 Facebook 上可能比在 Instagram 上更成功。 So what are the differences then between how the two sites are used?那么，两个平台的使用方式有什么区别呢？ Well, in general, you get far more engagement with an Instagram post than with Facebook. This is especially true with the images.总体来说，Instagram 的帖子比 Facebook 的帖子获得更多互动，尤其是在图片方面。 But of course, that's what Instagram is primarily used for. Photos, visual content.当然，这正是 Instagram 的主要用途——照片、视觉内容。 Yeah, it's much more focused on images, short videos, so text is better left to Facebook most of the time.是的，它更专注于图片和短视频，因此大部分时间文字内容更适合留给 Facebook。 Yes, because Facebook is all about sharing, sharing links, sharing your content with others, campaigns, advertising, charity appeals, discussions, etc.没错，因为 Facebook 强调分享，分享链接、分享内容、活动、广告、慈善募捐、讨论等。 All of that, all of that, Richard, yes.所有这些，所有这些，Richard，是的。 And Instagram is much more about original content. It's about being authentic and unique.而 Instagram 更注重原创内容，强调真实和独特。 And as we said, the context is in the picture, not in the text.正如我们所说，信息在图片中，而不是文字中。 OK, so from a business perspective, then you have to be more creative if you want to build an audience? Yes, yes.好，那么从商业角度来看，如果想建立受众，就必须更有创意？是的，没错。 And it's a bit more fun, a bit less formal? Absolutely.而且更有趣、更不正式？绝对是。 So that investment firm we referred to earlier, right, if they want, for example, a recruitment drive aimed at younger people, then on Instagram they need to post a photo of a special event, an awards ceremony or an opening, and then put that on Instagram with hashtag recruitment, hashtag name of the company.所以，之前提到的那家投资公司，如果想要招募年轻人，就需要在 Instagram 上发布活动照片，例如颁奖典礼或开幕式，并加上 #recruitment 和公司名称的标签。 Yes, I know, that Instagram, they love the hashtags. Then it's much more visual, much more fun and they'll get more engagement.是的，我知道，Instagram 超爱标签。这样更具视觉效果、更有趣，并且会获得更多互动。 So you've mentioned an investment firm. Who else uses Instagram?你提到了一家投资公司。还有谁使用 Instagram？ One of the businesses that is really benefiting from Instagram is the restaurant trade. People love taking photos of their food, don't they?真正从 Instagram 中受益的行业之一是餐饮业。人们喜欢拍他们的食物，不是吗？ Yeah, and they take the photos of the food, they'll add the location to the photo.是的，他们拍完食物还会加上位置标签。 And in fact, Richard, young people check out a restaurant's Instagram page before deciding to go there.事实上，Richard，年轻人在决定去一家餐厅之前，会先查看它的 Instagram 页面。 Makes sense, doesn't it? Yeah, and the more photos, the better the photos, the more likely people will come to the restaurant.这很合理，对吧？是的，照片越多、越好看，人们越可能去那家餐厅。 So they don't need a review, they just need the photos.所以他们不需要评论，只需要图片。 Yeah, forget TripAdvisor, check out Instagram. It's the pictures that hold the most power.没错，忘掉 TripAdvisor，去看 Instagram。图片的力量最大。 Yeah, so make your brand visual and get on Instagram for a whole new business opportunity.没错，让你的品牌更具视觉效果，上 Instagram，抓住全新的商业机会。

    ٤ من الدقائق

  4. قبل ٣ أيام

    第2828期:Underground

    In an underground car park in Paris, I encountered something I didn't expect. I had to wipe the spores off my camera. I was in a huge mushroom farm.在巴黎的一处地下停车场，我遇到了一件意想不到的事情。我不得不用手擦去相机上的孢子，因为我置身于一个巨大的蘑菇农场中。 So why was it down here? When housing blocks like this sprouted up in Paris in the 1960s and 70s, it was common practice to also build underground parking for residents. So beneath Paris, there are millions of square meters of car park. But car ownership is in steady decline in Paris, a trend city authorities are keen to encourage.那么，为什么农场会在这里呢？当上世纪六七十年代巴黎建起这样的大型住宅区时，人们通常会为居民修建地下停车场。于是，在巴黎地下，隐藏着数百万平方米的停车空间。然而，如今巴黎的汽车拥有量正在稳步下降，而这正是市政府乐于推动的趋势。 And thanks to technology, there are new ways to get around the city. Some underground car parks now find themselves surplus to requirements. City officials have been running competitions to find new leases of life for them.多亏了科技的发展，人们有了更多在城市中出行的新方式。于是，一些地下停车场变得多余。市政官员因此举办竞赛，征集这些空间的新用途。 One of the winners of these was urban farmers, Cycloponics. They've rejuvenated three car parks in Paris. This one in La Chapelle used to be a no-go area, used by drug dealers and prostitutes.其中的获胜者之一是一家名为 Cycloponics 的城市农业公司。他们让巴黎的三个地下停车场焕发新生。比如这座位于拉夏贝尔（La Chapelle）地区的停车场，曾经是毒贩和妓女出没的禁区。 But now the space is blooming. The conditions down here are perfect for their main crop, oyster, shiitake and white button mushrooms. They also grow chicory.但如今，这片空间生机盎然。这里的环境非常适合他们的主要作物——平菇、香菇和白蘑菇生长。他们还种植菊苣。 They're a northern French delicacy that can grow in the dark. The harvest is sold through nearby organic grocery stores. It means urban food is grown and consumed within a short distance.菊苣是一种法国北部的美味蔬菜，可以在黑暗中生长。收获的作物会通过附近的有机杂货店售卖，这意味着城市中的食物实现了“就地生产、就地消费”。 This cuts the pollution that comes with transportation. In France, there are lots of regulations around operating a business underground, not least for safety reasons. Other businesses have had applications turned down.这种模式减少了运输带来的污染。在法国，地下经营场所有严格的法规，尤其是出于安全考虑。许多其他类型的企业申请在地下经营时都被拒绝了。 But it has been possible to get permits for this type of farming. And now, more car parks are being renovated like this in cities across France.不过，这种城市农业却得到了许可。如今，法国各地的城市中，越来越多的地下停车场正被改造成这样的农场。

    ٢ من الدقائق

  5. قبل ٤ أيام

    第2827期:Huntington's disease successfully treated for first time

    Huntington's is one of the most brutal and devastating of all diseases. It's caused by a faulty gene which progressively destroys brain cells, which then affects all parts of the body. Symptoms tend to first appear in your 30s or 40s, leading to death within 20 years.亨廷顿病是最凶残和最具破坏性的疾病之一。这种疾病是由一种基因缺陷引起的，这种基因缺陷会渐进性地破坏脑细胞，进而影响身体的所有部位。亨廷顿病的症状通常在 30 多岁或 40 多岁时首次出现，然后会在 20 年内导致死亡。 The treatment is a gene therapy which is injected deep into the brain during lengthy surgery. The drug enters cells and delivers a new piece of DNA, which blocks the production of a faulty protein. The trial involved 29 patients. Only the topline results have been released by the company, but these show that three years after surgery, the disease was slowed by an average of 75%, based on measures including cognition, movement and the ability to manage in daily life.本次用于治疗这种疾病的新手段是一种基因疗法，这种疗法通过漫长的手术将药物注射到大脑深处。药物会进入细胞并传递一段新的 DNA，从而阻断有缺陷的蛋白质的产生。这个疗法的试验有 29 名病人参与。相关公司只公布了试验的主要结果，但这些结果显示在手术三年后，疾病的发展速度被平均减缓了 75%，这一结论基于包括认知能力、运动能力和应对日常生活能力等多项指标。 Researchers at University College London, who were part of the trial, said the results were spectacular and would give hope to thousands of patients affected by the disease, and to their children, who have a 50/50 chance of inheriting the condition.参与了本次试验的伦敦大学学院的研究人员表示，试验结果令人惊叹，将能为成千上万名罹患这一疾病的患者带来希望，对他们有 50% 的概率会经遗传获得该疾病的子女来说也是如此。 The drug could be licensed as soon as next year. It is certain to be expensive. Another gene therapy costs more than £2 million per patient.该药物最早在明年就可能获得上市许可。它肯定会十分昂贵。另一种基因疗法治疗每个病人的费用超过了 200 万英镑。

    ١ من الدقائق

  6. قبل ٥ أيام

    第2826期:The way you move may be as unique as your fingerprint

    Have you ever been alone in a room, heard someone coming, and been able to identify who it was based solely on the recognisable stomp of their shoes? Maybe you've experienced seeing a group in the distance, too far to recognise faces, but you're absolutely sure one blurry figure is your friend because of the way they're swinging their arms when they walk. Research suggests that a person's movement signature, or the way they move, could be as unique as a fingerprint. So, what makes up a person's movement signature?您是否曾经独自一人待在一个房间里，听到有人走过来，并且仅根据可识别的鞋子踩踏声就能够识别出是谁？ 也许您曾经历过在远处看到一群人，距离太远而无法识别面孔，但您绝对确定一个模糊的人物是您的朋友，因为他们走路时摆动手臂的方式。 研究表明，一个人的运动特征或运动方式可能像指纹一样独特。 那么，一个人的动作特征是由什么组成的呢？ We all have a particular way of moving our faces. One person might purse their lips when they're angry. Another might squint their eyes or pull their face into a grimace, and these movement patterns help us recognise familiar people, even in poor visibility. Another reliable clue for identifying people is their gait. The combination of stride length, limb movement, pace and posture form a movement signature that is very difficult to fake. Researchers in a 2005 study called 'Person identification from biological motion' put small lights on key parts of some male walkers' bodies. When the room was dark and their bodies invisible, observers were able to distinguish the walkers using the lights at an impressively high rate.我们都有一种特定的移动脸部的方式。 一个人生气时可能会撅起嘴唇。 另一些人可能会眯起眼睛或做鬼脸，这些动作模式可以帮助我们识别熟悉的人，即使在能见度很低的情况下也是如此。 识别人的另一个可靠线索是他们的步态。 步幅、肢体运动、步速和姿势的结合形成了很难伪造的运动特征。 2005 年，研究人员进行了一项名为“根据生物运动进行身份识别”的研究，他们在一些男性步行者身体的关键部位放置了小灯。 当房间漆黑且看不见他们的身体时，观察者能够利用灯光以惊人的高速度区分步行者。 Movement signatures are deeply human and expressive. "Dance has always been a part of my life." Brenda Loukes is a dancer and artist who uses ink and bleach to portray bodies in motion. "It occurred to me that each body has a unique blueprint for the way it moves". For dance writer Nancy Wozny, dancers who make it onto her list of 'ones to watch' are those who move in a way she's never seen before, like Stephanie Troyak who has a 'sublime awkwardness', reminding Nancy of a foal's 'first steps out of the womb', or how Ching Ching Wong can divide her body between 'wiggly-squiggly' and completely still.动作特征非常人性化且富有表现力。 “舞蹈一直是我生活的一部分。” 布伦达·洛克斯 (Brenda Loukes) 是一位舞蹈家和艺术家，她使用墨水和漂白剂来描绘运动中的身体。 “我突然想到，每个身体的移动方式都有一个独特的蓝图”。 对于舞蹈作家南希·沃兹尼来说，列入她“值得观看”名单的舞者都是那些以她以前从未见过的方式移动的舞者，比如斯蒂芬妮·特罗亚克(Stephanie Troyak)，她有一种“极其尴尬”的感觉，让南希想起小马驹“走出子宫的第一步”，或者黄青青如何将她的身体分为“摇摆不定”和完全静止之间。 Whether you're dancing professionally or just walking down the street, your movements reveal who you are and tell a story that no one else can replicate.无论您是专业跳舞还是只是走在街上，您的动作都会揭示您是谁，并讲述一个其他人无法复制的故事。

    ٢ من الدقائق

  7. قبل ٦ أيام

    第2825期:E-business means business

    Things turned upside down for many businesses earlier this year. We're looking at how two companies made changes to survive. So, OK, Richard, what happened? In March 2020, companies in the UK, they were told that they weren't allowed to offer over-the-counter services.今年年初，许多企业的经营状况被彻底颠覆。我们今天要看看两家公司是如何调整策略以求生存的。好的，Richard，当时发生了什么？2020年3月，英国政府宣布企业不得提供柜台服务。 So obviously that would affect many high-street shops. Yes, indeed, all high-street shops and including those who sell fish and chips. So the Chesterfield Group in the UK owns 40 fish and chip restaurants, serving about 50,000 people every week.显然，这一规定会影响许多街边商店。没错，所有街头商铺都受到了影响，其中包括炸鱼薯条店。英国的切斯特菲尔德集团拥有40家炸鱼薯条餐厅，每周为大约五万人提供餐饮服务。 However, of course, the coronavirus lockdown forced the restaurants to close for all walk-in customers. So therefore no customers at all then? They lost all their customers in one fail swoop. Right.然而，由于新冠封锁政策，这些餐厅不得不关闭所有堂食服务。那么，这是不是意味着他们一个顾客都没有了？没错，他们在一夜之间失去了所有顾客。 So what the CEO, James Lipscomb, did was he realised the company was running out of cash fast, so he had to do something really quickly. And within two weeks, he created a new way for the company to continue in business. OK, so what did he do? He started a click and collect system.公司的首席执行官詹姆斯·利普斯康意识到公司资金正在迅速枯竭，因此他必须立刻采取行动。两周之内，他为公司创造了一种全新的经营方式。好的，他做了什么？他启动了“线上点餐、到店取餐”的系统。 So they designed an app and they started taking food orders online, cashless payments only. Right. So customers go on the app and they turn up and they just tap their card at the store so there's no interaction with staff whatsoever.他们开发了一个应用程序，通过线上接收点餐，并只接受非现金支付。对的，顾客只需在应用上下单，然后到店刷卡取餐，全程无需与员工接触。 So click is on the app and collect is at the shop. Exactly. Right.“Click”代表线上点单，“Collect”就是到店取餐。没错，完全正确。 And actually they also introduced home delivery as well on a similar sort of basis. OK. So two new systems.实际上，他们还推出了类似模式的外送服务。好的，也就是说他们建立了两个新系统。 Did that work? Yes. He kept 70% of the staff and they worked throughout the lockdown and this very fast decision prevented the business from closing down.那这样做有效果吗？非常有效。他保留了70%的员工，并让他们在封锁期间继续工作。这一快速决策挽救了公司的命运，使其避免倒闭。 Well, another company... another example of a company adapting to the new situation, Richard, is Boohoo. You won't have heard of them. I certainly haven't. Who are they? Well, they're a fashion brand but they already sell online.好吧，另一家公司——也就是另一家成功适应新形势的例子，Richard，是Boohoo。你可能没听过这个名字。确实没有。他们是谁？这是一家时尚品牌公司，但他们本来就是做线上销售的。 OK, so how were they affected then? Well, the problem with them was that they sold a lot of clothes to women who wanted to buy fancy dresses and shoes for the weekend. It's a quick turnover, right? So come Friday or Saturday, big night out, big sales. But of course no one was going out so no one was buying these dresses.那他们又受到了怎样的影响呢？问题在于，他们的客户主要是那些准备在周末外出、想买漂亮裙子和鞋子的女性。这类商品周转速度快——到了周五、周六夜晚，销量通常很高。但封锁期间没人外出，自然没人再买这些裙子了。 And no one was ordering anything online at all. OK, so what did they do then? Well, again, two things. First of all, the company had all this stock that no one was buying so they advertised and everything must go flash sale.而且那时几乎没人上网购物。那么他们怎么办？他们也采取了两步措施。首先，公司仓库里堆满了没人买的库存，于是他们推出了“清仓特卖”活动。 70% of all stock and 50% of 500 dresses. Wow. And then they replaced the range.所有库存商品七折出售，五百款连衣裙五折优惠。哇！然后他们更新了产品线。 They introduced a whole new range of clothes. Lounge wear. Ah, stairs home wear then. Clothes for the sofa. Exactly. Fancy pyjamas to wear all day and attractive leggings and tops.他们推出了全新的服装系列——家居服。啊，就是在家穿的衣服。对，沙发服,没错，是那种可以整天穿的漂亮睡衣，还有舒适又时尚的紧身裤和上衣。 Still attractive clothing but for watching TV instead. So their strategy was to clear out the old stock... Yep. ...and bring in a totally new line at speed. Yep.依然是好看的衣服，但这次是为了在家看电视时穿的。所以他们的策略是——先清掉旧库存……对……再快速推出全新的系列产品。没错。 So did that work? Absolutely. A few weeks later the company announced that it had not only survived the first few weeks of the crisis but increased its April sales against the previous year.那他们的策略奏效了吗？完全奏效。几周后，公司宣布他们不仅成功度过危机初期的几周，而且四月的销售额甚至超过了去年同期。 So two companies that adapted. One with how they sold their product and the other with new products. But they both relied on being online.这就是两家成功适应变化的公司——一家改变了销售方式，另一家则更新了产品类型。但它们有一个共同点：都依靠线上平台。 Yes, so that simply means e-commerce is definitely the way to go.没错，这充分说明了电子商务才是未来的发展方向。

    ٤ من الدقائق

  8. ١ نوفمبر

    第2824期:Digital nomads

    When we moved to Portugal, it was the third country that we had lived in while working on our podcasting website. Yeah, we realised that, of course, working digitally, you can live anywhere in the world. And with online teaching these days, it's become even easier.当我们搬到葡萄牙时，那已经是我们在经营播客网站期间居住过的第三个国家了。是啊，我们意识到，既然是数字化工作，那其实你可以生活在世界的任何角落。而如今随着线上教学的普及，这变得更加容易了。 Yes, and perhaps it's not surprising that there's been a really sharp increase in the no longer work from a set office. So if you can do your job by opening a laptop in any location in the world, why not move from one virtual desk in your home country to another on the other side of the globe? We're talking about digital nomads. Yes, and interestingly, there are actually some countries which are actively encouraging business people to move to their country.是的，也许并不奇怪，如今越来越多人不再局限于固定的办公室工作。如果你只需打开笔电，就能在世界上任何地方完成工作，那为何不从祖国的“虚拟办公桌”，搬到地球另一端的“虚拟办公桌”呢？我们今天要谈的就是“数字游民”。有趣的是，现在确实有一些国家在积极鼓励专业人士迁居到他们那里。 Yeah, I mean, it's interesting, isn't it, the reasons why? I mean, recently, the tourism industry has suffered a lot, hasn't it? So it's a way for countries to attract visitors and they offer a good incentive to work there. Yes, one country I noticed, which sounds very nice, the bar is Barbados. Yeah, fancy living on a Caribbean island for a year.是啊，这背后的原因也挺有趣的。近年来旅游业受到了很大打击，对吧？因此，这成为各国吸引外国访客、刺激经济的一种新方式——他们提供良好的条件，邀请人们来当地工作。没错，我注意到有个听起来很诱人的国家——巴巴多斯。想象一下，在加勒比海的岛上住上一年，多么惬意啊。 Exactly, and I saw on their website, there's a personal message from the Prime Minister and he asks... No, she... She asks... Do you need a change of scenery? Can you work anywhere as long as you have access to the internet? Come to Barbados. Yeah, absolutely. So what do you need to do? You need to buy a welcome stamp, which is basically a visa really, isn't it? Which costs about one and a half thousand pounds.没错，我还在他们的网站上看到总理的亲自留言。他——不，是她——写道：“你是否需要换个环境？只要能上网，你是否就能在任何地方工作？那就来巴巴多斯吧！”完全没错。那么要怎么做呢？你需要购买一种叫做“欢迎印章”的签证，本质上就是一种工作签证，费用大约是1500英镑。 Yes, and the other thing is they're only after people who can earn at least £37,000 a year. But people do that, Richard. Yes, true enough, true enough.是的，另外一个条件是——他们只接受年收入至少三万七千英镑的人。不过，Richard，很多人其实都能达到这个标准。没错，确实如此。 Yeah, I think that's quite tempting. But it's a bit hot, maybe, if you're tempted to go to a cooler climate. Estonia, one of the Baltic states, has also got a scheme, haven't they? They've opened applications for what they call a digital nomad visa.我觉得这确实很诱人。不过那地方有点太热了。如果你更向往凉爽的气候，那么波罗的海国家之一——爱沙尼亚，也推出了类似的计划。他们开放申请一种名为“数字游民签证”的项目。 And you have to earn about the same amount there as well, don't you? It's about £40,000. And I think Estonia is at the forefront of digitisation anyway. They've got fantastic coverage of the internet there, I know that.而且在那里你也需要差不多的收入，对吧？大约四万英镑一年。我认为爱沙尼亚本来就在数字化领域走在前沿，他们的网络覆盖非常出色，我知道那一点。 So it's interesting. But obviously there are some drawbacks. Yes, obviously moving country is always going to be stressful, isn't it? But of course one of the main issues, of course, is tax, as always.这确实很有趣。不过显然也有一些缺点。是啊，搬到另一个国家总是会带来压力。而且最主要的问题之一——当然，还是税务问题。 And anyone who works abroad, even for a short time, they need to be completely aware of who they should pay their taxes to. And also, Richard, there are those complicated corporate tax rules as well, aren't there? So if a company allows an employee to work in another country, they can be negatively affected by that. Yes, there's been a number of cases in the news recently, hasn't there? Now, the other interesting thing to consider, Richard, is if you have clients or customers on the other side of the world, because there's a huge time difference.任何在国外工作的人，即使只是短期，也必须完全清楚自己该向哪个国家缴税。而且，Richard，还有那些复杂的公司税规定，对吧？如果一家公司允许员工在另一国家远程工作，它自己也可能因此受到不利影响。没错，最近新闻里已经出现了不少这样的案例。另外，还有一点值得注意——如果你的客户在地球的另一边，那巨大的时差会是个问题。 So if you're having to set up meetings, or you want to respond to emails in a timely manner, something to think about. Yes, time-sensitive jobs can be difficult. So, Jackie, if anyone is interested in becoming a digital nomad, what do you suggest they do first off? Well, I think going on to nomadlist.com, which is a fascinating website.如果你需要安排会议，或者希望及时回复邮件，那就必须仔细考虑时差问题。是的，对于时间敏感型的工作来说，这确实很棘手。那么，Jackie，如果有人想成为数字游民，你建议他们首先做什么呢？嗯，我认为可以先上一个非常有趣的网站——nomadlist.com。 It gives information about cities all around the world. So, Richard, you went on to the website. I did, yes.这个网站提供世界各地城市的相关资讯。Richard，你上去看过吧？是的，我看过。 So which city is number one? Number one city for digital nomads, Lisbon. So at least we're in the right country!那么排名第一的城市是哪一个？数字游民最喜欢的第一名城市是——里斯本。至少我们现在住的国家选对了！

    ٤ من الدقائق
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